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Mysonne Dropped Furious 10-Minute Freestyle & Talks New Book on The Morning Show | SWAY’S UNIVERSE
Nov 28, 2023
Recently, rapper and activist Mysonne stopped by Sway In the Morning to discuss his latest project - a children's book titled Raising Kings: 10 Principles of Manhood. It is a book that aims to teach young boys how to become strong, honorable, and responsible individuals. Mysonne co-authored this book with Heddrick McBride, and they both laid out the 10 principles of manhood that all young boys should follow.
In the interview, Mysonne spoke about the purpose of this book, the current state of the rap industry, and how his messaging in music and books must be relatable to the younger generation for them to listen.
Buy Raising Kings: https://swaysuniverse.com/entertainment/books/raising-kings-10-principles-of-manhood-a-book-for-young-boys-to-become-strong-honorable-and-responsible-individuals/
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Exclusive interviews from Sway Calloway and the Sway In The Morning/ SwaysUniverse.com team with some of today's biggest celebrities, like Kevin Hart, Kanye West, Eminem, Usher, Jessica Alba, Steve Aoki, Torey Lanez, Julia Stiles and so much more.
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0:00
4 five swear in the morning I I had to
0:03
take him back to
0:05
2013 that's how long we've been rocking
0:07
we would rocking longer than that to be
0:09
quite honest with you that's right it's
0:11
been longer than that this man right
0:12
here I call him a
0:15
soldier can't remember I remember the
0:17
first time we really actually
0:20
met and I knew then that he was a
0:23
soldier I saw his transformation I saw
0:25
his metamorphosis I saw his
0:27
Evolution I saw him
0:30
his
0:32
sacrifices sometimes when you talk in
0:34
truth you become a Target you know you
0:37
got different it become more than just
0:39
people that work against you become
0:40
energy that's right it become movements
0:43
as damn near like it's spirits that
0:44
surround you trying to make you break
0:46
Alchemy you know they want to knock you
0:48
off your Square you know it's
0:50
interesting especially in our culture
0:52
when you got people who are fighting for
0:53
the benefit of the whole who constantly
0:57
get torn down targeted um dis missed
1:00
ridiculed um they you know they get you
1:03
know they they they get U they create
1:05
enemies y people become enemies of the
1:09
truth when somebody is trying to uplift
1:11
your people get out of the way of it
1:13
unless you got a better plan there you
1:15
go unless you got a better plan if you
1:18
see folks out there trying to give
1:20
messaging to our kids that's going to
1:21
give them balance and help them think in
1:23
different ways on a higher frequency if
1:26
you can't don't don't knock that don't
1:28
knock that right you get out of the way
1:31
of that that's right don't let don't
1:32
have these kids have to walk the path
1:34
you walk because you had to walk it and
1:36
you couldn't really adjust to your
1:37
environment and you let your environment
1:39
suck you under I'm not knocking you down
1:41
but we all gone through and face similar
1:44
challenges you can't tell me your story
1:46
is harder than mine you probably don't
1:47
even know mine there you go but I know
1:50
that in the process of mine I wanted to
1:52
improve my own personal surroundings my
1:54
own personal environment and I wanted to
1:56
improve those around me so when I go to
1:58
Oakland California
2:00
well I grew up on East 22nd off the 23rd
2:03
a affectionally known as the murder dubs
2:06
people know how I stood from day one
2:08
when they first saw me in the public eye
2:10
they know who my family is they know
2:12
where we come from they know what we
2:13
done but they know what we push that's
2:15
right it's elevation it's just a higher
2:18
way of
2:19
thinking I've seen um people
2:23
who sacrifice money time with their
2:26
families you know you seen this man
2:28
fight for the family of Rihanna Taylor
2:30
You've seen this man fight for the
2:32
family of George Floyd youve seen this
2:34
man fight for people you don't even know
2:37
who have just experience Injustice
2:40
tragedy in their lives and go out and
2:42
speak about it and use these Platforms
2:44
in the way that they were meant to be
2:46
used you guys are exploiting a lot of
2:49
raping of our platforms when somebody is
2:52
speaking truth to power let them speak
2:54
leave him alone I've seen this guy do
2:56
this and I want to welcome him back to
2:58
the show to talk about his new book
3:00
Raising Kings the 10 principles of
3:03
manhood he's with our good friend
3:06
Hendrick McBride who published this book
3:08
with him and partner with them who's
3:09
been on our show before please welcome
3:11
my man my son back up here
3:14
my well listen man that was that was
3:17
Deacon that was Deacon sway right there
3:19
man that wasn't nothing but sermon but I
3:22
I appreciate it man I appreciate you
3:24
know when you when you're respected by
3:25
the people you respect it just it hits
3:27
different man you were in a crisis in
3:29
Community well yeah we in we in a
3:31
serious crisis we've been in one and I I
3:34
I just you know I certain things I I
3:36
think I'm at a stage in my career and my
3:38
life where I observe and I my
3:41
implementation happens in ways that
3:43
people don't see or they don't know you
3:45
know when um I'm trying to effectively
3:47
make change it's kind of what you do
3:48
when you talk to these kids you make a
3:50
book called Raising Kings 10 principles
3:52
of manhood you're going to the source
3:55
that's right at the time that we should
3:57
be it's grade school kids that should be
3:59
hearing this information so they could
4:01
use discernment when they get older and
4:03
they're surrounded by all kind of
4:04
energies that's going to try to pull
4:06
them down so I salute you man I see you
4:09
out man I see I see you battle I see you
4:11
battle online I see you battle through
4:14
social media you're battling people who
4:16
supposed to be your brothers ain't that
4:18
something I mean you know that's part of
4:20
the thing sometimes you know you got to
4:23
you got to help people help themselves
4:25
you got the people that you fight for is
4:26
going to fight against you because they
4:27
don't even realize they need to be
4:29
helped you know and a lot of people like
4:31
I don't know why you go back and on
4:33
