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The D.O.C. Talks New Documentary, Erykah Badu Delivering His Babies & NFTs With Attitude
Jun 30, 2022
Alongside prolific videographer Matthew McDaniel, the proud West Coast duo has partnered with Hip Hop Archive and NFT Genius to release NFTs With Attitude. Consisting of 200+ hours of never been seen footage of legendary hip-hop group N.W.A. and South Los Angeles, the NFT collection offers fans a chance to get a greater glimpse at the times and environment that influenced their music and lives.
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The D.O.C. Talks New Documentary, Erykah Badu Delivering His Babies & NFTs With Attitude
https://youtu.be/5Y4Yy9iw84M
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0:00
nfts are
0:02
digital collectibles or digital
0:03
creations that are images or videos or
0:07
animations that you can
0:09
view and enjoy on the internet but if
0:11
you want to claim ownership of it you
0:13
need to own its digital record
0:16
that's how they describe it i describe
0:18
it as the second gold rush
0:20
citizens male i am honored to have the
0:22
folks that we have with us right now
0:24
have to be tracy g
0:26
number one we got a pillar and a hip-hop
0:29
culture
0:30
this man was uh
0:33
an integral part of the success of one
0:35
of the most legendary groups ever i'm
0:37
talking about houdini
0:39
uh you will see him as a part of many
0:42
other artists whether it's big daddy
0:44
kane or
0:46
liz marquis whoever there is that
0:49
existed in hip-hop are some way
0:51
connected to this man
0:53
his fashion sense was impeccable
0:56
his dance moves were incomparable crazy
1:02
the love that people have for this man
1:04
is unmatched
1:06
and he's been the reason for a lot of
1:08
different ventures that i've been a part
1:10
of
1:10
he's one of the few people i could count
1:12
on one hand how many people in the 30
1:15
years that i've done this plus
1:17
have come to me with opportunity
1:19
mostly folks come to me for opportunity
1:23
i don't i'm not complaining i embrace
1:25
that i you know i accept that and i give
1:27
that back this man is unusual though
1:30
he's someone who has never asked me for
1:32
a thing
1:33
he goes by the name of cliff love he's
1:35
over here right here
1:36
look love come here man give him the guy
1:38
let's get in the light
1:41
[Applause]
1:47
uh
1:48
another another man
1:50
as we start to talk about these nfts
1:52
with attitudes and we just kind of gave
1:54
an example of how this is the new wave
1:57
this is a way that artists who weren't
1:59
able to benefit monetarily offer their
2:02
art because of the schematic diabolical
2:05
contracts that record companies provided
2:07
that were so are un artists unfriendly
2:11
now those artists whose music made other
2:13
people or their events or videos made
2:15
other people millions of dollars
2:17
now they got a chance they got a second
2:19
chance
2:20
to make money off the art that they
2:22
created
2:23
in perpetuity and to have complete
2:26
ownership
2:27
now the people that are here today are
2:30
all historical in their own rights
2:32
heather sitting next to you is a man who
2:34
is a documentarian that i know from
2:37
being from the west coast being from the
2:39
bay area and coming down to l.a with my
2:42
partner king tech in the late 80s early
2:44
90s and just witnessing um this amazing
2:48
thing we call culture grow this man has
2:50
captured all of it and not just west
2:52
coast artists not just the la dream team
2:55
you know not to la posse not just
2:58
cia and nwa
3:00
you know
3:01
not not just uh the world class wrecking
3:04
crew not just dj battle cat and the cat
3:07
brothers dj pool everybody that come
3:09
from la i'm not even tipping the scale
3:12
of how many people he's covered from ll
3:15
cool j the queen latifah the snoop dogg
3:17
the list goes on and on and on to m.c
3:20
hammer i gotta throw hammer in there
3:21
that's right
3:23
this man is a part of the company called
3:24
nft with attitudes i want y'all to give
3:27
a big round of applause for the
3:28
legendary
3:30
matthew mcdaniel come on man
3:34
[Applause]
3:37
this next guy sitting in between him and
3:39
this legend next to me
3:41
[Applause]
3:42
is the founders of blockchain
3:44
millionaire
3:46
they're responsible for the hip-hop
3:49
archives deals with nft genius and um
3:52
and got gail marketplace yeah on guyan
3:54
martial gaia market
3:56
that's a mark cuban company
3:58
universal slash peacock series yes
4:01
this man has the science behind the
4:04
technology that makes this world
4:06
function
4:07
and we had a long conversation why he's
4:10
so important is because just like
4:11
politics sometimes things are written in
4:13
languages to keep people ostracized and
4:16
make you not want to invest and find out
4:18
more about what this is because it's a
4:20
gold mine happening that's right and
4:22
they don't want to share it you see what
4:24
they did with the cannabis industry they
4:26
outlawed it and then they want to make
4:28
it legal but make it impossible for
4:29
those who built it to participate in the
4:32
financial gains right this man has the
4:35
technology he has the code um he has the
4:39
information that's valuable that's
4:42
invaluable you can't even put a price on
4:43
it on how this world works i want you to
4:46
um please give a big round of applause
4:48
for my man oswald english
4:50
thank you brother thank you
4:53
and we love sway in the morning
4:58
okay we got about 40 minutes
5:00
intro's taking up the time but i got to
5:01
do it right
5:03
this next man right here he's been on
5:05
the show and we start communicating back
5:08
and forth and i remember just getting
5:10
off you know communication with him and
5:12
just sitting and staring at the ceiling
5:14
going
5:15
what the [ __ ] is happening right here
5:17
like how
5:19
you know that's how god works this is
5:20
how the culture works
5:22
you know we've known each other
5:24
you know over the years but to sit and
5:26
have conversations uh wasn't necessarily
5:29
in the equation and that's because it
5:31
wasn't ripe yet it wasn't time right and
5:35
we started communicating and i invited
5:37
this man up here to come have a
5:38
conversation with us and even in that
5:40
conversation we didn't get the chance to
5:42
accomplish everything i wanted to
5:44
accomplish i wanted him to walk away
5:46
knowing that i love you
5:48
for your contributions there will be no
5:50
death row
5:54
i paused on purpose so you could take
5:56
that in
5:57
preach there would be no death row
5:59
records
6:00
preach if it wasn't for him
6:03
his contribution
6:05
he is the nucleus
6:07
of how that formed together
6:10
how dr dre should all of that happen
6:13
he's the one he's the liaison that
6:16
brought this dynasty that legacy
6:18
together
6:19
he's written for many artists
6:21
for dr dre of course for easy e of
6:24
course but as to what he's written for
6:25
himself
6:27
that we celebrate and we marvel at
6:30
decades later
6:32
we went over the song the formula this
6:34
morning and dissected the bars heather
6:36
you want to speak to that bars
6:39
heather said he was the guy we couldn't
6:42
tell where he was from
6:44
i was on the west she was on the east
6:46
his story is important um
6:49
he has a documentary that was filmed
6:51
that was featured at tribeca film
6:52
festival
6:54
come on big round of applause
6:56
that's an accomplishment in itself
6:58
that's right
6:59
in it you'll see iconic people giving
7:02
him praise
7:04
brother it's dr dre whether it's ice
7:06
cube
7:07
rather it's erica bardu that queen
7:09
salute to that queen erica bardu hey man
7:12
come on man salute to that queen round
7:14
of applause to it man
7:18
let me tell you something
7:20
imagine if he didn't connect
7:23
the death row made to death row
7:25
connection
7:26
we wouldn't have the chronic
7:29
rbx
7:31
dog pound
7:32
rage
7:34
sam snead
7:35
snoop dogg
7:37
we wouldn't have them the way we have
7:39
them today
7:41
if that didn't happen and dray didn't
7:42
break off eventually and start his own
7:44
company aftermath
7:46
will we know exhibit the way we know
7:48
exhibit we knew exhibit though exhibit
7:50
was spitting fire even before aftermath
7:53
just tell the truth
7:55
what we have
7:57
shade 4-5
7:59
will we be sitting in this room with
8:01
that man's picture on the wall
8:03
will we have eminem
8:05
if dre's trajectory had went differently
