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OFFSET Talks KAI CENAT, New Album 'Set It Off', TYLER THE CREATORS Advice | SWAY’S UNIVERSE
Oct 10, 2023
The highly anticipated 'Set It Off' by Offset is slated for an October 13, 2023 release. Recently, Set stopped by Sway In The Morning to talk about his upcoming album and the experiences that led him to create this personal body of work. In the interview, Offset opened up about the collaborations in the album, the videos for his singles, and the advice he received from Tyler The Creator.
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OFFSET Talks KAI CENAT, New Album 'Set It Off', TYLER THE CREATORS Advice | SWAY’S UNIVERSE
https://youtu.be/RsRUN6KmAWg
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0:00
family for real brothers for real yeah
0:02
man I dug that out the crate right there
0:06
I dug that out the crate I remember last
0:09
time I spoke to the Migos as a as a
0:11
group and I remember walking away
0:13
feeling like y this dude offset is
0:15
really different to me you know like you
0:17
you always and I I told cardi this last
0:20
time she was here you may not even
0:22
notice but every time I've seen you
0:25
you've always made a moment to just hey
0:26
sway what up man how you doing man boom
0:28
boom boom boom got to tr for got talk
0:30
got to speak got to speak man come on
0:32
man you know man come on man [ __ ] godamn
0:35
it we got to talk when we come out of
0:37
this [ __ ] okay got to talk father four
0:40
was one of my favorite projects um but I
0:43
always said that too I know you ain't
0:45
lying too always said that [ __ ] that was
0:47
one of my favorite projects and uh we we
0:49
didn't really get a chance to dive into
0:50
that back then but I'm happy we gonna
0:52
get a chance to dive into this one you
0:54
know it's interesting when you hear
0:55
these guys stories Migos but in
0:58
particular we G to talk offset today uh
1:00
what they had to endure uh prior to
1:03
rising to fame all the work they put in
1:05
before people knew who they were um
1:07
before song start taking off these dudes
1:09
have really went through the Journey so
1:12
when they say culture they're coming
1:14
from a POV you know they had to work to
1:17
get established now everybody gravitated
1:19
towards that sound and that style of rap
1:21
initially but when it comes to all the
1:23
greats that's what happens yeah right
1:26
you got to go through them stoms I ain't
1:27
never want to quit never wanted to quit
1:30
you get it too quick then you don't have
1:32
no I feel like you don't got no long
1:33
lasting into it yeah come and go they
1:36
come and go but he's here to stay man we
1:38
talking about the new album Set It Off
1:40
Set It Off baby we got the one and only
1:42
offsiders in the
1:44
building
1:46
go yo um welcome back home man yeah man
1:50
feel good to be back to the town you dig
1:52
what I'm saying how would you explain
1:54
I've been watching you um I've been
1:56
seeing different clips and your energy
1:58
is infectious how would you explain your
2:00
state of mind today man I'm I'm I'm um I
2:03
finally found my happiness I was going
2:05
through for a minute but I finally found
2:07
my happiness man I just want positivity
2:09
and pure good energy around know I'm
2:11
saying keep push through um God helped
2:14
me do this yeah you know what I'm saying
2:16
staying focused on him and tuning in and
2:18
just being with family surrounding
2:19
myself with family I'm just in my New
2:22
Bag Man my new every set season you did
2:24
yeah man you you got the gang Twisted
2:27
too man now anybody who got a a
2:29
relationship
2:30
uh no no gift we can give can compare to
2:33
the [ __ ] you be giving as gifts and
2:36
um you mess it what he messes up for
2:40
everybody all the I can't afford that
2:43
you know what so let's get ready Sway in
2:46
the Morning team for our $50 Starbucks
2:48
gift cards this
2:50
Christmas he already telling us no no
2:53
but here's the point I'm making it
2:57
wasn't always popular to show your love
2:59
oh 100% as a rapper it wasn't always
3:02
popular to show that you can love you
3:04
can be a father you know you yeah I
3:06
appreciate you saying
3:08
that I know I started away it seemed
3:11
like it seemed like um when nobody ever
3:15
talking about that yeah but I put it to
3:17
the Forefront cuz I'm proud to be a
3:19
father you know what I mean [ __ ] like
3:20
that like take care of my kids do that
3:23
yeah do they do they do they call you
3:25
when they see you in the news and ask
3:27
you Daddy what's this about um no not
3:30
yet cuz I think they just see what all
3:33
my kids are like a super respect level
3:35
where like it's kind of like
3:38
a they know not to like I don't think I
3:42
just think they just know not to I ain't
3:43
never had that happen I don't even know
