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About Pages, Amy Porterfield
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hey everyone this is Todd from copy
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flight want to follow up on an article
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wrote last week about about pages and
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the first one I wanted to talk about
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just a little example of good about page
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is one by Amy Porterfield
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and I didn't mention it in the article
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and so I wanted to take the opportunity
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to do a little video a little screencast
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here talked about some of the things you
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see in Amos about page now there's four
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questions all I ask for the staredown
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and the future ones as well and the
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first one is can you see your better
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self so when you're reading the about
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page you see a future letter itself with
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what's being said in the content number
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two is can I learn from the story most
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about they just have a story or a bio
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something that but you will look at and
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my question is can you weren't the story
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number three do they have valid
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authorities our credibility enhancers
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testimonials is there something in there
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that gives that validates their
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authority and finally therefore am I
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called to action so let's take a look at
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these Amy started off with her story
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it even starts off with this summary
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kinda like it you see the journal under
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journalistic setting how I went from
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overworked yes girl to helping thousands
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of online entrepreneurs build a life in
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business a lot of and she launches into
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her story of entrepreneurship the first
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three or four sections it's all about
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that she kind of takes you through what
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she is doing and and some of the the
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challenges she had going from working in
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the corporate world to becoming of her
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own boss and then she talks about some
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of the major objections some of the
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major challenges to her entrepreneurship
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talks about missing football games first
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aid and so forth and so you know you got
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even
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filling of these are not one really well
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and then she has a statement at the end
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of section says so I took my final stand
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this is a foreshadow of what's to come
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and she launches into the things that
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she did but change that and so yes you
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can learn the story because she is she
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is telling a lot of stories of online
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business owner they struggled with some
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of the same things and Amy struggled
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with and she learned how to overcome
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those and even develops across this for
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overcoming those which is the core of
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what our business is for so she does a
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really good job with that I discovered
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how to optimize and automate those
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efforts so that I would never have to
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explain to my son Kate why I missed
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another football game and that will
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resonate with a lot of other business
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owners who has been in 12 14 16 hours a
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day trying to make enough money to pay
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the bills and then something
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Sonia gives a little bit of credibility
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here I am known for teaching things
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actually might and very actionable
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teacher her first call to action at the
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bottom of this with the check them out
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my special how-to guides so I think that
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will answer the last question am I
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called action you will see actually that
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she does a very good job of that as the
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page goes then she begins to speak to
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the one reading are you ready to make
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real momentum building active action
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steps were building profitable on
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business that you love she starts to go
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into that really it really does a good
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job of setting the scene for someone who
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is in the same business that she's in
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and she gives a really good really job a
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three major call to action that goes to
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other products and services she gas
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this section is her what I would refer
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Jews for a human section she does she
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talks about what you know a little bit
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about myself
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author of one of those big yellow
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dummies looks all about Facebook named
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by Forbes as top 50 social media powered
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foods are a little bit of credibility
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there can't get enough real housewives
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embarrassingly obsessed my dog Scout
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which you see a picture of here and can
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be found playing journey's don't believe
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in on repeat now I will say this I think
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many of us are playing don't stop
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believin on the P as well
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so she she humanizes herself a little
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bit gives you a picture her and her dog
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scout and then adds a little bit more in
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the terms of validating authority by
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mentioning a few places that she has
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been mentioned or picture her featured
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anyway some of the top web sites on the
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Internet
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so and then at the very end she follows
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up with another one last call to action
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and leaves it by saying confident isn't
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a bunch of how many affirmation is you
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peevish morning but and how many steps
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you've taken the path laid out in front
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of you and use another call to action
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for taking the first step so Amy does a
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great job with her about page I think
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there's a whole lot of really good valid
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practices here that we're gonna learn
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from the only thing I would add and is a
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first-time driven about page so it's not
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really that big of a deal that I like to
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see a headline at the top of an about
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page that is taken from a unique value
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proposition but in this page works
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really well even without that and
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because it is first down given the site
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personality driven business and it's all
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about any and chances are after soon as
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the people who come to this website
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already know something about penny but
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she is so visible on the internet versus
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a company that maybe don't have that
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kind of visibility so we already know
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that she offers courses and she helps
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people with our own business so
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not as big of a deal thing for her to be
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missing a head on at the top with the
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unique value proposition but regardless
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it is a very good about page does a very
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good job taking you through a journey
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the journey she was on as an
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entrepreneur a little bit about her
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story some of the challenges she
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overcome comes and a great job of just
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referencing some of the credibility in
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the answers that we already know these
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things about her anyway so but it's
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still she does it in a very subtle way
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it's not braggadocious very good job
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with the about page I think this is for
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personality driven type businesses of
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brands that are centered around person
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this is a very good about page that you
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can emulate at least take away some very
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good box from so we will do more of
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these as the year goes on so hopefully
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we'll get known up in the next week or
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so thanks
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