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🔥 Subscribe to Sway’s Universe for more exclusive interviews and live events from Sway In The Morning! Dive into the heart of hip-hop as Jesse Collins, the genius behind some of the biggest shows in hip-hop history, shares his groundbreaking journey with us. From crafting unforgettable moments at the Super Bowl with Usher to celebrating 50 years of hip-hop and beyond, Jesse reveals the vision and hard work that goes into producing legendary events. Don't miss this exclusive look at the man who erased color lines and elevated the game to new heights. Watch now for an unprecedented glimpse into the industry with #JesseCollins!
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CHAPTERS:
0:00 - Guest Introduction
4:17 - Jesse Collins Profile
10:42 - Death Row & Bad Boy Era
12:18 - The Notorious B.I.G. Story
13:39 - Jesse Collins: Radio to TV & Film Transition
23:55 - First Producing Gig Insights
27:50 - Super Bowl Halftime Show Production
34:20 - Future of Jesse Collins Entertainment
38:30 - Upcoming Biopics by Jesse Collins
Show More Show Less View Video Transcript
0:00
[Applause]
0:00
that voice right there that's a
0:02
perspective you don't often hear in this
0:04
business he be right but I know where
0:06
that perspective comes from because I've
0:09
been working in and around that person
0:11
behind that voice for over 30 years now
0:14
crazy 30 years have to be crazy 30 years
0:17
CRA I want you to share with the
0:19
citizens what you shared with me last
0:21
night that blew my
0:23
mind which part about the about our next
0:26
guest yes okay well let me tell you who
0:29
we have real
0:30
quick this man is the Emmy Award winning
0:34
founder and CEO executive producer of
0:36
Jesse Collins entertainment he's an
0:39
executive producer for the annual Grammy
0:41
Awards and the 75th annual Emmy Awards
0:44
he produced the 2021 Oscars in 2022
0:47
Golden Globe awards give this man a
0:48
round of applause don't stop am the
0:51
award production company he has
0:53
unscripted Division unscripted Series
0:55
Rhythm and flow Sunday Best his
0:59
children's series bookmark celebrating
1:01
black voices he's a daytime inme Award
1:03
winner Gabrielle Union my journey to 50
1:07
cardi tries my killer body with K
1:09
Michelle he's done it all okay the Super
1:13
Bowl halftime
1:15
shows the
1:17
weekend Dr Dre Sno dog 50 Cent Eminem
1:23
Kendrick Lamar Mary J BL we were there
1:27
we SED it Rihanna o
1:30
oh n she almost dropped a baby live at
1:32
the half time show we were there there
1:37
are you kidding me and most recently the
1:40
most
1:41
watched ever Super Bowl halftime show in
1:46
existence Usher wow Usher wow ladies and
1:52
gentlemen a Grammy salute to 50 Years of
1:55
Hip
1:56
Hop the list goes on and on and on
2:00
he's a
2:02
Visionary he has shown and proven that
2:04
if given the opportunity and given the
2:08
resources not only is there nothing we
2:10
can't do we going to take what we do to
2:12
a higher elevation he has shown this
2:15
over and over again we know him as the
2:18
founder and CEO of Jesse Collins
2:21
entertainment I know him as Jesse
2:23
Collins the on air personality from 92.3
2:27
to beat eras the color lines erased the
2:30
color
2:31
line come on erased the color
2:35
lines at a time when there was a radial
2:38
Renaissance happening here on the West
2:40
Coast okay from Northern California to
2:43
Southern California where it was rooted
2:46
at 1 Point 92.3 The Beat became the
2:49
quintessential hipop platform of all
2:52
time and I will put that up against any
2:55
other brand including Hot
2:57
97 yeah at this point when you had e and
3:01
ruthless radio wow we had Mike nordone
3:05
and King GS yep Sway and King Tech the
3:09
world famous wakeup show the only
3:11
syndicated show of its kind the largest
3:13
and longest running one of his kind with
3:15
DJ
3:17
Revolution
3:19
reevolu we had P Funk P Funk
3:25
Theo and this man was the premier Fred
3:30
this man was the premier on air night
3:32
jock who went by the name of the one and
3:36
only Jesse Collins who used to come on
3:38
air right after me and King Tech that
3:41
blew my mind it blew my mind being on
3:44
the East Coast I had no idea blew my
3:46
mind way Jesse was one of the hardest
3:49
working voices on radio you told us that