3:44
how to say it I never had like them ask
3:46
me like what's only time I had my kids
3:48
ask was like when I was with my boy Kai
3:51
on the stream they like you know kai you
3:53
know some kids like the kids [ __ ] in
3:55
tune to them but like um I try to keep
3:59
the kids most more regular than anything
4:01
you know what I'm saying cuz like they
4:03
don't need to see that they need to be
4:04
able to grow up and be kids you know
4:07
yeah yeah so I don't like put them front
4:08
streak and just just they just need to I
4:11
feel like you take away a childhood then
4:14
it reflects in the ad in adulthood for
4:18
sure that's game right there you take
4:20
away a childhood it reflects in
4:22
adulthood especially when you got famous
4:24
parents and [ __ ] because it's like then
4:25
you don't really you ain't live a
4:27
childhood so you when you get older you
4:29
trying to find identity and have you
4:30
doing the wrong things and crashing out
4:33
and not understanding all my my kids I
4:35
make sure all my kids understand like
4:37
watch what you do always be on your best
4:39
behavior because you're judged by me
4:42
yeah okay I like that offset man so much
4:45
wisdom are you in therapy n never been
4:49
no wow I just talk to my mom and girl
4:52
there it is that's just therapy the wi
4:54
the wisdom is palpable um I feel like
4:56
with set season what I've been loving is
4:58
all the layers to you and in particular
5:02
in my opinion you are a leader of style
5:06
for sure and I know you pushing product
5:08
now but whenever I see you on the red
5:10
carpets it's so freeing in my opinion to
5:13
see a black man that is okay with taking
5:16
risks with his expression with style
5:19
using it as a form of Storytelling was
5:22
that something that you were always
5:25
gravitating towards even before we knew
5:27
you as offset in the industry did you
5:29
develop it what is style me it it was it
5:31
was always something I had but it was
5:33
like you do got to develop it and you do
5:35
got to get the confidence and like and
5:38
the belief in yourself and like see like
5:40
I always see myself as a character right
5:43
so I'm cool with falling into character
5:44
you see me on the mic Inspire [ __ ] and
5:46
like I just feel like lead you being
5:49
true to yourself is what's going to be
5:51
it's not about like Trends and stuff
5:53
like I always want to be ahead of the
5:54
curb so that's why I don't I don't have
5:56
no fear with it and then also I look
5:58
good and everything I put on you
6:00
better the
6:02
hell you didn't have to say all that
6:04
other stuff you
6:07
know I put that well I'm glad I'm
6:10
actually glad that Tracy said that to
6:13
you upset because I am really really
6:15
good friends Marne is my sister and a
6:18
lot of people that know no but Marne is
6:20
my sister and one of the biggest
6:22
compliments she said about you um off
6:25
Mike to me she was like yo we doing this
6:27
show who's Mar you got to expl said
6:29
fonte is a stylist she is my girl shout
6:32
the morning Tipp top she tippity top put
6:35
it like that and um she said you know
6:37
what I respect about offset HB he's not
6:40
here for a
6:41
check he's not here for a check like
6:44
this dude wants to know about
6:46
manufacturing threads Styles cuts and
6:49
she listed things that I hadn't even
6:51
thought about in the world of fashion
6:53
she was like he knows his [ __ ] and
6:55
coming from somebody like her that is
6:57
such a comp like it is such a huge
7:00
compliment she was like nah he got it
7:03
and I was like wow well I already have
7:06
respect for you I like sway played the
7:07
clip from when y'all first came here but
7:09
it made me appreciate what you're doing
7:11
to Tracy's point on the carpet seeing
7:14
you out and about your kids everything
7:16
even more you know as a father as a
7:18
husband as a businessman I was like
7:20
kudos to you cuz I know hearing it from
7:23
my sister you about your business with
7:25
that so congratulations abely real my
7:27
flowers I just like to always research
7:29
if I'm into something I want to always
7:31
do it at the best so when you do
7:32
something at the best the only way you
7:33
can do it is like you know researching
7:35
and really figuring out the things you
7:36
didn't know about it and then so when
7:38
it's all then when in this Fashion World
7:40
when you talking to these people like
7:42
it's a respect thing it's a language
7:44
it's a language we all speak and um if
7:47
you don't get it you just don't get it
7:48
but it took me a long time though it
7:51
wasn't it wasn't it wasn't um easy like
7:54
to just dive because in the Fashion
7:55
World you they got to respect you you
7:57
got to you got to do some things you
7:58
might not want to do like when I say
8:00
that like
8:01
um when you when you went cuz I'm not