8:09
maybe he didn't have the same type of
8:11
results he was able to gain through this
8:14
introduction this liaison that this man
8:16
served as will we even be here would
8:18
eminem have the career you ain't even
8:20
thought of that
8:22
yes i am oh you have okay
8:25
ladies and gentlemen the iconic one
8:27
himself the legendary the d.o.c
8:30
is
8:32
[Applause]
8:38
take no credit here any of that i'd
8:41
certainly appreciate it
8:43
yeah i'm thankful and i'm grateful but
8:45
it's a god thing not a d.o.c thing it's
8:48
a god thing
8:50
and so
8:51
what may have appeared to be
8:56
my destruction was actually just the
8:59
beginning of my construction
9:02
and in that moment all of those things
9:05
were birthed
9:06
and that from that beauty
9:08
so that today
9:09
i can sit here and bask in this beauty
9:12
yes absolutely now i can become now i
9:14
can be the man
9:16
that i was supposed to wear that i've
9:18
been i've been meant to be this whole
9:20
time cause it's not about me it's about
9:23
us yes i told matt if i got to a dre
9:26
that
9:27
when i was doing this documentary
9:30
he said no man it's about you and i
9:32
think that what he thought i was saying
9:34
is about he and i mm-hmm
9:37
in a small way it is right yeah when you
9:40
watch the film you see
9:42
i've never seen dress open on camera as
9:44
as inviting to people as
9:47
warm and loving because the guy's my
9:50
brother and he loved me and you could
9:51
just see that you know yeah uh same
9:54
thing about snoopy and cube and him and
9:57
badou
9:58
in the main book but i meant us
10:02
as in hip hop yeah i mean as a culture
10:05
us as as people yeah i mean because if
10:08
you look at that documentary
10:10
it is a microcosm of what hip-hop has
10:13
been it is hip-hop
10:15
it came in
10:16
that its story started with so much joy
10:18
and promise and it's going to be this
10:20
beautiful thing and then and then these
10:22
elements are introduced
10:24
and then during that period of time it
10:26
seems to be a slow descent into
10:29
you know what what what could be called
10:32
chaos and and misunderstanding
10:35
but towards the end god shows up
10:38
and things begin to take a turn
10:41
for
10:42
the better you know for for his
10:45
direction i think any of her yeah
10:48
well we are now with these young kids
10:50
out here with this with this
10:51
miscellaneous gun play yeah and all of
10:54
the the the [ __ ] that's going on in
10:57
the streets
10:58
at least where i'm from i'm starting to
11:01
hear
11:02
the young boys in the streets think
11:04
differently
11:05
and speak differently i'm telling my the
11:08
trappers yeah you know the guys
11:10
what are they saying and thinking what
11:11
are you hearing they're thinking that
11:13
you know what maybe there's a different
11:15
way
11:16
to get this money and keep this money
11:18
maybe the penitentiary ain't the [ __ ]
11:20
yeah yeah yeah yeah
11:23
maybe maybe it's a way that we can get
11:25
this money and use it to build us
11:28
instead of uh
11:29
standing uh in front of a a telephone
11:32
camera with uh 2000 3000 ones shining
11:37
for folks like it's
11:39
the the ending
11:41
of the doctor if that documentary is me
11:43
sitting in front of a bunch of kids from
11:45
west dallas while i was born
11:47
ages ranges from about seven to ten
11:49
years old
11:50
and my purpose
11:52
for that scene was to allow those
11:54
beautiful black kids to see themselves
11:57
on netflix
11:59
at that at that age so they can begin to
12:01
dream these dreams right
12:04
and so uh
12:06
the purpose is that to catch those
12:08
babies now
12:10
before they
12:12
start to think about what they seeing
12:14
these kids do now as the way to go and
12:16
repeat that now we're gonna go stop this
12:19
[ __ ] right here
12:21
and we're going to incorporate these
12:23
guys who have demonstrated that [ __ ]
12:25
to correct
12:27
themselves along with these babies and
12:29
it's gonna help us all it's gonna help
12:31
us all
12:32
i don't i don't have any uh
12:35
any hatred towards anybody and in any
12:38
past action
12:40
and and these young guys that's in the
12:42
street i love you i i damn they don't
12:44
give a [ __ ] what you do to get it get it
12:47
yeah but the killing and the in the gun
12:50
[ __ ] that [ __ ]
12:51
must end i'm not telling you get rid of
12:53
your guns because you may need them okay
12:56
yeah yeah yeah i mean but it's it's the
12:58
purpose that you're using them for
13:00
is is is destructive we need to we need
13:03
to you know change that and then what
13:05
you're doing it's just how you're doing
13:07
it what what do you feel about the dlc
13:09
yet again
13:10
applause how do you feel about when i
13:12
think about
13:14
cause they're not the first to do with
13:15
these young kids that's talking about
13:17
gun play and and we were doing that in
13:19
the late 80s and we were doing that in
13:21
the 90s too uh i think we understood
13:24
that for the most part then it was a
13:25
record
13:26
okay for them that's real life for them
13:29
that means if i make a record about
13:31
busting the [ __ ] in his ass and i don't
13:32
go do it i'm not real yeah and that's
13:35
ignorant
13:36
right there's a difference between
13:38
uh goodfellas
13:40
the tv show
13:42
and walking the streets out there and
13:44
where the real good fellas are
13:46
um and playing that role
13:50
this is art this is about elevation and
13:53
imitation
13:54
and
13:55
life should imitate art
13:57
or argentina imitate life not life [ __ ]
14:00
imitate art
14:02
i mean we we we're supposed to use this
14:04
thing to grow we're supposed to use this
14:06
thing to be as god-given
14:08
right and so
14:09
we we've learned so well from our
14:13
uh
14:16
the people that have taught us along
14:17
this journey about how to be americans
14:20
or whatever that means
14:21
people in this place that we we
14:24
we've turned into them
14:26
hmm
14:27
so the indoctrination of this uh
14:30
mentality of what america is
14:33
uh as long as i got mine [ __ ] them
14:37
that attitude i see what you're saying
14:39
uh the d.o.c is here man and we got we
14:42
got nfts with attitude this is gonna
14:43
come around watch it's gonna come around
14:45
fellas
14:47
it's gonna come around because what
14:48
you're saying is so important just on
14:50
some mc thing though um i want to ask
14:53
you since we're talking about nfts with
14:56
attitudes and a lot of what's going to
14:57
be featured on this platform has to do
14:59
with a lot of archived
15:01
legendary footage from different people
15:03
from the hip-hop scene primarily on the
15:06
west coast but folks from other places
15:08
around
15:08
today man just as a hip-hop lover you
15:11
know uh what are your thoughts about the
15:13
la rap scene you know we you know you
15:16
got a lot of boisterous successful
15:18
people like the game you know said i'm
15:20
the king you know you got kendrick lamar
15:23
you know is he the king what are your
15:25
thoughts about that in a in a
15:28
in a hip-hop way
15:29
so
15:30
go back to the documentary and in that
15:33
scene when i'm talking to them kids yeah
15:35
uh i i try to make folks understand when
15:38
i was young my my thing was the king i
15:40
wanted to be the greatest
15:43
you know that's that's why i stood in
15:44
front of the king of kings one of the
15:46
reasons
15:48
yeah
15:49
i made that connection by the way when i
15:51
saw that album cover but but but now
15:53
today i understand that that's not what
15:55
this [ __ ] is about i don't want to be
15:56
king anymore i want to be a servant
15:58
because
16:00
it it feels better you grow more you get
16:02
more you learn more you do more when you
16:05
give more
16:07
two
16:08
you know it just it just grows you in
16:10
ways that
16:11
those kind of accolades can't that
16:13
they're going to
16:15
cause you to stumble and fall
16:17
even if it's for the sport like it ain't
16:19
you know it's putting no such thing as a
16:21
[ __ ] king
16:22
all you guys that are in the game now
16:24
stand on the shoulders of great men that
16:26
came before you yeah you can't do what
16:28
you was doing unless they was doing what
16:30
they were doing
16:31
you were talking about the formula the
16:34
reason i got to be so good
16:36
at at this thing is because of
16:39
uh run
16:41
rock kim krs-1 and slick rick i studied
16:44
those dudes
16:46
you know to uh
16:48