3:51
last night absolutely street team events
3:53
he was there we was there we was there
3:56
driving the the promo promo whatever he
4:00
was there Venice Beach he was there
4:02
golden tail and Elsa gundo I was there
4:05
you were there to be where I that's
4:08
crazy he did what he had to do welcome
4:11
him to the show The One and Only AR
4:13
friend Jesse Collins this here that's
4:17
amazing thank you come a long way Tracy
4:20
G long way we all come a long way yes
4:22
indeed man ruthless radio we got a Julio
4:25
G Tony G kha Milan Stefan come on man
4:29
yella Y and of course our brother Easy E
4:34
yes the man who put it all together the
4:35
man who put it all together that was a
4:37
phenomenal time wasn't it that was a
4:40
phenomenal time what what do you
4:41
remember most about it I just remember
4:45
first of all I remember e had the best
4:49
booking strategy for rap artists okay
4:51
what was it the brown ones okay remember
4:54
the
4:56
weed he's he be like I give him a brown
4:58
one and then and everybody came through
5:01
everybody came through all it took was a
5:03
blunt you didn't have to fly them in
5:05
riters none of that if he promised you a
5:07
brown one he was showing up how popular
5:10
was his show I mean ruthless was huge it
5:14
was huge it was huge it was huge I mean
5:16
you got to understand like I think Eric
5:19
was probably the first rapper to have a
5:22
radio show right cuz wow obviously Sway
5:26
and Tech were huge they were Superstars
5:28
they they open the format okay right and
5:32
then well and we were rappers before yes
5:33
we were rappers before yes sorry we were
5:35
the first yes they were the first sorry
5:37
they were the first oh sway Eric was the
5:40
first from Compton how about that there
5:41
you go how about that I got it I got it
5:43
Go and um you know he just had an idea
5:47
for ruthless radio and uh and it was
5:50
amazing opened a lot of doors for West
5:52
Coast artists um not just west coast
5:54
Bone Thugs M Bone Thugs and Harmony wow
5:57
Bone Thugs and Harmony broke on ruthless
5:59
radio mhm I mean it was just wow it was
6:03
it was an incredible time it was an
6:04
incredible time where now you weren't
6:06
from La though no I was from DC so you
6:09
had came in from DC came I was on PGC in
6:12
DC which was uh number one in DC at the
6:15
time I remember PGC that's like Steph
6:18
lover and different people I actually
6:20
predated that I was the Donnie Simpson
6:22
era talk
6:24
your
6:26
taking I was the Donnie when I was there
6:29
tiger had just got on so that's how like
6:33
where I was at wow Tiger's your son
6:35
Tiger
6:38
Tiger it was albd was uh was nights and
6:42
we had and of course Donnie Simpson was
6:44
a superstar and I was there for a minute
6:46
and then I got to the beat in La wow and
6:50
I I hadn't been at the beat I had been
6:52
there maybe six months not even maybe
6:55
not even that long and then I got on
6:56
ruthless what made you move from DC to
6:59
LA F I mean just the opportunity M there
7:02
was just I was on I was in DC and then I
7:05
came out here for a music video friends
7:08
of mine had a record called booty called
7:11
the KO
7:12
boys remember that they were signed to
7:15
Maverick Madonna's label Madonna's label
7:18
Dana danne was on Maverick um shout out
7:22
to James Lopez who's doing promo then
7:24
who now now run who now runs uh Charles
7:27
King's company right that James Jame
7:30
Lopez okay got you and um so we shot
7:34
this video I came out to just be the
7:36
homeboy in the back and I took a meeting
7:39
at the beat with uh Keith naft remember
7:42
Keith remember Keith I talk Keith tell
7:44
Keith Story the whole time see Keith had
7:46
a life before he came to the beat right
7:48
C yes yes yes and I went in and I had a
7:52
air check M and I had the little I had
7:54
45 seconds like three three breaks and
7:58
Nati said that's it and I was like if
8:00
you give me a job you can hear that [ __ ]
8:02
every day
8:04
hour and he just said all right and that
8:07
was it and probably a couple weeks later
8:10
I was in LA you were in La that's a
8:12
beautiful story yeah Keith nfle is the
8:14
same person that hired Sway and Tech to
8:16
the radio predating Jesse Collins you
8:19
know really ke that's how we got on KL
8:22
Keith put yall on Wow ke well Alex Mahia