8:04
big on like interviews and stuff like
8:05
that so like editorials and stuff like
8:07
that you got to work with certain people
8:09
shout out to my um creative director she
8:11
she right there you know I got she
8:13
walked in your whole team the anr guy
8:15
love too yes I'm a fan I'm a fan so what
8:20
we be doing we be just trying to elevate
8:21
and always be better and be be and be
8:24
Fearless with the fashion because you
8:26
can express yourself through fashion and
8:27
like it's no certain to do something
8:30
it's your way so that's the always what
8:31
I love about fashion is like you could
8:33
creatively be yourself and it ain't no
8:36
oh that's cool that ain't cool and even
8:38
if something ain't cool we make it cool
8:40
you know what I'm saying so do do you
8:42
take that approach with your music too
8:44
yes sir I'm open you see like I got my
8:46
team with me so with this album I um I
8:49
had the team help me pick the songs
8:51
instead of me picking because I feel
8:52
like when you been in it so long and
8:55
you're creating so much I feel that's
8:57
why I hate singles I honestly hate
8:58
singles cuz I feel like the single is
9:01
like we never get it right as the artist
9:03
you dig what I'm saying it be something
9:05
else that catch on on the album on the
9:07
record that you never thought it's cuz
9:09
like you making it so when you making it
9:11
it's like it's hard to do everything on
9:13
your own yeah and so like this year like
9:16
even for this project this project my
9:18
brother right there a Rob A&R G anr my
9:21
brother um J Rich my engineer yeah
9:23
what's up rich you from Oakland right
9:26
where you
9:28
from
9:29
La he was U yeah born in La he was born
9:33
in LA from
9:36
Atlanta I know J Rich I'm sorry I'm
9:38
sorry I know J Rich J Rich like I a here
9:41
for that way whatever J Rich I'mma
9:44
figure it
9:45
out I'm research it I keep I keep the I
9:48
keep the team around we move together
9:50
and go through everything cuz I just I
9:52
value the people my team's opinion you
9:54
dig what I'm saying that's why you got
9:55
to have a team I feel like sometimes uh
9:59
you get caught up in making the same
10:00
product when you just listen to yourself
10:02
wow and then you don't know you sound
10:03
the same because you kind of like no
10:05
this worked this [ __ ] worked so but you
10:08
got to change it up a little bit change
10:09
your character switch switch characters
10:11
that's why I follow I'm going be fall
10:13
into charact my prever my career I'm
10:14
going be fall into character every time
10:16
so it could be a new story and like new
10:18
something new that you diving into me
10:19
instead of it being the same set he
10:21
doing this same [ __ ] cuz people get
10:24
tired quick out bro yeah real quick
10:26
quicker than ever though Mike Muse I'm
10:29
loving this conversation for me I'm
10:31
getting like a sense of freedom from you
10:33
I I'm just wondering like how did you
10:36
grow into like that sense of freedom
10:37
because now I'm curious clearly the
10:39
style has allowed you to be free and not
10:41
care about way people think about that
10:43
and I'd love to see more black men
10:44
pushing boundaries like that but I'm
10:46
curious in terms of reflection of music
10:48
do you feel that same sense of Freedom
10:51
yeah because it's like I want didn't
10:54
want to box my mind into one thing you
10:56
know what I'm saying or one or one sound
10:57
or doing the same thing like I was
10:58
saying saying like with this album I got
11:01
all new produc producers I never work
11:02
with never worked with except for like
11:04
Metro on Southside my cor my my guys but
11:07
like vinyls and boy wonders I haven't
11:10
really never worked with these guys
11:11
before and then they brought a different
11:12
sound to me and I like challenging
11:14
myself to create something new and
11:15
better yeah you know what I'm saying I'm
11:17
not never settled with the with the old
11:18
and like it's always Improvement cuz you
11:22
can't like I've been in the game too
11:23
long so it's like I have to improve I
11:25
have to do things better and I just take
11:27
it serious because it's like it's my
11:29
story that's why I waited so long to
11:30
drop because everything needs to be
11:33
right is there a sense of nervousness
11:34
because this is new seemingly with new
11:36
producers new style is this album
11:39
feeling different in terms of nerves and
11:41
seeing what the is goingon to think at
11:44
first when when I first started creating
11:45
it because it was like I didn't really
11:48
have my stuff I didn't have my story
11:49
together I didn't really like know what
11:51
I wanted to talk about I didn't want to
11:52
talk about and like but now I'm super
11:55
happy excited like cuz cuz we worked
11:58