social media and I be like unfortunately
4:35
a lot of the minds of these young babies
4:37
is on social media so if we leave the
4:40
Cesspool of the information and the
4:42
misinformation and the false realities
4:44
that they have out there then that's all
4:46
they grabbing so I'mma always be the
4:48
counter voice I don't mind taking the
4:50
hits whatever you know one of us got to
4:52
run through the door so the rest of the
4:53
soldiers get it so if I'm the soldier
4:55
that got to run through to take the
4:56
bullets first so the rest of the
4:58
soldiers know we clear to come through
5:00
and actually spread real messages and
5:01
things that these kids need to hear then
5:04
I'm willing to do that you know so I
5:05
take on that fight every day thank you
5:07
for doing so my son what would you say
5:09
are some keys to
5:12
persuasive productive debates online
5:16
because often times you see folks and
5:18
all they're doing are triggering each
5:19
other and just butting heads until one
5:21
head explodes well first thing you you
5:23
have to do is recognize what somebody is
5:25
actually look looking for real dialogue
5:28
right cuz a lot of these people are just
5:29
trolls they sitting in their house and
5:31
they have absolutely nothing to do but
5:33
say the worst things to you to just get
5:35
any level of attention so for me what I
5:37
do is I sift through all that and when I
5:39
see a question that's actually honest
5:41
and and it has some validity to it even
5:43
if it's something that's you know
5:45
contrary to what I believe or attack or
5:48
or you know not really attacking me but
5:50
calling me out or questioning me holding
5:52
me to some level of high regard then I
5:54
will answer that because I don't I ain't
5:56
going to run from no smoke when it's
5:57
when it's really something you know the
5:59
cuz I know I'm I'm passionate about this
6:01
and I know everything that I do is on
6:03
the right side you know even if I do it
6:05
wrong it's done with the right
6:06
intentions so if you question me about
6:08
something maybe sometimes I think like
6:10
well you know what maybe I could have
6:11
did that better thank you for asking me
6:13
that question brother and sometimes I
6:14
have an answer that can explain and then
6:16
they be like you know what I didn't see
6:17
it that way so you got to be able to sip
6:19
through the bull and then actually get
6:21
to the people that actually want
6:22
knowledge and actually looking for real
6:24
and intelligent dialogue has anybody
6:26
ever questioned your response and and
6:28
you use own discernment and realize
6:30
maybe I could have done that differently
6:32
of course okay can you be specific and
6:34
what in what situation did that happen
6:36
how did you resp what situation
6:39
um it was it's been a couple of
6:41
situations you know um like when when
6:44
Tory Lane's situation first happened I
6:46
just I was so invested in because I knew
6:48
certain things a lot of people didn't
6:50
know you know I was behind the scenes
6:52
and knew about a lot of things and I
6:54
just was just saying he did this and
6:56
this and that and it just was like it's
6:58
not something that I wanted to do you
7:00
know what I'm saying I was like you know
7:01
what this is a person that's about to go
7:02
to trial let the let the the the you
7:05
know let the legal system and the courts
7:06
deal with that situation and then
7:08
afterwards then I can have the dialogue
7:10
that I want to have because I already
7:11
know so I apologize for that there been
7:13
other little things that you know in
7:15
situations that you know it might have
7:17
been me jumping to a conclusion that
7:19
something happened that didn't happen
7:21
like when you know um the girl got
7:24
kidnapped supposedly got kidnapped we
7:26
was you know we was fighting for it was
7:28
like so you know it made me say to
7:30
myself you know what we got to be a
7:31
little slower to to advocate for certain
7:34
things we got because our voices are
7:37
genuine but we don't want people to
7:39
think that we just doing something just
7:40
to do it you know we were really
7:42
genuinely concerned like damn a woman
7:44
got kidnapped on the side of the road
7:45
and ain't nothing happening but then it
7:46
gave us an understanding like damn
7:48
people this internet is really people
7:51
want clout that much I I'm it's so
7:53
farfetched for me that somebody would
7:55
want clout that much or need that level
7:57
of attention because it's not something
7:58
that I ever with engaging so I see a lot
8:01
of things go on online and a lot of
8:02
times you want I have to sift through a
8:04
lot of complaint yo this is going on
8:06
this is going on and I got to look and
8:07
just say is this something that I want
8:08
to attach my name to is it something
8:10
that I my brand is something that you
8:12
know is valuable to me my my reputation
8:15
so I got to be real careful about that
8:17
so sometimes I find myself apologizing
8:19
because I jump to protect something that
8:21
really didn't even need to be protected
8:23
that's my son is here give him big round
8:25
of applause Hendrick McBride is here too
8:28
uh publisher
8:29
own his own Publishing Company yes he
8:31
got another one publishing books upon
8:34
books for us man we've been trying to
8:35
make this happen for a second I told man
8:37
come on I always tell you it's gonna
8:38
happen right um I want to ask you about
8:41
some of the things you talk about my son
8:45
that that I think we all Wrestle with
8:47
folks who've been in the business for a
8:48
long time been I've been decades and and
8:51
these age-old questions about hip hop
8:53
music in its purpose uh and its impact
8:57
you know has it been more helpful to us
9:00
as a community or more of a detriment as
9:02
a community because of the messaging
9:04
recent conversations with D1 um he's
9:07
been spotlighting artists and in their
9:09
lyrics M you have a saying that we
9:12
normalize dumb [ __ ] um is the dumb [ __ ]
9:16
in the lyrics I mean I think the dumb
9:18
[ __ ] is in the community right and then
9:21
it transfers to the lyrics right so
9:24
unfortunately some of us have to
9:26
communicate differently like I
9:28
understand the people that I'm trying to
9:29
save right so and I know that certain
9:32
words and certain lingos and certain
9:35
vernacular and things that come from our
9:37
community is what they gravitate to so
9:39
unfortunately I got to get a chain that
9:41
