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🎤🔥 Aaron Cole's Rise: From Small Town to Grammy Noms! 🎤🔥
Get ready to be inspired by the incredible journey of Aaron Cole in this exclusive interview on Sway In The Morning! Born and raised in the small town of Bristol, Virginia, Aaron Cole shares his path from rapping at the age of three to becoming a Grammy-nominated artist. Discover the secrets behind his dedication, the impact of family support, and his unwavering faith that fueled his meteoric rise in the music industry.
In this enlightening conversation, Aaron opens up about his early days, his signing with Toby Mac, and the challenges he faced along the way. From boot camps organized by his father to rehearsing every day, Aaron's story is a testament to hard work and divine purpose. Plus, hear about his new album "Sorry I Changed Again" featuring collaborations with legendary artists like Kirk Franklin.
Don't miss out on this captivating interview filled with authentic insights, heartfelt stories, and powerful messages. Subscribe to Sway’s Universe for more exclusive interviews and stay tuned for more inspiring content!
#AaronCole #SwayInTheMorning #SwaysUniverse #GrammyNominated #GospelMusic #HipHop #Faith #InspirationalJourney
#GrammyNominated #NewAlbumSorryChanged #ChristianHipHop #GrammyNominations #AaronColeRise
CHAPTERS:
00:00 - Intro
1:44 - Aaron Cole’s Father Wrote Him a Song When He Was 3
5:23 - Aaron Cole on His Album ‘Sorry I Changed Again’
8:56 - Aaron Cole Shares His Personal Test of Faith
14:05 - Aaron Cole’s “Proof”
14:50 - How to Make It Big
15:34 - Aaron Cole’s Writing Process
Show More Show Less View Video Transcript
0:00
man raps with
0:02
purpose he sings with a goal in
0:05
mind the man is smiling and nodding to
0:08
his own music as we played some music
0:11
from his new album Sorry I changed again
0:15
yes sir I like that man this guy been
0:18
putting out music I want to say
0:20
since 12 years now uh fourth period yeah
0:24
yeah the first joint was that the first
0:26
joint yeah so that was that was the
0:27
first joint that I did like back at home
0:30
brist Virginia and then I got signed to
0:31
Toby Mack when I was like 16 17 and so
0:34
the first project was Virginia boy so
0:36
been doing it for a while for sure he
0:37
been doing it for a while please welcome
0:39
Grammy nominated two-time Dove award a
0:41
winner three-time number one billboard
0:44
Charter give it up for the one and only
0:45
Aaron
0:46
Cole Aaron Cole is here it's a pleasure
0:49
man pleasure pleasure pleasure M man
0:52
Aaron Cole welcome to the show we here
0:54
we here come on no weapon will be raised
0:57
against him he said it in a song talk to
0:59
it come on
1:00
and look at him now he got merch with
1:03
his album title on it yeah you had to
1:05
pull up you know what I'm saying sorry I
1:07
changed I no let's get it sorry you we
1:09
here sway what we talking about we
1:11
talking about why you didn't bring me a
1:12
jacket that's what we go talk
1:15
firstway want presents you know I'm just
1:18
saying I got you I got you first we
1:20
bumped into each other when was that
1:22
about uh like I bumped into you in the
1:24
um hallway here yeah yeah yeah about a
1:26
month or so crazy cuz I was running a
1:28
little late so I was like man that was a
1:29
divine appointment for sure that was a
1:31
Divine appointment and it and it made me
1:33
do go back and let me listen to some
1:35
more of aon's music and I didn't realize
1:38
how many projects yeah you had done to
1:40
this point I just know you've been
1:41
ringing a lot of bells sure I also know
1:44
that your father wrote a song for you at
1:46
one point yeah yeah yeah so I started I
1:48
started rapping when I was three started
1:50
singing when I was seven my pops had a
1:52
studio back in my hometown in Bristol
1:54
Virginia um and then just different
1:56
artists would come in and out and just
1:58
me being young and being three and
1:59
looking up to my pops like I just
2:01
started mocking people's lyrics you know
2:02
what I'm saying and so my pops he just
2:04
wrote me something he was like man let's
2:05
try it and so from there it's just
2:07
something that I always loveed to do
2:08
like even talking to him it was just
2:09
something that I just wanted to do I was
2:11
never scared I was never nervous like at
2:13
three or four years old so it was just
2:14
like I remember when I turned 12 like I
2:16
was like n this what I really want to do
2:18
in my life and my pops put me through a
2:19
boot camp man we was doing every single
2:22
day I was writing raps I was you know
2:23
what I'm saying singing I was rehearsing
2:25
doing the whole nine and so um ever
2:27
since then man it's just been God's been
2:29
good man
2:30
manic Cole man you were rehearsing and I
2:34
want people to hear this cuz you know
2:35
like boxers do this you know in between
2:38
matches even when they don't have a
2:39
fight they train right right right right
2:41
Terence Crawford was training before
2:42
they made his next fight yeah you was
2:44
rehearsing but you didn't even know what
2:46
you was rehearsing for no for sure yeah
