First reactions to Apple’s latest software and AI updates.
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0:00
We are live at Apple Park. Hi, thanks for joining us
0:03
Richard Carey, Scott Stein. We just got out of watching the keynote. And there's a lot to process, a lot of Siri
0:11
There's a lot of Siri. And they changed the whole format. Because usually you get into the individual OS updates
0:15
Nope, none of that. Have a good show. So this was definitely AI, AI, AI
0:21
But they didn't say AI until like 30 minutes into it. Yeah, they were being very coy
0:25
They were trying to like, and then it was all AI. and how the new Siri, you've got how it's showing up in apps now
0:32
some of the new framework, how it shows up in shortcuts. But then not really clear how much any of the OS's on all the devices are really changing
0:42
and maybe that is the message. Maybe that's the answer is that they're not except for the Siri and AI layer
0:48
This was about what you can do more with what you already know. Like, it's not so much
0:53
I mean, there was a little talk about small interface design changes, But the focus was what can you do more
0:59
And what I found interesting about this whole format is that everyone criticizes like, where did the live show go
1:04
Where the live demos go? And we got kind of like a quasi in between live demo where like they were pre-recorded
1:10
but kind of trying to show you in real time how long it takes to get an answer when you're doing some of these Apple intelligence prompts
1:19
And I think it was interesting seeing the energy of the crowd
1:23
some things you got a lot of applause for or a lot of oohs and ahs for
1:28
especially with some of the visual intelligence photo-changing things. Yeah, spatial scene editing, which felt very Blade Runner
1:35
where you could kind of reframe things, which Apple's been doing anyhow, kind of understanding the 3D, kind of mocking the 3D feel of the photo
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Let's explain that really quick. So basically, you take a photo we saw in a demo of, like, two kids in a wide background
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like maybe they're on vacation, and then you want to maybe change the camera angle a little bit
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it generates and fills in what maybe you didn't capture the first time you took the shot
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And then you tilt it. Which you can already do when you do spatial scenes or if they've ever played around with the Vision Pro
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they do stuff like that. But it's like they're using that sense of 3D, that generated sense of 3D to do a little bit more
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I thought it was very interesting. Like, I'm going to connect the dots and say the person talking about Siri was Mike Rockwell
2:13
who is the one who was behind Vision Pro. And he took over Siri and AI things
2:19
And I don't think that's an accident. But when he was talking about the glue that connects all the OSs and that now you will hop between devices and continue the same Siri interaction, that did interest me because I sometimes feel like, oh, I want to start on the watch, move over to the Mac, do the iPad or whatever device you have
2:35
And I think they trying to create that seamless glue to the end of eventually maybe having more things like smart glasses that could work with whatever you using which for Apple has to be a cross push because they have the devices That my thought but that not now That like laying the groundwork for then which would be 2027 This is all for developers to kind of get excited about seeing what they can do with their apps to integrate with Siri
3:03
But the examples we saw were very like real world, not about spending money necessarily, but just getting work done, yzing a message you might have got in the past
3:14
So I think we finally got that example of the personalized Siri that everyone was long looking for
3:18
And the problem is, of course, with these types of demos, you never know how they're going to work in the real world
3:22
And a lot of the demos feel like demos you've seen before with AI. So there could be a point where you kind of might be rolling your eyes and going, oh, I've seen something like this before
3:29
I've seen something like this before. And then, you know, everything looks good on WWC Demo Day
3:34
And then in living your life, there are a lot of smart, connected things like pulling up information on a phone call that it would recognize or creating contextual calendar events or all of that stuff
3:46
would that feel as natural as Apple is promising? Or would you be like, turn it off, turn it off
3:51
Well, no, not all of this was that intrusive, I thought. I think a lot of AI examples I see have a little bit of the ick factor, I call it
3:58
You know, where maybe it feels a little bit like, why does it know so much about me? But here, you get a text message about something
4:04
and you might see a little bubble, add to calendar, you know, reminder. So that feels more subtle, like a little friendly
4:11
like, oh, it looks like you're talking about something that you want to put on your calendar. Not so much a, I remember everything you've ever said, Bridget
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Even though it might. It might. And so I feel like, and also they were very much speaking about privacy and intentionality
4:24
And like you said, there are a lot of stuff that the devices have already been doing, like the spotlight search
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So I think they're talking about, okay, we're building and knitting the stuff we already have
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but re-knitting it so that it should hopefully work more like automagically to do all that stuff
4:38
and dot, dot, dot, live your life wonderfully, Siri is your best friend, et cetera
4:46
But I do think it's interesting what you said. Is this going to be less intrusive
4:49
Is it going to be more private? Is it going to feel more natural and less like
4:54
also hopefully less like you've hooked up all of your stuff to yet another thing that you didn't want to hook it up to
4:59
versus what you're already using? We saw some glimpses, I think, of where Apple's thinking about the future
5:04
Let's talk about visual intelligence. Let's talk about what the Vision Pro. So, okay, I was excited about that
5:10
And also because I covered this stuff. But yeah, so Vision Pro, visual intelligence is the idea of like using photos
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And this has already been in AI, like photo-based recognition of things. You can look at a pair of boots and it knows it's the boots and it knows what brand it is
5:23
And Google has been doing this. The Samsung Galaxy R headset could recognize apps that you're using and things in the real world, which I thought was really cool