8:26
y brought us to Cel um and then Keith
8:30
recognized wow what is this thing
8:33
happening with these guys and this
8:34
hip-hop thing we got to put them on and
8:36
that was in um
8:38
9091 wow yeah and so we ushered Keith
8:42
into the culture and along with other
8:45
DJs that were there but primarily
8:47
showing him how to program the music how
8:49
you can mix A Tribe Called Quest record
8:52
uh and find a way to mix it with uh uh
8:54
Taylor danne or you know Mariah Carey or
8:58
whatever was out at that time or Janet
9:00
Jackson and how cuz you remember at one
9:03
point hip hop didn't play in certain day
9:05
Parts oh no you could only do it was mix
9:07
show records that's right mix show
9:09
records and that's how we were breaking
9:11
records right so by the time we came to
9:13
La it was like yo you better bring us to
9:15
LA or we going to work on that other
9:16
station wow and go against you and
9:19
that's why we came and brought the
9:21
indication and so Westside radio was a
9:24
um idea that actually started in the bay
9:27
and brought it down brought it down um
9:30
Harold Austin Harold oh Harold Austin
9:33
remember Harold Aus yeah Michelle
9:35
Santano yeah and they were all
9:36
programmers under Keith's to they all
9:39
Joey AR they all came under Keith and so
9:43
we came and brought that fire and at the
9:46
same time that's when ruthless got that
9:48
their show and it was just a Renaissance
9:51
period happening at that time cuz it was
9:53
a Saturday night and you could
9:55
everything else was on the playlist
9:57
that's right and so it was it was just
10:00
real it some could say anarchy it was
10:03
just freedom because they were playing
10:05
the records that they wanted uh ruths
10:07
was playing the records that that EAS
10:09
wanted and Julio wanted and uh and it
10:13
was really also the first time that like
10:16
freestyling became big on the radio
10:19
right everybody had to come and do a
10:20
freestyle and that was a big thing and
10:23
y'all would people would be up there
10:24
just killing it all night all night
10:26
right and then uh and then we we did it
10:28
some on ruthless and then it was just
10:30
and it was also a crazy time cuz that
10:33
was at the height of the whole lot of
10:36
death roll bad
10:38
boy all that all that energy was
10:41
swirling around that time can you talk
10:42
about that energy cuz people it was dark
10:45
to me like it was you know that that
10:48
whole tension that was happening at that
10:50
oh I mean look like I said I was from DC
10:52
and I remember and I've been on the
10:53
radio you know for a minute and ruthless
10:57
was the first radio show where you know
10:59
we had security outside the door we had
11:03
security at the gate at the radio
11:06
station oh no like big man and the twins
11:08
that was real yeah that was real the
11:11
security were Hogs too like like it was
11:15
it was tight it was tight and they were
11:18
ready they were ready for whatever like
11:21
really ready but they were so big right
11:24
look crazy whatever never happened this
11:26
this was like dudes who uh ran their own
11:28
security companies that out now you know
11:31
what I mean and and where the studio was
11:33
on yucka Street yuck was a area of
11:36
Hollywood I guess and when you came on
11:39
the Block there used to be a banner that
11:41
went all ac across the whole street of
11:44
yucka that said you are now entering a
11:47
danger zone this is a drug zone no oh no
11:51
it was rough K you not and it had a gate
11:53
and so you had to the worst part was
11:55
like you had to try to time that gate so
11:58
you could get in before you know
12:01
problems rolled up on your
12:03
window yucka was like sound crazy do you
12:06
know what else was on yucka what's that
12:08
this is you seen Pretty Woman yeah you
12:11
know the hotel that he the Richard Gear
12:14
goes to get her at the end yeah that's
12:15
on yaka that was on yaka that's on yaka
12:18
that same block that same block that
12:20
hotel yo you ever see what what's on
12:22
some crazy moments you remember from
12:24
Radio I remember when we had big up and
12:27
a caller called and said you can't call
12:29
yourself Biggie Smalls oh that's right
12:32
cuz it was the white kid the other kid
12:33
was Biggie Smalls yeah yeah and it was
