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Three types of emails to send to your email list
+ an Update on the Website Copy Framework
Website Copy Framework
https://copyflight.com/wcf
=================
https://www.copyflight.com/
#copywriting #contentmarketing #digitalmarketing
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0:05
well good money afternoon everyone so
0:13
I've been listening to a song we'll drop
0:15
it in the comments and so the first
0:19
question I have and I'm sure everyone
0:22
has been listening some kind of muted
0:23
this morning or today when you are
0:26
working whether you're busy building a
0:29
website or writing copy or a blog post
0:33
or whatever what do you listen to this
0:35
is a question that was posed to me in an
0:38
email from a guy that he's gonna be
0:41
interviewing me on his vlog and I'm
0:43
usually the one on the other side of
0:45
these interview questions but this guy
0:49
is interviewing me which you know kind
0:52
of humbling but that's one of the
0:53
questions they ask what are you
0:54
listening to when you're right and I
0:56
thought that was pretty cool so I won't
1:00
pose that question you guys as everyone
1:03
is coming into the live by the way if
1:08
you are listening please feel free to
1:10
share it let people know that I'm on
1:14
your I've got a couple things on the
1:18
agenda today and talk about three kinds
1:20
of emails that you can send your list to
1:22
nurture and then I'm gonna talk about
1:25
updates on the website copy framework
1:28
but while everyone is falling in what do
1:34
you listen to do you listen to YouTube
1:37
Spotify Apple music anything in
1:42
particular you listen to maybe you're
1:45
like me and you kind of go back to a
1:46
time when you were younger I like to
1:49
listen a lot of eighties music because
1:50
that's when I grew up so but I have some
1:55
stuff today as well on in the last 10-15
1:58
years my Spotify list goes back to
2:00
probably the 60s and I've got multiple
2:05
Spotify lists and I'm going to answer
2:08
that question for Ben for his article
2:10
and I was actually pretty excited
2:13
that so I thought I would pose that to
2:15
you guys so if you're listening to this
2:17
on the replay or you're listening to
2:18
this live drop in the comments what do
2:21
you listen to when you are working
2:23
whether it's a YouTube video a
2:26
particular song you'd like to listen to
2:28
I tend to get a little OCD and I hit a
2:32
song and it just stays in my head and
2:36
this song right here that I popped in
2:38
the comments is one of them that kind of
2:41
rediscovered in the last week or two and
2:43
just like I forgot about this song 1992
2:47
I didn't watch the show it was on but I
2:50
do remember the song being played on the
2:52
radio a little bit it's really cool song
2:55
kind of takes you back to a different
2:57
time and I will tell you this actually
3:02
this morning I'm so tired of the heat
3:06
here we are in mid-september and we
3:09
still have heat indexes and a hundred
3:11
degrees that'll listen to Christmas
3:14
music this morning so yes sometimes in
3:17
the heat of summer I will listen to
3:20
Christmas music
3:21
so maybe I'm weird anyway
3:24
I have a little agenda set up so let me
3:26
get to going with that three types of
3:28
emails you can send your email list real
3:31
quickly you want to talk about those and
3:34
then I'll get on to a little bit of an
3:36
update about the website copy framework
3:39
first is what I would refer to as a
3:42
broadcast email and this is typically
3:46
going to be basically news or what's
3:50
going on about your company and actually
3:52
it's kind of what I'm doing with this
3:54
particular video is a broadcast I'm kind
3:57
of telling you hey this is what's going
3:59
on with the website copy framework you
4:02
might say this is what's going on with a
4:04
company we recently you know took some
4:07
training for this and we're better at
4:09
this now something that nature people
4:13
expect to hear that from time to time
4:14
that it I don't think you're out of line
4:16
at all to do an email list I wouldn't do
4:19
that every time I think it's a little
4:21
bit overdone it's a little bit over over
4:24
me
4:26
so don't go overboard I'd say probably
4:28
once a month or once every couple months
4:31
would be a really good time frame to do
4:34
a broadcast email the next email is one
4:37
you could actually probably live on
4:38
almost every week it's called I refer to
4:41
education but you could call it whatever
4:43
you want and you can talk about tools
4:45
tactics or share articles that you do my
4:49
friend Chris from Citadel systems is a
4:53
cyber security company and he does that
4:55
I refer to that as my cybersecurity news
4:58
because he sends one out every month
5:00
it's a monthly email and he talks about
5:04
the latest information and cybersecurity
5:08
Rob Cairns does that a lot as well with
5:11
his email
5:12
he basically shares what he thinks his
5:15
audience wants to know and and because
5:17
of that he's got a super successful
5:19
email as in the the open rates high very
5:24
high and last one I wanna refer to is I
5:28
call it curation and Ann Handley who's
5:31
one of the top digital marketers is a
5:33
very good at this Jay Baer also does
5:36
that from convince and convert it's like
5:39
a curation article your basic curating
5:41
you're you're helping share the best
5:43
it's very similar to the education one
5:45
but you're you're basically saying here
5:48
are five articles worth looking at and
5:52
so and you might even say why it's worth
5:55
looking at this so forth and it's
5:56
something you can repurpose into a blog
5:59
post so that's I do like the curation
6:02
email now I'm going to give you a bonus
6:05
one the one that I do quite regularly is
6:10
I call it story plus point that's all it
6:14
is it's a give a story and I connect it
6:17
to a point what's the moral story what's
6:19
the point and so you can take almost
6:25
anything whether it's the history of a
6:28
song like 30 years special how they get
6:30
their name you can take something in
6:33
your everyday life my friend Manny does
6:35
a great job with this you can
