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Reuben Vincent Talks New Album 'General Admission' And Destroys 5 Fingers Freestyle
Apr 13, 2024
🔥 Watch Reuben Vincent set Sway's Universe on fire with his explosive freestyle! 🎤 In this can't-miss episode, witness the young MC dominate Sway’s infamous 5 Fingers Challenge, showcasing his lyrical prowess and proving why he's the next big thing in hip-hop. From discussing his journey under the mentorship of legends like 9th Wonder and Roc Nation, to diving deep into the stories behind his tracks from the new album "General Admission," Reuben leaves no stone unturned.
🚨 Subscribe now for more fiery freestyle sessions and exclusive interviews with hip-hop's finest. Dive into Reuben Vincent's world as he shares candid anecdotes about his rise in the music industry, the influence of his cultural heritage, and the vision for his artistic future. Don't miss out on this profound exploration of talent and tenacity in today’s hip-hop scene.
👉 Stay connected and be the first to catch the latest episodes by following Sway's Universe across all social media platforms. Tune in, get inspired, and discover why Sway's morning show remains a cornerstone of hip-hop culture. #SwaysUniverse #ReubenVincent #HipHop #NewAlbumAlert #FreestyleFriday
🎵 Experience the revolution of hip-hop—watch now and see why everyone is talking about Reuben Vincent’s unforgettable appearance on Sway's Universe!
#RisingStar #GeneralMission #SoulCouncil #Victorious23 #EmotionalIntelligence
#KanyeWest #JCole #KendrickLamar #RocNation #HiphopCulture
CHAPTERS:
0:00 - Intro
6:30 - Reuben Vincent's Musical Influences
7:34 - Reuben Vincent’s Team: Johnny Kay, Brandon, Keelan
13:47 - Reuben Vincent Breaks Down "Jump" & "General Admission" EP
32:14 - Troop Discussion
40:30 - Reuben Vincent's 5 Fingers of Death Freestyle Challenge
Show More Show Less View Video Transcript
0:00
Ain't no question in this one right here
0:02
Uh-uh. Ain't no question in this one right here. It's true hip-hop
0:07
Come on. I know it for a fact, ladies and gentlemen. My brother Knife Wonder called me a couple years ago
0:12
He said, I got one. Yeah. That might have been eight years ago
0:16
Yeah. Wow. Yeah, I was 15. Oh, my gosh. I was 15 years old
0:22
Wow. Wow. 23 now? Yeah, 23. Mm-hmm. You see how time flies? Wow
0:28
Yeah. Crazy. From that point on? signed with Jamla, right? That's Knife Wonders platform
0:34
Shout out to Knife. Shout out to the legend. Salute to him. Salute to the Soul Council
0:38
Facts. All those amazing artists and creatives, producers, writers, that's a part of the Soul Council
0:44
You want some beautiful music, make sure you solicit the Soul Council
0:48
Facts. Rock Nation came soon after that. About five years later, they finally got it
0:56
They smelled the sauce. I know Emery over there. He knows the sauce. That's my brother Yep
1:03
I want to say around that time What year did you come to the show with us
1:09
Right Literally right after I signed I signed did that December I think we did that like February February 22
1:15
Mm-hmm Wow I moved out to L.A. with Guru And I was staying out in his crib
1:20
Just, you know, working, working, working And then we got the call Like, yo, we about to go to Sway
1:24
Come on, man You hear these names that he's surrounded by? Legends
1:29
Ninth Wonder, Emory, Rock Nation, Young Guru. When you got people as brilliant as that falling in line for you
1:39
that's when you know you're walking in purpose. You got a bigger mission ahead of you
1:45
This man personifies what it means to me to be a true MC coming from this culture
1:50
He only just raps great. He's an excellent rap technician. but what he puts in his content when you listen to the album the ep general admission yeah you
2:00
will understand what i'm talking about when you uh listen to boy meets world come on you'll
2:05
understand what i'm talking about myers park come on you'll understand what i love his war come on
2:10
listen to this man's discography and then you go back and listen to his freestyles and you
2:16
understand the consistency he has this is an artist you should be invested in i didn't say
2:22
this as a rapper. I said, this is an artist you should be
2:27
invested in. I want to welcome him to the show to celebrate this
2:30
new EP. The one and only Ruben Vincent. It's back, y'all! Ruben Vincent is back
2:36
Congratulations. Thank y'all. Thank y'all so much. You 23? Yes, 23. I just turned 23 in December
2:43
My daughter older than you. Facts. Wow! 2000, December 31st, 2000. New Year's Eve
2:51
to New Year's Eve. To have all this motion at such an early age
2:57
it has to be mind-blowing. It has to be overwhelming. Knife Wonder is signing you at 16
3:03
Yeah, man. It's still crazy to even hear that, saying that. Man, I feel like, you know, it's weird, man
3:12
My dad told me when I was a kid, like when I was a baby, he said, like, yo, you know how, like
3:16
you try to stop a kid from crying, you put on, like, cartoons and stuff like that? Yeah. He's like, nah, I had to put on BET for you to stop crying
3:24
BET? What? After hours? 106 and Park. Oh, okay, okay. Like the music videos and stuff
3:30
I thought you meant after hours. No, no, no. Not BET. Not tip drill. Not tip drill
3:34
I do actually have a funny story. I got in trouble when I was like four or five years old at my mama house
3:39
and she banned me from watching BET for like two years because one night I woke up in the middle of the night in my room
3:46
and I was just like, all right, let me turn on the TV, and I'll be watching 106 and Park
3:49
So I was like, let me turn on BET. And BET Uncut was on. Oh, yeah
3:53
And the tip drill video was on. And she walked in my room, and then she was like, you can't watch BET no more
3:58
So I used to sneak and go to my dad's house to watch BET and stuff like that and write raps and stuff like that
4:03
Could have turned into a different rapper off of that. Tip drill, that was Nelly