5:31
And now Apple is going to be doing that in Vision Pro. It's the most high-end version of visual intelligence where it looks like it's just going to automatically work when you ask
5:39
That's why they have the Gemini models. Part of it is to understand that
5:44
But if you understand what in the room and you understand the apps you using then you can get to AI that could live in all these glasses and do all these things and know what they doing That exactly what Google is doing with their glasses where they have the Samsung Google headset
6:00
then the glasses, but they're compressing it into one quick time on. Apple is like spreading it out, but I feel like they're going to take the same approach
6:07
You have to get the apps built now to be ready for that next step
6:12
To get the glue. And there was also a little bit of a taste of a future smart home discussion where you said
6:17
okay, let's say you already have Apple-compatible cameras. It's using the smarts to kind of stitch things together
6:24
kind of give you a better picture of maybe what's going on between multiple cameras instead of you manually hopping between all the feeds
6:30
So I look at that and I go, okay, what's next? Where's Apple going when it's thinking about the smart home if it ever gets into the camera space
6:38
But, yeah, once again, kind of making those baby steps now. Yeah. And I'm also curious, like they're talking about child safety
6:43
There's a whole separate thing. That was a big deal. It was a big thing. So they're very focused on improving both recommendations for screen time and for app usage and having deeper settings for that
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but also for moderating out violence and having deeper awareness of what your child's doing, have a more evolutionary flow of that
7:04
So I'm curious about all that and how that plays out. that's different but also connected to some of what they're talking about, AI
7:12
But I also wonder about how you safely use AI and how that becomes part of the safety
7:18
not just for the safety of your child, but in terms of educational integrity
7:22
now that Siri can do a lot more free writing for you. That was kind of a digression, but yeah
7:29
I'm mic'd here. You can have the mic. Oh, yeah, yeah. Sorry, sorry, sorry. Thank you for sharing. Oh, yeah, no, of course
7:33
Okay, yeah, yeah. But we are both parents, right? So I wanted to get your take on the extra steps that they did
7:39
A lot of the conversation was about safety for parents to control and be able to see and monitor what their kids can do
7:46
I found it positive. I don't have my kids on an iPhone yet. But a lot of the controls were so minute that it was getting to like, do you want this web page allowed
7:56
Do you want this person, this contact allowed? But add a little bit of a reminder for me as someone who uses Nintendo products
8:03
like that extra layer of super protectiveness of who can even talk to my kids
8:09
Right. And, of course, my kids just aged out of the kid zone, kind of
8:14
They're now in the 13 and over. Thanks. I could have used this before. But I am thinking about it in terms of, yeah, like how I need to be more savvy about it
8:23
how it looks like they're giving you more monitoring and customization to find, to allow
8:31
the kids to kind of grow up using it, like to kind of allow them more content, but also see it
8:35
and set them like intelligent schedules. So I'm curious how that plays out versus just a
8:40
a purely hard monitored Okay this goes on this goes off They were suggesting a lot more a lot more fluidity in fluidity in that kind of setting set up with all those things And using smarts to block something if they did stumble or
8:54
receive something that they shouldn't have. Yeah, yeah. And I like the ask to buy thing is there
9:00
So the ask to browse made a lot of sense as an extension. Again, it's a flow any parents used to
9:04
already where I just got a ping for this app. It would make sense to get a ping for a site where
9:08
you go, wait, what are they looking at now? Like, no. I want that to work for YouTube
9:13
I guess it will, if it's browser-based. Well, that's what I was going to get into next. When they ended that whole discussion of what protections
9:20
they have, it still is hindered by how much the developers are willing to kind of play ball in this whole
9:28
conversation. So there was this tone of, and developers, we need you. And I would love to see
9:35
a future where everyone's kind of on board with this, but I didn't hear a lot of applause or
9:40
cheering in the crowd. I think the crowd's thinking, all right, how are we going to now
9:44
integrate all this? Nervously swallowing and going, yes, right. We have to do that. And then
9:50
Google has its own tools. And then the question of how all those tools work well together
9:55
because Apple's making its own research-based recommendations and do those all perfectly
10:01
sync up, but I don't know. Hopefully this makes it easier to be apparent. But I do think from the
10:06
AI perspective, we just looked at Google Books. I still find the name weird, but Google Books
10:11
and there's more AI in the high-end Chromebooks. And there is a sense now that Siri now will
10:18
a more capable Siri is on tap everywhere. And when they said, you know, does all your writing for you
10:23
which is not really a thing that Siri was being used for in Apple Intelligence. Apple Intelligence
10:28
was cleaning up your writing, but they weren't like full on generating writing
10:32
So now I wonder where does Apple fall in this space where everybody is worried about everyone
10:38
easily creating AI generated content with students, with MacBook Neo, wherever else
10:43
So maybe it's just inevitable and something we have to deal with, but it looks like Siri
10:48
also can write for you. And do photo real photos. The image playground, I'm curious to play around with that
10:57
No pun intended. just the name but because of how much more realistic it looked like my kids actually like
11:02
to have fun like being silly on there but now i'm seeing it like it could be more realistic
11:06
how slop will it be right how how how far down the slop well i actually used i used image playground
11:13
to make a birthday party invitation the other day so nice so there's there's real use for it
11:17
without it being kind of weird but can you make it hallucinatory we'll find out i so that's a lot
11:23
This still goes on for a few days. We're going to take a little bit of a closer look
11:27
So stay tuned to see that. We'll keep with more reports. Yeah, no new products
11:31
So there's that. And we'll find out more when we catch up and learn more about the OS's
11:34
This is about learning what we're all going to be doing now on our phones. So thanks for watching
11:38
Stay tuned as we get to play around a little bit more and get some questions answered
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