How do businesses attract and retain customers? - IELTS Speaking Part 3

Answer: Businesses can attract and retain customers by providing quality products or services, offering discounts or promotions, and providing excellent customer service. Reason: Customers are more likely to return to a business that provides them with a positive experience and meets their needs. By offering incentives such as discounts or promotions, businesses can attract new customers and retain existing ones. Example: For example, a restaurant may offer a discount for first-time customers or provide a loyalty program for regular customers. Alternative: Another way businesses can attract and retain customers is by creating a strong brand identity through marketing and advertising.