say boycott black murder because if I
9:43
just say it it's like they don't really
9:44
gravitate to I got to look like
9:46
something for them to actually pay
9:48
attention to me I got to understand the
9:49
lingo I can't look outdated I can't
9:51
sound outdated so we we like when Lauren
9:54
Hill said you got to add a [ __ ]
9:56
so the irant [ __ ] hear me this is the
9:58
reality that we deal with so I
10:01
understand that so we listen when I
10:02
listen to lyrics you know I understand
10:05
that when I listen to Nas or when I
10:07
listen to Jay I understand there was so
10:09
much messaging in there there was so
10:11
much elevation in there but there was
10:13
also some dumb [ __ ] in there right
10:15
there's if we if we look at the top
10:16
people we call the top 10 rappers of all
10:18
time they had dumb [ __ ] in their music
10:21
right and it wasn't always positive it
10:23
was some real negative that they but
10:24
they used it to grab the audience that
10:27
they needed to save I know who I'm
10:28
trying to save if I just if I'm just
10:30
preaching to the choir and I come here
10:31
with this beautiful sermon and it's put
10:33
together and it don't grab none of the
10:36
people that I'm actually trying to save
10:37
then what is the messaging actually
10:38
going to do how does it really help
10:40
somebody okay so you so there's nothing
10:42
wrong then if that's your purpose is to
10:46
utilize the dumb [ __ ] to bring people
10:48
into something else you know to a higher
10:50
Enlightenment it might happen in the
10:52
lyrics you might not be happy with
10:54
someone of a Elder a Elder using talking
10:57
about things that they talked about 25
10:59
but if it's to lure a young man in grab
11:02
his attention and then feeding with gems
11:05
then it's a it's a worth it tactic I I
11:07
think for me it is because I understand
11:09
it's no it's no zero something it's no
11:11
either or right it's no black and white
11:13
it's there actually is a gray area okay
11:15
right and I know that's how I was
11:16
changed right I know that the good
11:18
preacher who who had all of the good
11:20
words he didn't appeal to me at 14 and
11:22
15 he came with all the message but the
11:25
drug dealer next door had way more
11:27
influence to me than the positive
11:29
preacher who was saying all the good
11:31
things and the fact that he was educated
11:33
enough to to push me to the side and
11:35
even though he might have been doing
11:37
negative things he was explaining to me
11:38
that I don't want to be doing this okay
11:40
so that's why I invest in you and I
11:41
don't want you to stay out these streets
11:43
and I want you to have a different
11:44
purpose it's like a lot of D when I was
11:46
in prison I was around some of the most
11:47
notorious people you might ever know but
11:50
the messages that they gave me right cuz
11:53
we praised we was literally praised oh
11:55
you was you such and such you did this
11:57
in the street and they was like young
11:58
king that ain't really nothing you know
12:00
what I'm saying yeah I did all that they
12:01
told you the stories and you sat there
12:02
and they said and I'm doing life in
12:04
prison and I ain't never going home I
12:06
can't do nothing for my family I can't
12:07
do nothing so was it all worth it see we
12:10
praise the dump and I now I took that
12:12
message but the preacher was like you g
12:14
to go to jail and you going to do life
12:15
in prison I was like come on you don't
12:16
even understand my reality you can't
12:18
connect to what I'm going on so if
12:20
there's no real connection and there's
12:22
no relation to somebody giving a message
12:24
then you can't even receive the message
12:26
the problem sometimes is
12:30
you get the dumb [ __ ] without the
12:31
message right so what percentage of dumb
12:34
[ __ ] you know what I mean makes up like
12:36
if you do 20 dumb [ __ ] songs and then
12:38
you have one that has a major lesson
12:40
doesn't cancel each other out and then
12:42
also sometimes I feel like we're only
12:46
healing the symptoms mhm so it's like
12:50
you're taking Tylenol for the cough but
12:51
not realizing that cough is actually
12:55
hinting towards something much deeper
12:56
that's wrong with you I get it and and
12:58
and I and I that's what I'm saying it's
13:00
a it's a dialogue and I realized that
13:02
certain people are able to discern
13:04
information differently that's true
13:06
right so when I look when I was
13:07
listening to Jay-Z I wasn't thinking oh
13:10
we just G to be in the streets and be
13:11
drug dealers I was thinking we trying to
13:13
get money like Cosby who wouldn't you
13:16
know what I'm saying I was thinking I
13:17
I'mma change the trajectory we going to
13:19
be billionaires we going to own our own
13:20
stuff I was seeing all those things when
13:22
I was listening to Rick Ross and he say
13:24
buy back to block I you know what I'm
13:25
saying when I looked at when I was
13:27
listening to the music because of who I
13:29
am I was Discerning it different I was
13:32
grabbing it because I'm an entrepreneur
13:34
I want positivity so I could take the
13:36
positivity out of something I can see
13:39
the the ultimate message and then also
13:41
you have to look at the individual
13:43
that's rapping right so if if you
13:45
rapping about selling drugs and
13:47
everywhere that's all you doing when I
13:49
see you when you doing interviews you
13:50
talking about selling drugs or we just
13:52
in the street but when you say n we
13:53
going we brought these businesses we
13:55
just brought 10 businesses bro and we
13:57
told we grabbed the little young boys
13:58
the corner and we told them you could
14:00
come work for us right so now I'm even
14:03
though I'm listening to the music I'm
14:04
looking at the individual because it I
14:07
I'm able to separate the two things and
14:09
I understand that reality because when
14:11
we look at movies we don't hold Robert
14:14
dairo to the same standard that we hold
14:15
a rapper right he's probably more
14:17
responsible for the the mentality
14:20
especially of gangsterism in our
14:22
community you know when we thought about
14:23
shooting somebody I didn't see none of
14:25
the rappers shooting all I literally saw
14:27
Robert denero with guns in his hand
14:28
saying one of the best some of the best
14:30
on Liners in the world and getting away
14:32
with murdering killing people knew he
14:33
was an actor though exactly you know
14:35
he's an actor but the thing is I hear