hard first and foremost and secondly
12:01
it's like people seeing it seeing the
12:05
the movement you seeing the movement and
12:06
like everything falling into place and I
12:08
want people to see my personality more
12:10
man cuz like that's the that's that's
12:12
something I didn't know that was so
12:14
important cuz during the time it wasn't
12:16
when I first came through and now people
12:18
knowing you they can feel you more and
12:20
um feel more relatable to you or just
12:23
feel like I like the fact that people
12:24
realize I'm a cool I'm like when I be
12:26
seeing the comments like damn said a
12:27
cool like damn thought that was
12:30
me mean ass
12:33
fit and it gives more entry points to
12:36
people you know what I mean because some
12:38
people are maybe going to learn about
12:39
offset through cardi some people are
12:42
going to learn about offset through you
12:43
showing your personality more you know
12:44
what I mean some people are like nah the
12:46
music has always been good and so at the
12:48
end of the day you're at the center of
12:50
all of those things I'm wondering like
12:52
when did that Epiphany happen where you
12:54
said I can't be the only one that makes
12:57
these decisions I gotta lean on my team
13:01
cuz that's you know the ego gets really
13:04
hungry to be in the driver's seat at all
13:06
times it can be difficult for a lot of
13:08
folks too I'm so basically I'm not used
13:10
to doing I'm not used to doing things by
13:11
myself right so when you're like that
13:14
it's like damn that's when that fear
13:17
come in like you saying like damn I
13:20
don't know what's what I don't really
13:22
know what's what so just part myself
13:24
with family people I trust their opinion
13:26
and believe in their opinion like I
13:28
trust your so and you've been around me
13:31
so much so help me navigate it cuz I
13:33
can't do it on my own it's just what it
13:35
is I feel
13:38
like doing it without the team versus
13:41
doing it with a team is such a big
13:43
difference yeah because if first just
13:44
moving you know you get into the money
13:46
young you ain't really you ain't got no
13:48
team of that's just focus now my team
13:49
just focused on offset yeah what I'm
13:52
saying so it's it's that support gets
13:54
you more comfortable with the people
13:56
around you and then like so put me down
13:58
what you like you like this D and I just
14:00
wanted to be open-minded so I I feel
14:03
like that's how I could win yes instead
14:05
of me like just like depending on myself
14:07
so much putting all that pressure on
14:09
myself you do all the exactly then you
14:12
get drained and the creative process not
14:13
the same then it shows through the
14:15
product it shows how you moving so yeah
14:18
offset is here man we're talking about
14:20
Set It Off available Friday we keeping
14:22
it Friday the 13th it's going to be
14:24
scary it's going to be a scary
14:27
situation hey nephew he he just turned
14:30
21 he got he was excited you was coming
14:32
21 that's your you know that's they grew
14:34
up with you man you know what I mean
14:36
that's that's Lonnie light he a MC he
14:39
made beats you know if y'all need we
14:41
produc we need all the Beats we need we
14:43
always need those we always need those
14:44
I'm G have you connect with J Rich right
14:46
behind you J Rich Man in the right time
14:48
it's time and I'mma do my research on J
14:50
Rich Lonnie
14:51
like you that Co yeah might be Co all
14:55
right um speaking from somebody that's
14:57
21 like and it's especially when we were
14:59
just talking about you like exploring
15:01
this new like sense of Freedom when I
15:03
was seeing you on the the 24-hour stream
15:06
with Kai yeah like I was really seeing
15:08
like you as a like a normal human like
15:12
not all of the PX and the Glam and all
15:14
of that and it was really cool to see
15:15
you in that setting like resonating with
15:17
people of all ages yeah sh shout out to
15:20
my brother uh KH man he uh I needed that
15:24
you know what I'm saying I needed that I
15:25
needed that honestly like the fun and
15:27
like and when I went into I'm like I'mma
15:30
just be me like [ __ ] it everybody in the
15:32
world watching I don't care I'm going go
15:34
to sleep on camera he ask I'mma let you
15:36
hit me he like I'm following they rules
15:38
they like bro you go to sleep they got
15:39
to hit you with that water I'm like what
15:41
you got but it's like I needed that
15:43
breather though too though like mentally
15:45
and like have fun laugh jump around and
15:49
like I'm glad that that that everybody
15:50
got to see that side of me too same not
15:53
so serious man I'm I'm I'm funny as hell
15:55
yes you are yes you are now the question
15:59
I had though was like in regards to set
16:01
it off so we've seen you display your
