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Three types of emails to send to your email list
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Sep 18, 2019
Three types of emails to send to your email list + an Update on the Website Copy Framework Website Copy Framework https://copyflight.com/wcf ================= https://www.copyflight.com/ #copywriting #contentmarketing #digitalmarketing Follow me on our other social media platforms: Facebook: https://www.facebook.com/copyflight/ Twitter: https://twitter.com/tejones LinkedIn: https://www.linkedin.com/in/toddejonesark/
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0:05
well good money afternoon everyone so
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I've been listening to a song we'll drop
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it in the comments and so the first
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question I have and I'm sure everyone
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has been listening some kind of muted
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this morning or today when you are
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working whether you're busy building a
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website or writing copy or a blog post
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or whatever what do you listen to this
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is a question that was posed to me in an
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email from a guy that he's gonna be
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interviewing me on his vlog and I'm
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usually the one on the other side of
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these interview questions but this guy
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is interviewing me which you know kind
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of humbling but that's one of the
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questions they ask what are you
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listening to when you're right and I
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thought that was pretty cool so I won't
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pose that question you guys as everyone
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is coming into the live by the way if
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you are listening please feel free to
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share it let people know that I'm on
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your I've got a couple things on the
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agenda today and talk about three kinds
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of emails that you can send your list to
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nurture and then I'm gonna talk about
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updates on the website copy framework
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but while everyone is falling in what do
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you listen to do you listen to YouTube
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Spotify Apple music anything in
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particular you listen to maybe you're
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like me and you kind of go back to a
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time when you were younger I like to
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listen a lot of eighties music because
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that's when I grew up so but I have some
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stuff today as well on in the last 10-15
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years my Spotify list goes back to
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probably the 60s and I've got multiple
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Spotify lists and I'm going to answer
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that question for Ben for his article
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and I was actually pretty excited
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that so I thought I would pose that to
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you guys so if you're listening to this
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on the replay or you're listening to
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this live drop in the comments what do
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you listen to when you are working
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whether it's a YouTube video a
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particular song you'd like to listen to
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I tend to get a little OCD and I hit a
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song and it just stays in my head and
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this song right here that I popped in
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the comments is one of them that kind of
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rediscovered in the last week or two and
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just like I forgot about this song 1992
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I didn't watch the show it was on but I
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do remember the song being played on the
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radio a little bit it's really cool song
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kind of takes you back to a different
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time and I will tell you this actually
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this morning I'm so tired of the heat
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here we are in mid-september and we
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still have heat indexes and a hundred
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degrees that'll listen to Christmas
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music this morning so yes sometimes in
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the heat of summer I will listen to
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Christmas music
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so maybe I'm weird anyway
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I have a little agenda set up so let me
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get to going with that three types of
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emails you can send your email list real
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quickly you want to talk about those and
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then I'll get on to a little bit of an
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update about the website copy framework
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first is what I would refer to as a
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broadcast email and this is typically
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going to be basically news or what's
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going on about your company and actually
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it's kind of what I'm doing with this
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particular video is a broadcast I'm kind
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of telling you hey this is what's going
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on with the website copy framework you
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might say this is what's going on with a
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company we recently you know took some
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training for this and we're better at
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this now something that nature people
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expect to hear that from time to time
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that it I don't think you're out of line
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at all to do an email list I wouldn't do
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that every time I think it's a little
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bit overdone it's a little bit over over
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me
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so don't go overboard I'd say probably
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once a month or once every couple months
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would be a really good time frame to do
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a broadcast email the next email is one
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you could actually probably live on
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almost every week it's called I refer to
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education but you could call it whatever
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you want and you can talk about tools
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tactics or share articles that you do my
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friend Chris from Citadel systems is a
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cyber security company and he does that
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I refer to that as my cybersecurity news
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because he sends one out every month
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it's a monthly email and he talks about
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the latest information and cybersecurity
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Rob Cairns does that a lot as well with
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his email
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he basically shares what he thinks his
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audience wants to know and and because
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of that he's got a super successful
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email as in the the open rates high very
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high and last one I wanna refer to is I
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call it curation and Ann Handley who's
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one of the top digital marketers is a
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very good at this Jay Baer also does
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that from convince and convert it's like
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a curation article your basic curating
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you're you're helping share the best
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it's very similar to the education one
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but you're you're basically saying here
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are five articles worth looking at and
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so and you might even say why it's worth
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looking at this so forth and it's
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something you can repurpose into a blog
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post so that's I do like the curation
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email now I'm going to give you a bonus
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one the one that I do quite regularly is
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I call it story plus point that's all it
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is it's a give a story and I connect it
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to a point what's the moral story what's
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the point and so you can take almost
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anything whether it's the history of a
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song like 30 years special how they get
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their name you can take something in
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your everyday life my friend Manny does
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a great job with this you can