2:48
I didn't have nothing popping we was in
2:49
like I said small town called Bristol
2:52
not a lot of people make it out so
2:54
Apostles just like man now if you if
2:55
this is what you want to do you got to
2:56
go for it and so I would every single
2:58
day like I would read my word I would
3:00
have to tell them what I read in my
3:01
Bible and then I would have to go do my
3:03
chores you know what I'm saying you had
3:04
to do the chores around the crib and I
3:06
would have to go outside and I would
3:07
have to run and rap my whole set like my
3:10
whole set so he made you exercise and
3:12
rap at the same time at the yeah yeah
3:15
yeah and then I how old were you I was I
3:17
was like 13 14 13 okay I just want to
3:19
make sure we're Beyond child labor
3:22
loss I'm just you know kind to bring
3:24
that up you know want to make sure it's
3:26
clear it was something that I wanted to
3:28
do though so he was like man it wasn't
3:29
like he was making me do it it was like
3:30
it's what I wanted to do so yeah I was
3:33
like I would be looking crazy too cuz I
3:35
would be at the top of my head
3:36
performing my set but it's like now
3:38
everybody when I go back home like they
3:39
see the you know what I'm saying what
3:40
God has done and it's like man like it
3:43
it just inspires other people in my city
3:45
to go after they dreams and so that's
3:47
that's kind of what I stand for I just
3:48
want to inspire people that like yo if
3:50
you come from a small town if you come
3:51
from nothing it's like you can make it
3:53
and we got on your side I want I want to
3:55
open up the phone line to all our small
3:57
town listeners if you live a small town
4:00
across the United States and you got
4:02
dreams and aspirations you too like
4:04
Aaron Cole can make it talk about your
4:06
story Aaron's here to hear it right all
4:08
right have the be well I love what your
4:10
father did cuz to me I interpret that as
4:12
stay ready yeah stay ready you ain't got
4:15
to give get ready you know and I'm
4:17
hoping that you still you keep that
4:19
mentality because obviously with all
4:21
your accolades and everything that you
4:23
have done and everything that you've
4:25
achieved with your accolades in those
4:27
quiet times though cuz they can be
4:29
tricky
4:30
espcially when you are walking in
4:32
purpose standing on faith how do you
4:35
keep your quiet time how do you stay
4:38
sharp during that time too because
4:39
you're like man I'm doing all this
4:41
something is not happening you know I
4:44
did this I'm for sure once I got the
4:45
nomination this was going to pull up you
4:47
know and it doesn't happen sometimes no
4:50
I think for me man like that's a good
4:51
question it's like just like I was
4:54
talking about being from being super
4:56
young like we didn't know if it was
4:58
going to happen you know what I mean
4:59
like being from we didn't know it was
5:00
going to happen so I like learned from
5:02
then it's just like man I always got to
5:03
stay ready I didn't know I was going to
5:04
be on sway a month ago that's right he
5:06
did not know so we just bumped into each
5:08
other we just bumped into each other and
5:10
I was like man that's way my producer
5:12
was with me he was just like man that's
5:13
crazy and so yeah I think for me it's
5:15
just making it making it a priority
5:17
making my quiet time a priority making
5:19
the things that you know what I'm saying
5:20
to stay ready a priority so um yeah
5:23
that's that's what I answer that I love
5:24
it Aaron Cole is here promoting sorry I
5:26
changed again um Kirk Franklin is on
5:29
that many people are on it he's
5:31
beginning his tour in August but the
5:32
album doesn't come out till the album
5:35
The so the album is out right now this
5:36
album is out okay yeah yeah but the
5:38
deluxe is coming out August 23rd what do
5:40
we have we had the deluxe right oh I'm
5:43
sorry y got both y got both I got I got
5:45
the deluxe I'm sorry I'm talking about
5:47
showing off this is this is a moment of
5:49
humility and then gratefulness and you
5:51
over here showing off I'm a little ahead
5:53
of everybody else forgive him Jesus
5:55
sorry Aon my bad he needs repenting I
5:58
think I had Tracy
6:00
we often times don't hear a lot of folks
6:03
who've had such a consistent
6:04
relationship with God they've had a
6:07
relationship with their faith beginning
6:09
in their younger years and able to fuse
6:11
it with you know this physical world
6:14
with their profession often times folks
6:16
maybe as they get older they have a come
6:19
to Jesus moment and that's when they're
6:21
like okay I Surrender so that then makes
6:24
me even more curious about this album
6:26
title with sorry I changed again one I'm
6:29
wondering if you're sorry sarcastic do
6:31
you really mean it is it really an
6:33
apology that I changed not sorry sorry
6:35
not sorry again right what and what is
6:38
the change especially because you
6:40
changed again yeah so we sorry I changed
6:42
like we talked about it was just like a
6:44
bunch of changes in my life so I started
6:46
when I started super young and I got