to the point where whatever they could
16:50
do i could do
16:52
yeah i mean and then i added a little
16:54
men to it
16:55
and then that's the formula and that's
16:57
every guy that claims to be a king
16:59
that's the same formula they've used
17:01
yeah whether they'll admit it or not
17:03
they studied this guy there this guy
17:05
thought he was dope they started doing
17:07
things
17:08
uh uh that sounded like that guy and
17:10
over
17:11
a period of time and morphed into more
17:13
of themselves and that's how they were
17:15
made
17:16
so you can't be the king um if you're
17:19
if you added dlc into your songs that
17:21
mean we the king
17:23
i like that okay i'm not sure if he used
17:25
the word king i just do his name those
17:27
are the biggest names coming out l.a but
17:30
i gotta say this about kendrick okay
17:33
um because if i lived
17:35
in that space
17:37
and continued to grow i would have liked
17:39
to grow into that to become kendrick
17:41
yeah who did i compare him to
17:44
he did that's exactly swayed
17:47
we were talking about the formula and i
17:49
i specifically said how in
17:51
inspiring that song was for me
17:54
and listening to you and your cadence
17:56
and your words and your choices
17:58
um and just being an inspiring artist at
18:01
the time when it came out i remember
18:03
being in college thinking like who is
18:05
this like where's he from he just sounds
18:09
like everybody that i love like it was
18:12
those people that you named and when
18:15
sway was like who would he be right now
18:17
tracy like who would he be and sway was
18:19
like i got it kendrick like it was crazy
18:23
that that comparison was made this
18:25
morning without you even being here
18:27
that's why i love the guy because he he
18:29
has and this is what i do respect my
18:31
tendencies
18:33
because he doesn't have a cadence he has
18:36
them all mm-hmm
18:39
yeah i mean he doesn't have a way of
18:41
doing it he has
18:43
a plethora of ways that he does it just
18:45
depending on what the beat says
18:48
do some rappers
18:50
they rap the way they rap and no matter
18:52
what the beat is they're gonna rap their
18:53
way
18:54
i was never like that because of the way
18:56
i chose to teach myself
18:58
um if a beat came on that sounded like
19:01
rick you would hear a lot of rick in the
19:02
rap or that sounded like ryan you would
19:05
hear a lot of rhyme
19:06
you always heard run because of that
19:08
voice that power thing so yeah kendrick
19:11
to me
19:12
like the dude could do anything he's
19:14
he could do what y'all could do but
19:16
y'all can't do what he can do what he
19:17
can do the doc is here um big round of
19:20
applause matthew mcdaniel oscar oswald
19:22
english is here
19:24
a couple of questions i want to get into
19:26
why we're here this is part of why we're
19:28
here today
19:29
right uh history and its importance
19:32
right our legacy our heritage and its
19:35
importance this conversation we're
19:37
having right now could be an nft oh
19:39
definitely
19:40
you see what i mean right this is we
19:43
determine
19:44
you know what art is you know and what
19:46
format art arrives at you know it
19:49
doesn't have to be in a frame with you
19:51
know oil paintings and all of that
19:52
different stuff a lot of those european
19:54
values is what we deem this is what we
19:56
went by that's right so the nft space
19:59
allows us to just dismantle all of that
20:02
that's right right
20:03
and then we deem what what the art is
20:07
yes right yes and so nfts with attitudes
20:11
let's go into it
20:13
um oswat yes i need you
20:16
for
20:18
for those it's confusing bro people
20:20
don't know what it is
20:22
can you put it in layman's terms of what
20:25
an nft is
20:27
and how does an nft space
20:29
works for an artist an independent
20:32
artist who can't make money this might
20:34
benefit them the traditional way the
20:36
conventional way this is an outlet right
20:38
yes give me give me some examples of
20:41
what this is uh i i like to break it
20:43
down like a nft is pretty much a product
20:47
paired with a smart contract that's a
20:49
digital contract okay so it doesn't have
20:52
to be art everyone thinks the nft is
20:54
these are pieces of art you see it's not
20:57
uh sway just like you said we could take
20:59
this video
21:00
we would pair it with a smart contract
21:03
that basically would
21:05
um
21:06
put it on the blockchain ledger so the
21:08
blockchain basically is a ledger that
21:10
cannot be altered so let's say we walk
21:13
out of here we mint it which basically
21:15
is pushing it onto the um blockchain and
21:18
showing that we own it right so once we
21:20
finish doing that it's a
21:23
certificate of authenticity so basically
21:25
that's what it is if i if i designed
21:27
this microphone
21:29
i would pair it with a smart contract
21:30
and in that smart contract i would it
21:32
would say sway created this item this
21:34
the microphone this is the smart
21:36
contract it's minted on the blockchain
21:39
so that the world can see in
21:40
transparency
21:42
and we would build in let's say after uh
21:45
you sell it to the dlc we're going to
21:46
build in 10 percent in that smart
21:48
contract that can never be changed so
21:50
when the dlc is done using the mic he's
21:52
going to sell it to cliff
21:53
and you're going to get 10 of that sale
21:55
okay when cliff sells it to him he's
21:57
gonna get still
21:58
i'm gonna get ten percent of that sale
22:00
and then cliff gets a percentage of the
22:02
sale he sells it too yeah and then
22:03
whoever that person sells it to cliff we
22:05
all start benefiting yes but it's
22:07
ownership it's really a certificate of
22:09
ownership so it heather b if she built a
22:12
brand new house or a cul-de-sac with a
22:14
bunch of houses she would nft all seven
22:17
houses and she would start you you would
22:20
see a pitcher because that you need a
22:21
digital representation but the physical
22:24
house and the smart contract which you
22:26
can look at as the deed of the house
22:28
you don't have to go to mls so none of
22:31
that you go on the blockchain it's
22:32
visible she's the first person to mint
22:34
it she owns it no one can change that
22:37
what if she sells it if she sells it
22:39
that's the beautiful part because she
22:40
can punch in any type of royalty
22:43
anything anything she wants to be in
22:45
that contract for life she can plug it
22:48
in when she means it and that's that's
22:50
set she sets the governance for whatever
22:52
this product is
22:54
because this is where i start getting
22:56
confused
22:57
so heather sells her house as an nft
23:00
she'll get a royalty kick back from it
23:02
right so i'll buy it from her i get the
23:04
house and
23:06
next you'll see the le on the same block
23:09
chain ledger right under she was the
23:10
first owner you'll see now i'm
23:12
implemented as the new owner but i still
23:14
have to give her 10 if i sell my house
23:17
because she already built it in okay
23:18
he's real this is why it's good when it
23:20
comes to crypto and stuff like that this
23:23
is why banks kind of didn't like it
23:25
because
23:26
i don't
23:26
if if the world can see it
23:29
i don't really need a bank manager to
23:30
tell me when i can swap my money or flip
23:32
my money out you know what i mean so it
23:34
removes this middle man
23:36
exactly and that's what's so important
23:38
or a mona lisa that certificate on the
23:41
back that says it's authentic that's
23:43
what the nft would be that's what the
23:45
nft would be that certificate on the
23:47
back
23:48
um
23:49
okay okay we got we're good we're good
23:52
all right so we mention the culture now
23:54
okay that's the goal mention the culture
23:57
yeah
23:58
this is um
24:00
something i really want people to look
24:02
into you mentioned crypto now we've been
24:04
seeing
24:05
what's the crash in that market you know
24:08
with bitcoin and crypto market um
24:11
how does that impact nfts
24:15
it definitely impacts uh nfts because if
24:18
the market is down people want to hold
24:20
on to their money so the spending you
24:22
saw in 2021 whatever nft you do up on
24:25
the wall is stuck it could be [ __ ] it
24:27
could be good
24:29
it it's stuck
24:30
in this age where the market is down
24:32
people are a little more cautious of
24:35
where they throw their money
24:37
that's why we created something that we
24:39
felt like you're getting mona lisa's of