12:36
like yeah I remember that and they had
12:38
to he had to fight for the name and all
12:40
that and so the kid called while we're
12:42
live on the air and said legally and
12:44
Big's on the air with us right and we
12:46
like what what are you talking about I'm
12:48
the real he had copywritten the name or
12:50
something yeah legally he had
12:51
trademarked or copy the name he tried
12:54
yeah and the kid the skinny white kid in
12:58
that Environ with all those big security
13:01
guards from the street came up to the
13:03
beat yeah to argue his case just trying
13:07
to fight for his name fight fight for
13:10
that name I'm G to say his name I'm say
13:12
fight for that name so is this why
13:13
biggie changed to Notorious BIG possibly
13:16
that's exactly why it is I I believe and
13:19
that happened on our
13:20
show okay so SED thugged his way to
13:23
radio and Jesse got on radio to a booty
13:25
call it all makes sense to me now I got
13:27
it it all come together together it all
13:31
came together man what do I I mean like
13:33
I just remember the radio was crazy back
13:36
then yeah we just did whatever remember
13:38
you I remember I was on during the OJ
13:41
trial yeah and so I used to have um live
13:46
from jail with Faison love and Chris
13:48
Tucker and Chris was OJ and Faison was
13:52
Alin oh wow get out to do a skit yeah we
13:57
were doing what you doing in jail
14:00
what it was crazy they used to sell the
14:02
tapes in the swap meat wow it was crazy
14:05
it was just so out of control what we
14:07
were doing back then yeah but you and it
14:10
was just like and then go ahead no no go
14:12
go no I was just saying and just just
14:15
like I feel like that was also just like
14:18
just so much music coming out fast and
14:22
you were breaking it yeah you know I
14:25
remember you remember when D'Angelo
14:27
broke remember we were all at House of
14:29
Blues like nobody had really heard that
14:31
album yet mhm and like like that was the
14:34
beauty of House of Blues back then yeah
14:36
Jay performed at House of Blues Tupac
14:38
performed at House of Blues Snoop like
14:41
everybody played House of Blues yeah
14:43
prince prince played House of Blues it
14:46
was it was uh it it was that was a
14:49
moment that was great man Jesse Collins
14:51
was right on top of it and the thing is
14:53
when you were a owner of personality in
14:55
La M you had the opportunity to do so so
14:59
much cuz Hollywood is right here yep and
15:01
and the on a personality in La was
15:04
really treated like a celebrity right
15:06
wow and so Jesse you know he was quite a
15:10
item in the
15:14
streets s you just putting it all out
15:16
there huh it all out there well that's
15:19
kind of funny Jesse because I was saying
15:21
to sway earlier today if you did well at
15:24
Radio if you a good on a personality it
15:27
was it seems easy to make the transition
15:30
into television and film we've watched
15:31
people do it who were great at on their
15:34
radio did some of your background from
15:36
being so good at radio from Washington
15:38
DC to Los Angeles help you um in your
15:41
transition because you you have to have
15:44
so many different mechanics doing radio
15:46
live radio I mean listen I don't first
15:49
of all I don't know if I was ever good I
15:50
think I was adequate I got
15:55
through how do you sway is great no is
15:59
great at radio but to me like big boy
16:03
great like there's people that are great
16:05
tiger by the way this time period he's
16:07
talking about this is what I'm saying I
16:09
know the time period that you're
16:10
speaking of and I also know that is very
16:13
hard DC radio is not easy and Los
16:16
Angeles radio not easy those are yeah
16:19
you weren't like those are comp those
16:20
are competitive uh Market competitive
16:23
markets I think for me the
16:27
transition the transition was not
16:30
anything that I could have predicted it
16:32
was really
16:33
simply um The Gutter truth is I got
16:37
fired and I refused like the day I got
16:42
fired I got a call to go to Chicago to
16:45
see if I wanted to go to um I go uh um
16:49
what the big station GCI GCI another
16:52
station and I was uh and I said no I
16:55
just want to stay in LA and figure it
16:57
out and so what year was that this was
17:01
