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Aarthi Elizabeth Explains Why Businesses Are Switching to Zoho
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Mar 24, 2025
In this exclusive interview from Zoholics 2024, we sit down with Aarthi Elizabeth from Zoho to discuss the remarkable 78% year-over-year migration of businesses from competitors to Zoho. Discover how Zoho is transforming the business landscape with its four core collaboration tools, new AI capabilities, and enhanced workflow automation tailored for industries like construction, healthcare, and manufacturing. Aarthi shares exciting insights into how Zoho's latest innovations are set to revolutionize these sectors, making business processes more efficient and intelligent. Don't miss this deep dive into Zoho's strategic advancements and what they mean for your business. #Zoholics2024 #ZohoInterview #AarthiElizabeth #BusinessGrowth #AIInBusiness #WorkflowAutomation #ZohoMigration #TechInnovation #BusinessTransformation #ConstructionTech #HealthcareInnovation #ManufacturingTech #CollaborationTools #ZohoInsights #TechFuture #Zoho #ZoholicsUS #Zoholics24
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0:00
hi this is Sean hessinger from small
0:02
business Trends reporting from zoholics
0:05
2024 and we're talking with artti
0:08
Elizabeth uh she's the head of product
0:10
strategy for collaborative apps at
0:13
Zoho and uh what I wanted to start with
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was you know what's the most used
0:19
software in business I mean I guess what
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you hear the answer coming back from now
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is is Zoho more and more uh can you tell
0:26
us about there's apparently a 70 a 78%
0:29
year over-year migration uh you've seen
0:32
from from competitors can you tell us a
0:34
little more about that yes uh thank you
0:37
Sean for having me uh so Sean when it
0:40
comes to the collaborative uh landscape
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the way we work is constantly evolved
0:45
right the way we work has changed and
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asynchronous work flexible work has
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taken precedence and and that is why
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this tool these tools have got so much
0:54
uh more stronger and so much more uh
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it's we use them so much more uh so the
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78% that I'm talking about is the
1:01
collaborative uh Work Management Market
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is crowded in its space right uh so we
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are
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trying uh to make sure that we have a
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combined ecosystem an ecosystem where
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everything is together and that's what
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Zoho does for you uh like if you take
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something like uh Microsoft uh like
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teams you will have to have add-ons for
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slack and so on whereas when it comes to
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Zoho it's it's an ecosystem that works
1:25
well together and that is why we see a
1:28
78% shift so uh do you want me to name
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where we've got uh people moving from
1:33
sure okay uh so it's Microsoft uh jira
1:37
Dropbox uh Google and DocuSign all right
1:41
well tell us about tell us about some of
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the collaboration tools specifically uh
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in Zoho um that um and and what changes
1:51
have happened I mean we we heard about
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some changes in major collaborative
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tools could you run uh over and give us
1:57
the the overall View and what's changed
2:00
about each one right so we've made
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strategic updates to our uh
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collaboration tools in the sense of
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workflow automation uh AI obviously and
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vertical support for these tools so when
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we talk about workflow automation we
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talk about the flow of information
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between these apps uh flow of
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information between your business
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functions and to ensure that it's done
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seamlessly so you can start from within
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projects uh you can start with your team
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working on a couple of files and
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documents and it eventually transitions
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into tasks that goes to review that goes
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through your approval hierarchy and uh
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then it once it's done it transitions to
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the next task so that is a workflow that
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we talk about another workflow can be
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you start from within uh your content
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collaboration platform which is work
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drive uh you create a document review
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process it goes through review it goes
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through approval and then it moves back
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into your Project's cabinet so the idea
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is that everything works well together
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and and seamlessly so that's workflow
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Automation and in terms of AI we have uh
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NLP you can make searches within
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projects within B dri Drive using our
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Zia uh unified search assistant and of
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course then we have the vertical support
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uh can let's talk a little bit more
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about AI capabilities uh can you can you
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tell us what what's changed uh on Zoho
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as far as AI um so I can talk for the
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collaborative apps and uh AI doesn't
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work on its own we believe that it works
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in context with whatever you do so uh
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when you talk about projects we have Zia
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insights that is now a part of it so if
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you have multiple tasks and you're
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trying to understand how your business
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works or if you have any backlog so you
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have z z insights to bring it all
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together in a chart or in a table and
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then you get insights from it based on
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which uh you can make managerial
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decisions so it's in context to whatever
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you do it's it just it's not separate
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but it's it's together with whatever
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functions you build yeah well let's talk
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about workflow automation also tell us
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uh what what's changed overall in
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collaboration for workflow automat uh
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for workflow automation um so it when it
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came came to collaboration it was
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independent tools working in silos but