24:41
hip-hop the value will never be down
24:44
these are moments
24:45
some of the moments in uh the 200 hours
24:48
of footage that matthew shot have never
24:50
been seen so what we're doing is we're
24:52
opening the vault to the golden era and
24:55
the birth of west coast hip-hop you know
24:58
what i mean and
24:59
like these brothers right here you get
25:01
to literally see them
25:04
restart from the beginning and not just
25:07
in a movie where somebody wrote the
25:09
script you get to see just babies babies
25:12
out there like like when you were 18
25:14
years old
25:16
18 years old and
25:17
acting bad
25:18
[Laughter]
25:21
so that's what's going to be on nft's
25:23
with attitude yes nft with attitude is
25:26
basically an nft collection that
25:29
spotlights the journey of nwa and
25:33
because he captured
25:34
so many different moments times
25:36
interviews like this moment right here
25:39
is from 1988 where these gentlemen are
25:41
in the studio and they they had the they
25:44
had a hit already but which one uh what
25:47
was the first
25:48
uh that wasn't easy we weren't easy
25:50
okay and then what
25:52
is what makes this interview so
25:54
important is they actually announced
25:57
our new album coming out straight uh
25:59
straight out of compton and our new
26:01
single [ __ ] the police
26:03
so that memorialized that interview and
26:06
this brother was able to like literally
26:08
capture it but the beautiful thing is
26:10
you get to buy
26:11
moments of this video it comes with
26:14
the nft which is a video nft which you
26:17
get ownership of you also get a
26:19
commentary of what was happening that
26:22
day you also get from the people that
26:24
were there from the people that lived it
26:26
but let me tell you why it's so
26:27
beautiful i think
26:28
because
26:29
just like
26:31
my son doesn't know ice cube
26:33
he knows ice cube for are we there yet
26:35
he don't know ice cube was in nwa yeah
26:38
so i get to relive
26:40
this entire golden era with my kids you
26:43
know what i mean and reintroduce it
26:45
gamify it you know that's why it's so
26:47
beautiful because you've reintroduced it
26:49
to this whole new audience and it's
26:51
never been done in blockchain we're the
26:52
first to do it so nft with attitude i
26:55
want y'all to follow them on instagram
26:57
nft with attitude nft with attitude
27:02
matthew matt
27:04
sway man how you doing brother man well
27:08
first of all i feel like i'm in church
27:10
this week right right right i really do
27:12
i got so many thoughts
27:14
of you know
27:15
where we've come from to where we are
27:17
right now mm-hmm
27:19
and uh
27:20
your eloquent introduction even of cliff
27:24
your knowledge of hip-hop i'm very proud
27:26
of you
27:27
thank you and um thank you for having me
27:29
here
27:31
now
27:32
tell we'll talk about some of the
27:33
moments yes and uh well first of all i
27:36
started in radio uh-huh 1580k there was
27:39
an intern k-day come on man hey
27:42
that's right damn he just said that they
27:44
did
27:46
don't say some of the names some of the
27:48
legends that came from k day
27:50
oh wow well first of all
27:52
dr dre come on he worked in radio yes dr
27:57
dre would do uh 15 minute mixes
28:00
so i but i knew of dre first we're the
28:03
same age i think he's a few months older
28:05
than me
28:06
so he would mix around high schools and
28:09
stuff so he had a reputation it was a
28:11
few djs four or five
28:13
dre was very known so when i came to
28:17
k-day
28:18
you know it was
28:19
really cool meeting him it was a high
28:21
and buy thing and then tony g was tony
28:24
tony
28:26
tony g actually uh the first new music
28:29
seminar you know
28:31
school us
28:32
uh on what to do in new york you know
28:34
we're like kids and uh
28:37
coming here for the first time for the
28:38
seminar i went to the latin quarters
28:42
i met scholar
28:43
oh
28:44
wow
28:45
i mean um documented that well look you
28:48
know what let me tell you what story
28:49
about that
28:50
they came to la first
28:52
and i shot krs-1 and skylar rocket world
28:56
on wheels uh-huh did an interview melly
28:59
mel was there
29:00
um we were talking about the fresh fest
29:03
and all this stuff so i had the video
29:04
back then nothing digital everything was
29:07
vhs you got to get two machines if you
29:09
want to make a copy
29:11
if you want to see it somebody had to
29:12
have have a monitor and a tape deck and
29:15
that was all a big deal yeah so i shot
29:17
that in march of 87 so that would have
29:19
been actually
29:21
uh
29:23
that was i guess the seminar it was it
29:25
was the following year uh-huh following
29:27
summer uh-huh
29:28
i run into scholar rock at the latin
29:31
quarters
29:32
and uh
29:33
uh this was this was actually right
29:35
before he got killed so whenever that
29:37
was it was about a month before wow and
29:39
so i was uh going to mail him the tape
29:43
and i got back to l.a and i heard that
29:45
he was killed three weeks later yeah and
29:48
then i did an interview with karis one
29:50
about a year later at the hollywood
29:52
roosevelt hotel and these are long
29:54
interviews nobody's really doing that at
29:57
the time some people
29:59
were eager to talk to me i remember dana
30:01
dane around the same time so many people
30:03
i can't think of it but i'm in a radio
30:05
station you know how that is and then
30:06
you can just cart your record up at that
30:08
point and come up and possibly get it
30:10
played
30:11
so i mean it's so much so i got a chance
30:14
on music day to sift through the records
30:17
speaking of them again i stole or took
30:20
home or borrowed
30:23
a criminal mind snitch on itself right
30:25
there
30:26
criminal minded criminal minded i took
30:29
it home and listened to it for like
30:30
about two weeks
30:32
blown away
30:34
i had to take it back and then convince
30:37
them
30:38
that to to cart it up and give it a try
30:42
mm-hmm okay day at k day 1580 because
30:45
there's like 100 records coming through
30:46
a week
30:48
and so everybody there was a little bit
30:49
older they were already in radio it was
30:51
a different type of music uh kenny was
30:54
playing rap to survive it was an am
30:56
station
30:57
so nobody listened to am that's how you
30:59
had to get people to
31:01
it had to be something new something
31:03
different so
31:04
um
31:05
so
31:06
and what's interesting about that is
31:08
those interviews
31:10
i knew cube
31:12
cube used to come over to i mean it's so
31:14
like one story leads to another mugs was
31:16
my roommate from cypress hill mugs from
31:18
cypress hill was your roommate ice-t
31:20
there's a clip of some of this stuff you
31:22
could see right now
31:23
and insane in the membrane
31:26
just a little snippet the cypress hill
31:28
dock
31:29
and uh
31:31
but muggs was my roommate from cypress
31:33
hill uh
31:34
uh-huh i i started doing shows i don't
31:36
even know what it is so much i started
31:38
doing shows i brought de la soul to los
31:40
angeles first damn we had a party at
31:44
that apartment
31:45
at that apartment at that party they
31:47
gave me queen latifah's test press
31:50
of wrath and my madness and princess of
31:52
the posse
31:53
i was doing shows at world on wheels i
31:55
scraped up my profits from that one and
31:57
brought latifa out filmed the whole
32:01
trip from the airport
32:04
the show and the limo
32:06
that outfit that she's wearing matter of
32:08
fact she's having to have that shirt on
32:12
actually
32:13
so uh and i got something for you too
32:15
okay archives
32:16
well y'all just gave me a bag of stuff
32:18
man
32:19
i don't know what y'all wearing i want
32:20
to know
32:22
go ahead and pull it out so
32:24
we're going to keep talking so so uh i
32:27
brought latifa out
32:29
uh filmed all of her stuff in l.a her
32:32
first time in los angeles okay what's
32:35
even crazier is and uh to say i know i i
32:38
really you know i want that to be though
32:40
now i really believed in it and i knew i
32:42
took her to man chinese theater
32:45
put her in the footprints
32:47
she's 17. she was lying about her age to
32:50
me too
32:52
no because because she was having such a
32:55
great time she didn't want to go home i
32:57
was paying for her hotel at the holiday
33:00
inn it was a hundred dollars a night
33:02
couldn't afford that so she came back
33:03
and slept on my floor
33:05
with mugs me and mugs in the apartment
