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How To Add Instagram Shop (2024)
3K views
May 9, 2024
Setting up an Instagram Shop in 2024 allows you to sell products directly through Instagram, reaching a vast audience and streamlining the shopping experience for your customers. In this video, you'll learn how to add an Instagram Shop to your business profile, including requirements for eligibility, account setup, and linking your product catalog. The tutorial will cover critical steps like connecting your Instagram account to your Facebook Business Manager, setting up Commerce Manager, and getting your shop approved. This guide is ideal for business owners and marketers looking to leverage Instagram's shopping features to boost sales and engagement in 2024.
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0:00
how to add Instagram shop. Hi guys, welcome back to another video
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And in this video, I'm going to be telling you how you can add your very own Instagram shop to your
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Instagram. So having said that, let's just jump into the video. Now before we do that, we need to do a couple of things. First things first
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we'll need to do is we need to link our account to our Facebook page
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and then we need to create a catalog and so on. And then we need to post that catalog onto the shop
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So let's get started. Now, in order to connect your account, it's very simple
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You just simply open up a business meta suite, as you can see right here
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Facebook business suite, meta business suite, whatever you want to call it. Then you just simply come into inbox and over here
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you will see you have messenger, Instagram, Facebook comments, and Instagram comments, right
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You can just simply go ahead and click on Instagram and connect your Instagram
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And it's very simple. Let's go ahead and click on connect, click on continue, click on continue
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And we just simply select our account, click on continue. And there we go. We are now connected
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I had to change my page because it was connected with a different account
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But yeah, once it's connected, you can view all of your messages over here
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I just hit my messages currently. All right. You can see it right here
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All messages on red are going to be over here if you see them
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But now that we have connected our Instagram account, we can move on to the next page. We can move on to the next step
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And for that, what you need to do is just simply hover your mouse and click on all tools
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And then you will have all these different options available to you
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Now, what you need to do is you need to find or go to sell products and services
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And under these products and services, you will find e-commerce. Simply click on it. It's going to open up the commerce manager right here
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And over here, you're going to have your account, right? You can change your account as well
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Let me just change it to here, this one because this was the one that we were using. And over here
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you're going to have your commerce assets and you will have your catalog
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You can add your account and you can add the catalog as well. So over here
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add a commerce account for your business that you will be able to choose a
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catalog from, and you can click on manage a list and you can select and deselect anyone you
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want. It depends on you. And you can even click on add account to add an account right here
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So over here, we're going to choose either a Facebook account or an Instagram account
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And we want to select Instagram and click on next. Next we want to choose the checkout method. All right
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So you can go with another website, a third party application you want
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or you could check out with Facebook and Instagram. It's going to have reduced frictions checkout
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I recommend going with Facebook and Instagram, since you are going to be using Facebook and Instagram
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So why not use their own method? And you can even check out with messaging as well, but it depends on you. Next
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now you choose a sales channel. So over here you will have different
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you know, accounts or different pages, right? You could create one right here
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create a new page or you can select the already existing ones right here
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It depends on you. So if you want to create a new page, just simply click on create new page and you are good to go
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Or you can just simply select show all to see all of the pages. Now over here
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we can't select this one because it doesn't have an established presence for now
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Meaning it's a very new account. There's nothing on it. Or we could go with this one as well, but it depends on you
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So we'll just select this one currently, you know, it's a older page, but yeah
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then we'll click on next. Now we need to add products over here
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I already created this product or this collection and catalog. So that's why it's just, you know giving me these options
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but I will show you how you can add them as well. You can even add your Shopify product catalog
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If you have one already or you can create a new catalog right here
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you can give it a name and you know, just simply create a new one
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It depends on you. But for now, since we already have created a catalog
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we'll just choose that. I'm going to show you how you can create that as well. Then we click on next. Then we have delivery and returns. Now over here
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this is just speculations over here. All right, this isn't my expertise
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So I'm just going to be choosing random options that I think should be good
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but it depends on you. You need to do your own, you know
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due diligence, your own research and find the best time and delivery
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options for that region or for your country. So keep that in mind
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Don't do everything, but I do think and change a little bit of settings
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Like for example, the country, of course I'm not from USA. I would have to change my country. And of course
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if I change my country and change the States where I ship
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the options would be different. But yeah, let's just say we offer standard delivery
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We offer expedited and offer express delivery. All right. Now, base rate, let's say it's $5 per delivery
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All right. And rate per item. All right. It should be, I would say $5. All right
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Basket minimum for free delivery, I would say $50, right? You get $50 or buy a $50 product free delivery and the estimated
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delivery time, I would say maybe three to four days. There you go. Then we have expedited delivery. All right
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It's going to cost you a little bit more. We'll say $8. And for that rate per item is going to be also $5 depends on you
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Basket for this one could be $60 and the estimated time is going to be
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two to three days. And then we have express. Well, of course
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express is going to cost you 15 and we'll go with 10 over here
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We'll also go with 60. Actually we should just keep it 50. Yeah
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that'll be much better. And then over here, it'll be like one to two day window of return
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30 days are okay. We got the email and then we'll click on next
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And then we'll have a preview of the whole page. And by submitting or clicking this button, we click on finish setup
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And there you go. You know, set up everything. We've got the shop ready. We've got the sales channel, we've got the product
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the catalog and all of that. Now we'll show you how you can create a catalog in just a minute. Okay
6:32
I guess I have three too many attempts for some reason. They should not be happening, but you know, well, let's just say it's done
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All right. After that. Okay. For some reason, it keeps giving me this error
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but you don't have to worry about that. Once you've set up everything or done like this, after that
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you'll only need to do two more things, which is you'll need to set up a payments or a payment option and returns and
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shipping. So you got to set up those two. And after that, your shop is finished right now. If you're wondering about the catalog, well
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it's also very simple. Let me actually go back right here in the commerce
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manager. You will see, you have, you know, the catalog option and you can click on add catalog to create your own catalog
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And you can go with any type of catalog you want. E-commerce, local travel
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property, depends on you. We'll go with e-commerce for now. And then you just simply upload the product info or connect to a partner
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platform like Shopify or big commerce or Etsy or whatever. And you should be good to go
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Then you just simply click on create and you click on view catalog
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And in the catalog, you will see, you have items. And over here
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you just simply click on add items to start adding items into your catalog
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You could add a manually or you can enter in the data for you or partner
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platform or pixels. It depends on you. And once you just simply click on next
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once you've made up your mind and just simply click on new items to start adding
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items, you just enter in the title description, the website link, the price over here, the sale price
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You could select a category as well and condition stock brand. It depends on you
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And you can even add the images over here underneath the images tab and drag and
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drop the images right here. Very simple, nothing too complicated. First, you just simply connect your Instagram account and create a page right here
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like a business page, go to the commerce manager. All right, create a catalog, add the items
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and then you just follow the rest of the steps that I showed you earlier
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And boom, that's how you can add an Instagram shop on here
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And that's basically it guys. Thank you guys for watching. If you have any questions
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let me know in the comment section down below and I'll be sure to answer them as soon as possible. So having said that, thank you guys for watching
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And until next time, take care and goodbye
#Sales
#Shopping
#Social Network Apps & Add-Ons