4:08
You ever tell Nelly that's the one again? No, I haven't told him yet. That would be a good way to bond with Nelly
4:14
Fact. In fact, he was crazy. So in many ways, and I mean this in the most respectful way, you're a young adult
4:21
Yeah, yeah, yeah. But you've had adult movement in your career. Absolutely
4:27
Right? With that, when you got these names like Young Guru, you got 9th Wonder, you got Rock Nation
4:33
you got us, you got all these people that support you, I think there's this sense of
4:38
expectation that comes with that. A hundred percent. You live with that a lot
4:42
Definitely. And, you know, I can admit being vulnerable, it is hard sometimes
4:46
You know what I'm saying? Because it's like the pressure is on you. And I didn't come in here not to be one of the greats
4:51
You know what I'm saying? I study all of the legends. You know what I mean? From the outcasts to the Kendrick Lamars of the world, the J.Coles, the Jay-Zs, the Kanye Wests, the Lil Wayne
5:00
So it's like I'm walking in a path where legendary producers like Knife Winder Guru are co-signing me
5:08
We have Sway co-signing me. We have Emory co-signing me. We have Jay telling me last year, I see your focus
5:15
Is that what he said? Yeah, we was at the Book of Hove, and I was just like, yo, I'm inspired by just seeing the whole Book of Hove thing
5:22
This was after the Book of Hove when I saw him at a dinner, and he was like, I see you got your focus up
5:27
Is that all he said? He told me to keep going. He told me to keep going. You know he, yeah, yeah, yeah
5:35
The whole conversation of yes. But that's all you need, though. Sometimes that's all you need
5:40
Right, absolutely. Depending on who it's coming from. Exactly. And it's crazy because I say this all the time
5:45
I feel like Jay is so slick with it that he going to say, like, a few words
5:49
but they going to be so, like, monumental that they just, like
5:53
about to be thinking about that for the rest of the five years. You know what I'm saying
5:57
That's right because the way you look at it, you said, I see your focus. And it was like you was in that moment
6:02
Yeah. You get more than that out of Jay. You're a family member
6:07
Absolutely. You know, you're at home for Thanksgiving. But that's important when the leader of the ship tells you that I see what you're doing
6:17
Absolutely. And he's, if not the greatest, one of the greatest saying, I noticed your focus
6:24
He's really saying I can relate to you. You know. Wow. That's amazing
6:29
From this year, what's a lesson from these artists that you mentioned that you had to apply
6:36
Be the captain of my own ship. A lot of times, I feel like in this industry, a lot of artists get in here, they sign the labels, they get a couple accolades inside, and they get comfortable
6:47
You know what I mean? Or they be like, oh, my team can handle that. But I'm just as hands-on as my team with music videos, with album covers, with everything, with the music, with the marketing
6:57
Earlier this year, before the EP came out, I wrote a whole deck of all the blogs I wanted to target, all the freestyles I wanted to do
7:04
I'm very very hands on because if you're not the person that's
7:09
leading the ship it's never gonna take off you know what I'm saying and I've seen that
7:13
and just building my world and letting people know who I am as a person you know what I'm saying
7:17
even when we was on tour I'm like we in Toronto and I'm driving listening to Drake albums and I'm like
7:21
I get it I get the world he built we in Cali when you in Compton you get it you know what I saying so the things I took from those legends being the captain of my own ship and learning how to build your own world Did you have to in the process I see you have people with you today
7:36
Are these the same people from 2021? Absolutely. Absolutely. That's dope. And I know it's funny because I've known these people past just music
7:46
I've known Keyland over there. I've known them since we was in college. Johnny and me was very organic meeting
7:52
and then also too we're both families from West Africa it was like cousin
7:56
stays Sierra Leone and Liberia and then Brandon actually brought me to The Rock
8:04
before I signed to The Rock and the first time they obviously didn't make sense
8:08
wait hold on man y'all come just get in camera yeah because I think it's
8:12
and the reason why I'm doing this is because I think it's important to acknowledge people
8:16
who are it's a part of the team you know what I mean we've been talking
8:20
about college basketball lately and all these teams had great players, but the best teams won
8:25
Facts. You can have the greatest player, but the best teams won
8:30
Yeah, 100%. So acknowledge your team. You know what I'm saying? So we got Johnny Kane right here, very DJ
8:37
and also a fashion designer, got his own clothing brand. He got those sweatpants on him right now
8:43
That's him right there. You know what I'm saying? Oh, those are fire. A lot of times
8:47
I can rock those. Thank you. I got to get y'all some packages. Yeah
8:51
Damn, I'm way smaller now, though. Oh, gosh. Like, somehow it gets back to you
8:55
Pull the drive-string and money. A lot of times. In a gym, dog. Yeah, a lot of times, a lot of the clothes you see me wear
9:03
if it's not like some vintage stuff, it's usually either his stuff or our stuff
9:07
We have a collective called Third World because our family from a Third World country
9:11
but we taking on the name. And also looking at the world from a third perspective. You know what I'm saying
9:15
We've been talking about that third eye all morning. Yeah, yeah, yeah. You know about that? And then Brandon, man
9:20
Brandon is, he's my manager now, but Brandon been a champion of me since, you know, since he met me
9:26
And ironically, there was a, Rock was doing a showcase in Charlotte, North Carolina
9:32
because it was like, Charlie got talent. And it was like, who do you think we should bring
