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Imagine a world where a Starbucks is just a dream. Owning your own home is a
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no-go and the internet as we know it. Well, for most folks, it just doesn't
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exist. Now, picture this. In that same country, a tiny tiny group sips $9
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coffees, cruises in luxury cars, and flaunts designer bags that cost more
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than an average person earns in a lifetime. This isn't some sci-fi story.
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This is North Korea and the champagne wishes and caviar dreams of its top 1%.
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They're paid for by a global criminal empire hiding in plain sight. Welcome to
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the offlimits world of North Korea's ruling class. A land of unbelievable
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luxury plopped right in the middle of widespread suffering. We're pulling back
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the curtain to show you the rich lives of the donju, the masters of money, and
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the top officials living large thanks to the regime. Their paradise, a glittering
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illusion in Pyongyang, is built on a foundation of shady, illegal deals
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stretching across the globe. So, how is this elite playground bankrolled? How in
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a country slammed by sanctions and poverty do a select few get to enjoy
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things forbidden to everyone else? Today we're going deep inside this secret
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elite paradise to find out how loyalty is bought, how fortunes are made through
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state sponsored crime, and how blood money keeps this extravagant lie going.
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This is the story of a regime that acts less like a government and more like a
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very sophisticated criminal organization. Section one, the gilded cage of Pyongyang's chosen. On the
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perfectly kept streets of Pyongyang, a city most of the world never gets to
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see. There's another reality. This is where North Korea's elite live. A
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special slice of society, maybe 1 to 2 million people. For them, life is worlds
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apart from the tough times their fellow citizens face. They live in the capital's swankiest neighborhoods. Their
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kids go to the best schools, and they own things like cars and multiple cell phones, stuff that's pure fantasy for
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the average North Korean. Within this elite group, a new class has popped up.
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The doner or masters of money. These folks rose from the dust of economic
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reforms in the early 2000s, making serious bank through semi-private
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businesses in manufacturing, trade, construction, and services. They're the
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new rich in a supposedly classless society, figuring out how to work the
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system of state control and smart business moves. The lifestyle of these
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chosen few is by any standard pretty fancy. Pyongyang has luxury gyms,
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high-end restaurants, and trendy coffee shops where one drink can set you back up to $9.
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Think about that. A university professor's official monthly salary might be around a measly 80.
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The elite aren't shy about spending either. For them, buying expensive stuff
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is how they show off their status and power. Department stores in Pyongyang,
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somehow ignoring international sanctions, openly sell brands like
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Chanel, Rolex, and Mlong. Kim Jong-un himself and his inner circle pretty much
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define indulgence. We hear stories of private palaces, fleets of rare supercars, and even
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billion-dollar horse breeding programs that sound almost made up. Kim reportedly brought in $138 horses from
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Russia for nearly $600,000 and keeps up exclusive golf courses that
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cost millions to build and hundreds of thousands a year to maintain. His wife,
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Rolju, has been seen with Dior handbags, and his powerful sister, Kim Yo Jong, was
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spotted with a Christian Dior purse, apparently worth $900 on a trip to
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Russia. This open display of wealth isn't just about personal enjoyment.
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It's a calculated show of power and a key part of how the regime stays in
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control. The message is crystal clear. Stay loyal to the Kim dynasty and you'll
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get a life beyond what ordinary citizens can even imagine. But this gilded cage
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has invisible bars demanding total loyalty in return for all its shiny
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comforts. Section two, the price of paradise. Loyalty forged in luxury. In
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the tricky power games of North Korea, loyalty isn't just expected. It's
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carefully grown and richly rewarded. The regime with Kim Jong-un in absolute
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charge knows that the solid support of its elite is key to its survival. And
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what's a better way to lock down that loyalty than by strategically handing out wealth and perks. This system, often
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called gift politics, is a huge part of Kim's rule. The most loyal and
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influential members of the workers party, military leaders, and top government officials get showered with
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benefits that put them way above everyone else. These aren't just vague
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advantages. They're real, touchable signs of their special status. Luxury
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apartments in Pyongyang, often shown off in state media as kind gifts from the
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leader, are a classic example. Take Ri Chunhi, North Korea's most famous news
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anchor, who was publicly given a fancy home by Kim Jong-un.
