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How To Increase Shopify Conversion Rate
14K views
May 5, 2024
**Maximizing Shopify Conversion Rates: Proven Strategies** Want to turn more visitors into paying customers on your Shopify store? In this video, we share practical tips and techniques to increase your conversion rate. Learn how to optimize your website's design, improve product descriptions, and create compelling calls-to-action. We'll also discuss the importance of customer reviews, streamlined checkout processes, and email marketing to encourage repeat purchases. Whether you're new to e-commerce or looking to boost sales, this guide provides actionable insights to help you grow your Shopify business. Watch now to transform your store's conversion rates and boost your revenue!
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0:00
How to increase your Shopify conversion rate. Hey guys, welcome back to the YouTube channel
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Today I will be taking a look at how you can increase your Shopify conversion rate. So let's
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get into it. Now I have a couple of lists and I have some stats on what is the ideal Shopify store
0:19
for a customer and we'll be taking a look at that data and then customizing our Shopify store
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accordingly. So let's get into it. Now this is just a sample website that I created to
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you know show you guys what are the improvements that you can make in any basic Shopify store
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how you should assemble it, what are the different ways that you can integrate these tips that I'm
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going to share into a basic simple store. So to get started what do users really want? That's
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your first question. If you want higher conversion then you want to first understand what your
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consumers want. So if I take a look I've just made these few pointers for you guys to follow
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along with. Now the first thing I've heard from all customers is to simplify the user experience
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If I go on to a e-com store and I can't find the buy now or add to cart button I will be annoyed
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I won't want to shop there. So simplifying the user experience is one of the most important things
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Now in your menu you want your menu to indicate the shop button, the shop button or the categories
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or the tops, the bottoms, whatever you're selling. There should be a very simple call to the shop
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page directly on your home page. Now moving on to the next step. Now 86% of users want product
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information on the home page. So a lot of people think that their home page should only include
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brand information, you know the banner, brand info but having featured products or hot sellers or
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new arrivals or sale products, whatever you're trying to push or promote is a great way to get
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people to shop. You know it's sometimes a lot of customers don't even want to buy a specific item
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they just browse around and if they find something they like they just buy it. So having items that
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are hot sellers or featured products on the basic home page can increase your sales by a lot. So
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I definitely do think that it is something you should do and include products on your home page
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just like this. So using this kind of template is actually very effective because you have a basic
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banner that can convey your product, your brand information and then right below it you have some
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featured products. Now after that consumers have said that 88% of consumers trust customer reviews
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So if I take a look at my product over here and it has no reviews whatsoever, people are not going
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to be very likely to buy it. They want to see customer input, they want to see what it actually
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looks like, any of you know the information that people have shared. People might think like oh it's
2:58
true to size or it fits petite people like this, it fits tall people like this because they are
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sharing user information. You cannot really share that by yourself. So it's very essential to have
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reviews. If you're using a dropshipped product that is dropshipped from AliExpress or any other
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dropshipped platform, you can easily uh import reviews from AliExpress or any other dropshipping
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platform with a simple integration. I have detailed videos that on that on the channel as well
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So if you want to learn how to import reviews, make sure to check those out as well. Now moving on to
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our next step which is user generated content increases conversions by 26%. So user generated
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content by user generated content, I mean reviews, product reviews, if they see it on Instagram
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you know as long as it's coming from a consumer, a person that has bought the product and is now
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reviewing it or showing it or you know being like hey I used this, it looks like this on me or I
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used it, I liked it or I used it, it was fine, whatever is user generated content is going to
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get more conversions. Why? People get a more realistic image of the product and a more, you
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could say a more relatable image of the product. Now moving on to how do you actually increase your
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conversion? We can see the different things that consumers are requesting but how can we actually
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integrate this onto our Shopify stores? Well first off is to have a banner at the top at all times
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where you can list your free shipping or discount. So you can add a promo code that can provide a flat
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10% or 5% discount. People love to receive free shipping. You can set a threshold for free shipping
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so spend $100 and get free shipping and you can put those banners on the top of your screen. You
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can see where I have my welcome to my store banner. What you want to do is go into your online store
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and you actually want to go into your themes and you want to customize your headers or your
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navigation, your just your general theme. You can click on customize over here and you will get your
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theme. Now you will see the announcement section, you can choose the alignment, you can choose the
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link, you can choose the you know the info that you want and you can click on this and make this
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like a sticky header or just add free shipping as a part of your header as well to make sure that it
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is you know it is displayed at all times to all of your consumers. Now moving on to our next tip
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that is to add reviews. As I said adding a simple integration can help you in importing reviews. If
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you don't have any reviews you can easily import them so just go into your search bar, click on apps
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and you will go into apps and sales channels, click on Shopify app store from here and you will just
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search for Judgeme reviews and there are multiple different applications. Judgeme is just a simple
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example that I'm showing you guys. So Judgeme product reviews you can add this, this will enable
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customers to add reviews and then you have Judgeme AliExpress reviews where you can import reviews
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from AliExpress onto your Shopify store without having to do it manually. It's very automated and
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you can even filter out the reviews that you want to add. Now moving on to our next tip which is to
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make sizes and colors easy to select. They should be very compact and not excessive. Now by this I
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have a good example. You can see this is the product, it's listed there, I have all the sizes
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This is listed wrong. Why you might say? Well whenever you're listing your sizes make sure you're
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listing the smallest size to the left and then largest to the right. They need to be in that
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ascending order. The reason for that is it just looks a lot more professional. Your site looks
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very non-professional if you list your sizes like this. Secondly you also want to make sure these
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are compact. So these are compact, these are in one line. You don't want to exceed more than one line
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in terms of colors and sizes. Those often confuse people and people just don't feel like it's a very
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good e-commerce site because it replicates you know supplier websites like AliExpress or Alibaba
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where they have you know so many sizes and so many different colors. Now moving on to our next tip
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we have special discount offers to capture emails. Now whenever you go onto a store they ask you
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to give your email to get a discount. This is a very effective way to capture more customer emails
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and when you capture more customer emails you will be able to get more emails and have customers
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converting because you can see you have you know email pop-up, you can use any of these
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integrations to create these pop-ups that appear on the front of your store and what this will do
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is that if a customer gives their email for a 10% discount and then they they're like oh maybe I
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really don't want this product. What you can do is you have their email and you know what items they
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put in their cart. You can be like hey we are going to give you a special 20% discount on this product
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so buy now or something like that. That will prompt the customer that was not going to convert
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into becoming a converting customer. So moving on to our next tip which is to add automatic geolocation
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and language. You have multiple different applications on Shopify to translate your website
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so you want to translate and add currencies according to the local currency to where you're
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shipping. Obviously this is not applicable if you're only selling in one country you have the
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same currency but if you're an international store you need to make sure you have multiple
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different currency and payment options available. Now moving on to our next tip that is to have
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autofill forms. So autofill forms can be really helpful in getting recurring customers. I don't
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want to fill my information over and over again. You have the basic Shopify checkout system already
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has the autofill. You just have to enable it and that is it and that allows customers to buy again
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and again from you without feeling like they're you know establishes a brand connection with your
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website or your e-commerce store. So these are the few tips and tricks that you can deploy to
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increase the conversion of your Shopify store. I hope you guys found this video helpful. Make sure
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to leave a like and subscribe to our YouTube channel and I will catch you guys in the next video
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