Up next in 10
About Pages, Amy Porterfield
Show More Show Less View Video Transcript
0:00
hey everyone this is Todd from copy
0:02
flight want to follow up on an article
0:06
wrote last week about about pages and
0:10
the first one I wanted to talk about
0:12
just a little example of good about page
0:17
is one by Amy Porterfield
0:20
and I didn't mention it in the article
0:22
and so I wanted to take the opportunity
0:25
to do a little video a little screencast
0:27
here talked about some of the things you
0:29
see in Amos about page now there's four
0:33
questions all I ask for the staredown
0:36
and the future ones as well and the
0:39
first one is can you see your better
0:40
self so when you're reading the about
0:44
page you see a future letter itself with
0:47
what's being said in the content number
0:51
two is can I learn from the story most
0:55
about they just have a story or a bio
0:57
something that but you will look at and
1:01
my question is can you weren't the story
1:04
number three do they have valid
1:06
authorities our credibility enhancers
1:08
testimonials is there something in there
1:11
that gives that validates their
1:12
authority and finally therefore am I
1:16
called to action so let's take a look at
1:20
these Amy started off with her story
1:23
it even starts off with this summary
1:27
kinda like it you see the journal under
1:30
journalistic setting how I went from
1:31
overworked yes girl to helping thousands
1:35
of online entrepreneurs build a life in
1:36
business a lot of and she launches into
1:39
her story of entrepreneurship the first
1:42
three or four sections it's all about
1:44
that she kind of takes you through what
1:49
she is doing and and some of the the
1:52
challenges she had going from working in
1:55
the corporate world to becoming of her
1:57
own boss and then she talks about some
2:00
of the major objections some of the
2:03
major challenges to her entrepreneurship
2:06
talks about missing football games first
2:09
aid and so forth and so you know you got
2:13
even
2:13
filling of these are not one really well
2:15
and then she has a statement at the end
2:20
of section says so I took my final stand
2:22
this is a foreshadow of what's to come
2:26
and she launches into the things that
2:29
she did but change that and so yes you
2:32
can learn the story because she is she
2:35
is telling a lot of stories of online
2:38
business owner they struggled with some
2:41
of the same things and Amy struggled
2:43
with and she learned how to overcome
2:45
those and even develops across this for
2:47
overcoming those which is the core of
2:49
what our business is for so she does a
2:53
really good job with that I discovered
2:55
how to optimize and automate those
2:56
efforts so that I would never have to
2:58
explain to my son Kate why I missed
3:00
another football game and that will
3:02
resonate with a lot of other business
3:03
owners who has been in 12 14 16 hours a
3:06
day trying to make enough money to pay
3:10
the bills and then something
3:12
Sonia gives a little bit of credibility
3:15
here I am known for teaching things
3:19
actually might and very actionable
3:21
teacher her first call to action at the
3:24
bottom of this with the check them out
3:26
my special how-to guides so I think that
3:31
will answer the last question am I
3:33
called action you will see actually that
3:35
she does a very good job of that as the
3:37
page goes then she begins to speak to
3:42
the one reading are you ready to make
3:45
real momentum building active action
3:49
steps were building profitable on
3:52
business that you love she starts to go
3:54
into that really it really does a good
3:56
job of setting the scene for someone who
4:03
is in the same business that she's in
4:05
and she gives a really good really job a
4:09
three major call to action that goes to
4:15
other products and services she gas
4:18
this section is her what I would refer
4:20
Jews for a human section she does she
4:23
talks about what you know a little bit
4:25
about myself
4:28
author of one of those big yellow
4:30
dummies looks all about Facebook named
4:33
by Forbes as top 50 social media powered
4:35
foods are a little bit of credibility
4:37
there can't get enough real housewives
4:41
embarrassingly obsessed my dog Scout
4:44
which you see a picture of here and can
4:48
be found playing journey's don't believe
4:50
in on repeat now I will say this I think
4:52
many of us are playing don't stop
4:56
believin on the P as well
4:58
so she she humanizes herself a little
5:01
bit gives you a picture her and her dog
5:04
scout and then adds a little bit more in
5:08
the terms of validating authority by
5:12
mentioning a few places that she has
5:15
been mentioned or picture her featured
5:18
anyway some of the top web sites on the
5:21
Internet
5:22
so and then at the very end she follows
5:26
up with another one last call to action
5:28
and leaves it by saying confident isn't
5:31
a bunch of how many affirmation is you
5:34
peevish morning but and how many steps
5:36
you've taken the path laid out in front
5:38
of you and use another call to action
5:41
for taking the first step so Amy does a
5:45
great job with her about page I think
5:48
there's a whole lot of really good valid
5:53
practices here that we're gonna learn
5:55
from the only thing I would add and is a
5:58
first-time driven about page so it's not
6:01
really that big of a deal that I like to
6:04
see a headline at the top of an about
6:06
page that is taken from a unique value
6:09
proposition but in this page works
6:12
really well even without that and
6:14
because it is first down given the site
6:17
personality driven business and it's all
6:20
about any and chances are after soon as
6:24
the people who come to this website
6:26
already know something about penny but
6:28
she is so visible on the internet versus
6:31
a company that maybe don't have that
6:33
kind of visibility so we already know
6:35
that she offers courses and she helps
6:38
people with our own business so
6:40
not as big of a deal thing for her to be
6:43
missing a head on at the top with the
6:46
unique value proposition but regardless
6:48
it is a very good about page does a very
6:50
good job taking you through a journey
6:53
the journey she was on as an
6:55
entrepreneur a little bit about her
6:58
story some of the challenges she
7:00
overcome comes and a great job of just
7:06
referencing some of the credibility in
7:09
the answers that we already know these
7:10
things about her anyway so but it's
7:13
still she does it in a very subtle way
7:16
it's not braggadocious very good job
7:19
with the about page I think this is for
7:21
personality driven type businesses of
7:24
brands that are centered around person
7:27
this is a very good about page that you
7:30
can emulate at least take away some very
7:33
good box from so we will do more of
7:37
these as the year goes on so hopefully
7:40
we'll get known up in the next week or
7:42
so thanks
#Home Office
#Self-Help & Motivational
#Small Business