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How We Create Videos for TikTok, YouTube Shorts & Instagram Reels
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May 12, 2024
"Unlock the secrets behind creating captivating videos for TikTok, YouTube Shorts, and Instagram Reels with this insightful tutorial. Discover the step-by-step process and essential techniques used by content creators to produce engaging short-form videos across multiple platforms. From ideation and scripting to filming and editing, this video provides practical tips and strategies to maximize your creativity and effectively tailor your content for each platform's unique audience. Whether you're a seasoned creator or just starting out, this tutorial is your guide to crafting compelling videos that resonate with viewers and drive engagement across TikTok, YouTube Shorts, and Instagram Reels."
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how we record, edit, and publish videos for TikTok, Instagram Reels, and YouTube Shorts
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that's what I'm going to run you through step by step in today's video. I know I recently created tutorial videos walking you through how to create videos for
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TikTok, Instagram, and YouTube Shorts from within each of the individual apps, but that's
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not how we create content. There are a few disadvantages to creating content that way
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So I'm going to talk about why we do things the way that we do. So the first of which, if you do it within the app and then you download the published
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video, you're going to end up with a watermark. So for example, if you create it in TikTok, download the video and have that watermark
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and publish it elsewhere, YouTube and Instagram don't like it as much because you're essentially
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advertising for TikTok. There are apps that will remove that, but we would rather just create something outside
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of it and then publish on each of the three platforms. Another reason we don't record or edit the videos within the individual apps is we want
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more control. So if I use my camera or my phone, I have a lot more control of what I'm recording as
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well as editing. So we end up editing on a computer with DaVinci Resolve or sometimes Filmora
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If you want to record with your phone, we recommend using VN, CapCut
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There's a few other options, but all better than editing within the individual apps
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But in general, you have a lot more control recording this way
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Another reason we do it outside of the apps is because we want to batch our content
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So for example, if I'm recording videos, I just want to focus on recording. I don't want to find the best clip for each part of the video
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I want to just hit record and talk for five or 10 minutes for one short video
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I may repeat myself a bunch of times for just the hook of the video or a specific part
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Step, step up. How we record, how we record videos for TikTok, how we record videos for TikTok, YouTube shorts
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and Instagram reels. And then later on in the editing phase, choose the specific part
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If I'm within the app and I can only record for 30, 60 or however many seconds, I need
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to actually be reviewing each time that I record a clip. Record again, if I don't like it, delete it, record again, it's wasting a bunch of
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time versus recording for five minutes, making mistakes and then reviewing things later on
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Now that we got through that, let's run through the step-by-step process to manage the entire
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process to know in what phase anything is at any given time. We use a software called notion
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And so the very first step of the process is coming up with ideas to come up with ideas
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One of the easiest ways to do that is to spend time on the platforms and within the platform
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save the content that you like. Thing is here, you're going to have content kind of all over the place
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What we recommend doing is reviewing that content and saving the links and kind of writing
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up the idea that you have within notion. Another way to come up with ideas is figure out what people are searching for
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There are a ton of tools here. So you have Uber, suggest, Ahrefs, ask the public
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There are a bunch of options here, both free and paid. That'll give you a long list of things that people are searching for in your niche
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Another way to come up with ideas is through your own audience. So check out the comments that you get on YouTube videos, Instagram posts, Tik Tok
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anywhere on the internet where you're creating content. What are the questions people are asking you
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What are the comments they leave? Those are great ideas for content for these platforms
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After you've selected the next batch of videos you want to record, the next step in the process is writing an outline or script for each one of the videos
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So the most important part of the video is the hook. So the first couple of seconds that catches someone's attention so that they stop scrolling
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and pay attention to your content. But the rest of the video is also really important
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So we like to do is at least write out bullet points of all the points you want to make
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It doesn't have to be word for word, but having that ahead of time for, here's what I want
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to say about X, Y, or Z topic makes the recording process go much more smoothly
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And you have those notes in front of you while you're recording, which is the next step in
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the process. Now that you have outlines or scripts for your videos, it's time to record
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So in general, we're going to try to batch content. So record a handful of videos or more in one sitting
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I wouldn't recommend recording 20 videos with the same outfit. So you may want to record a couple of videos and then change your outfit, record the next
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couple of videos. And then you can kind of mix those up so you're not wearing the same black shirt in 10 videos
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in a row. So as far as what you use to record, I would use the best camera you have, but don't go
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out and buy something new. So we recorded the very first videos on YouTube and on social media with my iPhone 6S
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So I imagine the phone that you have records better video than that. Although right now we do have nicer cameras that we generally use for our vertical videos
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for our YouTube videos, but you don't need that to get started. You can totally get by with whatever cell phone you happen to have in your pocket
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If you are recording with your phone, I wouldn't use any of the social media apps to record the video
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I would use the camera app on your phone or something like Filmic Pro or Protake
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I have tutorials for both of those on this channel. If you're going to be speaking in your videos, it's important to have good audio
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So your phone has decent audio. The thing is, you don't want it to be too far away from you
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So if your phone is going to be further than arms length away, the sound isn't going to
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be great. So you may want to invest in a $20 lab mic you can clip on right here
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Your phone can be further away and you'll have great audio. So it's the microphone you use and how close it is to you
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So you can see right now I'm recording with this microphone and my mouth is just a couple
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inches away. If I switch to the microphone that's on top of the camera, you can hear that there's a
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lot of echo where I'm recording right now. Then when it comes time to record, what I end up doing is just hitting the record button
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deliver one point, look at my notes that are over here to be like, okay, I think I said
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this a couple of times, deliver it again. The thing with each of these points, I'm going to mess up a bunch of times
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So what you just saw is what happens in all these videos. Actually for this video right now, I have been recording for 28 minutes and 19 seconds
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I can guarantee wherever you're the timestamp is for this video right now, it's much, much