9:36
And he brought me and Imani Cesar. Oh, wow. When I was 18 years old
9:40
And obviously the Rock, the Rock didn't, the thing didn't work out back then with the Rock
9:44
But we always kept in contact. He ended up honest. It's funny, ironically, he met one of my childhood friends
9:51
and started managing him as well. You know what I'm saying? So we just had that connection
9:56
And then once I signed to The Rock, Goo was managing me at first. But, you know, Goo be busy
10:00
So he was like, I need you to have a day-to-day manager. And the only person me and Rap could think of
10:04
was this guy right here. Beautiful. Look like a B-boy from the 80s right now
10:09
Yo, I thought he had on a Rocksteady hat at first. I was like, yo! I thought he had on a Rocksteady hat
10:13
I thought he was going to do some up-robs and do a freeze on us. Crazy. And what about this young man behind you
10:19
And then Keelan, it's funny because when me and Keelan first met, I didn't even know he did camera work stuff
10:23
You know what I'm saying? We was just cool on campus. And then as time went by, I started seeing the photography
10:29
started seeing the videos. He started doing stuff with Johnny with his brand. And so we just started working together on content
10:34
And I knew once I got on tour I was going to bring him along with me. I love this
10:38
I really do. Henry, to your point, I actually just took a picture
10:42
of the three of them standing behind him. there's something about the energy that you guys are exuding
10:47
it's so well when they walked in they all had smiles on their face
10:51
and I told them individually I love your smile it's rare you see black men walking
10:57
into a room that they're not familiar with smiling and it's just beautiful
11:01
to see a crew or a click with light energy and positivity
11:06
I hugged them all she don't know me but y'all feel like cousins and family
11:13
It's beautiful. I pounded them up. Oh, the show that you've been in the gym
11:18
I know. Hey, man, it's only right, man. I'm with you. I'm with you
11:23
Come on, woman. I love it, but what I see is what I saw with Maverick and LeBron
11:27
or Jay-Z and Biggs and all of these folks. But when they were on the come up, I see this for y'all
11:34
Absolutely. So, Mike, I'm glad you got that picture. I did. Because in three years, I want to see if everybody steals that
11:40
Yes, facts. Because people think they have to have this negativity. like around hip-hop you have to be angry or upset but i think you can have what you guys are
11:48
demonstrating and i haven't heard your full project yet but what you guys are demonstrating is just the range of what hip-hop could be yeah right and the range of black men and that it can
11:55
be like but i do have a question for you you seem to be studious the reason i say that is because
12:00
you said when you're in toronto you toured but you listen to drake you know when you are in
12:04
compton la i'm sure you listen to la compton-based rappers to get a hold of their ecosystem you
12:09
didn't say any names so i just i kept it general um i'm just curious then like what are you studying
12:14
what are you intaking right now that is the foundation of this project that you put out um
12:19
i've been studying a lot of like west african generals like thomas sancada um you know even the
12:25
the presidents of liberia like the samuel bowls and the george taylors and you even the prep the
12:31
last president to george wayne because he was also a soccer player i've been studying a lot of that
12:34
I've been studying Fela Kuti. I've been studying Bob Marley. And then obviously the legends, the hip-hop legends, you know what I'm saying
12:43
the Hoves, the Kendricks, the Coles. I've been studying Cole a lot lately
12:47
Just his rise and how he built Dreamville. I take that a lot in with what I do with Third World
12:52
And I want to say shout-out to the rest of the Third World. Some of them not here, but shout-out to the rest of Third World, man
12:56
That's the collective, right? Yeah, that's the collective. Shout-out to Nuke. Shout-out to Lonnie
13:00
Shout-out to Abdul. Shout-out to the rest of the Jamler family, man
13:04
Shout out to my guy, Zay, back home, who's been helping engineer when guru's busy
13:08
Shout out to my dog, Joker, man. I'm all about community. Yes
13:12
You know what I'm saying? Yes. I was raised in two houses
13:16
One house is like, and it's funny because I feel like this is the dynamic of who I am as a person
13:21
Like, I'm very extroverted and introverted at the same time. My mom is very, like, to herself
13:27
You know what I'm saying? Very calm, very quiet, laid back. She love to read. She let her, you know, and my dad is like, you know, the personality guy
13:35
That's where I get the personality from. That's where I get the smile from. You know, and my family is big
13:39
My grandma had, I think, about like 14, 13 kids. So I got mad cousins
13:43
So I'm big on community. You know what I'm saying? And I get that from my dad's side
13:47
That's great, man. Ruben Vincent, man. We're talking about his new EP, General Mission. In the hallway, I named a slew of songs
13:55
It was only seven songs on the project, but I named most of them because I have been listening to it since last night
14:01
and really, I was remembering lyrics. HB, you should have saw me when I was saying Reuben lyrics
14:05
It was like I was back at it again. I know you was offbeat, but go ahead
14:10
I'm going to let you tell your version of it. You took your ass offbeat
14:14
Offbeat is great. Come on, but offbeat, onbeat style, though. Master Ace perfected that back in the 90s
14:20
Do the research, do the knowledge. Oh, come on. Yeah, yeah, yeah. Absolutely, I'm already knowing
14:24
There's also no hip-hop shit right here. I'm already knowing, Sway. You know we can dig in the treasure chest
14:28
Yeah. All right, okay. I already did my studies on you, dog. Oh, why
