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How To Use Influencer Marketing To Grow Your Business - 2024
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Jun 24, 2024
The video "How To Use Influencer Marketing To Grow Your Business - 2024" offers strategic insights and practical steps for leveraging influencer marketing to boost business growth. It covers the latest trends and best practices in influencer collaboration, from identifying the right influencers for your niche to negotiating partnerships and measuring ROI. Whether you're new to influencer marketing or looking to refine your approach in 2024, this tutorial equips you with essential knowledge to harness the power of influencers effectively and expand your brand's reach.
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How to use influencer marketing to grow your business. Hi guys, welcome back. Today I'm giving you a tutorial
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on how to use influencer marketing to grow your business. So let's get into it. What is
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influencer marketing and how it helps you with your business? Influencer marketing in simple words
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means that we use influencers from Instagram, TikTok, Snapchat, YouTube, any social media
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platform to market our business to market our products. If you have a blog, if you have a website online
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or an e-commerce business, then you can use influencers with thousands and millions of followers
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to review your product and ask their followers to check it out. This way we get the audience and it's a
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very effective way to grow your business. Because for instance, if an influencer has 10 million
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followers or let's say one million followers and they are reviewing our product and saying that okay i have
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long hair i have beautiful here and they say that i have this beautiful skin or here because of this
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product so their followers and people who follow them they follow that trend and they will simply
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buy the product out of those millions at least hundreds will buy your product so it's a very
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effective way to market your business. So today that's what I will discuss and where to find the
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influencers and what are the different factors that play an important role and what you should do
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in order to use influencer marketing in order to grow your business. First of all, what are the
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different platforms you can use to find the influencers? Well, you can use Instagram. Then there is
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Snapchat. TikTok is now very famous because a lot of Tickrower. Talkers are now influencers as well
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They influence people. They create the trends. So you can go ahead and check out TikTok
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Then there is YouTube as well. YouTubers also play an important role when it comes to marketing your business And you can use certain YouTubers and product review videos to actually get views to your business Now how to approach these influencers and how you can know that this is the person I should send my product to because there are a lot of influencers out there
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Let's say that I am on Instagram and I have a skincare product
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So I'm looking for an influencer to go for. And I will talk about a beginner and about, you know, people who have not, we don't have
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approached to celebrities, you know, because celebrities also are influencers and they play an
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important role when it comes to marketing your business. But we don't have that much budget to actually pay them millions of dollars for a post
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So we can use our different influencers that actually gain their popularity through Instagram
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or TikTok and they have thousands of followers. They have like 200K followers, 300k followers
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That will actually, it's pretty good for a beginner to get their business out there
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In order to approach them, it's actually really easy. There is no complicated process for that
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When you open up any of the different, you know, bio, let's open up this buyer and let's
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check it out if they have done it or not. But a lot of influencers will have their email added in their bio
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and you might have seen them like the word DM for paid collaboration or a DM for
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collaboration. So all you need to do is if you want to approach them, you write a DM to them
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saying that this is our business and we want to collaborate with you. It's going to be a paid
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collaboration. We'll get to it in a minute where I will explain what is the difference between
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a paid collaboration and a PR. So what happens is that they have added the information
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right here. So you can just check out and sometimes they have added their you know
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assistance profile that this is the person who manages our profile. You can contact this person
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so you contact them or you can write a DM to them saying that I want your contact details
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because we have a business and we want to do a collaboration and everything So it very simple You contact them on the platform or through email There is nothing else involved in this There is no heavy contracts
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and everything. So everything is online and it's very easy to approach an influencer
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So what influencer you will go for? If I have skincare related products and I will actually go
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for a influencer related to skincare, a person who, talks about skincare and has a good skincare and a lot of people ask them about their skincare all the
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time. So that will actually help me a lot because I cannot go for a person with a fashion
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you know, niche and they post all about fashion. They post about shoes. And I will ask them to do
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a skincare, you know, review. That doesn't make sense and people don't buy it. So if you have a shoes
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brand, then you can approach a person with, you know, a person who posts about shoes. So this is how
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easy it is to kind of like just get things from social media. So social media marketing and
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influencer marketing is actually really, really easy. And we get everything online, digital and
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just if you have knowledge about social media, then you will be able to do it really easily
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So this is all about how you can use these platforms to go for influencer marketing. Now there are
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different platforms out there such as influencer.com. Now this is a platform that gives you all
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information about different influencers and they help you approach influencers and agencies about your
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product. This is also for the influencers where what they do is they different influencers can also
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come to this platform and they say that okay I'm an influencer because there are different
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influencers from different countries from different niches. So they also come to this platform and
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say that okay we are an influencer and we're ready for collaborations. So this is a platform that will
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help you get to the influencers and you can check out their partners and check out the works
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and creators everything go ahead and check out influencer dot com. On we have influencer
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marketing hub This is also a platform that I personally use and it really really good for your influencer marketing and as a complete beginner you will get all the information you need Here you will be able to find the creator brands and the report
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Then there are different content creating ideas for you. There are different blogs and articles that help us a lot
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Then we have, you can see, Influencer Marketing Agencies. We have a collection of Globes leading marketing agencies in one place
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So if you're looking to approach agencies, then you will be able to find them here
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then you can see influencer marketing platforms. You can view the platforms
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There are hundreds of platforms out there that you have not even heard about. And they're pretty famous and a lot of people use them
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So you can use these platforms as well. Check them out with Influencer Marketing Hub
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Then you can see Top Live Shopping Influencers to watch the biggest social shopping trends
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So this is actually a pretty good all in one platform that gives you all the information about
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influencer marketing. So you can go ahead and check out Influencer Marketing Hub
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These are free platforms. You can log in and check them out. So this is just like my recommendation for you guys, because if you are a complete beginner
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you can check out influencer.com and influencer marketing hub to get all the information
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Another tip that I would like to give you guys is that if you do not know how to do influencer marketing
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you can actually go to a freelancing platform, any platform you want
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And you can go to Fiverr, you can go to Upwork. And what you can do is you can actually hire people to do social media marketing for you
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And they have all the information. And they're pretty cheap. You will be able to hire people for $10 per hour, $5 per hour
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And they can help you with influencer marketing and help you grow your business
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Once you grow your business, you will be able to get more and more sales
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And your business will grow whatever business you have. You can do influencer marketing to grow it and run a success
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business online. So yeah, guys, this brings us to the end of the video. I hope that I was a big
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help to you. And now you know how to use influencer marketing to grow your business. Don't forget
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to give this video a big thumbs up. Leave a comment down below. Turn on bell notification
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and subscribe to the YouTube channel
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