33:07
at queen latifah
33:08
and uh so i took her sightseeing she was
33:12
dana then yeah she wasn't even you know
33:15
what i mean she was still dana at that
33:17
point yeah well she i
33:18
only knew that because i booked her
33:20
plane tickets but yeah yeah she but i
33:22
took her there and you can see in the
33:24
footage people standing behind us not
33:26
paying attention to queen lots of queen
33:28
latifah and i have her there so we do
33:31
the interview and the footprints but
33:33
what's even more amazing skipping
33:34
forward
33:36
i was on the radio at 93 5k that years
33:38
later on the weekends
33:41
she was getting her star they sent me
33:42
over like last second i race over find a
33:45
parking space she's
33:47
speaking when i walk up
33:49
and she sees me and just sort of you
33:52
know she's off the top because she
33:53
didn't know i was coming she's like i
33:55
see my boy matt out there he's the first
33:57
one to bring me to l.a taught me showed
34:00
me you know that's when she got to start
34:01
on the hollywood walk
34:03
first hip-hop artist to do that by the
34:05
way let's go so um i got all these
34:08
thoughts when this happens
34:09
but the thing about it is
34:12
where
34:13
she got her star
34:15
is about 10 feet from where i took
34:18
that's nuts
34:20
and see when i say this stuff it's kind
34:22
of like god you're real exaggerating
34:25
[Music]
34:28
and look i'll skip around
34:30
this man sitting right here the d.o.c
34:33
yeah i'll skip all the history with dre
34:35
and easy and cube and all of that to get
34:37
to that 88 interview uh-huh i understood
34:41
that then what matter of fact
34:43
i remember the day that i heard
34:44
they were
34:46
going to be called nwa we're all up at
34:48
the station all the interns
34:50
we hear this
34:51
and we just started laughing
34:53
clapping bending over slapping knees and
34:56
all of that stuff
34:57
and then
34:59
when uh
35:00
right before [ __ ] the police i asked dre
35:03
if i could come interview them i thought
35:05
they were going to be really big and uh
35:07
quote dre said
35:09
i don't give a [ __ ]
35:11
that's how that interview
35:12
came out i was yes
35:14
[Laughter]
35:19
yeah drake can i come over for a meal i
35:21
don't give a [ __ ]
35:23
and uh can we can we go by the amusement
35:26
park i don't give a [ __ ]
35:28
and what i have today for you by the way
35:30
i'm gonna hope it has is related to that
35:32
day
35:33
the day you found out well the day i
35:35
went to interview them so something very
35:37
special we're gonna spring on you in a
35:38
second let's bring it man while y'all
35:40
waiting i'm ready one more thing real
35:42
quick so in that interview you can hear
35:45
like uh when i'm when they're walking in
35:48
uh
35:49
the dlc walks in last
35:52
they had uh asked me speaking of guns if
35:54
they could have their guns you know with
35:56
the videos like of course dlc walked in
35:59
with a shotgun
36:01
man
36:06
and see that's my job
36:07
i capture it as it was you know so
36:11
um i say when they come in i said that's
36:13
somebody i don't know
36:14
there
36:16
and that was the first time i met the
36:18
dlc but i knew who he was with
36:21
and it had to be serious
36:23
and it was yeah it was so
36:26
yeah wow what's the first time you met
36:27
trey
36:28
the first day you met drake what about
36:30
what'd you have well the first day you
36:31
met dre i met you in dallas
36:34
with uh dr rock
36:36
you know he flew him down there to uh to
36:40
help us with some feeder fresh feeling
36:42
fresh crew mm-hmm i'll feel it fresh
36:44
that's right yeah and uh
36:46
you know we did a song called toughest
36:48
man alive
36:49
and you could sort of just see
36:51
because it was just a freestyle he was
36:53
just banging he didn't program it just
36:55
beat it and i was busting
36:58
um but you could sort of tell
37:00
that that combination was cool
37:03
but speaking of
37:05
matt in this in this nft thing right
37:08
like before you all continue
37:10
what blockchain will this nft what what
37:13
blockchain not to cut your wisdom i
37:14
wanted to do that because i want to
37:16
because my time is i want to make sure
37:19
people know where to go oh yeah you know
37:21
for for this because the way y'all
37:22
describing this footage is i'm trying to
37:24
get on it yeah
37:26
this footage right here
37:28
you are about to really understand the
37:30
struggle the life the culture from this
37:33
he has moments from nwa ice tea
37:37
uh ice cube
37:38
latifa like you're literally getting to
37:41
own music's history and we did a deal
37:44
with a company called nft genius and
37:47
gaia marketplace so it's on gaia.com if
37:51
you go to ongaya.com
37:52
uh scroll down click hip hop archives
37:56
sign up join the discord get on the
37:58
white list when i say
38:01
i don't care if the market's down
38:03
what we have will hold value
38:06
our nfts
38:08
it's the mona lisas of hip-hop yeah so
38:10
when i say when they sell out remember
38:12
they're gone
38:14
you'll never get another chance to buy
38:16
them again that's where the true value
38:18
comes from the scarcity okay so on gaia
38:21
go on there get on the white list the
38:23
white list gets you access to the
38:25
private collection
38:27
in the beginning you'll be the first
38:29
people that get access to buy and and
38:31
why
38:32
that's why it's a it's a commodity you
38:34
know what i mean that's why you see a
38:35
lot of crypto millionaires getting that
38:37
space because you buy the nft and within
38:41
the last drop that was on there and
38:42
they're on flo verse it's a dapper
38:45
wallet and the reason we went with you
38:47
know nft genius and you know the whole
38:49
mark cuban
38:51
gaya marketplace gaia marketplace we
38:53
went with them because
38:54
they they cared about the fact that
38:57
anybody should be able to buy these nfts
38:59
and when i say we shop this we had five
39:02
offers we had offers from solana we had
39:04
offers from
39:05
the biggest nft marketplaces in the
39:08
world and all of them would have limited
39:11
the reach of african americans and
39:13
latinos of getting in this game so we
39:15
said nope mark cuban got it set up and
39:18
flo verse has it set up to where i could
39:21
spend my crypto i could use my credit
39:23
card i could do my bank account you
39:25
could use your credit card anything
39:26
there you go and we knew i didn't want
39:29
black people to get to the thing and not
39:30
know how to set up the wallet or be
39:32
discouraged when you get to that long
39:34
you know phrase yeah i didn't want
39:36
nothing to turn them in the way i need i
39:38
needed to be able to know that
39:40
they had the same chance shot
39:42
opportunity because when these sell out
39:44
if they start flipping for 100k a
39:46
million dollars you see all these these
39:48
vapes i needed to know that my community
39:51
got to purchase their culture
39:54
gaia marketplace you spell gaia g-a-i-a
39:57
dot-com um i know on gaia on gaia on
40:00
gaia marketplace it's on gaia.com
40:04
on gaia.com
40:06
d.o.c you was going to say something
40:08
that i i mean to cut your wisdom but i
40:10
wanted to make sure that was being said
40:12
okay very important yeah
40:14
but
40:16
i don't know a whole hell of a lot about
40:18
nfgs at all don't i only want to get on
40:21
here and act like i do but i do but what
40:24
i do know
40:26
is that speaking of uh what matt's done
40:29
and his archives that he has
40:32
that moment in time that we were
40:34
if we knew
40:40
where it was going what the
40:41
possibilities were we would have treated
40:43
it a lot differently absolutely and so
40:45
that's how important this nft stuff is
40:48
it it may be difficult for you to
40:50
understand because i don't understand
40:51
the [ __ ] but
40:53
you have to really dig in somehow
40:56
to find out what's going on in that
40:58
space because 10 years from now
41:01
you could be in a space where it's
41:03
really done well for you and your family
41:05
and the people in your circle now
41:06
they've been saying that for 10 years
41:08
and it's mostly and it's most well
41:10
worthy
41:12
the thing that i'm on now is is
41:14
education
41:16
re-education of almost and
41:19
i started working with a company called
41:21
exposure down in dallas texas and they
41:24
teach
41:25
stem accredited uh principles through
41:28
gaming
41:29
right
41:30
