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Has Ferrari lost touch with its customers?

May 28, 2026
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City AM

The unveiling of the Ferrari Luce has split opinion online, with some petrolheads accusing the brand of abandoning its heritage. Following the mixed reviews of the electric Jaguar, we ask why luxury carmakers seem to be struggling to keep up in the electric era. What do you think? Should Ferrari pursue a new audience of influencers, or lean in to its near century of heritage? Get more of City AM 👇 🌐 http://www.cityam.com X(formerly Twitter): http://twitter.com/CityAM Facebook: http://www.facebook.com/cityam Instagram: http://www.instagram.com/city_am LinkedIn: http://www.linkedin.com/company/cityam
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