14:36
you but you saying you know he was the
14:38
actor but how many of these rappers
14:40
named the self after the actor how many
14:42
of these actors wanted rappers wanted to
14:44
be the actor how many after we watch
14:46
juice and all of that it was more
14:48
shootings after you left the movies than
14:50
it was after you listened to album but
14:52
you consume music way more than you
14:55
consume films like a film could be two
14:57
hours but you could have listened to a
14:59
song 200 times within those two hours
15:02
and that's can I ask you a question when
15:04
you listen to rappers I want to ask this
15:06
do you think that some of these
15:07
especially our top actors do you think
15:09
they've been more influenced by movies
15:11
or by other actors I mean other rappers
15:13
because when you listen to Jay he just
15:16
pretty much vocalized what Scarface and
15:19
them was saying he he gave the same
15:21
Persona of what the movies was so when
15:24
I'm listening to it I'm like wow he
15:26
really captured what that actual movie
15:28
was when I'm watching paid and full I'm
15:31
I'm hearing the rappers the dip set and
15:33
them capture What Pa and full was
15:35
actually they actually tried to emulate
15:37
certain things in movies a lot of these
15:39
when you listen to their names all of
15:41
the names they come they not naming
15:43
their self after other um rappers they
15:45
named them as the biggest um um um
15:49
actors and the biggest drug dealers and
15:51
Kingpin in the movie so I'm not saying
15:53
that it it makes it right or wrong I'm
15:55
just saying that there we have to be
15:57
able to discern certain things yeah and
15:59
we got to be able to you know take we
16:02
got of throw we don't throw away the
16:04
baby with the bath water and Hip Hop
16:05
can't be our only teacher it can't it's
16:07
impossible because that's how that's how
16:09
you discern like if hip hop is your only
16:11
teacher you will not be able to discern
16:13
unfortunate because you you learning
16:14
from people that haven't learned all the
16:16
way positive yet right so and and then
16:18
we and then we get mad but TI made one
16:21
of the best conscious albums I ever
16:23
heard and nobody brought it nobody
16:25
promoted it nobody did nothing with it
16:27
Jeezy made a did a whole album about
16:30
black positivity and growth and nobody
16:32
promoted it nobody went out and did
16:34
nothing to it so we ask these artists to
16:36
give us this content and give us all of
16:38
these things and and they they look and
16:40
say wow nobody's promoting nobody I'm
16:43
doing this for my people I'm doing this
16:45
for everybody and nobody is giving me
16:47
anywhere near of the platforms that I
16:49
need to promote that message so how do
16:51
you ask somebody who's who's who um
16:55
finances life his kids and everything is
16:58
attach to something to sacrifice and
17:00
then when they sacrifice the people
17:02
that's saying sacrifice for them ain't
17:03
supporting them can I say something
17:05
about the movies though cuz you brought
17:06
up the daero comparison between rappers
17:08
influencing and actors you know who do
17:10
violent movies and that sort of thing I
17:12
feel like that conversation just kind of
17:14
there's a rabbit hole that never ends
17:16
because then are you going to talk about
17:17
video games are you going to talk about
17:18
you know going all of those things are
17:20
true though going to streaming service
17:21
right now count how many movie covers
17:23
have a gun featured in it you know what
17:24
I mean but that's the truth you can't
17:25
listen to me these kids is playing Call
17:27
of Duty right and now they at 9 and 8
17:29
they out here shooting people so and
17:32
most of them is not even in tune with
17:35
the rappers we talking about that talk
17:36
all the guns they not even in tune they
17:38
they playing Call of Duty all day and
17:40
their mind is we shooting and this and
17:42
that so you don't think that that has
17:43
any effect on the kids I just think
17:45
because like with da Dao's situation
17:47
it's like he was a working actor just
17:48
trying to you know pay his bills and
17:50
take care of his family ra is not no no
17:52
that's what I'm saying it's it's sort of
17:53
the same thing where it's just like the
17:55
intention was not I'm going to corrupt
17:56
the minds of all the youth in the hood
17:58
it was just more like I'm going to play
17:59
a character the movie studio put the
18:01
film out you know what I mean he didn't
18:03
blame Hollywood I'm so we can't so we
18:05
should blame the labels we can't blame
18:06
the artist the same we should blame the
18:09
label we should blame the labels like we
18:11
want to blame Hollywood but I get we
18:14
conflate it all like what is our
18:16
responsibility as hip-hop you could
18:18
blame the labels you could blame the
18:20
artists and you could even blame the
18:21
consumer consumer but we're at a
18:23
detriment of our own you know of our own
18:26
making and so at some point
18:28
we know Hollywood is not going to
18:30
Hollywood ain't never been on our team
18:32
right they ain't never portrayed us or
18:34
gave the type of messaging that we need
18:36
Spike Lee has and certain artists um
18:39
directors and filmmakers who don't get
18:41
the proper push as you spoke of but at
18:44
some point we got to take responsibility
18:47
and accountability for what we do no we
18:50
we always have to do that though and I'm
18:53
just and I just but I'm being honest you
18:55
know how many execs and artists and
18:57
everything behind the scenes say they
19:00
love what it is that I do like you know
19:02
how much positive content you know how
19:04
my freestyles with positivity to did
19:07
this and certain labels will talk to you
19:09
one minute we want to do this and never
19:11
do it because that's not the message
19:13
that they going to promote so if we if
19:15
we're asking artist to take
19:17
responsibility then as a culture we have
19:19
to take responsibility for supporting
19:22
those artists that sacrifice because if
19:24
we keep sacrificing and we cuz I hip-hop
19:27
is is never paid much of my bills you
19:30
know music I made some of the best and
19:32
most positive music in the world right
19:34
and when I was doing negative when I was
19:35
m on lefty gun in the right palm people
19:37
love that but when I start empowering I
19:39
start doing this they say they love it
19:41
but they don't grab they not going to
