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How To Add Facebook Pixel To Shopify 2024 (Conversion Tracking)
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May 25, 2024
In the video "How To Add Facebook Pixel To Shopify 2024 (Conversion Tracking)", viewers learn the essential steps to integrate Facebook Pixel into their Shopify store. This comprehensive guide covers the setup process, enabling precise conversion tracking and audience building capabilities. By implementing Facebook Pixel, viewers can optimize their marketing efforts, measure campaign effectiveness, and ultimately enhance their online business's performance in 2024.
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How to Add Facebook Pixel to Shopify
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Hi guys, welcome back to another video, and in this video, I'm going to show you how you can add pixels to your Shopify store
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Now, adding pixels will allow you to track all of the activity happening on your store or on your website, so that you can hear a better view of what's happening
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So having said that, let's just jump into the video. So to add pixels, what you'll need to do, the simplest way, in my opinion, is to go to the app store
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and over here just simply search for Facebook and Instagram and this is the application that we're
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looking for Facebook and Instagram what we'll do is we'll click on it we'll click on add apps wait for a
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couple of seconds and just simply add the sales channels so this is the sales channels you won't
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find it in the app store you'll have to go to the sales channels and you can they're selected directly
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from there let me just show you that as well so just simply click on sales channels and it should
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pop up right here and you are good to go then you can go ahead and start setting it
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out so let's go ahead and click on start setup over here connect your Facebook
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account now in order to do this you will need to have a Facebook account
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Facebook business or meta business suite ad manager and all of that now it's
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called meta business suite you have to have a Facebook page as well in order to do
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all of these things so let's go ahead and click on connect the account over
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here this is the account we'll just simply click on confirm Click on allow, wait for a couple of seconds
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And over here, you can go ahead and start, you know, selecting these accounts
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So you can connect your Facebook account. You can connect your Instagram account. So right now, these two accounts, they're not that good because they don't have, they haven't have any established presence
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Right now, not a lot of followers or activity, so we can use that
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You could create a new one, but I already have this one. So we'll just simply click on Connect
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We'll just simply click on Select this Marketplace. Click on Connect and there we go
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Now over here, we need to select the preference. So conservative, enhanced, or maximum
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It depends on you. I'd recommend going with either one of you
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Just make sure you know what you're doing. Read what it says. But in my opinion, going with the maximum will give you a bunch of different options
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So we'll click on save. There we go. Now we already have a few pixels created, as you can see right here
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But you can create a new pixel by clicking on the create new button right here And as you can see as we go along we have these checkmarks which indicate that we are doing everything correctly so let go ahead and create a new pixel we click on
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create oops what did i do we already have you know marketplace selected right here so we will be
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created afterward so we could click on create new we have selected this we'll click on confirm
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wait for a couple of seconds agree to the terms and services submit for review and pretty simple
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After that, you should be good to go. So over here, this may take a couple of minutes, but you should be good to go
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And then you will get a notification that they are reviewing your Facebook and sales channels as well
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Click on done, and you should be good to go. Now, what you need to do is you need to go ahead and open up another tab and go to business
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com slash settings slash pixels. To simply go over here, type it in your search bar, wait for a couple of seconds, and you should arrive over here
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and you will see the pixel, the latest pixel that we have created, which is right here
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So by default, it's going to be deactivated. You'll have to go ahead and enable it
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So what you'll have to do is to enable it. You'll have to test it out
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So open up in Event Manager right here, open in an Event Manager
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It's going to take you over here to the Event Manager. And over here, you can go ahead and set up your pixel
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So currently it's failed to load because I have Ad Blockers. So make sure you unblock all the ad blockers and then move forward
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And once you've done that, just simply click on test events. And under test events, just enter in the website, you know, the URL of your website
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For me, this is my URL. And then just simply click on open website
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And over here, you can go ahead and start using your website. And this will allow the testing phase to begin
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So let's go ahead and view some content. So let's go ahead and take a little
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at this ring right here looks pretty cool it's pretty nice so let's go ahead and actually
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select model 2 let's go ahead and add it to our card let's go ahead and view our card and
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let's go ahead and click on checkout i'm obviously not going to buy this but it is what it is but