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a story from the week something that
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happened to you you could take a story
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from anywhere it doesn't have to be this
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fully vetted story it's just enough to
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kind of hook the reader and a little the
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one I did last week if you were all me
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unless you might have seen was about my
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terrible horrible very good a very bad
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no good very bad day and I talked about
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that and I connected it to something
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that's going on that is a good email to
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do especially on a regular basis because
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you're you're not just hammering people
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with stuff technical stuff you're giving
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them a chance to connect to something
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and then you make your point and the
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points not very long just like hey this
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is what I think about this you know you
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should do this you should do that so I
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call that the story Plus point that is
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the bonus email type of emedicine so
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actually I've gave you four types of
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emails you can send your list the
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broadcast what you talk about the news
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you company the education or nurturing
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top email where you're sharing tools
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tactics articles with your list yours
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being very helpful to people and maybe
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you take a question that an are that
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somebody in your audience has and you
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write an email on that basically giving
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them information they need on something
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and the curation which is basically your
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the top five posts this week that I read
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about digital marketing maybe even a
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little lot about what it's about and
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then the fourth one and the bonus is a
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story plus point so those are actually
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four types of emails that you can send
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to your client so anyway I wanted to
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share that with you but first but but
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next I wanted to talk just briefly about
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the update of the website copy framework
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I am a little bit blown away about the
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number of people who have purchased it
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we've done really well in the first week
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we we do have an introductory
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we offer right now price it's probably
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gonna last for just a few more days so
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you might want to go ahead and take
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advantage of that or drop the link to
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the framework in the comments do that
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real quick I want to thank everybody
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who's actually shared it shout out to
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Paul Lacey who brought it up today on
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the WP builds news podcast incredibly
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grateful for that the the number of
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people who actually shared it for me I
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can't mention everybody but I was blown
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away many on Twitter several and
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Facebook if you go to copy flight comm
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there's nothing on the homepage about it
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so everything is pretty much direct
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traffic's like here's a link go sign up
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and we've had very good success rate
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I've been pleased with the conversions
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been pleased so far with feedback and so
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if you have any questions if you
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purchase it and have any questions feel
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free to email me Todd at copy flight
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comm I look forward to possibly doing
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some videos in the future just kind of
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going through the the worksheets but I
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tried to make it as self explanatory as
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possible and but I realize there's
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probably a need to maybe explain some
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things as you go along
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again it's incredible it's amazing
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the kind of response we got and the
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numbers that we've had in seven days and
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I feel like we're just getting started
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on some of this stuff because I know
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there's people who have told me they're
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thinking about sharing it they may be
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sharing pretty soon they haven't sure
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yeah share to get with their audience so
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I appreciate that ahead of time for
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those that will those that have look
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forward to hearing more thanks to the
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hearts that gets from Matt appreciate
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that anyway it's been a it's been it's
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been
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a really rewarding experience for me
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because I'm going to tell you guys
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anybody who's launched something knows
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you have this imposter syndrome that
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sets in and I was actually talking to my
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friend Joel quickly about this the other
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days like look man I lost it I didn't
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know if anybody would buy it I didn't
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know if anybody would care a little bit
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of imposter syndrome but I did it had a
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lot of people nudging me to do it and in
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and it went as well as I could expect if
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not better and he said yeah yeah
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everybody experiences you just got to
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launch it and and get going and so yeah
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I learned something there so I want to
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tell you when I watch those numbers come
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in I was a little bit addicted to it
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it's like I could do this again so look
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out there may be more stuff to come for
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me I do already have things in mind I
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mean immediately when I lost it I
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already had things in minds like what
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can I do next you know and I've been
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thinking about it so but who knows what
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else may come out of it but anyway I
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appreciate you guys appreciate the
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support appreciate you sharing I do have
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a goal that I would like to hit by the
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end the year on number of cells and
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we'll see how that goes but and then I
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should probably in the winter months I
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may very well start working on the next
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product so anyway again before you get
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off here if you missed the first part I
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asked you what music you listen to when
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you are doing your work whether it's
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coding or building a website or writing
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copy or content drop out drop a youtube
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link or Spotify link in the comments
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share with us something that you kind of
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set on repeat in your head or on your
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headphones during the day I'd love to be
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love to hear what helps you get you
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motivated to work and I dropped one
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that's been on my mind and the last
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couple weeks
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the comments so you can take a list of
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that but be sure drop that in the
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comments for me
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so guys appreciate it as the late Gordon
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Solie used to say from the Peach State
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of Georgia so long