and so what i did was added
41:33
arts entertainment and technology to
41:34
that platform
41:36
so that i can go back into these high
41:38
schools jucos junior high schools and
41:41
start to
41:43
help these kids understand not only the
41:45
blockchain and the nft space and crypto
41:47
space but learn the things that you're
41:50
doing at home anyway
41:52
i wanted to be a producer want to be an
41:54
engineer wanting to be a director of
41:56
film and you know whatever you got in
41:58
this space
41:59
that is attractive to you i can attach
42:02
to a stem accredited program
42:04
so that you're not only getting a
42:06
quality education in a business you can
42:09
go into
42:10
but if you choose to go to college still
42:12
take that route and have everything that
42:15
you want not that school is failing our
42:17
kids
42:18
but that's all the alternatives i don't
42:20
want to take away from school i just
42:22
want to add things that you guys are
42:24
missing and if our children don't get
42:27
these these understandings now they're
42:30
going to be a zillion years behind yeah
42:33
behind the block in 10 years when
42:35
education system starts to try to
42:37
produce education about blockchain you
42:40
know education about crypto all the
42:42
money is going to be dried up yeah i
42:44
mean mm-hmm and so that makes that makes
42:46
a lot of sense this is the way to close
42:48
the wealth gap i'm gonna tell you right
42:50
now if you
42:51
we had some of the nfts are way too
42:54
close to what blockchain blockchain is
42:57
the way to close the wealth gap you've
42:58
never seen so many millionaires birthed
43:01
in such a little time so this is what
43:03
african americans latinos people of
43:05
color they got to wake up we we always
43:08
last to the party let's not be last to
43:10
the party this right here if you look at
43:12
india in 1970
43:15
you know they got introduced uh um
43:17
technology computer science coding
43:20
because they all adapted it with
43:23
together one unity literally in 2019 it
43:28
showed that they jumped up five economic
43:30
groups wow
43:32
that's not easy to do that doesn't
43:34
happen you know what i mean yeah so
43:35
literally we can do it in a shorter time
43:38
if we come together
43:40
you know stop thinking this is confusing
43:43
just you know [ __ ] on go on youtube find
43:45
the right video that you don't speak
43:46
your life
43:48
yeah but but let's not miss this window
43:50
because it's making so many millionaires
43:53
for one which is definitely important
43:54
because money is a tool but two this is
43:57
the future and every 50 years you see a
44:00
a transition of how currency is moved
44:04
and this is that transition just like
44:06
when uh web 2 came in and they had comms
44:09
you see everybody the smart people
44:11
brought up the dot coms and if you
44:12
bought uh uh
44:14
car.com
44:16
if anybody was looking for a car they
44:17
all went to boom they had to go there
44:20
that's why boyd ape yachts and all these
44:21
ones when they threw them up they hit
44:23
cause you know what i mean it's it it's
44:25
literally a non-saturated market back in
44:28
2021
44:30
when even though it seems like it is
44:32
it's really not but
44:34
that's what we got to just wake up i
44:36
just if i don't say nothing else this
44:38
interview do not miss this window this
44:41
is our window to close the wealth gap
44:43
oz watch you guys said y'all had a gift
44:45
for me i heard man say it all right okay
44:48
okay and uh and by the way before i give
44:50
you this another thing the chronic album
44:52
the day the [ __ ] took over that's our
44:54
history that's my sample on here and the
44:57
l.a riots
44:59
that's
45:00
unfiltered that's us
45:01
that's our voice that's your voice at
45:03
that moment
45:04
not my voice our voice our voice okay
45:07
on that album that's very important and
45:10
i capture things as they are it's not to
45:13
me to
45:14
tell people what to do or whatever i'm
45:16
capturing us i have faith in us as a
45:18
people and where we're gonna where we're
45:20
gonna go
45:21
and i always have so with that said
45:24
because this
45:25
i believe in giving it to you as it was
45:27
and
45:28
it was
45:29
as people say well mike epps got wanted
45:32
money mike epps said to me and grabbed
45:35
me he said
45:37
i ain't never getting rid of this this
45:39
is the hardest [ __ ] i've ever seen
45:43
so i'm gonna give you that too but with
45:44
that said it's unfiltered it might not
45:46
be politically correct but it's dr dre
45:49
in the studio this is a lenticular
45:52
series what i've done is i'm taking
45:55
my art and i met lenticulars
45:58
out of the videos and photos
46:01
lenticular is you make a still frame is
46:03
that what what
46:05
is like on a cracker jack box
46:08
where little kids a little tiny thing it
46:09
looks like people think it's a hologram
46:11
it kind of moves like 3d 3d okay that
46:13
would be a very small lens there's all
46:15
kinds deep 3d
46:18
there's there's a flip and there's
46:20
motion which is what you're going to get
46:22
today you're going to get a motion like
46:24
a hologram uh
46:26
it's a lenticular
46:37
and let's put that in front of the
46:38
camera i want the camera to see this wow
46:41
wow and this is from that wow
46:45
that's magical
46:47
wow and these are physical copies of the
46:50
nfts man y'all better go ahead and go to
46:53
nft with attitude wait a minute
46:59
[Applause]
47:05
that's crazy wow that's some that's for
47:07
me
47:09
that's crazy so uh you're one of three
47:11
people to have them now they haven't
47:13
been released yet this would be coming
47:15
so it's me mike absolutely who else
47:17
uh
47:18
snoop dogg and dr dre oh now your stunt
47:21
game is on another level
47:26
we've been talking about dlc this man's
47:28
ego is about to be bananas
47:30
this is a thank you from me to you
47:33
for all that you've done for us wow for
47:36
being the voice of the culture that's
47:38
right bro yes he is you deserve this way
47:41
he does he deserves this
47:44
wow what a beautiful thoughtful gift i'm
47:47
about to cry over here it's all
47:51
man right
47:52
thank you jesus let me go give this man
47:54
a hug cliff get on the bike man just
47:56
come over man crazy
47:58
oh my gosh
47:59
this is absolutely incredible and let me
48:01
tell you what's beautiful because we
48:04
care about this yes when you buy your
48:06
nft
48:07
we're going to do a lotto so
48:09
anybody who buys an nft from nfts with
48:12
attitude you might end up with one of
48:14
these at your house oh wow okay so
48:18
also there's uh another one it's of all
48:19
to tell you sway
48:22
of them together with dlc actually in
48:25
that one there's a set of 100 i made
48:28
being released for next year the 50th
48:31
anniversary of hip-hop so we're getting
48:34
all of those friends and everything it's
48:36
going to be 100 i'm not making any more
48:38
of those so you have one of those two
48:41
you'll have one of those coming i'm
48:43
sorry and thank you and you see that bag
48:45
we brought you
48:49
hey it's it's starter brand let me tell
48:51
you
48:52
we did a deal with starter with the nft
48:55
collection because these brothers if you
48:57
look at the the video in 1988 these
49:00
brothers are dressed in starter yeah so
49:02
we said let's pair our nfts with clothes
49:06
that help start the culture so you're
49:09
getting lenticulars you're getting
49:11
digital art you're getting starter
49:13
clothes and comments we're working with
49:15
starter and commentary which lets you
49:17
know what the moment was like what was
49:19
going on and that's why we had to bring
49:21
in one of the originals you know what i
49:23
mean because only dlc could tell you you
49:26
know what i mean none of these gentlemen
49:28
when y'all watch this video dre makes
49:29
predictions y'all are gonna be blown
49:31
away dressed like i know what we about
49:34
to do you know what i mean easy when you
49:36
hear the things that they say in this
49:38
interview you're gonna be like jesus
49:39
christ and you get to own the moments
49:42
you get to own the moments i love it man
49:44
cliff i'm about to get back in the scene
49:47
whoever thought hit started
49:49
you know what i'm saying my gosh hey um
49:53
man we got we're gonna do a series this
49:54
is the first of a couple of
49:56
conversations we're about to have one
49:57
yeah and sway yes can i say one last
49:59