14:32
Yeah, when I was 15. I studied, yeah. When did you learn about Sway
14:37
I know you was spitting back in the day, man. I know you was spitting. Yeah, I peeped
14:41
Thank you, fellas. Thank you, fellas. They shaking my hand. Thank you, fellas
14:45
You come from somewhere. I just didn't fall on this and started criticizing rappers
14:50
Absolutely. I like all them other folks. Yeah, absolutely. I know you
14:55
There much more layers to what I doing here Heather doing Tracy is doing Exactly You got a song called Jump on this project and I tried to dig up the lyrics because the chorus really stuck out to me
15:09
Let's do a lyrical breakdown. Let's get it. I don't get it
15:13
What exactly don't you get? Breaking down the lyrics you may not understand
15:18
What the hell did you just say? It's the lyrical breakdown. I can break it down like whatever you want
15:24
Unsway in the Morning. This is an interesting song to me because of the way I interpreted it
15:32
And, you know, art, you know, is subjective. So everybody going to see something different
15:37
And it just so happened we were having this conversation that Mike Muse brought up today
15:42
about a young man who went to a school and ended up killing some classmates
15:48
And his parents gave him a gun and gave him the bullets. And he was only 17
15:53
but he wrote something on a piece of paper before he actually committed the crime
15:58
Mike, can you repeat what it was? Yeah, yeah. So this is Ethan Crumbly, who I think he was around 15 at the time
16:06
He committed mass murder in his high school, but the parents were charged with 10 years for their role of not keeping him accountable in that aspect of it
16:18
But to what Sway is referencing, that morning, the counselors called the parents in because Ethan drew an image on his math homework
16:26
And on it, it was a gun that he drew that was similar to the gun that his parents gave him and then drew a picture of a bullet and then drew a picture of a dead man and then wrote a quote, something to paraphrase the fact of I'm sad, I'm hurt
16:41
I need help. And to which his parents did not retake him out of the school that morning
16:47
And then shortly thereafter, he went to his book bag and grabbed his gun and murdered his classmates
16:52
Sheesh. Sheesh. So I know that's an alarming story. It should be
16:58
Absolutely. It should not be the norm. And as a result, the parents also were sentenced to prison time, as I particularly agree with
17:07
But one of the things that came to mind is when he wrote that note and Mike told that story to me, I interpreted that
17:13
that was a moment that he was crying for help. Yeah. Right? And a lot of times we hear these cries, but they fall on deaf ears
17:20
especially in our community. Oh, man, I'm just dealing with something. You're going to be all right, man
17:25
Yeah, exactly. Right. You know what I mean? Nah, nah, man, I've just been dealing with this blah, blah
17:29
Nah, man, you always, you the star basketball player. So when I heard this song, Jump
17:34
and I thought of how many people might listen to this song
17:38
that might empower them to speak up and speak out. I don't know if this is how the song was intended
17:45
Oh, yeah, it is. Oh, it is? Yeah. Okay, but that's definitely how I received it
17:49
Even I'm going to read some of the lyrics. Okay, all right. All right, please don't let me
17:54
The pre-chorus go, I told my brother I'm good on my promise. I'm going to get all this shit for our partners
18:00
s know how we get on this side all the times that we almost died
18:05
Thank God that a survived on the road where I took those drives. All those nights I was low on the edge
18:10
know the ledge if it ever get too high please don't let me jump please don't let me jump
18:17
please don't let me jump you could bring some change if you tell them what you're going through
18:21
please don't let me jump jump jump yeah where did this song come from man so around the time that i
18:28
did this song i feel like you know all those pressures we talked about earlier not just from
18:32
you know music but just life in general was weighing on me you know i mean and i've dealt
18:38
with survival's guilt a little bit because you know I have family that has not made it because
18:45
of certain situations and then I'm being successful dealing with all these things I'm hearing stuff
18:50
back home that affects me you know what I mean so um I talk about that in that record I had a friend
18:57
who actually text me I'm not gonna you know go put his business out there too crazy but I remember
19:02
one day he texted me he put us in a group chat he was like I don't want to be here no more
19:06
and he was like I love y'all though and he left the group chat granted thank god he didn't do
19:12
anything you know I mean that affected me because this the homie but I'm not home I'm traveling and
19:18
then it's like you know I'm doing all of this stuff but then I'm hearing all this stuff happen
19:22
at home and then I can relate to it because I've also not been at that place but I've been in a
19:28
dark place before yeah you know I'm saying so I just was like man for me my goal has always been
19:35
to put the medicine in the cake and take it to the mainstream. You know what I mean
19:39
So I was like, if there's going to be a record on here, I want that record to resonate with people and touch people
19:44
because there's many, everybody, we're all human. We go through this similar experience of having the ups and downs
19:51
This life got valleys and peaks. What did Jay say? Expectations for dips. You know what I'm saying
19:56
So I just wanted to be a vessel. You know what I mean? I just wanted to be a vessel and, you know, even to remind myself
20:02
to let people know whenever I'm going through something. What I find fascinating, too, is going through something is a process
20:10
It ain't just when you get to the ledge, you know, it builds up
