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How to Write a Script for a YouTube Video
2K views
Jun 8, 2024
In the video "How to Write a Script for a YouTube Video," the creator provides a step-by-step guide to crafting compelling scripts that captivate audiences. The video covers essential elements such as structuring the script, writing engaging introductions, developing clear and concise content, and incorporating effective calls to action. By following these tips, creators can enhance their storytelling, maintain viewer interest, and produce high-quality YouTube videos.
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A well-written YouTube script can help you increase your watch time, as well as help you get
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more views, more comments, and more subscribers, and on top of that, grow an email list
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In this video, I'm going to walk you through how to write a script for your YouTube videos
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as well as give you some tips on what to be including in your content
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Also, if you stick around to the end, I'm going to cover two things that you should stop
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including in your videos. The four things you want to make sure to include in all of your videos are a hook, the main content
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a bonus and a call to action. Now we're gonna go through each of those four
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in more detail. First thing to include in your YouTube videos is a hook
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So someone was browsing on YouTube, they were searching for something, they saw your thumbnail, they read the title
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and decided to click on your video. Now you need to tell them that they're in the right place
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So a lot of times what we do is just repeat what was in the title. In this video, I'm gonna walk you through
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how to write a script for your YouTube videos, as well as give you some tips on what to be including in your content
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in your content. So they know right away, yep, I clicked on this
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This is what I'm gonna find in the video. I made the right decision. If someone doesn't think they made the right decision
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they're gonna leave immediately. And you don't want your audience retention chart
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to look like this. The other thing to include here is basically a summary
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of what your video's about and why they should continue watching. So is this a tutorial video
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Are you gonna go through 10 tips? Tell them a little bit about what to expect
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So they decide to stick around and watch the rest of your video
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You wanna wrap, all this up in the first minute and then move on to the main content. The second section
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of your script is the main content. This is where you deliver the value that you promised
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in your hook. What I want to know from all of you is how are you currently preparing
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your content? Are you writing out a word-for-word script? Are you writing out bullet
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points of the main topics you want to cover in your video? Or are you just freestyling
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and hitting record and seeing what happens? Leave that down below in the comment
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section. We recommend writing out word for word in a script what you're going to cover in your
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video. A lot of people do like to just write bullet points of an overview of what they're going to
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talk about But there some issues with this if you don think through the content in enough detail You can lose your audience attention and they get bored and leave to watch something else or leave YouTube One of the issues we had was when I wrote out bullet points for our YouTube SEO video
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So tip number one of that video is over five minutes long and we'd cut it down from what it
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was when I recorded it where all the other tips in the videos are closer to two minutes or less
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And so if I had thought through this in more detail written out a script, I would have been
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able to come up with a more concise way to cover that point and had kept the audience's attention
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and gotten more watch time on the video. Another bonus tip for your main content is include
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some of your best content at the beginning. Don't save everything great in your video until the end
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So for example, if you're doing a video on 10 tips to something, make sure some of the first couple
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of tips are really good to continually hook the person in to wanting to watch your video all the
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to the end. If there is something kind of boring or drawn out in your video, make sure that's
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in the second half of the video after someone's made the decision that they're going to continue
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watching until the end. So that's a great segue into the third part of your video, which is the
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bonus. So do you catch the bonus that I mentioned at the beginning of this video? The main
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part of this video is how to write a script. But I did mention there's two things that I want to make
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sure you're not including your videos. So that adds a little bit of uncertainty, maybe fear of
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am I including those things in my videos? I should probably watch all the way till the end
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So you want to kind of hint to this bonus early on in the video to hook someone to watch all the way to the end
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which is something that's going to greatly improve your watch time. So this could be some bonus tip
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something that's somewhat related you want to mention at the end, or you can think about it like what I did of the opposite
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So I'm talking about things to do, and at the end I'm going to mention things not to do
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If you talk about the errors of doing something of things you don't want to do
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maybe at the end you follow up with the things that they should do. So this is something that will keep people watching all the way to the end of your videos
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and greatly improve your watch time. Have you noticed other YouTube channels offering bonuses to keep people watching until the end of their videos