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It's a powerful example of how this works. These displays aren't just for
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the person getting the gift. They're a message to all elites. Serve the regime
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well, and you can get a piece of this pie, too. A South Korean government report estimated that Kim Jong-un spends
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up to a jaw-dropping $182 billion a year on perks for these elites, a group of
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about 65,000 people. This money covers luxury imports, gifts, and various
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benefits, all aimed at keeping them devoted. These rewards go beyond just
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houses. Luxury cars, often smuggled into the country despite international
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sanctions, are frequently given to favored officials or those who've shown
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outstanding service, especially in the military. High-end Swiss watches like
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Omega and the latest electronic gadgets are common gifts at big events like
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celebrating Kim family birthdays or during important party meetings. These
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aren't just little presents. their investments in loyalty, tying the receivers even closer to the regime. The
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Kim family and their relatives are thought to spend around 830
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billion1. That's hundreds of millions of US dollars every year on luxury goods
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just for themselves. In the first eight months of 2024, even with economic
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problems, North Korea supposedly imported luxury goods worth nearly $52
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million, including cosmetics, watches, and alcohol, mostly coming through
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China. This system creates a strong mutual relationship. The donjugi, the
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masters of money while making their own fortunes, often do it in ways that help
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or are at least tolerated by the state. Sometimes this means paying informal
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taxes or bribes to officials, essentially making them part of the regime's bigger economic and power
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games. They're kind of like oligarchs who get that their continued success is
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linked to the stability and approval of the people in charge. The elite in turn
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know that their access to this paradise completely depends on their unwavering
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loyalty to Kim Jong-un. It's a give and take where fancy living is the currency
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of control. making sure that those closest to power have a real reason to
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keep things as they are, no matter how it's funded or what it costs everyone
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else. Section 3, Bureau 39, the shadowy architects of affluence.
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At the dark center of North Korea's illegal economy, the engine pumping money into the elitees fancy lifestyle
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is a super secret organization, Bureau 39, also called Office 39 or Room 39.
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This shadowy part of the Workers Party of Korea acts as the personal piggy bank
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for the Kim dynasty and its most loyal followers. Its only job is to rake in
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huge amounts of foreign cash. the lifeblood for the regime's survival and
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the guarantee of its elitees comfort, often by any means necessary, whether
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legal or more often illegal. Bureau 39 isn't your average government office.
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It's basically the headquarters of a state-run criminal syndicate. It manages
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a huge network of operations designed to get around international sanctions and
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suck up hard cash from all over the world. Its list of illegal activities is
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as varied as it is evil. For decades, Bureau 39 has been involved in making
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sophisticated fake foreign money, especially highquality US dollars, often
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called supernotes and Chinese yuan. This isn't some amateur job. It's a
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state-backed operation aimed at messing with foreign economies and directly funding the regime. But the bureau's
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criminal playbook goes way beyond fake cash. It's heavily into drug
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trafficking. Making and selling drugs like methamphetamine. Arms dealing is
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another big money maker with North Korea selling weapons to various countries and groups, often in war zones. totally
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ignoring international bans. Reports say Bureau 39 even dabbles in wildlife
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trafficking, dealing in things like ivory, which just shows how far it'll go to get money. Human trafficking,
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smuggling, and selling fake consumer goods, and exploiting North Korean
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workers sent abroad, whose wages are mostly taken by the state, all add to
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the money controlled by this mysterious organization. Recent US Treasury sanctions have
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pointed out people linked to office 39 and its banks like Korea Dong Bank for
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coordinating large money transfers from China to North Korea, proving it's still
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very much in business. More recently, Bureau 39 has jumped into the digital
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world, using cyber crime and cryptocurrency theft as major ways to
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get cash. Its hackers, especially the infamous Lazarus Group, have become
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notorious for bold heists targeting banks and crypto exchanges worldwide,
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supposedly stealing billions. This shift to cyber operations shows Bureau 39 can
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adapt and is relentless in its hunt for foreign money using the anonymity and
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borderless nature of the internet. The money made by Bureau 39 doesn't go to
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public services or national development in the usual sense. Instead, it's
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funneled straight to the Kim family and used to keep the party elite living in luxury by their loyalty and crucially
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fund the nation's sanctioned weapons programs. Bureau 39 is the unseen hand that fills
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the champagne glasses in Pyongyang's exclusive clubs and puts designer
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clothes on the chosen few. All while most people are isolated and poor.