6:47
signed to Toby this is my first album on
6:49
RCA record you say Toby Toby Mack you
6:52
know who Toby Mack is Maguire no no no
6:55
no no
6:58
Spiderman artist Toby M from DC Talk
7:01
Toby M yes okay okay I'm like you kept
7:03
saying to I'm sorry Heather no my fault
7:05
my fa you know Spiderman ain't got no L
7:08
I was like when did he get into music he
7:10
he just he he he got he had a long
7:12
weekend and stuff to my bad you you good
7:15
you good um and so from there like this
7:18
is my first album with RCA records so it
7:20
was just a bunch of changes that was
7:21
going on on that level but I feel like I
7:23
was show me that like real life changes
7:25
you and going through like real life
7:26
situations of like losing my grandma
7:28
like losing family members like losing
7:31
friendships and stuff like that it's
7:32
like man that changes you in ways that
7:34
you kind of not prepared for until it
7:35
comes um and then the third layer is
7:37
just like like you said like man it's
7:39
the gospel at the same time too cuz it's
7:41
like once you come to know God and know
7:42
what he did for you dying on the cross
7:44
you know what I'm saying the whole n
7:45
it's like man like it's a lot of things
7:48
that you have to change about yourself
7:49
it's a lot of things that and it's a lot
7:51
of people that you can't really kick it
7:52
with no more cuz they still doing the
7:54
same things you know what I'm saying
7:55
that we was doing in high school and
7:56
stuff like that and it's like it's some
7:57
remorse that comes there so was
7:59
wondering yeah it is something sorry I
8:02
had to change because it's like like I
8:03
said I'm I'm a I'm new married like I'm
8:05
I've been married for like 3 years now
8:07
that man a round of applause he passed
8:09
the big three yeah for sure so like even
8:13
with that it's just like sometimes
8:14
people just don't understand and it's
8:15
just like man I'm sorry like I had to
8:17
change in order for me to come the
8:18
person that God called me to be I have
8:20
to change and I have to go to that next
8:21
level so You' actually had these
8:23
conversations where an apology came out
8:26
because someone who's known you to be
8:28
one way for a while wow yeah yeah yeah
8:31
definitely it's like man it happens just
8:33
because people expect you to be one way
8:35
your whole life when it's like n like if
8:37
we're trying to be the person that God
8:39
called us to be like we have to elevate
8:41
like cuz we're not perfect you know what
8:42
I mean God's the only one that's perfect
8:44
so it's like he's the one that never
8:45
changes but we we should be changing
8:47
every single day cuz we're not perfect
8:48
and we trying to be like him how how
8:50
often are are you faced with Temptations
8:53
you know distractions to knock you off
8:55
your square and can you can can you can
8:56
we were talking about this earlier where
8:58
we had moments in our career where we
9:00
had to stand up for something we
9:02
believed in that might jeopardize our
9:04
standing you might lose a job you might
9:06
lose a relationship money or you might
9:08
lose money right right I'mma jux that a
9:11
little bit you know when you're speaking
9:13
light right as you do when you're
9:15
speaking upliftment and aspiration as
9:18
you do it seem like you get tested even
9:20
more and those tests come in different
9:23
phases faces sizes scenarios you don't
9:28
even know that you being
9:30
can you speak to a time that you reflect
9:32
back and go yo that that that had to
9:34
have been a test yeah for sure for sure
9:36
so it's kind of one of the craziest
9:37
stories that I always tell um right
9:40
before I was about to make it
9:42
professionally before I was about to
9:43
sign to Toby mat not
9:46
McGuire uh man I got into I got into a
9:49
relationship and uh I remember in this
9:51
time my pop like you know what I'm
9:52
saying he was trying to look out for me
9:54
he was like man I'm telling you like you
9:55
don't think it's a coincidence you about
9:56
to get in a relationship right before
9:58
everything to go crazy for you and I was
10:00
like nah like I'm good like what's up
10:02
like I'm straight you know what I'm
10:03
saying um long story short man towards
10:05
the end um Apostles was like man you
10:07
need to take a break from this girl and
10:09
I was like man no like and don't listen
10:11
don't y'all don't listen to me but I I
10:13
changed her name of my phone to another
10:15
one of my homeboy name so my pops
10:17
wouldn't
10:19
see so your pops wouldn't see it was her
10:21
call you know what I'm saying yeah yeah
10:22
so so I was in the Deep I was in the
10:25
Deep you know what I'm saying how old
10:26
were you I was I was 17 18 about to come
10:29
out on the label so yeah yeah so I
10:32
remember my's like you need to take a
10:33
break I was like no I was capping I was
10:35
lying and I remember he asked me he been
10:37
talking to that girl and I was like n
10:38
like she we talk sometimes like she'll
10:40
send me Bible scriptures or something
10:41
like that just C you know what I mean
10:43