16:04
solo Talent on different projects
16:06
without warning father or for but this
16:08
one it it it feels kind of different cuz
16:11
you said and you show like in the media
16:13
dressing like Michael Jackson the glove
16:16
so like what does that resemble to you
16:18
musically like you in this space now
16:22
um it's it's like it's about me and I
16:26
believe it and I believe in myself in
16:28
another different like in another way I
16:30
never did ever it's like Fearless I
16:32
don't I don't I feel like challenging
16:35
myself to
16:37
show my true talents like even through
16:40
dance everything like taking it all the
16:42
way through the full circle elements of
16:44
of of entertainment and Showmanship is a
16:47
big thing to me and like you got to
16:50
understand like you see if when I did
16:51
the Beyonce thing I'm dressing to the
16:53
stage first off I respect the fact that
16:55
she even allowed me to do this and
16:57
second off I'm going to make sure it's
16:59
like an army you I'm in platoon I'm make
17:00
sure I'm in the same steps and make it
17:02
make sense even though if it's one song
17:04
you see what I'm saying cuz it's like
17:05
the Showmanship I feel like we missing
17:07
that in the game dog we missing the
17:09
Showmanship in the game and like I look
17:11
up to Michael Jackson James Brown I look
17:13
up to the great Sammy Davis with my
17:15
daddy my granddad used to be playing in
17:16
the house and like they had to do
17:18
certain things to break through as a
17:20
breakthrough artists and that's why I'm
17:22
trying to go I want to be a hard ticket
17:23
ticket selling artist so that comes with
17:26
sacrificing making all the money and
17:28
putting into your production putting it
17:30
into your put putting and actually
17:32
rehearsing and figuring out what
17:34
speakers need to be close to each other
17:36
so it can blast out to the fans in the
17:38
best way no no no um playback speakers
17:41
on the stage cuz that's like some it's
17:44
like feedback yeah feed like not
17:47
actually doing your vocals without the
17:49
vocals on the song just the instrumental
17:51
like doing getting into that bag and
17:54
then I know that's going to separate me
17:56
so yes it this whole this whole this
17:58
whole project is like just not just from
18:01
like from the group but just separate me
18:02
from all these artists bro like I've
18:04
been doing this too long i' been there
18:06
done that yeah this what we got to do
18:08
now to up it let's go like that get that
18:10
man Round of Applause he's going to R
18:12
without the playback gokal damn it thank
18:15
you off thank you manit I got you I'm
18:18
say today I'm say this [ __ ] come on help
18:21
us today help us but it goes back to
18:23
what mon what Monty said about him
18:25
knowing your craft you have to know it
18:27
you'll get exposed
18:29
period you'll get exposed you ain't
18:31
doing your homework you ain't doing your
18:32
[ __ ] you ain't showing up the soundtrack
18:34
you taking sound check you taking
18:36
everything lightly you will get exposed
18:38
especially as you climb and get into
18:40
these rooms like he said with people
18:41
where it's different when you sit down
18:44
with the connoisseurs of this and this
18:45
and that they're like oh this is cute
18:47
this is a oneoff situation do little
18:49
exactly you might you might not get that
18:51
again like I just I just came out on um
18:53
Usher uh tour in Paris I'm on time the
18:57
rehearsal he like hell yeah I'm right
18:59
there with you what we doing what we
19:01
doing what the camera angles in because
19:04
you cuz cuz that's just the best of the
19:06
best like you got to be the best of the
19:08
best order to be the best you must learn
19:10
the elements of it that you don't
19:12
absolutely how long did it take you
19:14
because I'm just personally I believe
19:17
people are comfortable with their teams
19:19
once they start shouting them out like
19:22
it takes a long time to figure out your
19:24
team and the fact that you bought your
19:26
team in salute to them I mean every one
19:27
of them and but but just and
19:29
particularly shouted them out that says
19:31
a lot about their character and he's
19:33
proud like these are the people who I
19:35
[ __ ] with who I work with how long did
19:37
it take to find the right people cuz God
19:40
will do a lot of sometimes God God God
19:44
like that it be crazy it' be crazy like
19:47
speak on it it don't take what like a it
19:50
took like the first time I met my CB
19:53
direct it was the first time I met she
19:55
my CB direct it was like damn she get
19:57
what I get we got we speak the same
19:59
language lock in immediately and it's
20:01
like the sacrifices they be making for
20:04
me too like they might I might don't get
20:06
