Apple unveiled its first foldable iPhone alongside new iPhone 18 Pro models, Apple Watches and more.
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As we look ahead, we see a future filled with enormous discovery and transformation
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AI makes entirely new kinds of experiences, and this means the product at the center of
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your experiences becomes even more essential. What I like to think of as an intelligent personal hub
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because there's no product in the world better designed to be your intelligent personal hub
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than iPhone. As your personal hub, your iPhone can do so much more for you because it understands
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your context. This includes your calendar, your relationships, your routines, the most private
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details of your daily life. Apple intelligence runs on device whenever it can. When greater
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capability is needed, private cloud compute extends that same level of privacy protection
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ensuring that nobody, not even Apple, can access what's yours. Introducing iPhone 18 Pro and iPhone
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18 Pro Max. We made massive advancements in the most important areas. Intelligence, performance
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battery, and camera. iPhone 18 Pro's gorgeous design now includes color-matched aluminum and
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back glass for a more cohesive look. It comes in an incredibly deep black. A silver that's now even
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more refined. A fresh new color we call Glacier. And we're excited to introduce Burgundy, a
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sophisticated and unique new color. iPhone 18 Pro is built to take full advantage of all the
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capabilities of Apple intelligence. The Siri app is great for revisiting a past conversation or
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kicking off a new one. And it uses iCloud to sync conversations privately across your Apple
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products, iPhone 18 Pro takes advantage of our most advanced on-device model ever, which powers
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expressive voices. Hi, hi, hi. Let's find the right voice for you. Apple Intelligence powers a host
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of incredible photo editing tools that make the new Pro Camera system even more versatile
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like the upgraded cleanup tool with higher quality infill for complex scenes
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Extend, which expands your images to give subjects more breathing room. And the powerful spatial reframing tool, which lets you change the camera's perspective after the photo was taken
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This is A20 Pro, an exceptional chip that sets a new bar for mobile computing
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A20 Pro has our latest 6-core CPU, featuring two of our new super cores that are up to 20% faster
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and four efficiency cores, all integrated with neural accelerators that power low-latency, on-device AI workloads
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iPhone 18 Pro has a next-generation vapor chamber that helps the system manage even more heat
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Deionized water is constantly cycled throughout the system for significantly improved thermals
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Now let's talk about battery life. Last year, iPhone 17 Pro offered a huge jump
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This year, iPhone 18 Pro takes another massive leap enabled by A20 Pro silicon efficiencies
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iPhone 18 Pro offers 36 hours, while iPhone 18 Pro Max has a whopping 45 hours
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We're also making wired charging faster. iPhone 18 Pro supports 50% charge in around 15 minutes
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Just five minutes of faster wired charging provides around six hours of video playback With iPhone 18 Pro we introducing our biggest camera improvement in years
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One of the fundamental pillars of photography is aperture. It controls how much light enters the system and affects every photo and video you take
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So iPhone 18 Pro has a new 48 megapixel Fusion main camera
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with variable aperture for creative control that wasn't possible before. The aperture adjusts automatically based on the scene
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When you're in a darker environment, the aperture opens to let in around 50% more light
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You can now get stunning cinematic mode effects from regular video after you capture
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And it now supports 60 frames per second for this half-speed effect
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We're also making it easier to maintain focus on moving subjects. Smart focus tracking uses on-device AI models to lock onto a subject and maintain detail
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iPhone 18 Pro also features an upgraded dynamic island, redesigned to be smaller, more useful
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and even better for seeing live information like your flight status with Flighty
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navigating with maps, or simply checking your timer. iPhone 18 Pro starts at $1,199, and there's now a 2TB option
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An iPhone 18 Pro Max starts at $1299. You can pre-order iPhone 18 Pro this Saturday, September 12th, and it will be available on September 18th
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AirPods 5 feature our beloved open-ear fit, redesigned from the inside for an even better audio experience
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With a new multi-port acoustic architecture and next-generation adaptive EQ, AirPods 5 deliver richer, more detailed sound across a wider range of ear geometries
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It now has 50% more noise reduction than the previous generation, which means AirPods 5 deliver the industry's best ANC in an open-ear design
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AirPods 5 deliver more than just a world-class listening experience. They're also a seamless extension of Apple intelligence on your iPhone
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AirPods 5 also feature live translation, which has been a big hit since it first launched last fall
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AirPods 5 with wireless charging case, longer battery life, and volume swipe are only $149, $30 less than the previous generation
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You can pre-order both today, and they'll be available on September 18th
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Introducing the new Apple Watch Series 12 and Apple Watch Ultra 4
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Both have been re-engineered with our most advanced health sensors and all-new Apple Silicon
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enabling features that enhance your life every single day. The electrode's surface area is increased for better skin contact during ACG readings
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Second, for better optical sensing, redesigned photodiodes are organized in a ring to capture light more efficiently
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And third, larger, more power-efficient green LEDs support accurate heart rate measurements all day, even during motion
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Apple Watch has the most accurate heart rate sensing in a wearable
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The health sensing system will also enable completely new experiences on Apple Watch Series 12 and Ultra 4
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And the health sensing system brings a completely new experience to Apple Watch Readiness Whether you training for a race or juggling a busy week readiness can tell you when to push and when to hold
