China: China's National Day holidaymakers opt for longer trips, more destinations.

Storyline China's National Day holidaymakers opt for longer trips, more destinations This National Day holiday is sending more travelers farther afield, with long-distance trips gaining momentum across China. Li Xiaocheng, tourist from Chongqing: "I came to Tashkurgan mainly to experience the local culture and customs, as well as the natural scenery. Today, there are quite a few local markets set up here, and I find them really special. It gives me a chance to truly experience the everyday life of the local people." Data from Trip.com shows that one in ten travelers has combined the Mid-Autumn Festival and National Day holidays into one extended break. Nearly half of those travelers are staying away for more than eight days. Data from Meituan shows that the number of users booking flights to two or more destinations has increased by 70 percent year on year. Zhu Sijia, tourist from Heilongjiang Province: "I'm from Heilongjiang, and this is also my first time visiting Ya'an. We originally planned to visit some of the bigger tourist attractions, but we didn't expect to end up in Ya'an. Then we saw a Sichuan Opera performance on Bayi Road, and I thought it was really great." Cen Ziyuan, reporter: "The holiday is not just about going farther — it is also about spending smarter. Across China, a wide range of subsidies and incentives are giving consumers more reasons to shop." Wu Yingli, customer: "I bought a home appliance here. It was originally priced at over 7,000 yuan, but with the national subsidy, the manufacturer's subsidy and the store discount, I saved more than 2,300 yuan. That's a pretty good deal." For international travellers, the appeal goes beyond China's iconic landmarks. They are also discovering a city where tradition and modern life come together. Ahlam Faisal Aln, tourist: "The people here have been so nice. The trip to the village has been spectacular. And the food here has been amazing." As the holiday draws to a close, the numbers point to more than just a travel boom. They reflect a growing appetite for longer journeys, richer experiences and more diverse ways of spending — bringing new energy to China's holiday economy. [Restrictions: No access Chinese mainland]