20:14
Yeah, 100%. And that's what this song sounds like to me. Something's building up
20:21
I'm trying to let y'all know, you know, which I think is important
20:27
How's your friend doing? Man, he's good. You know what's crazy? He texted me after he heard the song
20:32
He told me he loves me. He was like, yo, this song is different. That's what I wanted to know
20:36
And he's in a better headspace now. He was like, you know, I appreciate you for doing this song
20:43
You know what I'm saying? I ain't want to put his business out, but he ain't going to care
20:47
because he's a vulnerable guy too. He's the person on the voicemail when I ended the song
20:50
That's him? Yeah. To him telling me he loved me. What's his name
20:55
Coffee. Coffee. What up, brother? Glad you're here with us, man. Coffee, man
20:59
You come to New York, man. You got a seat. Come see us. man. You got family right here
21:04
Come hang out with us, coffee. Love you, coffee. My dog, bro
21:08
We gonna play jump right now. Come back with Ruben Vincent, man, if you like what you feel
21:12
888-742-3345. You hear these young men telling each other they love them
21:18
We didn't get to do that a lot when we were younger. They laughed at us. If I told
21:22
you I love you, man, I'm not hard no more. Facts. I gotta get that
21:26
I give that to my mother, man. I think my mother really prided
21:30
on teaching me emotional intelligence early. You know what I'm saying? She's always been like that with me
21:36
I used to hate it as a kid, but now as I'm older, I get exactly why she was hard on me
21:40
about that. Yeah, man. That's amazing. And you're only 20 times. I wish I had
21:46
emotional intelligence at 23. I apologize to everybody that came in my path
21:52
I still have my days, but you know. I know you do. You're a rapper. Nothing inconsistent
21:58
about anything. Nothing consistent about anything. It's gonna be something tomorrow. It's gonna be something totally different
22:05
And he's gonna want that pass. Charles is in Detroit. Welcome to the show, Charles. Say what's up to Ruben Vincent
22:11
What up, Charles? What up, though? Top of the morning there, everybody, man
22:16
Top of the AM. What we doing? So, listen. First of all
22:22
I just want to say, Ruben, man, I appreciate your story man especially about the segment you know where your boy almost gave up hope Yeah And the reason why I called in because I had that same experience I did like 17 years at Locked Up 10 in the state and 7 in the feds
22:37
When I came home, I was kind of lost on what to do
22:40
You know, I've been on my own since I was 13. No mother, no father
22:45
You know, so the streets of Detroit was all I knew. So, you know, I made bad choices
22:50
But, you know, and when I came home after doing all that time, I wanted to give up too
22:54
I felt really depressed and didn't even understand what I was really feeling
22:59
Because, you know, as men, we can't really, you know, express our feelings to everybody without this, like, Swayze, they think we're soft or, you know, we're just not the type of individual we make ourselves out to be
23:10
but thank God, you know, I met a woman, I wifeed her
23:16
and she was like a big help in me making it and gave me the mental health and stability that I needed
23:22
to not give up on myself. And now to this day, I'm 51 now
23:26
Wow. And now to this day, you know, I'm doing well. I done had cell phone stores and a whole bunch of businesses
23:34
And if I gave up on myself, I would have never reached that. And I just want to tell you all, man, I appreciate y'all
23:39
And I'm a first-time caller. We got a first! What up, though
23:45
Yeah, Charles. Man, shout out to you, bro. Oh, man. Beautiful. Thank you, Charles
23:50
Every day, thank you, man. I appreciate y'all. And I just want to say, Sway, man, all y'all, man, I really appreciate what y'all do every
23:56
morning to keep the whole world encouraged, man. Y'all are a blessing to us all
24:02
Wow. And Rob, nothing but success to you, bro. Thank you, man
24:06
And I'm glad you're still here with us. And shout out to that beautiful woman who's been taking care of you and holding on to you, bro
24:11
For real. Amen. Yeah, fact. We've been married 15 years now. Wow
24:16
Charles, shit. Look at black love. Doing it right. Come on, man. Hey, man, Charles, thank you for your words, brother
24:21
Hang with us. You got family. You got tribe in us, man. We proud of you, man. That's right
24:25
Yes, sir. And check this out, Charles. That's right, man. Do me a solid
24:29
Listen to his EP, General Admission, from front to back. I guarantee
24:32
And hit me tomorrow and let me know what you think. Please. All right? I got you, Sway. Okay
24:37
I got you, man. All right, brother. I'm glad you're good, man. You too, brother. Congratulations. You're a super citizen
24:41
A sway in the morning. That was nice. That was nice, right? This whole morning has been nice, Ruben
24:46
Wow. Yeah, it's been a great vibration here of the higher degree
24:50
The frequencies is on the way. I might add. They up, man. It's in a space of elitism, if you will
24:55
Not everybody can reach these heights. Come on. You got to have a lot of clarity
24:59
You got to have a lot of balance. Yup. You can't have that calcified penile gland, right
25:07
You got to break that. Penal. Penal. That third eye can't be blocked
25:16
Ruben, you got up this morning. What did you tell yourself? Where were you going this morning
25:20
I'm coming to sway, man. I'm coming to sway, and I got to kill. Man, some misinformation right there, Ruben
25:27
Some misinformation, man. You ain't coming to sway. Yeah. You in the Valley of the Hyena? Hyena
25:34
10-minute order. Let's go. Hold up. Let's get it. It's one of the illest emcees that come by our show, Heather B
25:44
I love it. North Carolina. Where you from? Charlotte, North Carolina. Charlotte, North Carolina
25:48