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You'll also get personalized guidance powered by Apple intelligence. So if you're working on your cardio
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you might see a suggestion to incorporate intervals into your regular morning run
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It's like having a coach right there with you. You're halfway there
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Keep it up. With the built-in microphones of Series 12 and Ultra 4, Plus the power of Apple Silicon and our latest AI models, we are able to create a brand new class of Apple intelligence features
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Introducing audio intelligence. Just as visual intelligence makes sense of what you see, audio intelligence makes sense of what you hear
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It harnesses the power of Apple intelligence right on your wrist in a private and secure way
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Introducing Siri Recap. It uses ambient listening to take high-level notes of your conversations, like takeaways from a team meeting or a parent-teacher conference
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Conversations will have an Apple Intelligence-generated title, summary, and key points. You can review them in the Siri app
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Privacy is protected at every step. These audio intelligence features do not create or store audio recordings
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And raw audio used for processing is completely inaccessible, even to Apple
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with stunning new colors and materials. Apple Watch Series 12 comes in space gray
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black, light gold, and a stylish new dark bronze, all made using 100% recycled aluminum
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Apple Watch Ultra 4 is the ultimate sports and adventure watch. With a larger battery
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the power efficiency of S11, and the health sensing system, Ultra now gets over two days of battery life
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For workout tracking, with full GPS and heart rate, you now get up to 18 hours
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Or with the new Mac's extended workout mode, up to 45 hours
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Series 12 starts at the same price of $399, and Apple Watch Ultra 4 remains at $799
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Both can be pre-ordered starting today, and they'll be available on September 18th
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This is iPhone Duo. A similar size to your passport, it feels familiar to hold and comfortable to use with one hand
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Its distinctive asymmetric shape with two rounded corners invites you to open it
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The two sides connect into a continuous frame surrounding the largest iPhone display we've ever designed
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We designed iPhone Duo around a consistent aspect ratio that is the same across both displays
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The frame is made from aerospace-grade titanium, required for strength at this thinness
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that's been precision machined and polished to an elegant mirror finish. we took advantage of liquid glass to fluidly adapt to this new aspect ratio and larger inner
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display. For example, iOS 27 moves essential controls to the side. This maximizes vertical
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space for content and places controls within easy reach of your thumb. iPhone Duo and iOS 27
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redefine what an iPhone can do while still feeling natural and familiar. It opens to a massive 7.6
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inch super retina XDR display that is 50% larger than iPhone 18 Pro Max and a whopping 80% larger
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than iPhone 18 Pro The beautiful 5 inch outer display provides 90 of the screen area of iPhone 18 Pro Later this year you be able to use Apple Pencil with USB on either display
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for jotting notes, sketching, or marking up documents. The first time iPhone offers the great Apple Pencil experience that iPad users love
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It comes in two refined colors, star white and night sky. It's crafted from grade 5 titanium that offers incredible strength
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The central structural plane has support ribs for added stiffness. To make the frame even more rigid, the antenna splits are reinforced with high-performance inserts
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They're made from ceramic fibers that are three times stronger than grade 5 titanium
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Ceramic Shield 2 on the front and is rated IP68 for dust and water resistance
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The expansive display also supercharges productivity by letting you do more at once
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You can move an app over to one side and launch a second app on the other for powerful split-view multitasking
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We developed a custom nanotexture finish that significantly reduces glare and reflections
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The nanotexture cover layer is made from a custom polymer that has up to 40% higher stiffness than other materials used in the industry
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and has an Apple-designed coating for scratch resistance. The result of all of these innovations is a folding display with superior viewing quality that feels premium and flat, resists wear, and meets the high standards of iPhone
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A20 Pro also features a new display engine that drives both displays simultaneously with smooth transitions between them and blends the unique pixel layout in the under-display camera area to deliver a consistent viewing experience
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There is a high energy battery on each side. Custom silicon and algorithms handle all of the charging, discharging and rebalancing
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So these two batteries operate seamlessly as one. You get up to 31 hours of video playback when using the inner display and a massive 44 hours when using the outer display
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And with our new battery usage model, iPhone Duo provides up to 24 hours per charge when using both screens
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It makes it so much easier to take selfies with the high-resolution rear cameras
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because the outer display lets you preview and perfectly frame your shot
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Our new Smart Take feature follows the scene in real time and automatically snaps the photo when everyone is posed and ready
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Now you don't have to miss out on being in the shot because you had to press the shutter and outrun the timer to get in the frame
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The iPhone Duo Folio has an integrated kickstand that folds away neatly when not needed
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And the iPhone Duo case has two parts that wrap around each half to protect against drops and everyday wear
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It features the largest display ever on iPhone, along with a beautiful outer display and a reimagined iOS experience that makes the familiar feel entirely new
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iPhone Duo starts at $19.99, with storage capacities ranging from 256 gigabytes to 2 terabytes
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And of course, we'll have great trade-in offers from Apple and our partners. Pre-orders begin October 16th, and it will be available on October 23rd
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With iPhone Duo and iPhone 18 Pro, we pushed our entire iPhone lineup forward
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making it more capable, more versatile, and more exciting than ever before
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