to say it or sometimes but I be knowing
20:07
like damn you want you might want to go
20:09
home these late nights these long nights
20:11
figuring out like they could they be
20:14
focused on me so much that sometimes
20:15
they don't even make their own little
20:17
plays on the side they little extras and
20:20
I just feel like without them I'm
20:23
powerless you feel what I'm saying cuz
20:25
it's like you need them like you need
20:27
your team
20:28
need te when I finally got one that was
20:30
just mainly about me it helped me notice
20:33
like damn you need somebody that can
20:35
help you like not make the wrong
20:37
decision or like give you another aspect
20:39
of thinking of it or look at it like
20:40
this or like no I don't want to wear
20:42
that for instance I I don't want to wear
20:44
that you should wear it because then you
20:45
get this connection to this brand and
20:47
this before they before they pop and you
20:49
was one of the guys and then it then you
20:51
just start seeing the effects of having
20:53
a team and you appreciate people and I
20:55
always want people to feel appreciated
20:56
cuz when they feel appreciated they
20:58
going also still like go hard for CU
21:01
it's like damn he noticed that when
21:03
sometimes you could be the artist and
21:04
don't really like you be so focused on
21:07
yourself you don't really like show love
21:09
to the team you got to show love to the
21:11
team cuz these people be breaking their
21:13
backs answering emails and late night
21:15
calls and dealing with stuff that you
21:17
don't have to deal with invisible work
21:19
exactly and yeah yeah show love to the
21:22
shout out team I'm stop
21:24
clowning you good with me do I ain't
21:26
going to resarch you
21:28
you good bro
21:30
you has there been an artist like you
21:33
mentioned Usher you mentioned Beyonce
21:35
these these you know I remember when
21:36
Usher first first of all salute to
21:38
[ __ ] us us come on user was
21:40
pushing the came Atlanta like coming
21:44
from Atlanta man and his time to and
21:47
still be knocking down the Walls Mr half
21:49
time remember I told you he he about to
21:53
change that's his new nickname Mr yeah
21:56
Mr half time I met him at 14 when he
21:58
first came out he came to the Bay I was
22:00
working at radio and um Usher took me to
22:03
dinner at 14 he didn't he didn't realize
22:05
it but the label took you to dinner but
22:07
he ended up paying for it but at that
22:09
time he was singing about Atlanta he was
22:12
talking about Atlanta um he was raising
22:16
the flag at Atlanta this is you know
22:18
this is years ago I was there with Dre
22:20
and big boy Outcast and goody M when
22:23
everybody was you know Dungeon Family
22:26
everybody was coming up um I was there
22:29
one of the things I admire about being
22:31
in place is sometimes I come across
22:33
people who teach me how to think
22:34
differently by something they said right
22:37
have you come across an artist that giv
22:40
you game or say something to you to make
22:42
you think differently about this art
22:46
um yeah uh I'mma say Tyler CR I was
22:49
talking about him the other day my
22:51
[ __ ] guy he told me like he told me
22:54
like confidently like kind of like
22:58
boosting the confidence into like hey
23:00
bro I see what you're doing this before
23:02
my this before all this stuff I've been
23:04
doing he like I see what you doing like
23:06
the I see something bigger for you find
23:08
what's bigger for you and like stick
23:10
into it and then get into the character
23:12
cuz people love to see you out of
23:14
yourself and I'm like he like yeah bro
23:18
find a character like get it just find
23:20
an identity where it's not just your
23:21
regular one that you always do do and
23:23
then stick with it and people going to
23:25
appreciate that [ __ ] later so I got to
23:28
say Tyler the Creator shout out to go
23:32
ahead Mike I see you smil every answer
23:34
you smiling I like I can't stop smiling
23:36
and like I mean this is a living proof
23:38
like use K's case study offet that is
23:41
working like I was excited obviously to
23:44
have you come to the morning show today
23:46
but like I am geeked now for your
23:48
project because I didn't know this was
23:50
in you and I've seen the costumes and I
23:53
didn't think it had a story to tell you
23:55
I didn't know what you were doing but
23:57
hearing you on this interview now I
23:59
think the world is going to know that
24:00
you are ready to evolve and I have been
24:02
begging literally for more artists like
24:05
you to come around in hip-hop because
24:07
the only one we have had I don't know
24:09
how everybody feels about but it's Drake
24:10
who's actually taken his concert
24:12
experience in hip-hop to the next level
24:14
and I've been begging for other Hip Hops
24:16
