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How To Use Pinterest To Increase Etsy Sales
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May 19, 2024
Using Pinterest to increase Etsy sales is an effective strategy for reaching a broader audience and driving traffic to your shop. Start by setting up a business Pinterest account and optimizing your profile with a clear description and link to your Etsy store. Create visually appealing pins showcasing your products, with high-quality images and engaging descriptions. Organize your pins into relevant boards to attract your target audience. Utilize keywords and hashtags to enhance discoverability. Engage with the Pinterest community by following relevant boards and repinning content. Use Pinterest Analytics to track performance and refine your strategy. By leveraging Pinterest’s visual platform, you can boost visibility and drive more traffic to your Etsy shop, ultimately increasing sales.
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How to use Pinterest to increase Etsy sales
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Hey guys, welcome back in this video. I will be showing you how to use Pinterest to increase your Etsy sales
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If you have a store on Etsy.com and you struggle with the promotion
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you're looking for a way to freely promote your products. You want to get more audience and make more sales than this video is going to be for you
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So let's get into it. First of all, you're going to go to Etsy.com and you'll get right here
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Etsy is an amazing platform to create our own store, sell our products. You will be able to sell products in jewelry and accessories. We have clothing and
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shoes, home and living, wedding and pretty, toys and entertainment, arts and collectibles
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crafts and supplies and vintage products too. So you can sell any kind of product on Etsy and you
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can get started. So you can create your account with your email address and then you can create your
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store. So I will take you to my shop manager and we can get started with a new store on Etsy or
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If you already have a store, you will just sign in. So I'll quickly sign in to my Etsy.com and take you to my store
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This is what a store looks like on Etsy. So this is our store and now I want to promote it, how I can do that
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We can use Pinterest for that. Go to Pinterest.com. Pinterest is a social media and a search engine that allows you to search anything
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We create different pins on Pinterest. We get different inspiration. Pinterest has millions of users and has a large audience
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It's one of the platforms where people show it for different inspirations, outfits, jewelry, and here on Pinterest, people are actually are potential buyers
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So that is why Pinterest is actually a really good platform to promote your business or even to promote your affiliate links
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You require an account on Pinterest. If you do not have an account, you can create one using your email address or you can use your Google account
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So once you create your account on Pinterest, now you will be able to see that ideal in clothing, right
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We have a clothing store on Etsy. And on Pinterest you will be able to see we get a lot of different dress and outfit inspirations right here on Etsy So what I do is I search for dresses and we see that there are going to be a lot of different dresses ideas and stores that we can link
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Now you can see all of these dresses, these pins that have been created on Etsy, they are from a certain store
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We can add a link of our store on our Pinterest. So this is how we promote our store
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Now what we will do is we'll go to the create section here and click on. create pin. So this is where you create a pen. You have to drag and drop or click or
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upload an image or a video here. So we will be uploading the image of the dress that we
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have. You can go for a mock up image and you can also get the image that you have on Etsy
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And after that we will enter a title. We need to add a description all text and at the
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bottom here we have added destination link. Now what I'll do is I'll open up any of the
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products from my store. Let's say I have this dress right here
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Now what I'll do is I'll open it up. So I have downloaded an image from my Etsy store
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And what you need to do is just upload it right here. Now you can also upload any kind of image that you have, even if you have a model image or something like that
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So this is the image that I have and I have edited as my pin
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So this is what you need to do in order to showcase your, you know, style, your products in your pin
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So you will enter your pin title. And now keep in mind, we cannot just say that
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this is a product that people should buy or something like that, we create a pin on Pinterest
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which is different. Let's say I can give it a name, latest fashion trends. And people will click on
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it and they will realize this is the latest trend. They need to follow. And they will, you know
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check out this product. They will open up a pin. They will save it as an inspiration. And they will
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buy the product too if they like it. So I'm going to go with latest fashion trends. So that's what my
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pin will say. Now what I can do is I can even add text in my pin and we can edit it out on
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Kinva We can use any kind of other editing too After that you have tell everyone what you your pin is about So this is where you will add the text where you can add a description
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Then we also have alt text. Now, alt text is really important if you want to work on the SEO of your pin
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And it really helps us land higher in the search result. After that, we have the destination link
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Now, what you will do is you'll go to Etsy and you'll open up your store
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This is your store link at the top here. So what you will do is you'll just copy the link of your store and paste it right here
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Or what you can do is you can even create a landing page and add a destination link here
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The link, if it's too long, what we can do is we can go to a software known as Bitley
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and you'll be able to customize your link from here. You can shorten this link and it will be like few words and you will be able to add it to your
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Pinterest here. So you will just paste the link. And now this is the destination link for
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people to check out the product might we have on our Etsy store. This is how we promote our business, our print and demand and even our Etsy products using Pinterest
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Now, what's left is I'll just enter some text here, all text, click on save and my new pin will be
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created in one of my boards. Now, in my boards, I have look inspiration right here
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So I can maybe create this one here. And we can even create a board for our store with our store name because we're promoting
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our Etsy store, right? So what I'll do is for instance. instance we have any size here so what any size will do is it will create a board on
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Pinterest with this name and what happens is if you have more and more you know pins like
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this people follow the board and then they get updated they follow you your account so you can
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grow your just like our social media just like our Instagram and Facebook so we'll click on
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save and our new pin will be created on Pinterest and people will be able to check it out
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you can see this is how it works a lot of outfit inspirations are
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are available on Pinterest and you can see I will be able to sell our products
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Each pin has different links and we can also add a link to our store The best thing about this promotion is that Pinterest is completely free There is no paid account or anything You just create your Pinterest account just like you do on your other social media
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Once you create an account, you will be able to create the pins and then you can work on them
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You can even edit the pins on Kenva. So if I take you back to my Etsy.com on Etsy, make sure that you have a store and you have good products
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and make sure to work on the SEO of your store too so that it lands higher because you can see
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we have a lot of pages on Etsy right and what happens is if your address does not land in the first
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page then a lot of people not go to the second or third page to check out and you can also find
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the trending products on Etsy by checking out if it has a best seller so you can see this one actually
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has a best seller this dress here so what I can do is now I will get an idea these are the kind of
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products that I need to create. And it goes actually both ways. I can even search on Pinterest and most
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of the time I found myself getting inspiration from Pinterest for a new trend or a new product. So
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Pinterest also gives you the opportunity to search the right products for your business and for your
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audience. Pinterest will help you grow the audience that you need for your Etsy store and it will
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allow you to sell more products and make more money. So yeah, guys, this brings us to the end of the
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video. I hope that I was a big help to you and now you know everything that you wanted to know
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And don't forget to share this video with your friends and family members so they can also
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get the information they want to. Also, you can subscribe to the YouTube channel. The button will be
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given right down below. Go ahead and subscribe to the YouTube channel. Also, hit the notification bell
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So every time you get notified when we post a video. So yeah, also leave a comment down below
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What was your favorite part and what did you learn from this video or if you have any question
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