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How To Manage Google Business Profile (2024)
4K views
May 21, 2024
Learn how to manage your Google Business Profile in 2024 with this comprehensive tutorial. This video covers everything from setting up your profile and optimizing it for search visibility to handling reviews and updating business information. Perfect for business owners and marketers, you'll discover strategies to enhance your online presence, attract more customers, and maintain an up-to-date and engaging Google Business Profile.
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How to manage a Google business profile. Hey guys, welcome back to the YouTube channel
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Today I will be going over how you can manage your own Google business profile and update it
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according to the most latest trends and include all the recent updates that have been coming in
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So let's get into it. Now Google business is a basic way where you can list your business on
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Google Maps. So we have detailed videos on the channel on how you can get started with listing
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your business on Google Business. So you can you know create your business profile and it takes
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some time to actually get verified. But if you haven't created your account already on Google
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Business or haven't listed your business on the map yet, make sure to do that because it takes
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some time for you to get your verification. But once you have done that you can simply head on
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over to Google Business Profile and click on manage now and you can just sign into your Google
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account that you have used and you can see over here I have two businesses. Now just as an example
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let's take a look at Jane's Lash Studio. If I click on it this will open up the Google listing
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that I have. This is my current listing and you guys can see it's quite hollow. Now for any
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professional listing there are a couple of things I recommend and a lot of people don't even realize
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that they have this power and you can just edit your business listing whenever you want. You're
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not bound to you know once you create your listing you can't edit it. No, you're supposed to actually
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update it and edit it according to the latest trends according to you know whatever is new
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whatever are the updates that have been included in Google Business. So what you want to do is
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depending on the type of business you have you can actually add product. So you can click on edit
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product over here and you can click on get started and you can start adding your products directly
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into your Google Business listing. This is a very helpful feature in case that your website
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viewership is going down or even if you have you know a good viewership on your website
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simply giving your customers access to purchase your products directly whenever they
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search for your business and having you know the products show up over here is a great way to
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enhance your sales and increase the number of sales that you get. The next thing is to edit services
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It's pretty much the same thing depending on the type of business you have created business listing
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that you have created. You might have services or product or you might have both. For you know my
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business which is a lash studio or a salon I have my services and you want to make sure you add as
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many applicable services as possible especially in the service industry. Why? Because when people
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are looking at a Google listing and they're like oh this is the very specific thing I was looking for
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so I can get it done from here. They are offering it and you write down the price for the service as
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well. That's a very important part so you can choose to write down the price or if you want
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to maintain some kind of exclusivity you can choose to not write it but I would recommend
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you give you know a ballpark idea to your customers to be able to see the prices. Then you have the
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messaging section. In your messaging section you want to turn on the chat. Now the reason you want
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to do that is because once you have turned on the chat people can message you directly and your
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customers can ask you any questions that they have and you can reply to them directly using Google
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and you don't have to wait for customers to find your Facebook profile or find your Instagram
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and then have to contact you over there. That can be difficult or it can prove to be a
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hassle for your customers and a lot of people are just not willing to do that. They can find
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the alternative business so you want to make sure your customer has as many opportunities as they
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might want. Now another very important thing is that in the Q&A section make sure you are adding
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relevant questions. Anything that might be a potential question like do you provide this
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specific kind of service and even though you might have listed it in the services section
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if it is a frequently asked questions if it's a popular new service you want to add it in the Q&A
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section simply because when people are scrolling they're more likely to just look at the Q&A
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section instead of reading the entire thing. Next up is adding updates. Now updates are amazing
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because if you have any event going on you can list it. If you have any promos going, if you're
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offering maybe ladies evening discount, a 10% discount for couples that arrive together, so on and so
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forth. These can be very enticing especially even if they're as low as 10%. They can actually
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bump up your sales quite a lot because someone they might have visited your profile like twice
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they might be thinking or considering like hey I might want to get you know this service done
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What this will do is that that extra 10% discount although it's going to be very minute for you
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that 10% discount can lead to a lot of potential customers turn into converting and recurring
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customers. Your recurring customer might be like hey they have a promo now I might as well
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go one week earlier than what I was thinking just because they have a promo now and I could
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save a little bit of money. That is a great way to entice your customers. Plus you can click on
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add updates and add any kind of new information about your business. So you could be ordering
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online, buying, learn more, any new info about your business that could be relevant to your consumers
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should be added over here and I recommend updating it very regularly. The reason for this is the more
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you update it the more likely people are to visit your business listing over and over again. The
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more targeted ads you're they are going to get from you because obviously with any business you're
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probably running ads and you know they're going to target those potential customers over and over
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again. Now a very very essential part is adding a 360 view. If you click on photos you can add photos
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and you have photos and videos but if you can see over here you have a cover photo you have a logo
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but if you go into your photo section you can actually upload a 360 version and if you click
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on any business over here and if I expand my business listings you have the street view and
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the 360 view. So the street view and the 360 view can really help people into navigating to your
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business and you can just go into your photo section take you know a panorama photo and upload
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it onto the platform. It's simple, it's easy, it's going to take you less than 10 minutes to take a
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couple of panorama photos and upload them over here. Once you've completed all of these steps
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you actually want to go on ahead and click on your performance. Monitoring your performance
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seeing the overview that you're getting, if you're getting less business interactions, the calls, the
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messages, bookings, directions, website clicks, all of that is going to be valuable data. You want to
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summarize this data, you want to see you know how the profile interactions are going. If you change
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something and the interactions are going down you want to revert it back to the original. If you
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boosted a certain type of promotion and your sales are going up and your performance is going up for
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your listing you want to offer those kinds of things more often. Now after that you have your
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review sections and one thing a lot of people don't even know is that if you go into your review
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section you can actually click on get reviews and once you click on that you can copy this link over
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here and ask your customers to give you a review. This can be via email, whatsapp or facebook. I'm
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pretty sure a lot of you are collecting emails of your potential customers to offer them discounts
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or newsletters so make sure to ask them to review your business listing. You can just copy and paste
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this link and a lot of people might not have thought of it you know previously to review it
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but once you send them a link they are very very inclined to you know write a short review. Other
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than that you also have advertising tools with google which are super popular. I definitely do
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recommend them it helps in building targeted ads for your business. So I hope you guys found this
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video helpful and you are now able to manage your google business profile. Make sure to leave a like
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and subscribe to our youtube channel and I will catch you guys in the next video
#Business & Personal Listings
#E-Commerce Services
#Personals
#Public Relations