thing absolutely brother we made sure
50:02
that we brought some partners with us
50:04
which is darshan and flex these brothers
50:08
come get in the camera man come over
50:09
here you guys these brothers right here
50:12
because we you we we won't let you
50:15
separate the culture we're not letting
50:16
you put art over here music over here
50:18
fashion over here that [ __ ] is one item
50:21
so these brothers right here they're
50:24
doing the impossible they do they set up
50:26
an nft drop with basketball
50:29
the way we're bringing using music to
50:31
bring our people into the culture and
50:34
into that blockchain space these
50:36
brothers basically have set up
50:38
basketball and are recreating that and
50:41
one vibe yeah for the web 3 blockchain
50:44
but their nft collection
50:47
is to go and end up
50:49
buying a major major team
50:52
a major team they already bought uh uh
50:54
one of the ice cubes uh three on three
50:57
big three teams
50:59
and these brothers they're not stopping
51:00
they want the they want the blockchain
51:02
community to be able to own super dope a
51:06
major major team
51:18
there we go there we go
51:20
full radio experience yeah that's crazy
51:22
huh
51:22
uh from the bay man from the bed oh
51:25
wow well meet your brother right there
51:29
that's what's up you and the family now
51:32
what part of the way you're from i grew
51:33
up in eastbat dub nation dubbed nation
51:36
we had a good one
51:40
fremont from fremont how far is that
51:42
from you 20 25 minutes nothing from
51:44
oakland yeah yeah eight eighties that's
51:46
nothing fremont five going up man that
51:49
makes sense yeah yeah that man was born
51:52
uh adjacent to silicon valley he knows
51:54
what he's doing
51:56
right
51:57
okay that's what's in flex where are you
51:58
from uh brown outside dc northern dc
52:01
okay that's cool out there yeah
52:05
now it isn't
52:06
that's what's up man well um [ __ ]
52:08
welcome to the family man i appreciate
52:10
that absolutely um and that's incredible
52:12
what y'all doing with basketball yeah i
52:14
appreciate that um similar to these guys
52:15
like i think one of the big things that
52:17
um right now nba ownership right is is
52:20
in just a handful of people right yeah
52:22
um but like this collective intelligence
52:25
and ownership and agency i think the
52:27
fans actually can add a lot of value to
52:29
these franchises if there's some upside
52:31
in that right so we were kind of a very
52:33
similar um kind of ethos of what these
52:35
guys are building we think there's an
52:36
opportunity to not only have ownership
52:38
and discuss basketball and hang out and
52:40
do social events like we did yesterday
52:42
but at the same time actually have
52:43
owners ownership in their favorite
52:45
sports teams like i said working with
52:47
cube who's a legendary man he's
52:49
i know y'all got in the way bro
52:51
you've been brilliant from day one i was
52:52
gonna say absolutely like obviously
52:54
creatively what he's done with music
52:55
speaks for itself but what he's doing
52:56
with the league
52:58
it's incredible
52:59
yeah okay and then so to find you all
53:01
how do people do that
53:03
yeah so um you can head to
53:04
crousehouse.com
53:06
say again slow yeah uh kraus house dot
53:09
club spell that
53:10
k r a
53:12
u s
53:14
you know why i do that because you got
53:16
people who are listening that can't see
53:17
us this is live on air by the way all
53:19
right so we're live on there yeah so in
53:21
case they didn't hear it i want to make
53:22
sure they hear it or not yes yes so
53:24
cross uh
53:26
k-r-a-u-s-e
53:29
h-o-u-s-e dot club club
53:33
okay i want to drop one thing we
53:35
essentially kind of want to introduce
53:36
the idea of what we've done what flex
53:38
has done is a collective mind people
53:40
together can really make a force in
53:43
making this and bridging that gap
53:44
between culture and what this technology
53:46
is introducing to the world
53:48
and our main mission is to go and make a
53:51
stampede in the force and like in the
53:53
nba and like buy a basketball team and
53:55
do all these kinds of things
53:57
so
53:58
and it's just not one person it's all of
54:00
us it's a community yeah it's a
54:01
collaboration what you guys are doing
54:03
and what you guys have done is bring a
54:04
community together and through music and
54:07
for us it's basketball and what we did
54:09
yesterday at that event i wish we
54:12
had a chance to come but
54:14
uh
54:15
it was just a
54:16
accumulation of all the music basketball
54:19
esports and all these things in one
54:21
space and the energy of all these people
54:23
coming together like-minded people with
54:25
a really deep fat um fan base for
54:27
basketball it's about democratization
54:29
right yeah we have people in the
54:31
community that's what i like about it
54:32
yeah 50 of our communities outside the
54:34
us
54:35
wow 16 year old developers in nigeria
54:38
all the way from 45 year old you know
54:41
vps where and everywhere in between
54:44
um it shouldn't be just limited to you
54:46
know the handful of billionaires dude
54:48
this technology is going to even the
54:49
playing field is like he said yeah
54:51
exactly it's going to even the playing
54:52
field they can't control it so that all
54:55
those old dinosaurs
54:57
extinction that's right
54:59
let me tell you that's why it's
55:00
important and
55:02
this is a beautiful time right now
55:04
because the kids they don't got to hate
55:07
in their heart like their grandparents
55:09
yeah so it's beautiful everything is
55:11
even everybody loves each other it's
55:13
about fun and games and you know what i
55:16
mean it ain't about that you know what i
55:18
mean yeah so this is why it's a
55:20
beautiful time to reintroduce all of
55:22
these products with no negativity no
55:24
you're just the beautifulness of the
55:26
culture that's right let's let's
55:27
continue these conversations we'll be in
55:29
l.a soon and we could i want to continue
55:32
the conference
55:33
this ain't a pop-up
55:35
interview this is a series yes because
55:37
it's going to take that in order for it
55:40
to consistently resonate the same way
55:42
that things get implanted on your psyche
55:44
because it's ran over and over and over
55:46
through routine we're going to do that
55:48
with this and it's going to be in a
55:49
beneficial way so darshan i want to
55:51
thank you for coming through flex i want
55:53
to thank you for coming through matthew
55:56
you are a national treasure yes sir and
55:58
the fact that you
56:00
i don't know if you digitize your
56:02
your footage all of it or the way you've
56:04
been able to chronicle and save this
56:06
library of archives
56:08
good for you bro
56:09
because you had to wear with all back
56:11
then to do this
56:12
the the beautiful thing is we actually
56:14
did a deal with universal we got dick
56:17
wolf as executive producer ice t is
56:19
executive producer for a television
56:21
version of the same hip-hop archive
56:24
where we're going back we're talking to
56:26
all the people in it showing them their
56:28
videos like they like seeing your baby
56:31
photos for the first time they're asking
56:33
you to respond to it and and seeing what
56:35
because you get the real story we don't
56:37
know what nwa had in that interview they
56:40
could have five dollars in their pocket
56:41
yeah you know what i mean and then six
56:43
months had a million yeah you know what
56:45
i mean so just hearing those stories man
56:48
it's beautiful they went funky enough
56:50
thank you sweetheart oh no thank you
56:51
mal's going to actually cry go do it
56:55
listen thank you fellas
56:57
cliff thank you
56:59
and then
57:00
if the world don't know now i'm a
57:02
partner in this too damn it i just said
57:04
it damn it there you go there you go
57:08
come on man sway is a partner in
57:10
blockchain millionaire all right man so
57:13
this brother is helping us push through
57:15
because we knew
57:16
we can't do this without the voice of
57:18
the culture and this brother's been in
57:20
there from the beginning yeah right from
57:22
the beginning so we said
57:24
brother just just be here we want to we
57:27
want to teach him
57:29
blockchain because we know he has the
57:31
voice and if we was ever going to close
57:33
the gap this is the dude to help us do
57:34
it thank you man the ideas are
57:37
incredible i love what you guys are