to really evolve their concert don't
24:19
have us doing karaoke with the
24:21
microphone bro you rap I paid $500 to
24:24
see you rap not for me to do karaoke I
24:26
want to see the outfit changes I want to
24:28
see elements to the show and get all
24:32
your boys off the stage we need you
24:35
honestly hipop needs you right now man
24:37
we need people like you to advance the
24:39
culture and the genre further to show
24:41
what is possible because I remember I
24:43
went to another MC's I'mma stop I went
24:46
to another MC's right now and when he
24:48
came on to the stage I sat down I'm like
24:50
all these good concerts out here you
24:53
can't even jump up and down you just
24:55
going to leisurely walk across the stage
24:58
and make me rap the lyrics for you so I
25:00
talk about him publicly I on this show
25:03
but I do talk about him public like how
25:05
whack that concert was and so I'm
25:07
excited to see you thinking about this
25:10
and to really take hipop another level
25:11
man salute to you was this is this easy
25:14
for you to do it and why do you think
25:15
more cats and and Hip Hop don't think
25:18
like this I think it's become a thing
25:20
where it's like a cool type of
25:22
vibe [ __ ] be too school too cool for
25:25
school [ __ ] don't want to learn you
25:26
didn't get all that money [ __ ] ain't
25:28
trying to hear that [ __ ] like bro I'm
25:29
trying to get this money but like you
25:32
tell somebody like okay cool we'll give
25:34
you 200,000 for a show [ __ ] not F to
25:37
spend 100,000 on the production and
25:39
don't they don't get I feel like they
25:41
don't get the vision it's always like
25:42
right now right now right now right now
25:43
right now right now and then they try to
25:45
get it when it be too late late wow and
25:47
it be over with and then people don't
25:49
practice like [ __ ] don't practice
25:52
they Beyonce was saying that man shoot
25:55
in the gym [ __ ] don't go to the gym and
25:56
shoot a put up the jump shots but it's
26:00
they think they going to score 50 points
26:01
in the game it ain't going to go that
26:03
way but I think that they don't stop
26:05
watching because there's a level of
26:07
humility like you have to be willing to
26:09
not look like that guy everyone's
26:12
perception of you that you smooth 247
26:14
and then you rehearse something new
26:16
you're going to fall in your face for
26:17
the first time you know what I mean and
26:19
you have to be willing to do that
26:21
because the fruit of that labor is worth
26:23
it and you're proving that offset and
26:25
I'm taking advantage cuz I feel like
26:27
just [ __ ] can't [ __ ] with me and period
26:28
come talk your [ __ ] [ __ ] you're not
26:31
you're not diving into like how to
26:33
better yourself as an artist you can't
26:34
[ __ ] with me and you [ __ ] Can't Dance
26:36
you got two left feet they can't dance
26:38
so [ __ ] GNA laugh like the rap rap
26:40
[ __ ] be like man this
26:41
[ __ ] do you practice dancing n unless I
26:44
got like a unless it's for like for a
26:46
show hell yeah yeah you practice right
26:48
choreography you could have went that
26:49
route but you went the MC route yeah but
26:52
you didn't stop dancing though no that's
26:54
in your blood baby it's just running flu
26:55
you know what I'm
26:56
saying you got it too I've been see and
26:59
then I always knew I was going to be
27:01
somebody cuz you know I'm in Whitney
27:02
video know saying sometimes I just think
27:05
about that to remind myself like even
27:07
when I'm down about stuff of when I
27:08
didn't have music out I always remind
27:10
myself like boy you you it's like was
27:12
written for you at the book was written
27:15
you see what I'm saying yeah so I didn't
27:17
do no video with exactly SW and your
27:19
shoulders is still hurting a little bit
27:21
from everything else I used to break you
27:24
know back in the day oh we got to pull
27:25
that footage up see no no we a going to
27:26
do that see I want to see I want to see
27:28
sway got there doing the spin come on
27:30
man with the little dreads when they
27:32
small yo let it be said and I'm glad set
27:36
brought that up because I'm sure I might
27:38
have had some influence on this young
27:40
man I was the first to really push them
27:41
locks out there like that I ain't going
27:44
Li I ain't going to lie though you been
27:46
locked up
27:49
now top yeah man
27:52
[ __ ] thank you man I appreciate you
27:55
thank you man that's all you had to do
27:57
is te why you why you cut the locks huh
28:00
damn tell the truth now life yeah to you
28:06
my father passed and so when my father
28:09
passed he had locks and so I come from a
28:11
family that was spiritually rooted in
28:13
the lock so it wasn't cosmetic right and
28:15
so as a part of the uh ceremony that my
28:19
sister conducted uh part of that was to