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Section four, a global web of crime, the illicit funding playbook.
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The financial survival of North Korea's elite and really the regime itself
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depends on a smart and always changing playbook of illegal activities that go
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far beyond its borders. Bureau 39 might be the brains, but its operations are
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carried out through a global network built to exploit every loophole and weak
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spot it can find. This isn't small-time stuff. It's a state-run strategy of
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criminal sovereignty where the government itself is used to protect and
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help large-scale criminal operations. Cyber crime has become a really powerful
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tool in North Korea's financial toolkit. State-backed hacker groups like the
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notorious Lazarus Group and Advanced Persistent Threat APT
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38 have turned into serious cyber warfare and money-making units. These
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groups are thought to be behind some of the boldest digital thefts ever. For
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example, the $81 million Bangladesh bank hack sent ripples through the global
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financial system and the massive $540 million theft from the Ronin network
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showed what they could do in the crypto world. Experts think North Korea has
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trained a cyber force of over 8,000 hackers. These hackers use all sorts of
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tricks from spear fishing emails aimed at crypto company employees to
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exploiting weaknesses in blockchain platforms. Cryptocurrency is attractive
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because it lets the regime get around traditional banking systems, making it much harder for international
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authorities to trace and grab the stolen money. These digital assets are then
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secretly turned into hard cash. It's estimated that cyber theft brings in as
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much as 50% of Pyongyangs foreign currency and is a main funding source
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for its weapons programs. In 2022 alone, North Korea reportedly stole over $630
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million in cryptocurrency and a UN estimate for 2024
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suggested they pulled in $1.34 billion.
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One of the biggest alleged heists happened in February 2025 with the
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Lazarus Group supposedly stealing $1.5 billion in Ethereum from the Bybit
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exchange. Beyond the digital world, North Korea's illegal activities are also deeply
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rooted in old school criminal businesses. Making and trafficking drugs, especially
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methamphetamine, brings in a lot of money. Counterfeiting operations keep pumping out highquality
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fake US dollars and other currencies, which are then cleaned up and put into
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the global financial system. The regime also profits from illegal arms sales,
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supplying weapons, to various buyers, including non-state groups, which fuels
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conflicts and instability, while earning much needed cash. Photos have even
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surfaced of North Korean-made F7 rocket propelled grenades supposedly used by
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Hamas against Israeli forces, showing the realworld impact of this trade.
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What's more, exploiting its own citizens for foreign cash is a harsh reality.
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Tens of thousands of North Korean IT workers and laborers are sent overseas,
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especially to China, Russia, and Southeast Asia. These people often work
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in terrible conditions with most of their earnings taken by the state. These
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IT workers, sometimes using fake identities, get contracts with foreign
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companies making hundreds of millions of dollars a year for Pyongyang. Recent
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reports suggest that about 10,000 North Korean programmers work illegally in
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these areas, making between $250 million and $600 million each year.