Stand up. Come on. 704, man. Come on. North Carolina got nothing but amazing emcees coming out of there
25:54
Yeah. You got to uphold the legacy. Yeah, come on. Ruben Vincent in the Valley of the Hyena
25:59
Sway in the Morning. Shade for fire. Heather B. Tracy G. We got five beats
26:04
What? For Ruben Vincent. Let's go Oh wow The soul has entered the arena
26:10
The Five Finger Hey man I've been waiting for this moment since I was a kid
26:14
The Five Finger Let's get it No requests Welcome To the Sway in the Morning Five Finger Freestyle Challenge
26:23
There it is I only ask a few people to do this I don't ask everybody to do this
26:28
Cause everybody can't do this Only a few can do this Ruben Vincent
26:32
You not new to it Let's do this Hey, Sway, man. I've been waiting for this moment, man
26:40
No bullshit. Let's get it popping, man. Yeah. We've been waiting for you
26:46
Uh, uh, uh. They raising the Curtis, verdicts and final. The bane of my existence, my vein get filled up with hydro
26:55
The pain I had to live with enough to make you go psycho. Stuck in a cycle, mind like a vinyl
26:59
Spinning wrapped up like a gyro. calling the Cairo, I put the four on my back
27:03
taking a high road When they swing low I can back back In fact I had to get rid of the waste
27:08
Like lipo trying to get richer than Lionel Trying to get richer than Pryor Devil tribal like Pink Panther
27:13
That boy's a liar To my tribal messiah My dog I just got round the money
27:17
Raising up like T.I. did That's what you call a grand hustle That's what you thought got a itis
27:21
I gave you s food for thought Stomach fault from weak and tested s gon' need insurance
27:25
They flow can't be progressive If I do the math they label making The weaker vets me
27:29
And Dylan's like Iverson On Reebok being questioned Struggle every day back then, could be Nadeska
27:35
Now I do his talk plays now like we Alexa Kings gon' need Berettas, but also need Coretta's
27:40
To carry on the dream, for the day them people get us This like almighty cheese, so we Che Guevara
27:46
Swagger so Robert Vincent, but mine in face Rebecca Y'all dudes playin' checkers, huh
27:50
Y'all be high instead of sauce, y'all playin' catcher My pain is in his poetry, they know all my name forever
27:56
Race be ready to settle, give me another one, god damn God damn, come on, another big pork
27:59
I was ready right there Beat number two Let's get it Five fingers of death Wow
28:06
Ruben Vincent had the beat We're gonna have to rewind some of the bars
28:10
Come on Man Yeah Turn that music up Turn me up Yeah Okay Yeah Yeah Yeah Yeah Uh Yeah Yeah Huh
28:25
Trying to balance this thardom Won't lose myself And become someone else More to marvel at heroes
28:30
And realizing I'm harder And realizing they And in reality, it's breaking my heart
28:34
Chasing his dream. I wish that's something that I know from the start. Hard work, he dreamy and adventurous
28:39
That's showing my chart. She asked me, who's my big three? I told her, I, myself, and me
28:42
I know blessings coming third, and I'm like 2012 heat. Rapper starting fake beef
28:46
Man, that shit beyond me. I'm out of my mind. No, I'm golly, combine
28:50
Prolly, combine. I love who Akbar dodging the swine. This the Koran for the youth who come from fatherless times
28:56
They try to transmute the dollars if you trying to survive. I bring the tribe to bring the medicine back
29:00
Young Concord, Rebel and Rap You know I never settle in fact I'm from the south, from the bottom
29:05
Where the devil is at My only direction is heaven Been through hell and it back
29:09
Y'all s share what's in selling no packs But we was trapped in my momma back
29:13
Been praying, following words, no closed captions Raised by war survivors who think as African accents
29:17
They making fiends like the masses the law with a glass stick Eat Charlotte to the casket drop
29:22
Me and Lil Patrick used to be our sugar creek He sought the pen, I sought the basket
29:26
Get on es with ratchets If you got your pistol, grab it I side became the ratchet
29:29
Queen City is my nass, it's insidious nature Hideous features, vigorous creatures
29:34
s was D1s, now they demons Drowning off deep ends, someone should call the deacon
29:38
Connected with the higher ups, went off the sour diesel Elevate with sativa, celebrate with my partners
29:43
We the ones that they believe in You don't believe in God if you don't see a guy
29:47
Beat the odds, I ain't Steven We come through uneven times The Stevie's who lead the blind
29:51
Can't leave my people behind, mother Oh my God, that beat number two
29:55
You already did two verses better than your best one Beat number three, five figures, let me get his jacket for him
30:04
Let's go. Wow. Beat number three, sway in the morning at the beat. Tracy G, Roman Vincent
30:09
I'm amped up, I'm amped up, I'm amped up, I'm amped up. You're stretching out like a night
30:13
The world, the world, yeah. Real MCs. It's the general for show, yeah, yeah, yeah
30:18
Kicking out the dough, huh? Look, uh, living in the world, overstimulated
30:23
Brand new pistol, nickel plated. Shelter by a glass home, time to get it renovated
30:27
Try to trade through generations. Demons get re-demonstrated Inhale, need ventilation, huh
30:32
Got the feeling to, huh Fine guy, put apple parts just to feel like Mason
30:36
Bet the all my duffel up, the duffel full of Ben Franklin's Troubles that a face
30:40
Praying I don't fumble like Cam Newton had the city waiting, huh Can't give up, I seen s settle quicker than the charges that P. Diddy facing
30:47
Puffing on the J-Lo marijuana, compliment the fragrance Headers on the swivel, now it's spinning
30:52
Let me get the dreidel, let me get the dice Roll a seven, KD and BK, read the play
30:57
Switching, we know s dribble every day Why you ballin' if it ain't to reach MJ
31:01
Jordan Jackson, hardest thing was keepin' Billy Jeans away In his climate, gotta stay strapped, worried to lean the wave
31:07