19:42
grab you and pull you to the side and
19:44
give you the same stages that they giv
19:46
Rick Ross or Meek when they talking
19:48
about the negativity so you asking
19:50
somebody who loves who is a passion for
19:52
art who also is trying to figure out how
19:54
do I survive to say I'm going make a
19:56
sacrifice for the culture but the
19:58
culture ain't going to even support
20:00
it we got my son is here man big round
20:03
of applause Hendrick McBride is here
20:05
they just partnering pish the new book
20:07
Raising Kings 10 principles of manhood
20:11
um how you been everything is good
20:13
brother bless I love this conversation
20:17
um what so for for having your own
20:19
publishing company and do do you have a
20:22
uh a criteria on the type of books that
20:25
you want to put out there yeah pretty
20:27
much we like to reinforce a lot of
20:29
fundamental values and um themes that
20:32
are overlooked now due to technology and
20:34
kids getting information so quickly so
20:37
we just want to take them back to the
20:38
basics and fundamentals the partnership
20:41
with my son was basically about
20:44
prevention so we we look at problems all
20:47
the time and we complain but we want to
20:48
be more proactive yes so so I know my
20:52
rights book came about we met at a
20:55
restaurant we talked and I said you know
20:57
what a lot of people
21:00
got the chicken wings huh you talked
21:01
over the cornbread he was watching me
21:03
cuz he don't eat red meat so he was
21:05
watching what I he was watching okay but
21:07
um but no we talked about a lot of
21:10
people are incarcerated walking these
21:12
streets and don't know their rights so
21:14
we said how empowering would it be if we
21:16
could teach elementary school kids their
21:19
rights because that may prevent them
21:21
from getting into situations in the
21:22
future so instead of us tackling
21:24
problems after they come we want to
21:27
prevent them there you go so the second
21:29
book Raising Kings along as this was his
21:31
baby I know my rights was my idea I
21:34
stepped to him but Raising Kings was
21:36
something that he already been doing he
21:37
does a lot of community work works in
21:39
the schools um talks about it on a daily
21:42
basis so he said McBride let's follow up
21:45
with the Raising Kings yeah cuz for me I
21:47
mean to cut your wisdom but for me is
21:49
that I think a lot of our kids have been
21:51
raised wrong right they what what we've
21:53
been taught manhood is is not really
21:55
that we've been taught that who's the
21:57
tougher person who can impose his will
21:59
and who has no feelings and all that and
22:01
that's not what manhood is at all it's
22:03
about integrity it's about morality it's
22:05
about respect it's about
22:06
self-accountability it's about all of
22:08
those things and when I when I thought
22:10
about the most important things that I
22:11
learned that made me a man that made me
22:14
the men that I respect men when I look
22:16
at them I said they all had these Core
22:18
10 principles you know so I said if I
22:21
give these kids this it's pretty much
22:23
right to passage when you start giving
22:24
these kids what this is what manhood
22:26
looks like these are the principl that
22:28
if you followed if you it's like a
22:29
recipe you know your grandmother give
22:31
you the recipe to her stuffing you can't
22:33
mess that up become a good Chef you
22:35
become a good Chef like to just take the
22:36
recipe put these ingredients and that's
22:38
what manhood looks like to me and I
22:39
think once we start especially the young
22:41
kids we start reinforcing these
22:43
principles and they start moving away
22:45
from the things that we gravitate to
22:47
with social media and all these things
22:49
are telling you you got to have money to
22:51
be a man if you don't got this you not
22:53
no it's the principles it's the the core
22:55
values that you hold and the rest of
22:57
those things that come and a lot of
22:58
people don't understand that because
23:00
they get caught up and and they trying
23:02
to live their whole life by the best 30
23:05
and 40 seconds of somebody else's life
23:06
that's on Instagram instagam it's
23:08
impossible you know so if you live by
23:10
these core values I guarantee you you'll
23:12
see that the way people gravitate to you
23:15
you know people don't forget people
23:17
forget everything about how you make
23:18
them feel amen you know so when you have
23:20
real values and you have principles then
23:23
it's definitely going to show Raising
23:24
Kings the 10 principles of manhood this
23:26
book is available right now yes it's
23:29
available on Amazon on bonden noble.com
23:31
let's get okay can you tell us a couple
23:34
of the principles before you before you
23:36
do that I want to say if you look at the
23:39
book like open the book so the visuals
23:42
give me that book man goes along with
23:44
the story so it's one thing for him to
23:46
tell tell you the word accountability
23:48
it's one thing to tell you the word
23:49
perseverance but what we do is we have
23:52
the illustrations that match yes so if a
23:54
kid is like what does what does
23:56
intelligence look like mhm what does um
23:58
compassion look like it has an
24:00
illustration that shows you exactly what
24:02
it looks like and how it plays out in
24:04
society so this is a book that a child
24:07
can grow up to cuz some of these men
24:09
actually need it too so so a lot of
24:11
these kids you know sometimes you going
24:13
to sit down with your kids and that's
24:14
what both of my books are like they're
24:16
family orientated books a lot of the
24:18
rights the parents didn't know so while
24:20
they were sitting there reading it to
24:21
their kids they like wow we didn't even
24:22
know these things and it was all
24:24
learning together so a lot of men who've
24:26
been cuz we like a lot of us was taught
24:28
wrong you know what I'm saying so when
24:30
you start realizing you start reading
24:31
you like damn well let me read something
24:33
man yeah go ahead go ahead Story Time
24:35
greetings young kings I hope you feel
24:38
great I have so much to share with you
24:40
and I can hardly wait today I will teach
24:42
you so you will understand the
24:43
principles and qualities of a good
24:47
man Turn the Page the first principle on
24:50
my list is the most important to me you
24:52
carry it for life and everyone will
24:53
agree it's what you give and earn when