57:38
doing for the community the collective
57:40
thought process of us as a whole yes sir
57:42
not divided by gender race social status
57:46
financial status ethnicity none of that
57:49
yes right isn't that how life's supposed
57:51
to be that's global society
57:56
[Applause]
57:58
you a genius man you did it again the
58:01
doc can we hang out now bro
58:04
we keep meeting on the mic man we gotta
58:06
hang out and swap game baby bro come on
58:08
man you know i've been waiting on them
58:10
come on man we gotta do that
58:13
man that's happening next [ __ ] wait
58:14
where are you you on the west coast run
58:16
i'm in texas bro i'll come to texas
58:18
there yeah
58:31
you know we never got a chance our
58:32
chance that's one thing i'm really proud
58:34
of
58:35
about this film yeah
58:37
um and the subsequent series that
58:40
somebody's trying to talk about oh my
58:42
god so the doc is gonna become a series
58:44
it's a conversation right what's the doc
58:47
called
58:48
the doctor's call the doc there it is
58:51
let's keep it simple yeah double
58:53
alessandra but uh to be able to like i
58:56
said those little kids in west dallas
58:58
you know and there's a lot of
59:00
folks in dallas and fort worth texas
59:02
that are really talented that that area
59:06
had never gotten its love so those one
59:08
thing i'm super proud of this
59:10
documentary is that that you get to see
59:12
what i'm finding what you get to see
59:13
because we were talking about condemning
59:16
i want to see so i get to see your
59:17
childhood and everything yeah
59:19
the d.o.c
59:23
i got to say this my grandmother
59:26
any man god rest her soul is in my
59:29
documentary you got your grandmother
59:31
come on man
59:33
hey let me tell you this
59:34
my grandmother turned 109 yesterday
59:40
she's an nfg
59:46
i know why you say that
59:48
my other grandmother is 97. i remember
59:51
the time i put her on the radio i saw i
59:53
was done i could have retired because we
59:56
got to share in it not only my
59:58
grandmother
1:00:00
her mother my great-grandmother mama in
1:00:03
the doctor yeah man come on man wow
1:00:05
oh i went that generational on their ass
1:00:08
yeah so what's the status of the doc
1:00:10
so uh you know there's a lot of
1:00:12
conversation going on we trying to find
1:00:14
a partner okay yeah all right you know
1:00:17
that that shouldn't be hard no no it's
1:00:19
all right yeah and he and and and baidu
1:00:22
came on as an ep that's right badou came
1:00:24
on as the ep they're talking about doing
1:00:26
a
1:00:27
tip 1015 city tour with the movie in
1:00:30
theaters yeah and me and by doing the
1:00:32
bus you know going around and trying to
1:00:34
get this community thing together
1:00:36
amazing man by dude was amazing
1:00:40
hey man i i've always
1:00:42
been a huge admirer supporter and i'll
1:00:45
tell you this
1:00:46
uh
1:00:47
so
1:00:48
after i went back to california and uh
1:00:52
you know how our situation ended
1:00:55
i got back together with another woman
1:00:57
and had children with this woman now
1:01:01
bardu was the doula
1:01:03
for wow
1:01:05
she delivered your kids from another
1:01:07
woman
1:01:08
i mean
1:01:11
he loves me
1:01:12
he loves me and gave me that like how do
1:01:15
you do does that bro
1:01:17
bro i mean that's a different woman yeah
1:01:20
i love always so much of my soul bro
1:01:22
it's just you know it's it is you can't
1:01:24
separate me from that that's amazing
1:01:27
yeah
1:01:28
she brought your other children into
1:01:29
this life one of my best friends and
1:01:31
they're honest that's true
1:01:33
that's true tribe she's always been
1:01:35
thorough 100 she was advanced she was a
1:01:38
precocious she was ahead
1:01:40
she was ahead 160
1:01:43
i'm just going to say that what she was
1:01:45
doing when she came out because she used
1:01:46
to come up to camille and sam for
1:01:48
camille in san francisco when i was
1:01:50
working on darshan he grew up you might
1:01:52
have been with a bottle at that time
1:01:54
right
1:01:55
but i know at the end i knew it was
1:01:57
bigger than music
1:01:58
music was the tool
1:02:00
right how we say money is a tool that's
1:02:02
right for me culture was yes okay i
1:02:05
gotta go through this culture to get you
1:02:06
to see the light
1:02:08
and the culture start providing the
1:02:10
resources for us to see the light
1:02:13
she brought me back bro and then gave me
1:02:15
this beautiful baby
1:02:16
wow you know that that really changed
1:02:19
the trajectory of my life man puma
1:02:22
gave me my heart back
1:02:24
and these boys
1:02:26
gave me my head back you know because
1:02:29
wow you have to be a man to raise a man
1:02:32
absolutely
1:02:34
and you got that powerful queen that
1:02:36
walked with you yes sir
1:02:38
i'm blessed what can i say that's that's
1:02:40
flat that's black love
1:02:42
all the way all the way ain't no
1:02:43
question come on man hey man i love
1:02:45
y'all man this is a great moment we love
1:02:47
you the culture loves you thank you bro
1:02:49
and we want to make sure nobody you know
1:02:52
we don't want no emails to sway like why
1:02:53
they bring heather b nothing yeah so we
1:02:56
made sure we brought somebody with some
1:02:58
good stuff for heather b
1:03:00
all right they would have got at your
1:03:02
ass too boy
1:03:03
others followers are ruthless they're
1:03:05
savages
1:03:10
savages they have no coup about them
1:03:12
yeah supreme clientele is their brand
1:03:15
but they love heather b2 and they wanted
1:03:18
to make sure that you know she had
1:03:20
something thank you man gentlemen i got
1:03:22
to let destroy come on he's he's up next
1:03:24
and i always go over my time but when
1:03:26
there's moments like this
1:03:27
um there is no time right time there's
1:03:30
no clock
1:03:31
on what we're discussing uh real quick
1:03:34
as well real quick this nft with
1:03:37
attitude that's the instagram nft with
1:03:40
attitude and if you uh want to go on the
1:03:42
blockchain yeah go to on gaia which is
1:03:46
o-n-g-a-i-a-dot-com
1:03:49
get on the white list that that gets you
1:03:51
in to be able to buy these
1:03:53
first
1:03:54
cliff love i love you
1:03:56
uh you hey man you are you're a national
1:03:59
trash you're a glo you're a national
1:04:01
treasure bro you when it comes to this
1:04:03
culture there's nobody that's more
1:04:05
thorough than you who've seen what
1:04:07
you've seen
1:04:08
connected to who you're connected to
1:04:10
ain't nobody like you brother so i want
1:04:12
to say thank you man and cliff is real
1:04:14
patient with me
1:04:15
you know cause sometimes he'll text big
1:04:17
doc and i don't hit him back on let me
1:04:19
hit cliff back but i'll be in the middle
1:04:21
of some [ __ ] and then about 36 hours
1:04:23
later hey homie i need you
1:04:26
dot dot dot
1:04:28
clip i'm here man what we're doing you
1:04:30
know but i'm glad we made this happen
1:04:32
nft with attitudes you're gonna hear me
1:04:33
talk about this all the time good okay
1:04:37
and king faith is with us april walker's
1:04:40
with us we
1:04:41
we got everybody with us bro we we we
1:04:43
taking the culture dj battle cat pulsar
1:04:47
music we're taking over there's special
1:04:50
new york now come on
1:05:05
thank you for tuning in we got destroyed
1:05:06
coming up next we'll be back tomorrow
1:05:08
same time i want to thank you gentlemen
1:05:10
for coming by today this was amazing yes
1:05:12
the legendary doc hey my man oswald
1:05:17
my man matthew
1:05:19
darshan
1:05:25
who else am i missing who's on the
1:05:27
camera
1:05:30
kings baby
1:05:44
tracy they want to read you how to get
1:05:45
ready yes this is another beautiful day
1:05:47
with y'all hit me up on twitter
1:05:49
instagram it's tracy g i t s t r a c y g
1:05:52
i want to thank y'all for this jacket
1:05:55
this merch you gave me y'all see the
1:05:57
raiders they know i'm from oakland this
1:05:59
ain't the l.a raider jacket it's oakland
1:06:00
raider jacket make that very specific
1:06:03
and this masterpiece can you hold that
1:06:06
up flex can you where's uh
1:06:08
yeah thank you i got it thank you matt i
1:06:10
appreciate you god bless you love you
1:06:12
brother wow that's incredible and on
1:06:14
that no citizens man i'm happy good news
1:06:16
thursday and we have nothing
1:06:20
left to say
1:06:23
[Music]
1:06:35
you
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