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Why Patagonia is suing a drag queen

Jun 3, 2026
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City AM

Patagonia is in hot water over its legal action against a drag queen, but as lawyers suggest, businesses face a double-edged sword when it comes to protecting their trademarks. A drag queen artist and environmentalist, Wyn Wiley, was sued by the US outdoor retailer Patagonia, which alleged the performer violated its trademark by going professionally by the name ‘Pattie Gonia’ for $1 (plus legal fees). Maria Ward-Brennan joins the Business As Usual team to explain the story. Get more of City AM 👇 🌐 http://www.cityam.com X(formerly Twitter): http://twitter.com/CityAM Facebook: http://www.facebook.com/cityam Instagram: http://www.instagram.com/city_am LinkedIn: http://www.linkedin.com/company/cityam
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