Strap 40 told me move like Sean Kim, keep a drape Hard to keep the faith when you feel like you perceived as prey
31:12
Time I have to ground, mother, sure we don't play Time I might not listen to what Jesus say
31:17
Time I won't forgive until they see the grave Time I won't repent until the fee repay
31:22
Time I show my feet as clay Time when I was pure in my fetal days
31:25
No times are no more, but no more me afraid Nightmares of my inner child inside my body being caged
31:30
Roaches in the tray, we killed them things, no rage Back when we was on the road, dawg, it was me and Kane
31:35
Hated or loved it, gotta play the game to beat the game You get the game, come back home and then feed the gang
31:41
Time when we was low, I went against the grain Nights at 94, I seen some s fade
31:45
Then threw a 360 because we the wave Welcome to the jungle, you won't leave and scape
31:49
Nothing ever be the same, nothing ever Give me another one, god damn it
31:53
What the that's going on? Wait a minute Oh, my God
31:59
Where you from? He from another planet. Step your bars up. Huh
32:05
Huh. Yeah. God damn, man. I'm having a great time right now
32:10
God damn it. Rock Nation, stand up. You got you one. Yeah
32:14
Put all the resources behind Ruben Vincent. Hey, , you know I'm just an east side representing 4-5
32:20
Apprehensive slow grind. Stroking like the whole mind. Never missing no mind
32:25
Getting racks that morph my metaphysics What's a Derek Fisher to a Kobe
32:29
From two to the four my home I'm a dime in a cold stone Toxic but she still gon' let me pop it like a ozone
32:35
So gone Monica Lewinsky with the dome comb That fo-fo bulldog What's it bark is leavin' a bone gone
32:40
Kickin' in the door let me in I'm bringin' a key Face off s can't race dog
32:45
They on E Face on mace like why they lookin' at me
32:49
That Nina was still singin' Could leave some blood on her leaves Got body out of body
32:54
Gotta believe Achieve I'm bearing fruit In your jaw on this eve
32:58
My seed Stay woke They slow They sleep The scope on the beam
33:02
Can knock a pulp off his dream On focus Come on he me another one what the That what Jay said he focused Yo I not saying no more I not gonna call you
33:16
I'm not gonna call other MCs whack I'm gonna make them listen to Ruben Vince and they'll realize it themselves
33:21
I say running plays, picking roles, giving goals Woo, ISOs when I'm feeling low
33:27
Slitting through my city, the snakes hissing es barking, kitties purring I'm just a pilot ticket, split, splurring, focus, steam and cash at the same time
33:35
Recruit with a great rhyme, she heard about me through great fines. I'm better, you better off Pastor Mason
33:39
Better off making place, no, they better off safe and grace. No, they better off safe and face form
33:44
Throw me some words, I can do this crazy. Give me the time, these s, they just so, so lazy
33:49
Man, I doing this is plastic, you s is fake. I promise, I'm the big three
33:53
Don't care about no Drake, don't care about no gold, don't care about no Kendrick. I really can did it, I really been in it
33:59
I really be pissing on s and shitting. What is this? Throw me something else, get it
34:03
Puma sneakers. Uh, look, I've been a humble soul before the humble soul
34:08
Got the puma on my feet and I'm about to let it go. But I'm a black panther at Danville
34:13
Chris Ness is doing for advantage at hand. I'm just a man
34:16
You got to understand it. Give me another one. Keep throwing a wheel. I feel like cold
34:21
It's about to give a seven minute drill. Okay. Psychosomatic. I've been good feel the psychomatic
34:27
I'm batting. I'm bringing a shock like static. Superhero to my city Okay
34:32
And I got that little badass Little bitty Okay Hop up in this
34:36
And she trying to get with me Okay I get rich Never die trying no Frehistoric Hey
34:41
You say don't know I'm going on it I been going You so old like fossils
34:44
Y'all so prehistoric What is for it I keep going with it s know I'm boring
34:48
It out I'm known as foul know I'm gone No doubt
34:51
I feel like Winston Finally say that word again I s You know I
34:56
And these s In this new era Be so fitted I'm just like a snap pad
35:00
You can get the strap back. s know that's facts. Hold on
35:06
Keep it going. Keep that beat going. Keep that other beat going. Hold on, man. Shout out to Cole, Drake, and Kendrick
35:11
I'm just barring. I love y'all s. Okay. I don't chase a , cut a paper
35:17
Here's my best friend. Give a dope dick, then I kick her out the West End
35:21
Ruben Vist and Trojack, I'm icy like a hockey puck. If you see that big body Jeep, then it's probably us
35:26
Third world, a whole team, and I'm like the shooting guard I been getting cool and high, lean on me like Mr. Clark, I'm lying
35:33
I'm flying in the pelican, you tell a friend I been through hell and back, but now a feeling heaven sent
35:38
The most astonishing , the most promising They never have his mama put ramen inside the pot again
35:44
Carl Winnos tinted my mind, it's on 5% Looking at the future, I see it's odder than Tyler is
35:50
The problem is, y'all ain't changed when it's time to ship Before you Kermit, watch your mouth before it's time to sip
35:56
and honestly know my girl like all kind of things ain't promise shit but just a stunt i brought her
36:01
ass a promise ring i pray to god he don't defile my wings boys on the block they hold the chopper
36:06
do like donna and sing they say the one i man inside the land of blinded is king so just for that i guess the vision they rely on i bring i not a star huh Somebody lied I got some choppers in the car But don make them come alive I might link with Faircon and start selling rapper pies
36:22
Know I gotta sacrifice to read success and just survive Baby, learn something, huh
36:27
I'ma burn something, huh? We gon' fight, then the cheek, she gon' turn for me, huh
36:31
My 's chopping down trees like Paul Bunyan Action speak louder, so I let the work talk for me
36:36