know she wasn't right right right and so
10:46
I had a show I had a show out in Orlando
10:48
um and it got canceled cuz a hurricane
10:50
was coming and so that night like we had
10:52
to leave the next day and drive 10 hours
10:55
back to Bristol so that night um I went
10:57
with one of my dad's homeboy him it was
10:59
my dad me and his homeboy his homeboy
11:01
was a stylist and he was like yo Aaron's
11:03
about to go up like we need you to help
11:05
some of his stuff and stuff like that so
11:08
he was like yo let me see your Instagram
11:09
I don't know how her name got back to
11:11
what her name was but it was so he got
11:13
my phone she texted of course he don't
11:15
know anything so he like oh so and so
11:17
texted I get a death stare for my dad
11:20
like I get the death stare for my dad
11:22
yeah you know what I mean like we get
11:23
back to the car we get back to the car
11:25
he going crazy he going off he going off
11:28
wake up the next morning like I said we
11:29
got a 10- hour drive back to Bristol
11:31
first five hours he don't talk to me at
11:33
all you know what I'm saying no words I
11:35
love your dad no words so he uh we stop
11:39
for gas he get back in the car he on the
11:41
phone with my mom he like yo like I
11:43
don't know what I'm going to do with
11:43
your son you know how that
11:45
go um so he was like man and this when
11:47
it got serious to me he was like cuz at
11:50
this time my P was my manager like he
11:51
was going everywhere with me and stuff
11:53
like that and he was like yo like I'mma
11:55
always be your dad but if you continue
11:56
with this girl like I can't I can't do
11:58
this mus music stuff with you wow so it
12:00
got serious to me so we got back home
12:03
that night I woke up the next day
12:05
everybody was going from my house I was
12:07
like man what's going on I didn't miss
12:08
the Rapture I'm like what's going on and
12:10
uh I remember I started praying to God
12:12
really I started yelling at God and I
12:13
was like God if this girl for it sound
12:15
crazy right now like that's 25 I'm like
12:17
God if this girl not for me I need you
12:19
to let me know right now I need to be
12:20
praying for 40 days 40 nights I need you
12:22
to let me know now no cap I say Amen my
12:25
mom she kind of been on my side the
12:27
whole time my mom had me when she was
12:28
super young my was 17 so she was like on
12:31
our side the whole time like listen to
12:32
your dad but you know what I'm saying
12:34
like if y'all supposed to be together
12:35
y'all going to be together whatever so
12:37
when I say Amen my mom text me like I
12:39
think you need to break up with this
12:40
girl that was it I'm like I'm like yo
12:43
she with him like he he got her like
12:46
tripping yeah brainwash I'm like I'm not
12:48
we'll talk later M you know what I'm
12:50
saying No Cap I get a call from a dude
12:53
um he was my producer when I was like 13
12:55
14 years old and mind you I'm like 17 18
12:57
now so it's about three or four years he
12:59
called me and he was like man I had a
13:00
dream about you last night and he was
13:02
like on the other side uh you was
13:04
building a wall he was like you was
13:05
building a wall and on the other side of
13:07
the wall was man I seen everything that
13:09
you've been working for he was like I
13:10
saw Dev Awards I saw Grammy Awards I saw
13:13
all kinds of things so he was like I
13:15
don't know if you messing with some girl
13:16
or what but you got to cut that out
13:18
Jesus oh my gosh spooked I was spooked
13:21
he didn't know you was messing with her
13:23
he Ain know how could I had talked to
13:24
him in like four years years that's poor
13:26
girl what made him say that was she in
13:28
the dream
13:29
I mean I'm just I'm sorry Heather he
13:31
said amen that's
13:33
what okay I said amen and that's what it
13:36
was and so from there um I broke up with
13:39
her I went to Nashville to record the
13:41
song that was my first build number one
13:43
billboard song which one uh right on
13:45
time right on time yeah yeah yeah yeah
13:48
it was called right on time and uh yeah
13:50
man it was like I think for me looking
13:52
back on that story now it's just like
13:54
man God loved me so much to not let me
13:55
get in the way you know what I'm saying
13:57
of what he had for me get in your own
13:58
way my own way which is what happens
14:00
sometimes it's like sometimes people get
14:02
in our way but sometimes we get in our
14:03
way so this reminds me of a song that's
14:06
on the deluxe I I don't know if it's the
14:08
original in Deluxe proof yeah it's on
14:10
the original too yeah it's on the
14:11
original it's a song called proof on
14:13
this album and sometimes there's a lot
14:16
of folks there's a lot of people who
14:17
don't believe right you know and and
14:20
that's their life that's their
14:21
prerogative but they always ask where's
14:24
the proof yeah for sure and and when you
14:27
hear stories like that right that's your
14:30
proof that's the proof I don't need to
14:32
see any more proof to know what God can
14:33
do you done it over and over again you