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Channels such as Mr Beast Think Media Vanessa Lau and others all incorporate this into most of their videos If you already getting a ton of value from this video don forget to subscribe to our channel We putting out three or four videos a week on how to grow your YouTube channel
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So we have a bunch more tips to share with you in the coming weeks. The last thing for your YouTube script is a call to action or CTA
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So you should definitely be including one call to action at the end of all of your videos
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and maybe several throughout your video. So for example, at the end of this video, when the end screen comes up
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I could recommend our video on how to get 4,000 hours of watch time
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thinking that someone that wants to learn about writing a YouTube script probably wants to improve the watch time of their videos
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And so as the video is ending, I can say, hey, check out this next video. A bonus tip here is don't tell people that your video is ending
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If you start to hint that your video is about to end, hey, this is the last tip or to wrap up or whatever it is
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people will leave before they get to the end of your video, and this won't be as effective
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So one of the most important metrics of YouTube, actually doesn't show up in YouTube ytics is session time. So session time is how long
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someone is spending on YouTube before leaving. And so if you can help YouTube keep people
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on YouTube longer watching more videos, especially your videos, the better for you
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Did you notice the other calls to action that I included earlier on in this video? The first
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one was where I asked you to leave a comment down in the comment section. I asked you how do you
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prep your videos? And so this was a multiple choice question, so it was something that you could easily
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answer without having to think very much. If you ask more open-ended questions and ask people
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to think too much, you're going to get less comments. The other CTA that I included earlier
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on in this video was when I asked you to subscribe to our channel. The thing is here is you
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don't want to ask someone to just subscribe. You want to either remind them of the value you
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provided in this video or tell them about the future value that they're going to get by subscribing
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and watching your future videos. Another type of call to action is through using cards. That's
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That's where you can either recommend your content, other people's content, other channels
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And you basically do that by saying, hey, we have this amazing video on how to create thumbnails for your YouTube videos
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Check that out in the link above. And so this is something that you can include throughout your videos But we recommend adding these in the second half of your videos after someone has already watched a couple of minutes of this video The last type of CTA we going to talk about today is where you send someone off of YouTube So for example this is a great way to grow your email
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list, but definitely use it sparingly. So for example, if you have a free guide, a free training
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for example, we have a free training in how to grow your YouTube channel. I'll link to that down
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below in the description. This can be a great way to grow your email list, but definitely
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use it sparingly. Another way that we send people off of YouTube is through our affiliate links
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So a lot of times when we do a tutorial video or some type of recommendations, we might put
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links down in the description where we could earn a small commission. The thing is with both
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of these links where you're sending someone off of YouTube, you don't want this to end their
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YouTube session, especially at the very beginning of your video, because you want someone to watch
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all of your video. And if you're saying, hey, go check out this link in the description
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someone leaves in the first minute of your video to go somewhere else and doesn't come back to
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YouTube. One, your video is not going to have very good watch time and it's not going to get a lot of
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views. Two, YouTube is probably not going to be happy with you because you're ending people's
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sessions on the platform, which means they're showing less ads to that viewer and making less
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money. Now let's move on to the two things you should stop including in your videos. The first one
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of those are animated intros to your channel. So that's where your logo flies in. There's music
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There's explosions, whatever it is. This isn't providing any value. So if you think about
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some show on Netflix, it allows you to skip the channel intro
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Equally, on YouTube, people don't want to watch this. The second thing to delete is a pitch to subscribe to your channel at the very beginning of your videos
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And so what used to happen with a lot of YouTubers, they would have the animated intro
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then pitch their channel, and then their content. The thing is here, if this is the first video someone is watching on your channel
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you haven't provided any value to them yet. And so why should they subscribe
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And so if you do want to include a pitch to watch subscribe to your channel. It should be in the second half of your video after you've provided
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a fair amount of value. As I mentioned earlier in this video, I thought you might be interested
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in learning how to get more watch time and specifically might want to watch our video on
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how to get 4,000 hours of watch time so you can monetize your channel. I'll link to that video
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along the side right here. Until next time, bye bye
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