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How To Use Chatgpt For Marketing (Guide 2024)
4K views
May 25, 2024
In the video "How To Use ChatGPT For Marketing (Guide 2024)", viewers are introduced to innovative ways to leverage ChatGPT for marketing purposes. The tutorial covers strategies on how to utilize ChatGPT to generate engaging content ideas, personalize customer interactions, and automate responses across various platforms. By harnessing the power of ChatGPT, marketers can enhance customer engagement, streamline communication, and ultimately drive growth in 2024.
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How to use chatgpt for marketing. Hey guys, welcome back to the YouTube channel. Today
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we will be going over how you can use chatgpt for your advantage to get started with marketing
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Now there are multiple different aspects of marketing and I will be covering six ways
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that you can use chatgpt. So let's jump right in. Now, a lot of people might wonder, hey
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for marketing, is it going to write me Instagram captions or codes or just, you know, some
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quirky little lines? Well, you are underestimating the power of chatgpt because chatgpt has a
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very large capability of answering any kind of question. And marketing is a lot about
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answering questions, finding solutions and providing those solutions in a florally manner
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So to get started with the first way is producing material for chatbots. Now, if you have a
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website and you have like a Q&A or like a chatbot, it might be on your website, it might
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be on social media, but a lot of times those chatbots need to have a lot of material to
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talk to whenever they are talking to a customer. So if a customer has a query regarding shipping
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regarding returns, regarding product information, whatever it might be, they're going to have
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questions so it can produce material for the chatbot to talk about. Let's say you have
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a chatbot and you want to give it all sorts of information. So let's say we have a business
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of selling jewellery and we're selling jewellery that is tarnish free. So I want it to have
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like, you know, if someone opens up my chatbot and says, is your jewellery tarnish free
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I want it to have a nice little article or a nice little reply about how the jewellery
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is tarnish free. I don't want to have to type all that. So the kind of prompt that I actually
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recommend you guys is to just write, so can you give me five FAQ about jewellery and answers
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that do not exceed 150 words? Now it's going to answer with a simple, you know, with a
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simple answer. You can include these questions, you can, you know, remove certain questions
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if they're not, you know, very accurate to your business. Now I let it have a word limit
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of 150 words. You can choose it to be shorter, whatever is your personal preference. That
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is totally up to you. Now, a lot of these questions can be super helpful. You can also
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ask it to, you know, answer certain questions. So, so can you write an answer saying yes
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our jewellery is tarnish free and 18k gold plated to a customer's question? Now you can
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see, you know, I would have just written yes, our jewellery is tarnish free and 18k gold
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plated, but you can see how chat GPT is formulating a very proper answer and you can just copy
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and paste these onto a chat bot on your website or on your social media platforms. Now, moving
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on to the second way that we can use chat GPT for marketing is designing individualized
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email campaigns. So you can create a client based emails based on your demographic, past
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interactions. So let's say I have a customer that bought our jewellery, but wanted to return
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it. Now, what I want to do is I want to send them an email. Let's say I sent a customer
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a broken piece of jewellery. So I would enter the prompt in chat GPT as, so can you write
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an email for a 10% discount coupon for a customer that received a broken earring and has returned
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it? So now you can see subject, sorry for your inconvenience, plus 10% discount coupon
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the customer's name. Now it's going to, you know, add all the information. It's, you know
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writing the apology, it's giving a 10% coupon. You're just going to enter the discount code
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It's even leaving you the space to write that. And you have an expiration date if you want
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to use, if you want to, you know, keep expiration dates, that's totally up to you. But you can
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see you have a very concise and very genuine email ready for a customer. Now, this is amazing
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because you can target this to certain clients. You can just enter their information, you
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know, what previous history you had with that particular customer or their demographic
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You have a very customized and personally tailored email ready within seconds. Now moving
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on to our next way that we can use chat GPT, we have social media posts. Now social media
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posts can be so much more interesting with chat GPT. So I can write, so can you write
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a new Instagram campaign for our new silver jewelry line? So here is a campaign idea
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It's going to give me the entire title, a description, then you can ask it to write
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you captions. You can ask it to, you know, provide captions, provide certain discounts
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you know, create enticing little options. You can also ask it to create action based
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features. So more call to actions, how you should include call to actions into your captions
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within Instagram. And this is super amazing because they have, you know, all these campaign
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ideas that have been merged from all parts of the world, from businesses around the globe
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that can now be converted together. So behind the scenes content, you have user generated
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content, you have giveaways and contests, collaborate with influences and a variety
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of looks. Now can you generate, so can you generate 10 captions for our new posts? Now
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it's going to manage the conversation that we previously had and it's going to realize
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that I'm talking about the silver jewelry. If it's not able to get that, I would just
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have to type it in. But you can see here are 10 captions you could use for your new
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posts. Add some sparkle to your day with our stunning new silver jewelry. You can see over
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here it's adding hashtags and all the emojis as well. Now I'm just going to stop generating
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and we're going to move to the next way, which is generating product descriptions. So a product
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description is a very important part of any kind of product. And if you're writing those
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on your website, it doesn't matter if you're writing on your website, your social media
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posts, any product needs to have a description. So I can just ask it to generate product descriptions
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for any of my products. So can you write a product description for star shaped silver
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hanging earrings? Now it's going to write our product description for me and that is
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all I have to do is just provide the prompt and that is it. Now after that, we also have
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another example, which is creating a marketing copy. So a marketing copy is like a umbrella
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term we could use to create marketing material for landing pages, for online platforms, for
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any kind of marketing. So could you write a copy, which is basically like information
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about the product. So could you write a marketing copy for this? By this I'm referring to my
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new product and now chat GPT is just going to generate the marketing copy for us. Now
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the best part about this is that if you have like any section that you want to summarize
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you can just ask it to summarize or expand on the conversation and it will do that. Now
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okay, so it's not referring to this. So could you write a marketing copy for our earrings
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Now I'm pretty sure it's going to detect what I mean by this. Now you can see it's writing
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the marketing copy for us. Now moving on to our next and last way to automate our marketing
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is creating customer service responses. So these are super, super important because complaints
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from customers need to be addressed as soon as possible. And you can use chat GPT to create
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those responses. And you can see it even took my 18K gold plating that I mentioned above
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and has added it to even this specific copy as well. Now to relieve customer frustration
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you can formulate all of your answers on chat GPT. So it could be questions, it could
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be complaints, it could be any kind of issues in your ticketing pipeline that you face
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You can simply take those questions over here. So for example, let's say I received a complaint
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from a customer saying their silver jewelry is tarnishing, but I know it cannot tarnish
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So I'm just going to ask them, so can you write a response to a customer complaint saying
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their silver jewelry is tarnishing, answer saying it only needs to be polished and is
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tarnish free. So you guys can see over here that this is like a very good response. It's
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very easy and not, you know, directly saying that the customer is wrong while at the same
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time addressing the customer's concern. So these are the different ways that you can
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use chat GPT for marketing. I hope you guys found this video helpful. Make sure to leave
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a like and subscribe to our YouTube channel and I will catch you guys in the next video
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