24:56
your moves are correct then you
24:57
provideed in return is called respect oo
25:01
bars your father and mother taught you
25:03
to respect yourself when you were
25:05
younger and consist of carrying about
25:07
the rights feelings and wishes of others
25:10
I'll do one more the following quality
25:12
is integrity which is essential to a
25:14
man's identity Integrity is being honest
25:16
and having solid moral principles it's
25:18
being truthful and doing things that are
25:20
right and sensible hyena in book form
25:23
bars
25:24
kid top and we put it in bars and we
25:27
made it
25:29
yo and it's so important to have books I
25:32
remember maybe like I don't know 20
25:34
years ago and probably even sooner than
25:37
that there were so many conversations
25:38
about folks believing that books were
25:40
going to become obsolete you know with
25:42
the digital age whatever you're going to
25:43
want to you know read on a Kindle or
25:46
just consume auto audio books etc etc
25:49
and then there's cartoons but books are
25:51
so important because it creates a very
25:54
present connection between parent and
25:56
child a parent could be on a couch you
25:59
know watching a very educational um film
26:03
or cartoon with their kid but more than
26:04
likely they're probably also going to be
26:06
on their phone multitasking but you
26:07
cannot multitask when you're reading a
26:09
book like this which is why to y'all
26:11
Point both parent and child are learning
26:14
together I love it this is so important
26:16
get it immediately citizen there you go
26:19
there you go Tracy yes listen I'm going
26:21
take one or two calls but I got my sign
26:24
here we got some other business we got
26:26
to attend to all right he know where he
26:29
is that man know where he is he he
26:32
probably lost some sleep thinking about
26:33
it he got excited about it I'm not sure
26:35
we got Eric on the line e what you want
26:37
to say e hey e e you good hey what's up
26:41
what's up I'm good man say what up to my
26:43
son yes hey what's up my son big fan man
26:47
good morning Tracy uh Tracy G up Sir my
26:50
son I love you guys my son I love your
26:53
message keep pushing man and what it is
26:57
is the radio station that's playing all
26:59
this this dumb [ __ ] you know what I mean
27:00
hey wait a second
27:02
bro radio
27:05
station it's true it's
27:07
true it's
27:10
true not DB I'm not hanging up the
27:13
mother show let me tell you something
27:15
Eric ER Eric Eric listen Eric Eric
27:17
listen Eric listen Eric Eric listen I
27:20
got the mic I often debate and argue
27:24
about music that's played on our radio
27:27
platforms daily he does so I understand
27:31
he does okay I'm just going to tell you
27:33
that go for it brother okay I call I
27:36
called you months back man and we had
27:38
this conversation uh about the radio
27:40
station but what I want to say sway man
27:43
is you're so popular man we can create a
27:46
go from it where you can have your own
27:47
radio station where let's not worry
27:49
let's not make this about me Eric talk
27:51
to my son you have no ER Eric Eric hear
27:54
me out please cuz we only got so much
27:55
time stay focused talk to my son you you
27:58
don't really have any idea what I'm
27:59
doing behind the scenes I'm I'm a line
28:01
brother just leave it right there talk
28:04
to Myan go for it thank you my son I
28:07
love what you doing man you keep doing
28:09
what you're doing brother big fan of
28:11
yours and uh just keep pushing man thank
28:14
you very much man but yeah yeah but I I
28:17
do I do I do agree with you let me say
28:19
that I do agree that radio stations
28:22
dsps video Outlets social media all play
28:27
a role in the messaging in the Imaging
28:30
and the frequencies so we're not even
28:33
talking metaphysical you know how these
28:35
these sound waves are impacting us how
28:38
it's impacting us spiritually so on and
28:40
so forth I'm in total agreeance with you
28:42
Eric and that's been a fight me and King
28:44
Tech have had since we first came on
28:46
radio back in 1990 so the com you know
28:50
what I mean so I'm in total agreeance
28:52
with you we do have a sways Universe
28:54
station that's coming up here okay on
28:56
SiriusXM it will be programmed in a way
28:59
where you won't hear music I feel is a
29:00
detriment to the mindset of our youth
29:03
there you you know uh and so I do
29:06
believe you have a solution that could
29:08
be helpful um to the overall impact of
29:11
our community let me say that for the
29:13
record EU super citizen brother on Mom
29:15
man Eric give it up for Eric yes all
29:18
right my
29:20
son you heard what I said I've been
29:22
doing this since
29:24
1990 you might have been five at that
29:26
time I don't know how old you are son
29:28
young man I don't have to know
29:32
Mercy I've seen the Legends the greats
29:35
you mentioned JayZ today Jay-Z came to
29:38
our show came off the top you mentioned
29:41
n he came to my show came off the top
29:44
swaying keing T did you mention Tupac
29:46
did you mention biggie they all been
29:49
there
29:50
too you got a tradition to uphold Lord
29:53
have mercy this ain't nothing easy it
29:56
ain't nothing easy this ain't a this
29:58
ain't a scam this a message though this
30:00
is a message I would just give you all
30:01
the way bars but this has got to be a
30:03
message since we Raising Kings today
30:05
hold on where my glasses since we
30:06
Raising Kings togethers today we Raising
30:09
Kings today put my
30:11
on put my wait who else in the room
30:13
before you that's what I was about to
30:15
say shout out to my man Bronx logo Jose
30:17
he just opened up his store he just
30:19
opened up his store in
30:21
come my hry up Jose J
30:26
J my man came home come on he's a c
30:30
[Music]
30:32
a on man I'm so proud of him he came
30:35
home with nothing started selling
30:37
T-shirts he got a hoopie started selling
30:39
out the trunk his car then he brought a
30:41
little bus and now he just opened his
30:43
store Front tell them where the
30:44
storefront is it's on he in the Bronx
30:46
the home of Hip Hop it's on 1857
30:48
Westchester Avenue it's right under the
30:50
six train basically what we called the
30:52
coaches Gallery it's called the coaches
30:53
Gallery we giving a an outlet for
30:56
everybody who can't put their clothes in
30:58
Macy's who can put their clothes in
31:00
Jimmy Jazz or lock right you could bring
31:03
it to the cult's gallery and you could
31:05
