Up next in 10
I talk about three reasons to have a stellar About Page
Credibility
Authority
Likeability
About Page service: https://www.copyflight.com/about-page-svc/
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hey this is todd with copy flight i
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wanted to do a really quick
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presentation about three
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reasons for a stellar about page i think
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sometimes we
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neglect the about page to our detriment
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and so i want to talk about just three
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things that can
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uh
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help you understand the necessity
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the importance of an about page
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uh first of all before i get started let
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me just say this
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uh if you look at your analytics um
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likely google analytics
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you're probably going to see that your
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about page will be number one or number
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two possibly number three
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most viewed page so
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when people come to your site your
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website
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they are
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um interested in who you are
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and um some of the things we're going to
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talk about just momentarily
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uh number one credibility so
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very rarely does anybody just go and buy
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something from somebody they know
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nothing about anymore i mean there's too
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much at risk especially if you're given
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uh money
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um
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for a piece of software or
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some kind of service
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uh if you're planning on um selling a
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product or service that
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that can be thousands of dollars over a
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period of time
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they want to know that you are who you
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say you are that you're still going to
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be around in a couple years that you're
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not a come by
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uh
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johnny come lately type of business and
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so about page helps alleviate that
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concern
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it shows credibility
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because you will use if you're doing a
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good job
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what i refer to as credibility enhancers
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and
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those are things like
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you've been interviewed
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featured
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on a website and podcast those kinds of
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things you have testimonials
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those kinds of things so
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that provides credibility for you
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your product your service whatever it is
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you're selling so you need an about page
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to help establish the credibility
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number two authority
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uh remember i talked about the
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credibility enhancers well it also helps
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establish use of authority
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um so
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when you see
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someone else talk about
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um how much they
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how much you helped them that kind of
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thing that that gives you some authority
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as an expert on what you're doing
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another thing that helps if you are
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leading your about page with your value
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prop
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um
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the desired outcome those types of
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things that also establishes you as an
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authority i have a problem i'm customer
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i have a problem
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and
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you solve that that is what
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the desired outcome i have is and you
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solve it and then all by the way i've
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got all these other people here
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um
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accounting for it telling me that yes
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you did that for them as well so
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it helps you with authority
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number three likability this may seem
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like a silly thing that about page does
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but it's important
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often especially in local businesses you
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will hear people say
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people do business with those they know
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like and trust
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absolutely
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that's the same
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whether it's the
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coffee shop down the street or the pizza
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parlor or the piece of software you're
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using or the freelancer the service
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provider
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we want to know
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uh and trust them but we also i think
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there's a part of us that want
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you know to consider them likable and
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so you may think well that's not really
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a very data-centric type of thing to
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talk about but let me go back to
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um
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the
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persuasion principles or the principles
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persuasion by robert kealadini
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um that is one of the first principles
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of persuasion so
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being likeable and really what that
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means is that you show that you're human
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or that humans make up your company
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so do you like ballroom dancer dancing
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great put it on there if you like my
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friend
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ryan you have a picture with your dog
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who's very important to him and
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you know it tells us something about
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ryan that he loves dogs he loves a
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particular type of dog
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um you know those kinds of things help
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make us human and more likeable and
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thereby more persuasive so
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these are three stellar reasons
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stellar reasons for an about page
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and um
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frankly you should use that on your
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social media about pages as well but
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uh you definitely need it on your
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website because you never know when
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the social media platform of that you
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use the most will be down for a whole
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day
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like we're experiencing with facebook
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and instagram today
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so i know you have a a
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maybe you have an about page maybe
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you're not happy with it maybe you think
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you can be better
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so give me a call give me a a dm on
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twitter
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when facebook
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facebook is back up you can
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message me there as well or send me an
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email
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and the website copy flight and
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we can we have a service for
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creating an about page i call them
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custom crafted
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so uh my about your about page all right
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for you is not going to be like for
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someone else although we do use a
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formula but the formula varies um
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based on the unique information about
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you so uh give me a call
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like i said dm me on twitter uh linkedin
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and
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uh or email me through the website and
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uh we'll see about getting you a new
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about page about page that will help
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with your credibility your authority and
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likability
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so
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like i said drop me a dm and let's get
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started
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