14:35
don't need to smell the proof I don't
14:37
need to smell it no you need you know
14:38
you don't even have to hear the proof
14:40
facts facts you feel the proof you know
14:41
the proof right right so that's that's
14:43
all I lean on it's like man I don't need
14:46
to see any more proof man he do it every
14:48
single time so we got Aaron Cole here C
14:51
we social a lot of people would have St
14:53
following you my social is I am Aaron
14:55
called as i a m a a r o n c o l e
14:59
we going to we open up these phone lines
15:01
follow him a a r o n c o l e e I am
15:06
Aaron Cole sir we got people from small
15:09
towns who want to know how to make it
15:12
big big 888 742 3345 if you know where
15:16
in cooller Sway in the Morning shave 45
15:18
the project is sorry I changed the
15:21
deluxe version is sorry I changed again
15:23
yep there it is and um you got a tour
15:26
coming out in um in a few weeks yeah
15:28
yeah yeah
15:30
thank you so much means a lot yeah um do
15:34
you how often do are you do you write or
15:37
all right yeah yeah I write I write my
15:38
own music um you met you met my producer
15:41
too when he was here St x uh and so yeah
15:44
we write out in Nashville it's usually
15:46
just me and him sometimes on this album
15:48
like I got a house and I got in with a
15:50
bunch of my friends and stuff like that
15:52
and we made some music had some
15:53
different rooms going and stuff like
15:54
that cuz it's usually only just me and
15:56
him and so yeah man I I do everything so
15:59
do do people who who work in your field
16:01
of Music which is considered what do
16:03
they consider it now is it just right
16:05
it's a Christian R goel they call it
16:07
they be calling it Christian rap for
16:08
sure what do you call it I call it
16:10
Christian rap Okay Christian rap so when
16:12
y'all hanging out like that so when I I
16:14
I've hung out with a lot of folks who
16:16
you know do um secular music right and
16:19
you might see a lot of guy you might see
16:21
tank and you know Jay Valentine and
16:24
Tyrese and all these guys just kind of
16:26
hanging out in the studios and sure do
16:29
y'all hang out with people who do
16:31
non-Christian rap for sure yeah like
16:33
artists yeah yeah absolutely like party
16:35
with artists yeah party with artists I
16:37
you know I mean like clubs whatever I
16:39
mean n I've never like been to a club
16:41
with an artist or anything like that but
16:42
I think for me like I think it's super
16:44
important to just collab with mainstream
16:46
artists and stuff like that because like
16:48
it's bringing it's bringing them into
16:50
our world a lot of these artists like
16:51
grew up in church and be wanting an
16:53
outlet for that like on the deluxe I got
16:55
an artist named Beam on there um he's
16:57
been on a lot of other stuff he was on
16:59
Beyonce's energy and stuff like that and
17:01
he's on the remix for I love it and so I
17:03
just think that's super important for us
17:05
to be working because it brings us it
17:07
brings them into our world to you know
17:08
what I'm saying get that outlet out cuz
17:10
sometimes those people be wanting to
17:11
make Christian music and stuff like that
17:13
but they don't feel like that they can
17:14
do it you know what I mean so yeah
17:17
that's interesting because I look at
17:19
Kirk Franklin as a mainstream artist
17:21
yeah I just do and I put he a go he
17:24
figured it out he figured it out maybe
17:27
that's what it is Franklin go yeah for
17:30
sure yeah for sure for that style of of
17:32
I feel like what we're talking about I I
17:34
would agree with you on that as well and
17:37
I I I think I stopped calling it
17:39
Christian rap and I look at it as
17:40
inspirational right because to me it
17:43
could touch so many different sex you
17:46
know what I mean it doesn't necessarily
17:48
people may not be of uh Christian or
17:51
call themselves Christian because of the
17:52
words and how they interpret things but
17:55
it doesn't matter you can be Muslim and
17:57
they can get with your music they like
17:59
it because they feel inspired they feel
18:01
an inspiration the spirit behind it I
18:03
should say so yeah I I always view KK
18:06
Franklin as a mainstream artist for got
18:09
all about the gospel part of it the
18:12
Christian part of it he figured it out
18:14
fig fig out how do you feel when you U
18:16
being a Christian when you when you see
18:19
um politicians weaponize Christianity
18:23
yeah man it's tough I feel like uh it's
18:26
definitely tough to just think about
18:28
that Christianity could be weaponized um
18:31
but I think that for me man I just I
18:34
just want to pray for the people that's
18:36
in the politics you know what I'm saying
18:37
that's in the politician world and stuff
18:38
like that because at the end of the day
18:40
it's like we need people that is of the
18:43
Christian influence in these spaces and
18:45
so um it's not always going to happen
18:46
you know what I mean it's not always
18:47
going to happen but I feel like for me
18:49
our jobs as Christians is to just pray
18:51