It's the general We got a new leader in the gang! Come on, man
36:43
Come on, man. Come on, man. Come on. Focus, man
36:55
Wow. Turn the mic up. Wow. See, Sway, I've been telling you about all these wack people you've been letting come up here
37:07
and you've been saying, give me an example. Give me an example
37:12
I don't have to give you an example of what's whack, but this is the level that needs to be up here
37:18
We will have nobody coming up here. Who's rapping on this level
37:24
No, no, no. We have some dope people. We have dope people like Locksmith, Simba, Money Long
37:31
But there's a lot of intents that came. Yeah, and I have to sit here with that face like, stop rapping
37:39
I'm not feeling it It's painful And you keep asking me And you keep edging them all
37:43
Throw another beat No No more beats How does Yo I'm serious
37:48
Why we having family therapy In front of Ruben Because we have to Because When I
37:52
When I When I gotta Dap somebody Or push it I'm like yo This is what I'm talking about
37:56
Like I just feel it That was Superior Yes Thank you We've never done
38:02
Like the changing of the beats With pauses in between Like that At least I don't recall
38:06
No no BB wasn't here today So Torch had to push the beats, you know
38:11
And the way you sat with each one pushed the beats. You see how you play people out behind the scenes too
38:17
He curated. But the way you paused in between each one and just told the story
38:23
And listen, I know they're going to have to go back, go back
38:27
and go back and try to catch some of the things that you said. Superior. Superior
38:32
That's work when people sleeping. That's studying when people out playing. Yes
38:37
That's understanding what this is about when you step up to the Ivy League
38:41
who you sitting next to and being prepared for your moment. That's what that was right there
38:46
Thank you. I seen a lot of people flop and get scared when these lights come on
38:50
and the mics turn on. Sway, I've been dreaming about this. And they fold. Then he going to ask me after they wrap, what you think happened
38:56
The shit suck. That's what I think, Sway. But you want me to crush the kids' dreams
39:01
No, no, I don't. No, I don't. I don't want you to crush them. Because he know when he asks me, I'm going to tell
39:05
but without asking phenomenal that was phenomenal and I hope people study this
39:11
for real I hope they do I've had I've been very fortunate Heather has too where
39:16
but working on doing radio where I I had the chance to watch Nas write a freestyle down in front of me and my partner King Tech and spit it Wow I was there when Eminem first came out of that Rap Olympics battle and we brought him
39:29
up to the radio show, and I watched him spit those lyrics before anybody ever heard him
39:34
Wow. Jay-Z came. I was there when the leader of Rock Nation came to the world-famous Wake Up show and
39:40
came off the top and rhymed for us. You remember that? Yeah
39:45
I've seen it, and I know what that feeling is. This is when we're trying to preserve the culture
39:49
This is why we're trying to preserve the culture and its fundamentals
39:52
It's because we know that when it's done properly, we can reach our fullest potential
39:58
Can't nobody do what you did. Can't no other culture do what we do
40:02
And when we got people like you that are exhibiting a skill set in the manner that you have, that's what keeps us special
40:09
That's what keeps this culture special. It separates the good from the great
40:14
We're all in this together, but there's a reason why we buy into certain things
40:20
It's the greatness. Thank you. Because you're showing the work. Absolutely. You're putting in that work, and we appreciate it and we respect it
40:27
That, man, I'm going to watch it. Round of applause, man. For real. Yo, I want to say this
40:33
Since I was 13 years old, every single year this has been on my goal list
40:39
Wow. I'm 23 now. It took 10 years. Decade of a dream
40:43
To come to the New Year. He came to the L.A. cipher. You did our first L.A. cipher, which was incredible
40:49
And even then, I was like, I got to do five fingers. You got to do the five fingers. He kept saying that shit
40:54
Yo, Ruben, thank you. Thank y'all. Thank you. I know why I get it
40:58
D, I get it. Where D at? I get it, man. I know y'all excited over there, huh
41:04
That's incredible. No, man. Yo, you got a front runner on your team. Word. You got a front runner
41:09
They're going to be gunning for him, and he's ready. I was ready. He said forget the big three
41:13
It's me, myself, and I. Yeah, no cap. No cap. Hey, and I'm going to say this
41:18
I'm going to say this because, you know, I know there's a lot of controversy going on right now between the big three
41:23
Those three have inspired me. But one thing Jay said is the next generation is supposed to be better than them
41:29
Yes. And that's what I'm gunning for. That's all I'm gunning for. Amen. There ain't nothing wrong with that. We see it
41:33
They inspired me. Cole, Kendrick, and Drake are probably one of my three biggest inspirations
41:38
in the last 10 years. But I'm trying to take it further than them. Mm-hmm. As you should
41:43
Be ready when your opportunity comes. That's all you can say to people
41:46
Be ready. I'm making my new dream team. I'm going to put him on my new dream team. You on my new dream team
41:52
Come on. Him, he's on there. Locksmith's on there. Don't start naming him
41:56
Don't name him? Okay. I just named two. I named two. Okay, two
42:00
I put my dream team together. Let's go. Ruben Vincent, you are a starting player on my dream team
42:05
Let's go. What you just did right there, hip-hop is alive, it's well, it's strong, and it's coming
42:11
come on man man reuben vincent man pick up the new project general admission
42:16
third world is in the building man general admission is out
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