28:21
release his locks which is to let let it
28:26
all you know your hair is every
28:29
millimeter is a part of your life it's
28:31
your life's Legacy so if you go to the
28:34
end of your lock however long you had
28:36
your locks at that time period when that
28:38
first inch was growing think about what
28:41
you was going through and then ask the
28:44
length progresses it's like a legacy
28:46
it's like the book of your life every
28:48
lock is yeah so when when it's down here
28:51
mine was at my ankles offet oh
28:55
gosh how long you how long you wait so
28:57
17 years 17 years so when I let him go
29:02
uh it was the first time I ever thought
29:03
about it and I have little afro and I
29:05
walked around Oakland and for the first
29:08
time in 17 years it was so uh liberating
29:12
that I left it like that but when I let
29:14
my father's go and uh released his locks
29:18
I could see his face open up almost like
29:20
a glow you know and the wow the night of
29:23
his service I woke up at 2:00 a.m. in
29:26
the morning woke my sister up we was at
29:28
my grandmother's house I said I think
29:30
it's time for me to let them go and my
29:33
sister let my locks go cut them and we
29:35
did some prayers and did another little
29:37
ceremony about it and then from there
29:39
it's just been like this but that's why
29:41
I had them you know and it was yeah I I
29:43
love I got this story from you I that
29:46
yeah for you thank you for sharing tell
29:48
the trth family right here man I'm going
29:49
to give you that because you being so
29:51
real [ __ ] you about to get some realness
29:54
out of me you know absolutely man give
29:56
it up for all man I'm loving this Set It
29:59
Off set it up okay out on the 13 you
30:02
touring yes sir top of the top of the
30:05
year for sure top of the year yeah and
30:06
I'm and I'm I'mma probably I'mma
30:07
probably do like 3,000 4,000 season
30:09
because I don't want to go my man big I
30:11
really I wanted to be intimate where
30:12
they feel
30:14
me I'm I'm cool to slow it up hey uh man
30:17
so we should go as a absolutely as a
30:20
field
30:21
[Music]
30:22
trip when the tour happened yeah I want
30:25
y'all to pull up come pull up so I can
30:26
show y'all this this
30:28
magic man congratulations on everything
30:31
make sure you get a good experience we
30:33
coming the whole team coming I'm excited
30:36
whole crew coming hey uh man I
30:38
appreciate you brother uh thank you for
30:40
being a speaking of light the way you
30:42
Embrace Life um it's amazing I was going
30:45
to ask you to spit but I'm going wait
30:46
for next time you come I I'll be back
30:48
I'll be back next week get active you
30:50
want I get active scar scar a lot of
30:53
people be scared to come you ain't
30:55
scared of it scared [ __ ] to smoke okay
30:58
offset is back next week I want to thank
31:01
y'all too though man this this this
31:03
thank you I I want I want to thank y'all
31:05
too cuz this this this wasn't this felt
31:07
like a great conversation with some
31:08
beautiful black people like it would
31:10
didn't feel like no like no no interview
31:13
it didn't feel like it this this is
31:14
family Vibe here I love the com it was a
31:16
good conversation wow thank you maning
31:19
the fashion acknowleding the fashion we
31:20
go so hard of that [ __ ] I appreciate itk
31:22
you appreciate you man we appreciate you
31:24
man get up for offset yeah and
31:26
regardless you know what it is set
31:28
regardless of what people are doing our
31:31
job as a culture and the we supposed to
31:33
take care of each other you you you
31:35
family you're a guest here in SW we we
31:37
going to take care of each other that's
31:39
that's what you going to get here so we
31:41
glad you felt that and thank you for
31:43
your freedom all right hey all said hey
31:46
let's have him do a drop before he leave
31:48
let's do a live on the air just say you
31:49
tuned in and Sway in the Morning one
31:51
more thing S one more thing yeah I'm
31:53
coming back for the smoke when the album
31:55
drop don't think the run just stop I'm
31:56
coming back do that freestyle you got my
31:58
word d said it a second time damn Hey
32:01
listen I want to smoke
32:02
iyle need to
32:04
go set the mic on fire set the right
32:07
it's a right of passage let's go it's a
32:09
right of passage come on in I need that
32:11
stamp you got that come get we be look
32:13
at DB he could throw the Beats on for
32:15
you oh yeah you trying to do a Five
32:18
Fingers of life you know what that is
32:20
the five fingers challenge what's that
32:22
that's when we throw five different
32:23
beats underneath you you got to keep
32:25
spitting bars that's for I ain't scared
32:27
of nothing that's what
32:29
I'm all right you
32:34
[Music]
32:37
heard
#Arts & Entertainment