for those that are in those positions
18:53
and pray that we get people from the
18:55
Christian influence to get in those
18:56
positions so Aaron Cole he's PR that
18:59
answer all right go ahead go
19:01
ahead like I was waiting for that one
19:05
going do now leave your own show period
19:09
And I can't help it bro I'm still stuck
19:11
on this young lady from your past yeah
19:14
yeah with the with the with the three
19:16
strikes that you're out but but I also
19:18
get
19:19
it because at that time even a good
19:23
thing can be a distraction right when
19:25
you think about your bigger purpose but
19:27
now fast forward you said you're 25
19:29
right yeah I'm 25 yeah and you're 3
19:31
years married how do you balance your
19:36
relationship with your craft yeah and
19:39
you know when do you say all right I've
19:41
been at the studio a bit too long and
19:44
this might be negatively impacting my
19:46
relationship do you bring your wife into
19:48
that kind of Mastermind Circle what does
19:51
that process look like for you no I
19:53
don't think I'll bring her like bring
19:54
her into those circles I feel like it's
19:56
definitely um something for me to like
19:59
keep it keep it separate like go to work
20:01
and when I'm there with her like be
20:03
there with her you know what I mean um
20:04
and I think it's all about priorities
20:05
what I was talking about earlier is
20:07
prioritizing you know what I'm saying
20:08
prioritizing her prioritizing you know
20:11
what I'm saying the music at the same
20:12
time and it'll balance itself out um it
20:14
definitely gets hard sometimes but I
20:15
feel like if you have your priorities
20:17
it's like that that's definitely what
20:19
comes with the whole you know what I'm
20:21
saying industry is like you have to
20:22
figure out how to make your priorities
20:24
your priorities so Aaron Cole that sound
20:27
like he practiced that one
20:28
[Laughter]
20:32
said I'm coming up here D I'm going know
20:34
I got answer for everything so y'all
20:35
don't be acting like secular rappers who
20:38
bring in mad like pretty women to the
20:40
studio to hear their song and make sure
20:42
you know how they do that to see if the
20:43
vibe is right do y'all like bring in is
20:46
a female audience important to a
20:48
Christian rapper um I don't think so I
20:51
think if it is it's just because it's
20:53
like females like they they spend the
20:56
money if we being honest like yeah they
20:59
they they listen to the music and so uh
21:01
for me no I don't have females in a in a
21:02
studio it's usually just me and Saint in
21:04
the studio at his house um and we both
21:07
married so we be we be tied down keeping
21:09
it right y' both got to go over your W
21:12
yeah so yeah yeah he practiced that all
21:15
right so listen we
21:18
got every day Aaron that's what you see
21:21
look at I can see I'm looking at him
21:23
right in his eye what you talking about
21:26
every day yo all right hey we got J we
21:28
ask for people if you living in a small
21:30
town USA give us a call um cuz he comes
21:33
from the small town of Bristol Bristol
21:36
Virginia yeah and Aaron Cole is now a
21:39
global name right and he's he's
21:41
recognized worldwide and you can be too
21:44
whatever your passes are James is on the
21:46
line from upstate New York J Jay what up
21:49
baby how you doing what up what up hello
21:52
how are y'all doing excellent what town
21:54
are you
21:55
from I'm from Crown Point
21:59
just a real far up state New York on the
22:01
border to Vermont oh that's past Buffalo
22:04
oh okay all right all right yeah and you
22:08
grew up
22:09
there I did I did okay and you you you
22:14
still got out of the Town not a lot of
22:16
people get out of the town I was able to
22:18
I I was able to join the Army and
22:20
graduate basic training um in 2007 and
22:24
then yeah I was able to make it that way
22:27
and and anybody can do it you just got
22:29
to stay positive and work really really
22:31
hard absolutely you agree with that
22:33
Aaron absolutely yeah for sure it's like
22:36
me being up here on sway it just gives a
22:38
bunch of people a bunch of kids back
22:39
home in Virginia man the opportunity and
22:41
just to be able to see me do it you know
22:43
what I mean it's like it gives them that
22:45
dream that it's like yo it can happen
22:46
for sure it can happen hey hey James
22:48
salute to you man for making it happen
22:50
brother thank you so much and God bless
22:53
you Aaron for all you do brother God
22:55
bless you too man yes sir make sure you
22:57
pick up that music you a super citizen
22:59
Rihanna's on the line from Tennessee
23:01
what up Ranna Bri
23:03
Bri hey hey hey hey what up Bri what
23:07
part of Tennessee you in hey Aaron
23:09
what's up um we're in Franklin Tennessee
23:11
we're actually with Aaron's label we got
23:13
the team here saying hey we live we live
23:15
what's
23:18
up that might be the first time this has
23:20
ever happened yes Heather but RCA is
23:23
like that though RCA to the RCA from the
23:26
people I've known over the years from
23:28
the Keith nle and the baby Samy I was
23:31