6:39
a story from the week something that
6:44
happened to you you could take a story
6:45
from anywhere it doesn't have to be this
6:48
fully vetted story it's just enough to
6:50
kind of hook the reader and a little the
6:54
one I did last week if you were all me
6:56
unless you might have seen was about my
6:59
terrible horrible very good a very bad
7:02
no good very bad day and I talked about
7:05
that and I connected it to something
7:08
that's going on that is a good email to
7:11
do especially on a regular basis because
7:14
you're you're not just hammering people
7:19
with stuff technical stuff you're giving
7:22
them a chance to connect to something
7:25
and then you make your point and the
7:28
points not very long just like hey this
7:30
is what I think about this you know you
7:32
should do this you should do that so I
7:35
call that the story Plus point that is
7:38
the bonus email type of emedicine so
7:41
actually I've gave you four types of
7:44
emails you can send your list the
7:45
broadcast what you talk about the news
7:47
you company the education or nurturing
7:51
top email where you're sharing tools
7:53
tactics articles with your list yours
7:57
being very helpful to people and maybe
8:00
you take a question that an are that
8:02
somebody in your audience has and you
8:05
write an email on that basically giving
8:07
them information they need on something
8:10
and the curation which is basically your
8:14
the top five posts this week that I read
8:16
about digital marketing maybe even a
8:21
little lot about what it's about and
8:23
then the fourth one and the bonus is a
8:25
story plus point so those are actually
8:27
four types of emails that you can send
8:30
to your client so anyway I wanted to
8:34
share that with you but first but but
8:36
next I wanted to talk just briefly about
8:38
the update of the website copy framework
8:41
I am a little bit blown away about the
8:46
number of people who have purchased it
8:48
we've done really well in the first week
8:51
we we do have an introductory
8:53
we offer right now price it's probably
8:57
gonna last for just a few more days so
8:59
you might want to go ahead and take
9:00
advantage of that or drop the link to
9:03
the framework in the comments do that
9:09
real quick I want to thank everybody
9:11
who's actually shared it shout out to
9:13
Paul Lacey who brought it up today on
9:16
the WP builds news podcast incredibly
9:22
grateful for that the the number of
9:23
people who actually shared it for me I
9:28
can't mention everybody but I was blown
9:31
away many on Twitter several and
9:35
Facebook if you go to copy flight comm
9:40
there's nothing on the homepage about it
9:42
so everything is pretty much direct
9:44
traffic's like here's a link go sign up
9:46
and we've had very good success rate
9:50
I've been pleased with the conversions
9:52
been pleased so far with feedback and so
9:57
if you have any questions if you
9:59
purchase it and have any questions feel
10:00
free to email me Todd at copy flight
10:04
comm I look forward to possibly doing
10:08
some videos in the future just kind of
10:12
going through the the worksheets but I
10:15
tried to make it as self explanatory as
10:18
possible and but I realize there's
10:21
probably a need to maybe explain some
10:23
things as you go along
10:25
again it's incredible it's amazing
10:29
the kind of response we got and the
10:34
numbers that we've had in seven days and
10:36
I feel like we're just getting started
10:38
on some of this stuff because I know
10:39
there's people who have told me they're
10:42
thinking about sharing it they may be
10:43
sharing pretty soon they haven't sure
10:46
yeah share to get with their audience so
10:49
I appreciate that ahead of time for
10:52
those that will those that have look
10:56
forward to hearing more thanks to the
10:59
hearts that gets from Matt appreciate
11:01
that anyway it's been a it's been it's
11:07
been
11:07
a really rewarding experience for me
11:09
because I'm going to tell you guys
11:10
anybody who's launched something knows
11:13
you have this imposter syndrome that
11:16
sets in and I was actually talking to my
11:18
friend Joel quickly about this the other
11:20
days like look man I lost it I didn't
11:24
know if anybody would buy it I didn't
11:26
know if anybody would care a little bit
11:28
of imposter syndrome but I did it had a
11:33
lot of people nudging me to do it and in
11:37
and it went as well as I could expect if
11:40
not better and he said yeah yeah
11:44
everybody experiences you just got to
11:46
launch it and and get going and so yeah
11:49
I learned something there so I want to
11:53
tell you when I watch those numbers come
11:55
in I was a little bit addicted to it
11:58
it's like I could do this again so look
12:03
out there may be more stuff to come for
12:05
me I do already have things in mind I
12:08
mean immediately when I lost it I
12:10
already had things in minds like what
12:11
can I do next you know and I've been
12:13
thinking about it so but who knows what
12:17
else may come out of it but anyway I
12:19
appreciate you guys appreciate the
12:21
support appreciate you sharing I do have
12:26
a goal that I would like to hit by the
12:29
end the year on number of cells and
12:32
we'll see how that goes but and then I
12:36
should probably in the winter months I
12:39
may very well start working on the next
12:43
product so anyway again before you get
12:47
off here if you missed the first part I
12:49
asked you what music you listen to when
12:53
you are doing your work whether it's
12:55
coding or building a website or writing
12:57
copy or content drop out drop a youtube
13:01
link or Spotify link in the comments
13:03
share with us something that you kind of
13:06
set on repeat in your head or on your
13:09
headphones during the day I'd love to be
13:11
love to hear what helps you get you
13:15
motivated to work and I dropped one
13:17
that's been on my mind and the last
13:20
couple weeks
13:21
the comments so you can take a list of
13:22
that but be sure drop that in the
13:25
comments for me
13:26
so guys appreciate it as the late Gordon
13:30
Solie used to say from the Peach State
13:32
of Georgia so long