display it as as long as your paperwork
31:08
checks out it's real versus fake there a
31:10
lot of people who are culture Ving us
31:13
for years you know and a lot of people
31:15
got families to feed and they just like
31:18
let things go so like that they can make
31:20
they money yeah and they know in their
31:22
heart what they doing is wrong here in
31:25
the coach's Gallery we doing the
31:27
complete opposite doing it right I love
31:29
it man antidote man my brother
31:31
congratulations and then we got we got
31:33
my my partner until Freedom Angelo
31:35
attorney Angelo Pinto he's a genius
31:38
pretty much man I know Angelo Angelo up
31:40
here what up what's the latest brother
31:42
you got a new got a new wrist band on oh
31:44
no that's not even me I'm just here I'm
31:46
here for the freestyle I can't
31:51
freestyle yo here we go man um listen
31:54
man we got man listen I want to say
31:56
peace to my man Hendrick McBride his
31:58
publishing company is called McBride
32:00
stories McBride stories McBride stories
32:03
next book coming out with Styles P and
32:05
his wife a Styles hope as well okay and
32:08
y'all make sure y'all check out McBride
32:10
stories we got a lot of story writers
32:12
out there so hey solicit your book maybe
32:14
he'll publish you all right mbri stories
32:17
at gmail my son do you know where you
32:20
are right now I don't know where I'm at
32:23
but you about to find out where I'm at
32:24
the Valley of the highers
32:27
your DB drop a beat on him sway the
32:30
morning sh45 have the be Tracy T my son
32:34
turn it up a little
32:35
bit listen listen sway the day getting
32:39
dark again the dogs starting to bark
32:40
again the young boys beefing they
32:42
shooting all in the park again a little
32:44
baby just got outlined a chalk again I'm
32:46
sitting praying that they don't turn me
32:47
to a shark again please cuz the devil
32:50
was busy they spend it so much I'm dizzy
32:52
please God forgive me but I refuse to be
32:55
oppressed so all the disrespectful views
32:57
will be addressed the wrong dude to even
32:59
test cuz I'm not going to fail when the
33:01
war is on is on and I'm not going to
33:03
chill these cowards destroying the
33:04
culture they not going to build talking
33:06
all this Murder One [ __ ] you not going
33:08
to kill ain't got no skill or nothing
33:10
just running your mouth till you run up
33:12
on a [ __ ] do you running his mouth and
33:14
something about this internet to give a
33:15
coward courage till they get 69ine and
33:18
then they be embarrassed but I'm just
33:19
here to flourish growth and positivity
33:21
try to show these youngans all the
33:23
possibilities thank God for giving me
33:25
the vision to see can't leader the God
33:28
that was living in me the [ __ ] you can
33:29
see when you look good I swear the
33:32
streets taught me way more than any book
33:34
good yeah I look Hood but I speak like a
33:36
scholar and my pride too big for me to
33:39
swallow I swear for a dollar these cows
33:41
are F they'll sell everything including
33:44
they Soul the truth will be told so
33:45
either you going to listen or not at 16
33:47
years old I used to listen to pocket
33:49
think damn this brother is deep see I
33:52
always been a wolf I couldn't blend with
33:54
the sheep used to pretend I was sleep
33:56
cuz woke was in the status quo then I
33:58
said [ __ ] what they think it don't
33:59
matter yo cuz you got to grow or you
34:01
going to die my [ __ ] half the [ __ ] that
34:03
we was told was a lie my [ __ ] why you
34:05
hating on the players from the side my
34:07
[ __ ] you still losing and you wonder
34:09
why my [ __ ] cuz God don't like ugly I
34:11
guess that's why he love me I'm still
34:13
mad he took my mama for me remember she
34:16
used to hug me and say boy you a king I
34:18
Tred to ignore the pain but boy do his
34:20
thing mommy your boy doing his thing so
34:22
I hope you proud up in heaven with your
34:24
chest poking out but yeah I did it my
34:27
away from Coke in the highway sitting in
34:29
the cell getting visits every Friday
34:31
commissary waiting on my by day nowadays
34:34
they pay to hear what I say I pray for
34:36
the wisdom to give him the game same way
34:38
share pops tried to give it to Kane like
34:41
the Hun is on is you going to be the
34:43
prey is you going to be trapping or you
34:45
going to get away I stay giving jewels
34:47
to my sons every day just like Fury is
34:50
satting g with the tray cuz they not
34:51
going to be able to say that my son
34:53
didn't stand up when the sucker [ __ ]
34:55
fold that I maned up I told told them
34:57
for our sell I'll be canned up so if you
34:59
cut from that cloth [ __ ] hand up you
35:02
don't understand we not the same my guy
35:04
I want respect you chasing Fame my God
35:06
my OG's was solid yours was Lanes my God
35:09
they ran game on you mine g me game my
35:11
God it's a shame my God it's like look
35:13
at what it's come to the little boys is
35:15
the ones they get a guns to ones who
35:17
destroy your mind they'll get a funds to
35:19
this The Art of War for real no sun zoo
35:22
that ain't just your son that's my son
35:24
too everything I want for my son want
35:26
for your son too did a lot of dirt in my
35:28
life I want to undo these [ __ ] run
35:30
from the smoke that I run to I come
35:33
through the youngest salute cuz I told
35:35
him to think first I never told him to
35:36
shoot I told him Chase success then I
35:38
showed him the root I never lied to him
35:40
ever I told him the truth then I showed
35:43
them the proof cuz I Live Like a Man 10
35:45
toes down I never hit I never ran I
35:47
never sat up on no stand ratted on no
35:49
man I got it out the mud I never asked
35:52
for no hand off facts I built a brand on
35:54
integrity and I'mma stand on what I
35:56
stand on when I'm 70 they going to
35:58
remember me and every time they mention
36:00
me they going to think authenticity yeah
36:03
we in the last days the Bible predicted
36:05
this it was written the rightous versus
36:07
the wickedness every other day these
36:09
babies dying I'm sick of this well y'all
36:11
praising these clowns this ridiculous
36:13
man I couldn't picture this going to
36:15
school a bunch of smart [ __ ] following
36:17
fools cying the cowards too weak to
36:20
follow the rules was taboo now sheit
36:22
cool man I'm confused I mean I don't
36:25
even understand this what you [ __ ]
36:27
definition of a man is integrity to
36:29
vanish I guess the plan is they lower