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the idea is you want different
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components to work well with the apps
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you use and these apps needn't be within
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the Zoho ecosystem these can be third
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party apps as well these can be Legacy
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software so the idea is to be able to
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create automation so your workf flows
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through these uh through all of these
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apps whether it is within uh the zoo
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ecosystem or whether it's out of the box
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I also noticed in the press release
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about the collaboration software some
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spefic specific Industries mentioned uh
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that are being specialized and I and I
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wanted to ask you about some of those
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construction businesses for example will
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benefit from from uh some new um Zoho
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workflow improvements can you can you
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tell us more about how um so uh we uh we
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have been seen we've been seeing
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Traction in manufacturing in
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construction Aviation and Healthcare
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primarily that's what we're talking
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about uh so I was going to ask you about
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all those but go ahead okay so one by
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one yeah so uh so construction I'll go
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with construction first so uh so from
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within projects we have this augmented
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reality for remote assistance so what
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that does is it helps you connect your
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in-house team with the Frontline workers
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so they will be able to look at things
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on the phones and then you can fix
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machinery and plants and uh everything
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that you want you can do it from within
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uh from from the comfort of your office
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so that is some that is a custom
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customization that we've built on top of
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a collaborative apps for the
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construction industry okay so Healthcare
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health healthare so when it comes to
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healthare uh so when it comes to
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healthcare you have a lot of sensitive
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patient information and that's going to
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be stored in your work drive which is
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your content collaboration platform so
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we have DLP now which is your data loss
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prevention so what it does is it
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automatically uh finds the sensitive
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content it can be pii it can be uh
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Insurance uh numbers information it can
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be a social security number so it'll
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automatically find of these things and
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you can set rules to it to make sure you
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say say okay so this is confidential
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information and I do not want it to be
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allowed to share right or to be
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downloaded so that kind of that extra
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layer of security is what DLP is and we
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have a lot of healthcare administrators
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use it use work drive specific because
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of the DLP uh manufacturing particularly
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Ian I know this kind of enters into
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workflow again because manufacturing
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they have to worry about workflow so H
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how how are they using they or how are
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they going to be able to use the
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software specifically it's interesting
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because we have seen a 45% increase in
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customers from Manufacturing in in
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particular and uh so when it comes to
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manufacturing we have uh companies big
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names who use projects uh for their task
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management for their workflow management
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and for also uh to manage their
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contractors so they'll be able to send
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them out for time sheets and buildings
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as well NE so that's what we do and we
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bring the clients and the contractors in
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on the same platform so it's transparent
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everyone knows what you're working on um
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and and that that just
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works is there anything else we know
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about collaboration in terms of what's
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new uh in terms of collaboration
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software anything we should add um so we
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have the aviation also aviation industry
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oh yeah they it's great yes we have a
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Fortune 500 company that's using uh our
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collaborative tools uh and they're in
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the aviation industry and they use uh
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the agile methodology along with uh the
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waterfall methodology so they have a
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hybrid methodology that they use
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together they use workflows uh and again
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they bring everyone on the same page and
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the reason they switched uh for m
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Microsoft is because of uh our learning
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curve our customizations and of course
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our data security and privacy okay well
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Ry Elizabeth again uh head of product
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strategy for the collaborative apps at
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Zoho and again this is Sean hessinger
7:45
reporting from small business Trends uh
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from zoholics 2024 thanks for watching
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