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South Korea has sanctioned individuals and groups involved in these schemes which are directly linked to funding the
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regime's nuclear and missile programs. This global web of crime isn't just
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about funding luxury. It's a critical lifeline that lets North Korea defy
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international sanctions, push its military goals, and keep up the fancy
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image of its elite paradise. Section five, laundering the blood money. From
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heists to high life, getting huge amounts of illegal cash, whether from
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cyber heists, drug trafficking, or weapons sales, is only half the job for
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the North Korean regime. The really important next step is to launder this
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blood money, cleaning up its criminal past and moving it into legitimatel
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looking financial channels to pay for the elitees luxuries and the state's
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priorities. This whole process involves a complicated and often hidden network of
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front companies, corrupt helpers, and taking advantage of weaknesses in the
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global financial system. Historically, North Korea has used the gambling
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industry as a favorite way to launder money. Casinos in Macau and across
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Southeast Asia have been pinpointed as key places where illegally obtained cash
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can be washed clean. The regime has also reportedly used ethnic Korean networks
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in Japan, especially those connected to the massive pachinko gambling industry
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worth around $200 billion to create ways to move and legitimize funds. Now the
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methods have changed with the times. Stolen cryptocurrency, while offering
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some anonymity at first, still needs to be turned into usable cash or goods.
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North Korean operatives use sophisticated tricks to hide where these
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digital assets came from. This includes using mixers or tumblers that blend
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stolen crypto with other funds, passing it through hundreds of different digital
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wallets, and using decentralized exchanges to make the transaction trails
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even harder to follow. Despite these efforts, law enforcement agencies are
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getting better at tracing these movements. For instance, the US government was able to freeze and seize
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over $7.74 million in cryptocurrency laundered by
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North Korean IT workers who used fake identities to get jobs and send their
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earnings back to the regime. Companies like Hion Pay have been accused of
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moving large amounts of stolen cryptocurrency for North Korea, though
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they deny it. The regime also depends on a network of front companies and trusted
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middlemen spread across the globe. These businesses, often in industries with
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less strict oversight, can be used to buy goods, help with trade, and move
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money. A UN panel of experts found that front companies like Glowcom based in
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Malaysia used wide networks of people, companies, and offshore bank accounts to
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get, market, and sell arms and related materials for North Korea, effectively
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laundering the money made from it. Even with thorough international sanctions
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meant to cut off North Korea's access to the global financial system and stop
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luxury goods from coming in, the regime is surprisingly good at finding ways
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around them. Corrupt officials in other countries, weak enforcement in some
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places, and sophisticated smuggling operations allow banned items from
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Mercedes Maybach limousines for Kim Jong-un to designer handbags for the
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elite to make their way into Pyongyang. These goods are often sent through third
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countries with fake declarations and hidden shipping details. North Korea's imports of luxury goods
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from China, for example, are still significant, showing that sanctions are leaky when it comes to keeping the elite
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happy. The secretary's office helping Kim Jong-un along with North Korean
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embassy officials and elites stationed in Europe and pro- North Korea countries
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reportedly act as channels to bring these luxury items directly into the
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country. Even North Korean workers sent overseas play a part in getting and
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transporting these goods. This complex system of laundering and buying ensures
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that the wealth made through Bureau 39's criminal activities can be easily turned
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into the real symbols of power and privilege that define the lives of North
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Korea's chosen few. It's a constant game of cat-and- mouse with international
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authorities, but one that for now keeps fueling the champagne lifestyles inside
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Pyongyang's secret paradise. Section six, the Stark divide. Paradise built on
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a people's pain. The shiny front of Pyongyang's elite paradise with its luxury shops, fancy
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restaurants, and chauffeurred cars is a horrifying contrast to the grim reality
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for most of North Korea's 26 million people. This isn't just a gap between
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rich and poor. It's a massive canyon, a state in forced separation where the
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fancy living of the few is directly paid for by the hardship and suffering of the
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many. The blood money that funds the Kim family's splurges and the Donju's
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comforts is squeezed from a system built on oppression, forced labor, and the
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routine denial of basic human rights. While the elite sip imported coffee and
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show off Chanel, ordinary North Koreans struggle with constant food shortages.
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Aid workers consistently report terrible shortages of food and medicine in the
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countryside. The United Nations has repeatedly warned about extreme hunger
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and the lack of basic necessities. The amount Kim Jong-un's family and
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relatives spend on luxury goods each year, estimated at around 830 billion1,
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is only slightly less than the 858 billion1 it would reportedly cost the
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regime to cover its annual grain shortage of 1.1 million tons.