36:31
the bar when they can't reach the stand
36:33
this but I ain't got the B with the sit
36:35
debate about fake false profets y'all
36:37
considering great I'm too busy in these
36:39
hoods helping Kids Escape the traps de
36:42
in jail [ __ ] couldn't relate man the
36:44
[ __ ] that God put on my plate they
36:45
couldn't stomach lied on betrayed but
36:47
still kept it a 100 the snake [ __ ] they
36:50
did to come up I could have done it but
36:51
anything that come from being a snake I
36:53
wouldn't want it but look that's just me
36:55
though it ain't about no e go is
36:57
principles yeah power to the people but
36:59
how are you my equal [ __ ] what you ever
37:01
sacrifice you ever used the Hot Pot to
37:03
make a bag of rice locked up watch your
37:05
[ __ ] win who ain't half as nice you
37:07
ain't never been dead and came back to
37:09
life but that's the price you pay when
37:11
you blessed when you doing God's work
37:13
every day is a test so you just pray for
37:15
the best but stay prepared for the worst
37:17
though cuz having strength is a gift and
37:19
the curse y cuz they don't think you
37:20
hurt no they think you immune you don't
37:22
cry when you in pain you just keep
37:23
licking the wounds and you look like you
37:25
shining cuz you you groom they assume
37:27
you okay but know what happens when you
37:29
assume my mama said it make ass out of
37:32
you and me I said you the ass the [ __ ]
37:34
they got to do with me look I don't want
37:36
you to see my weakness peep this to all
37:38
my street [ __ ] listen this some deep
37:40
[ __ ] you know that weak [ __ ] they told
37:42
us we should glorify the guns drugs and
37:44
crime it was all a lie you see we
37:46
laughed at Trey cuz he ain't want to
37:47
ride but hey [ __ ] stayed in that car
37:50
all them died so y'all decide was it
37:52
worth it every other day them babies
37:54
rying in them hses why they masama
37:55
crying and them churches he hit the
37:57
wrong person shot in his head when them
37:59
bullets was dispersing man [ __ ] getting
38:01
worse than it's ever been [ __ ] is sick
38:04
they overdosing on the medicine K is
38:06
beating woman why is irrelevant it's
38:09
sucker [ __ ] and we got to be better men
38:11
and I ain't never been no yes man if I
38:13
don't understand [ __ ] I'mma ask a
38:15
question that's why I'm investing in my
38:17
people that's why I'm on these front
38:18
lines War Ready give me the ball when
38:20
it's crunch time and [ __ ] dying over ego
38:23
[ __ ] if I'mma die then I'm dying for my
38:25
people I'mma keep fight until we equal
38:27
freedom justice and Equity that's why
38:29
it's until Freedom until the death of me
38:32
rest in peace to the kid they shot just
38:34
now this ain't a lifestyle they liveing
38:35
it's a death style shout out to Angelo
38:38
cuz he taught me that shout out to MJB
38:40
this beat brought me back to a time when
38:43
albums had inludes remember back when
38:45
men had principles now they bent the
38:47
rules so the suckers can win you cross
38:49
the line we can never be brothers again
38:51
no the love doesn't end but the trust
38:53
does it's messed up your best friend to
38:55
stab you like like the rest does so
38:57
guess what be careful who you call your
38:59
mans you want to make God laugh then you
39:01
tell them your plans tell them my St 10
39:04
toes down swim in swamps with shars cuz
39:06
men don't sound men don't sound and sing
39:08
violence is a virtue it's the Envy not
39:11
the violence that'll hurt you finding
39:13
you a circle with no holes is goals
39:15
watching dudes F that ain't post to fold
39:17
it's like getting hoes poked all in your
39:19
soul where the [ __ ] you supposed to go
39:21
and your bro broke the Cod God broke the
39:23
mo real [ __ ] don't exist no more [ __ ]
39:26
it bro trust a chick in my sister more
39:28
why cuz these [ __ ] is weak Kan and a
39:31
outo j just kiss on the cheek man this
39:33
[ __ ] is deep listen up young king if you
39:35
running in these streets you need to
39:37
know one thing [ __ ] these streets don't
39:38
love you the system care less about you
39:41
when you gone they ain't going to give a
39:42
f about you only your Moms and Pops is
39:45
going to stress about you while your
39:46
sons and daughters is left without you
39:48
[ __ ] that route you taking don't the
39:50
mountain and naing all them clicks and
39:52
likes and the clout you chasing and them
39:54
dudes that's like your mice be hating
39:56
you [ __ ] is fools and I'm not debating
39:59
I'm taking the same path as the Panthers
40:01
yay finally realized that sway had the
40:03
answers shout out to Kyrie [ __ ] Nike I
40:06
buy my sneakers from people that look
40:08
like me I'm investing in US black own
40:11
businesses tired of making these races
40:13
crack as billionaires you feeling in the
40:14
air [ __ ] the time is now trying to find
40:16
a quiet town and tie it down then we
40:19
multiply it up and divide it down then
40:21
we multiply it up and divide it down I'm
40:24
trying to round up the Kings so we can
40:26
bring a Kingdom you know Brothers on
40:27
that time then bring them we need an
40:30
army with the minds of Marcus Garvey
40:32
Hearts A tuac with the wealth of Steve
40:34
Harvey with the souls AB Marley I love
40:37
my people for real and I'm not sorry
40:40
[ __ ] I stand on everything I said boy K
40:42
black murder cow coach is dead [ __ ]
40:46
things going to change it's time to
40:47
stand up and raise these kings boy K
40:49
black
40:50
murder
40:53
wow I'm standing OB out I'm standing
40:56
inovation my sh my sh my son until
41:02
Freedom until Freedom baby until freedom
41:04
boy black murder fre we Raising Kings
41:06
out here man until Freedom fake let's go
41:10
it's real versus Fake Man real versus
41:13
[Applause]
41:16
Fai [ __ ] coward culture [ __ ] coward
41:19
culture and sway always you a finally
41:22
realize that sway had the answers
41:25
man
41:26
the whole
41:29
[Applause]
41:32
time what said don't need to be
41:35
explained need not be explained thank
41:37
you gentlemen I appreciate you man I
41:38
love you too that was amazing I can't
41:41
wait to go back and just sit and listen
41:42
that was amazing my son my son yo come
41:47
on man you know how many dudes can even
41:49
do 30 seconds of a negative freestyle
41:52
Hendrick mcde get that man a round of
41:54
applause K go that book man Raising
41:57
Kings the 10 principles of
42:03
manhood
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