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shorter because of all the mistakes that I've made. So I ended up recording like this, hitting recording, hit record
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See again, I'm making mistakes. So hit record once, just talk to the camera, look at your notes, say, okay, point one
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deliver that. Okay. I think one of those will work. Point two, study it for a second, speak to the camera
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It's okay to have these pauses where you're looking over here. You're going to cut that all out while editing
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So the next step in the process for us after batch recording a bunch of videos is to take
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those video files and get them onto a computer. If you record it on your phone and you're going to edit on your phone, you can totally
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do that. But again, a recommendation is to edit videos regardless of where you recorded them on a computer
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Are you just getting started on TikTok? Do you want help coming up with video ideas, learning how to record, edit, and publish
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videos to get views on TikTok and also on Instagram reels and YouTube shorts
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Well, we're launching a vertical video course that'll walk you through step-by-step how
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to do just that. If you're interested in learning more, check out the link in the description below
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After the video files are on the computer, then we're going to open up a new project
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And the very first step of the project per video is to watch the video from start to
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finish and start to cut out each of the different takes of a particular clip
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So you may have five takes of the hook. So if you cut that for each one of them and what you could even do as kind of a bonus
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tip is the color code each piece of the video. So for the hook, say it's yellow
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The next piece for tip one could be green. The next could be orange
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And what you need to do is only have one of each color that we'll talk about in a second
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But if you went through and cut up the five takes for the hook, the five takes for the
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next step, the three takes of the next one, you at least know, hey, more or less what
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it is that you said in the video. So now that you have everything cut up and maybe even color coded, what you can do now
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is go through the video and choose the best clip from each of the sections
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So instead of deleting each of the things that you're not quite sure of, or you don't like as much, you can drag them all the way to the end of the timeline
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And so along the left hand side, all you're going to have left is one take of each of
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the different parts of the video and everything else kind of move to the end
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If it's color coded, it makes it even easier. So you have one of each of the colors here and then the groupings of each of the colors afterwards
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So you have that all broken out that way. You have basically one entire video alongside here
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And what I want you to do is to listen to that or watch that and make sure it makes
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sense because what can happen, I know for us, if I'm recording point one, I may mention
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something in point two, kind of in a convoluted way. And the thing is that point all of a sudden doesn't match with what I'm going to say next
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or it's repetitive. And so I'm like, okay, point one, maybe this take doesn't work
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Let's find another one where I didn't insert something that doesn't belong there
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And then again, watch through the whole thing again. And once I'm to the point where I like the content that's there, we have essentially
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what's going to be in that final video. The next step is to go through and cut out as many frames as possible
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So the thing is with all these platforms, the important thing is retention
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So if there are a couple seconds or even a couple of frames that don't need to be there
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cut them out. So if you can make the video run that much more quickly, there's a better chance that
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people will watch more of it. So go through the whole thing and cut out any ums, ahs, any pauses, anything that doesn't
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need to be there. So after you have the video shortened down as much as possible, the next thing I would
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do is think about the zoom of the video. So one thing to kind of change up the points is to zoom in to emphasize something, to zoom
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back out once the emphasis is done. The other thing is maybe record a little bit too far away
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And so all of it, you want to zoom in a little bit. So to think through kind of what is the framing of anything, are there any points that I want
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to emphasize by zooming in and zooming out, going through the whole video, adding that in
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So after you adjusted the framing, added zoom in, zoom out, things like that, the next thing I would do is add any text, emojis, captions, b-roll, images you want to add on top
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All that I would go through and add at this point. So what can you do to make it more dynamic
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Are there certain things that you're saying in the video that should definitely, there should be text for
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Should the text kind of have something that's highlighted, that's moving as you talk through
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the content? There's a ton of stuff you can do here to make the video more dynamic than just having
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you speaking to the camera. Now that all the visual stuff is done, it's time to think about the audio
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So are there any sound effects you want to add to it? So typing on a keyboard, click on a mouse, the sound of a camera taking a photo, the
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sound of an explosion, something falling over, whatever it happens to be that would make
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the video more dynamic and kind of draw attention to certain parts of it through sound
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So the last step in the process for us would be to add music. So we generally add music from Epidemic Sound, a sound library we have access to that we
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can use anywhere on the internet. So for ads, for YouTube videos, for any vertical video, TikTok, YouTube Shorts, Instagram, etc
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Versus trying to get the top sounds from TikTok or Instagram or elsewhere
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Because for example, with YouTube Shorts, you can only use 15 seconds. Some sounds, music, things like that are only going to be available on one platform and
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not another. And we want to be able to use stuff across platforms
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So us having access to the music and using it how we like is important
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The video is almost done. I would go through it one more time and make sure everything is good before you export
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One quick note here, depending on if you're publishing on all three platforms or not
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there's going to be a few differences. And so in the recording phase and the editing phase, you want to think about this
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So what I end up doing is if I have a personal account for TikTok and I don't yet have the
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link in bio, I'm not going to say for the call to action, check out the link in my bio
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Also for YouTube, I'm not going to say followers when you talk about subscribers
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So I'm going to record a different ending for the different platforms
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And so here, after everything is in place, I'm going to make sure that I have the right
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ending for the right platform. There may be three different videos because each one is slightly different for TikTok
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Instagram Reels, and YouTube Shorts. The next step is to export the video or videos for each one of the platforms
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From there, we'll either publish or schedule the videos from within the different apps
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or from a scheduling software. If you want to know more about coming up with great video ideas, check out the video
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up above. And if you want to know how to create videos using trending styles, check out the video below
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Hope to see you in those and future videos. Bye bye
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