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This one statistic shows clearly what the regime cares about. The indulgence
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of its leaders over the survival of its people. Access to health care, a basic
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right, is a luxury in North Korea. Pyongyangs maternity hospital might have
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modern X-ray and scanning equipment shown off as gifts from the great
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general, but this is rare. For most, even basic medicines like aspirin are
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hard to find or too expensive, leading to a cruel market for fake drugs. The
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regime's focus on funding its nuclear weapons and elite lifestyles takes away
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resources that could ease widespread suffering. The very things that show
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status among the elite, foreign brands, advanced electronics, even something as
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simple as genes or Wi-Fi access, are forbidden or completely out of reach for
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ordinary citizens. The internet is heavily watched and limited to a tiny
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privileged few, making sure the population stays cut off from outside
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information that might challenge the state's story. Even personal style like
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wearing blue jeans can be seen as too foreign and therefore banned. Women
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often have to make their own sanitary napkins from cotton rags because storebought ones are too expensive.
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The irony is that some of the very money used to keep up this unequal system
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comes from exploiting the labor of North Koreans sent abroad. These workers toil
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in harsh conditions. their wages mostly taken by the state to fund the very
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regime that denies them basic freedoms and a decent life. This is a cycle of
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exploitation where the people are both the victims and without knowing it the
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funders of their own oppression. The secret elite paradise is therefore built
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not just on crime but on a foundation of profound human cost. It is a world where
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the laughter of the privileged in Pyongyang's exclusive areas echoes
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against a backdrop of silent suffering across the nation. The champagne bubbles
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in their glasses reflect a twisted reality, one that the regime desperately
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tries to maintain. Even as the built-in injustice of this stark divide becomes
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harder to hide from the world and perhaps one day from its own people, the
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loyalty bought with blood money comes at a huge price paid by millions who will
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never see the inside of this forbidden paradise. The shadows of North Korea
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hide many truths. What you've heard today is just a peak into one of its
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darkest corners, a world of illegal wealth and shocking inequality.
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If this look inside Pyongyang's secret elite paradise opened your eyes, please
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think about liking this video and subscribing to our channel for more deep explorations into hidden worlds and
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complex issues. We also want to hear from you. What part of this story
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shocked you the most? Do you think a system built on crime and such massive
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unfairness can actually last? Share your thoughts and ideas in the comments
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section below. Talking about these things helps bring more awareness to these critical topics. And finally, if
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you know someone who'd be interested in understanding the hidden workings of regimes like North Korea, please share
28:28
this video with them. Spreading knowledge is a powerful thing. Thanks
28:34
for watching. The story of Pyongyangs elite paradise is a chilling picture put
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together with threads of luxury, loyalty, and lawlessness. It shows how a
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regime backed into a corner by international sanctions and strict ideology can turn itself into what's
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essentially a criminal organization mastering the arts of deception and
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illegal business to keep itself alive and its chosen few living in style. The
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donju and high-ranking officials who enjoy this champagne lifestyle surrounded by forbidden goods and
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western luxuries are both benefiting from and trapped by this system. Their
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loyalty bought with the profits from global cyber heists, drug trafficking,
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counterfeiting and the exploitation of their own people is the glue holding
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this shaky structure together. Bureau 39, the regime's how secret financial
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engine runs these operations with scary efficiency, making sure a constant flow
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of blood money goes into the Kim dynasty's pockets. This allows them to
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buy everything from supercars and designer watches to the very weapons that threaten regional and global
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stability. Yet this secret world of indulgence is like an island in a sea of
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hardship, a stark reminder of the human cost of keeping such a system going. The
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huge difference between the elitees access to everything and the common citizens access to almost nothing paints
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a grim picture of a society built on an unsustainable and deeply wrong idea. How
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long can this paradise funded by crime and held up by fear really last? As
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information slowly trickles through even the tightest censorship. And as the world keeps trying to deal with the
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challenge posed by North Korea's illegal activities, the foundations of this secret world may face pressures they've
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never seen before. But for now, deep inside Pyongyang, the party goes on for
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the 1%. A lavish illusion built on a mountain of secrets and kept alive by a
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global criminal empire.