going to say baby Sam and GI and all
23:33
these guys that at some point worked in
23:34
it outside of RCA by the way Brianna I
23:37
go way back so I might name names prior
23:39
to you coming to
23:42
RCA but but RCA cares about from my
23:45
experience they care about the artist so
23:48
you are the first people to ever call
23:50
from a label go while the artist was on
23:53
the air whole cheering squad on the
23:56
whole so salute to your St
23:59
what's up staff how y'all doing y'all
24:00
make some
24:03
noise oh it's
24:06
deep so they done set a precedent cuz
24:08
now every artist that come up here sway
24:10
gonna be like your label ain't cool
24:13
care they don't know your songs these
24:16
these people know your songs I bet you
24:18
they spinning your
24:20
budget god well Bri anything you want to
24:22
tell the audience about working with
24:24
this um this young
24:26
man I mean there's nothing we can't say
24:29
about Aaron he is one of the hardest
24:31
working artists y'all agree Aaron is one
24:34
of the hardest working people we have
24:36
here at RCA inspiration and Provident
24:38
entertainment Aon we are so proud of you
24:41
sorry I changed it's already out but
24:44
sorry I changed again it's on its way
24:47
tour is about to be up you have our
24:49
support 100% And we love we love we love
24:52
you so much hey thank you love y'all too
24:54
for sure wow bro that's you set up good
24:57
right now man they got part they got to
24:59
make sure you
25:01
chart all right ban and the whole RCA
25:04
staff salute to you congratulations all
25:07
right we we we we we respect your
25:09
commitment give it up for RCA y'all
25:11
that's dope all right okay so now we
25:14
come to the part of the show that Aaron
25:16
has wased his whole life and the part
25:18
that kept him up last
25:21
night what up I saw him did his thing on
25:24
on the radar shout out to my people over
25:26
there at on the radar yes sir you know
25:28
and and um I knew then I didn't have to
25:30
make that shot Aaron I saw you look at
25:32
me shoot that at the basket I don't have
25:34
to make the shot you do for all
25:36
right Aaron like you really don't
25:39
deserve this he's not on his best
25:40
behavior
25:42
today pray for him when I rock like this
25:45
man I really like you is all it is and I
25:48
know you're used to singing and rapping
25:51
lyrics that are send to the heavens yeah
25:53
but right now Aaron you're in the Valley
25:55
of the hyenas
25:57
[Music]
25:59
yeah let's get
26:02
it oh wow it's a movie man Eric Cole we
26:07
turn it up right here man we on Sway in
26:09
the Morning this was on the vision board
26:11
sway this on the vision board this on
26:12
the vision board I remember I remember
26:14
Kur Franklin told me I was too young to
26:15
have a vision board I was like man it's
26:16
working it's working though it's working
26:18
it came to fruition right yes sir yes
26:19
sir this was on this vision board dreams
26:21
do come true yeah you got to work on
26:24
them the dreams are in you look let's go
26:26
and Cole hey look sorry I changed head
26:29
to toe that's how my fashion go I just
26:31
left the overseas I'm International I
26:34
was writing rap at Wasing didn't leave
26:36
Elementary that just goes to show you
26:38
what this meant to me I'mma Be the One
26:41
That's relevant for centuries you never
26:43
learn when you do more talking than you
26:45
listening you can't tell me that God
26:47
ain't good cuz where I am now it's how I
26:49
picture me this a Kodak moment I'm
26:52
blacking out when God tell me to move
26:54
best believe that I'm crashing out if
26:56
anyone got something to say then it's
26:58
the South no Andre but if it's a demon
27:00
we casting out uh it's p pressure and
27:03
every song all they music is Force if
27:05
they was a picture frame they couldn't
27:07
hang with the boy look they said I
27:09
couldn't make it if I sang for the Lord
27:11
yeah and now I'm on Sway and I'm paying
27:13
it for it yeah cuz I got to tell them
27:16
they can get their Dreams by any means
27:18
look everything I spit is fresh like
27:20
lisine box office numbers ever since I
27:23
hit the scene ever since my teens uh we
27:26
ain't going to act like this Norm I've
27:27
been through the St and I look shoot
27:29
with the best of them you can tell from
27:31
my form I went straight to the stage I
27:33
ain't had time for the dorm and now the
27:35
world waking up cuz sway rainy alarm
27:38
love hey bring it back let's
27:40
go I'm too up to be down and this is not
27:43
by chance look I stay mellow while y'all
27:46
living out in la la land Dwayne Johnson
27:49
on the Rock I stand God it said I got to
27:51
love you but you is not my friend look
27:54
know they going to C the album that
27:55
thing Federal ain't been viral but my
27:58
impact impecable track record is
28:00
credible T it took it was several when
28:02
it comes to the flow I'm someone BS I'm
28:04
flexible juice like I'm Bishop it's
28:06
black and white I'm official if it
28:08
wasn't for me y'all wouldn't know about
28:10
Bristol these rappers lighting I've been
28:13
