China: 2026 China Open pulls in crowds, spurs spending boom.

Storyline 2026 China Open pulls in crowds, spurs spending boom The 2026 China Open extended its schedule to four weeks for the first time, spanning the Mid-Autumn Festival and National Day holidays. An open day held during the Mid-Autumn holiday drew many fans to watch players prepare, enjoy performances and food, and buy merchandise, offering an early taste of the tournament's excitement. Sun Chen, Tourist: "I think this year’s China Open is bigger and offers many activities, making spectators and tennis fans feel more involved." The "sports + Chinese culture" carnival let fans enjoy tennis alongside immersive entertainment. According to China Open organizers, families with children made up about 70 percent of Mid-Autumn holiday visitors. Meanwhile, 30–50-year-olds accounted for 60 percent of visitors and drove most of the spending. With Mid-Autumn drawing strong family turnout, organizers expect a similar boost over the National Day holiday. Li Xuhua, Executive Deputy Secretary General, China Open Organizing Committee: "The food and beverage offerings and some innovative interactive experiences at the venue have also drawn a lot of attention. Our main focus is the National Day holiday. So we feel that this year's China Open should give a big boost to tourism during the Golden Week." Beyond the tennis court, the "ticket-stub economy" extends event spending. Fans can use China Open ticket stubs for discounts at museums, restaurants and hotels, enjoy old Beijing experiences, and boost dining, lodging and cultural tourism. [Restrictions: No access Chinese mainland]