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i think this is enough activity let's go ahead and check it out now under test events we can see we
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have a bunch of different options we can see we have a bunch of different activity going on
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we have page view added to card viewed content all of this so as you can see the
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pixel is actually working and for me I had to wait for a little bit and reload the page And then I had new activities right here As you can see let me just actually click on
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continue, continue and get started. And over here, underneath pixels, I think it is now activated. Yeah
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Next, we need to go ahead and verify our domain. For that, we just simply click on aggregated event measurement
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click on configure web events. And over here, you can go ahead and select, you know
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your managed domain. and you can manage your domain by clicking on over here
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And over here, you can go ahead and add your domain as well
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Right? You can create a new domain for your business and you should be good to go
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For me, I've already verified my domain. Although this is very strange, I'm not sure because a couple of months ago when I tried to do this
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my domain was not verified because this is a subdomain. And according to Facebook, a subdomain cannot be verified in Facebook business
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manager, but this is very strange. I think they might have changed it because now I have two subdomains that are verified
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Very strange. But if it works for you, you can just simply add the domain over here of your website
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although this was a previous website that I created, a previous store on Shopify as a demo
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and that's verified. So you can just simply click on add over here, click on create a new domain, add your domain
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you know, right here, and then you can go ahead and start. verifying it to actually go ahead and verify your domain what you'll need to do is you'll need to go to
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the website where you actually bought the domain go into your purchases and underneath the domain
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you will have an option called dns and in it you will find that code and once you've gotten that
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code you can then come over here onto the domain manager over here and you can add that code
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and your domain will be managed and your domain will be verified for
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me that's this is how I did it for me I don't know how I got verified with a subdomain but I guess
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I was lucky or maybe there was an error but that is how you verify your own custom domain so
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after that you're good to go and pretty simple that's how you do it and once you have actually
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had a managed you know domain what you'll do is you'll have to click on a managed domain and
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go into manage events right go into event manager and you will find the event and you will go into the event manager and you will find this option right here click on manage events click on edit although as you can see make sure that you frequent changes
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can have negatively affect ad delivery so make sure you don't constantly change it make sure
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you change it once and leave it at that so let's go ahead and click on edit and over here
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let's go ahead and click on add event you can add up to eight events so over here as you can see
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highest priority then we can add another event lowest priority you know we can go ahead and add more events to it so over here you can add
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the pixel right here we'll choose the pixel this was the pixel and then we want to add an
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event this is going to be the highest priority of events so add payment info or add to card we will
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need to select purchase right here we'll select a purchase so purchase is going to be the highest
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you know priority the lowest priority let's select the pixel should be
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For me, lowest priority should be view content. And in between, you can choose whichever one you want
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But in my opinion, you should go with a precise order. So someone viewed the content
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They added it to the wish list or added it to card
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And then they added the payment info. And then they had a purchase
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So something like this, once that's done, you can go ahead and apply it
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So you have to fill out at least eight, I believe. slots, eight slots, let me actually check. So something like this. Yeah, you can add up to eight
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slots. You don't have to necessarily fill out eight out of eight. You can go so with something like
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this, however you want, and then just simply click on apply. Yes, I confirm these and click on apply
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And boom, there you go. You successfully change the events. Now you're good to go. And now you've
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successfully configured all of the events. You successfully configured your pixel, your domain
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and you've even tested it if it works or not. So that's how you do it
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That's the simplest way to do it. So make sure you have an ad manager or you've already created the meta business suite
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and in it you will get everything else. Make sure you created everything. Make sure you have a Shopify account, a domain
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And it's very simple. Let me know in the comment section if it worked out for you
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or if you ran into a problem or just let me know. And I'll be able to help you as well
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And also if you found this video helpful and educational, sure to hit the like button subscribe to the channel and turn on post notifications and i will catch you guys
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the next video and until then take care and goodbye
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