making it Crystal so cold that it's in
28:15
my initials yeah for real sway I'm about
28:18
to make these boys rap again come from
28:21
behind that camera and make songs
28:23
that'll last again privileged rappers it
28:25
get me adamant don't let no man tell you
28:27
you should quit cuz you ain't about the
28:28
trend no I set those been walking red
28:31
caret since 15 with my best pose a
28:34
straight dog I do my shopping at peeto
28:36
all my losses building blocks I'm ready
28:38
let go they silence was a echo can never
28:41
microwave a blessing got to give it time
28:44
Dion Shuffle but I still ain't even hit
28:46
my Prime what told me now I'm major
28:48
agent like I'm wine and know the
28:50
Christian in my heart not just a another
28:52
signs I said sway looking blessed
28:54
Heather be blessed yeah Tracy G blessed
28:57
he see blessed yeah and I don't think
29:00
they understand I knew that I was
29:02
blessed back when I listen to friend
29:04
like we're blessed in the city yeah we
29:07
blessed in the field yeah and we blessed
29:11
when we come and when we go cuz we cast
29:16
down every stronghold sickness and
29:19
poverty must flee cuz the devil is
29:23
defeated yeah cuz we are blessed yeah I
29:28
my wealth generational I know it's in my
29:30
reach on some Michael Jackson really
29:32
need a billy in my jeans been nice for
29:34
too long got to get it by any means the
29:37
more rings for me if more kids in
29:39
Virginia Dream came a long way but still
29:41
a long way to go I know a lot of
29:43
millionaires that be wishing they broke
29:45
meanwhile on the first we was praying
29:48
for hope I did some things I'm not proud
29:50
of but his mercies a new yeah first one
29:53
from my city that be on the charts these
29:55
rapper lines ain't even wavy they be
29:57
lacking heart and that's the Flatline
29:59
what time is it it's that time I know we
30:01
real the scena make way was on my last
30:03
DME get ready about to blow baby these
30:05
are the breaks it's the ones who most
30:07
loud to end up losing their faith uh to
30:10
treadmills you can't be running in place
30:12
I'm running on Grace we steady the pace
30:14
that's how I know somebody look yeah
30:17
that's how I know Somebody Pray For Me
30:20
Yeah sway I know my grandma pray for me
30:23
yeah yeah I know my mama pray for
30:26
me all my Idols dro the ball that's why
30:29
I got a ball look I can't cross the
30:31
lines that's what I'm signing on when
30:34
they read the lines back they need a to
30:36
all we about to usher in his presence
30:38
you don't got to call you got to go
30:40
through the fake ones to find your real
30:41
friends and come with the territory it
30:44
was built in people run the Instagram to
30:46
show that they a real man a different
30:48
world we live in got to look to the heel
30:51
man they Ain think we pull it off but we
30:53
keep racking up look can never front on
30:55
God he always back it up uh I se your
30:58
potion numbers they ain't adding enough
31:00
and I told sway to play the beat cuz I
31:02
had
31:02
[Music]
31:05
enough we got a hyena up in here yep I
31:09
said we got a hyena up in
31:13
here nice that was nice nice yeah
31:16
undeniably so wow keep flowing I like
31:20
that Billy Jean line that you had yeah I
31:23
like the flexible like Simone bios right
31:26
yeah I love that the South got something
31:29
to say no Dre but we going to cast out
31:31
demons what did you say come on man I
31:35
like how he threw that Fred Hammond
31:37
corvis up in
31:39
there there was a lot that happened in
31:41
there
31:42
absolutely you can't come to sway and
31:43
not rap man come on man say that again
31:46
say it again you can't come to sway and
31:47
not rap man you know what I'm saying
31:48
this is legendary Aaron Cole and that
31:51
preparation for this moment that vision
31:53
board he made a vision board years ago
31:56
and now it's coming to fruition get up
31:58
on that ideology he wrote down his goals
32:01
and now he's accomplishing them sir get
32:04
up on that ideology see it say it be it
32:08
do and do it and look at you now man
32:11
Eric Cole s in the morning would have to
32:13
be Tracy G he just destroyed the Valley
32:15
of the
32:17
H go no whack rappers
32:21
allow the H I'm doing with wack rappers
32:23
we ain't had none don't say none don't
32:26
say none you saw yourself stumble
32:29
you couldn't even really get the none
32:30
out see you was doing good we haven't
32:33
had many had
32:37
many Aaron that was exceptional um and I
32:40
know you you could have kept going too
32:42
man and it was interesting you dropping
32:45
gems in there you talking about dudes
32:47
getting on Instagram trying to prove
32:48
they your man you doing a you doing a
32:50
whole lot in that man you're very
32:53
talented um Entertainer artist MC and
32:57
even singer brother congratulations to
32:59
you brother appr it appr I'm glad we
33:01
made this happen and it was on a wh yeah
33:04
for sure like I said it was divine
33:06
moment man crazy the honor is mine yes
33:09
sir and please send my love to your
33:11
amazing family all right Aaron C y'all
#Arts & Entertainment