probably 98 99 wow and I just I just
17:06
wanted and I didn't know what figure it
17:07
out meant but I wanted to stay MH and I
17:11
think maybe I then maybe by then I was
17:13
maybe I had got like some weekends at
17:14
power or something like that but uh uh
17:18
fa on love really is the one I was like
17:22
I want to write I knew I wanted to write
17:24
some people helped me Marlon way got me
17:26
a book Marlon got you a book Marin Mar
17:29
told me to read a book and and I wrote
17:31
this script you know everybody's like
17:32
I'm going to write a script so I know I
17:34
wrote Marlin told me to read this book
17:36
he gave it to me actually and then I uh
17:39
I wrote the script I was all excited so
17:41
I went to Marlon's house and I was like
17:43
did you know I had given it to him this
17:45
is when you had to print it out so I had
17:46
to drop the [ __ ] off and then I waited a
17:48
week and I went over to his house and uh
17:52
he's like he's like come on let's play
17:54
some Madden so we're playing Madden the
17:56
whole time and I'm just trying to get
17:58
through this game to see what's up with
17:59
the script thr interceptions I'm just
18:03
just I just want to get through oh my
18:05
gosh and Marlon kills me and then he
18:08
just looks and he goes so the script is
18:09
terrible wow I'm just telling you
18:12
straight up this is terrible uhhuh but
18:15
um you just got to keep writing your
18:17
first script is supposed to be terrible
18:19
and if you really want it you'll write
18:20
another another another so I was like
18:23
all right and then I told fison and
18:25
fison was like you should try to get on
18:28
uh p
18:29
parthood as a writer and then he put me
18:32
with towns and I remember I was sitting
18:33
at Robert Town Robert towns I was
18:35
sitting at Faison's house I think it was
18:37
Easter broke Townsen was there and
18:42
Robert said come by the show and pick up
18:44
a script and so I went and got the
18:47
script and he said now just put new
18:49
jokes in it and so I took it home wrote
18:54
a bunch of jokes scratching out writing
18:56
doing everything and then took it back
18:58
back up there the next day and two days
19:02
later Rob said uh okay come to the come
19:05
to the lot and he just walked me in the
19:07
writer's room and said this is Jesse and
19:09
he's going to be a writer and all the
19:12
writers looked at me like like I was the
19:14
devil and I didn't even I didn't have
19:16
enough to even understand that this was
19:19
wrong on every level I'm not in the
19:21
guild um you know he's towns Robert
19:24
towns is the star I look like a spy all
19:27
the things I don't know I just see a
19:29
room full of people and I just sat in a
19:32
room and I started listening I realized
19:35
that they're just talking about TV and
19:37
they're just making up stories what if
19:39
Faison does this and what if Robert does
19:41
that and then I just started pitching I
19:43
was like well I know fison likes this
19:46
what if and I just started adding to it
19:48
anyway I was in there for three weeks um
19:51
just doing that no money I knew not to
19:54
ask for anything because I just felt
19:56
like I knew it was like one weird
19:59
hookups that we do for each other that I
20:01
was like if I ask I could [ __ ] it
20:04
up and then so one day uh they came to
20:08
me and they they said uh you know you're
20:11
not in the writer's Guild Warner
20:12
Brothers found out uh there's labor
20:15
issues here and they walk me off the lot
20:19
and uh Townson said he goes no no no you
20:22
gonna be okay you g to be okay and uh
20:25
the showrunners who I had only met
20:27
during this three weeks said he's
20:30
contributed and we like him so then they
20:33
gave me a contract they said that they
20:35
gave me a a contract as if I went
20:38
through the Warner writing program and
20:40
they just made me a staff writer and
20:42
that was really the launch my
20:45
gosh God is awesome skinny kid got in
20:48
good got in so I got to say you know I
20:51
say all that to say townin gave me that
20:54
opportunity because when I was on the
20:57
beat I had and this is a true I don't
20:59
care what they say I had a nicer car
21:01
than Chris Tucker and Faison okay I had
21:04
a Mustang uh faon had a jacked up Monte
21:07
Carlo Tucker had a Jetta uhuh and so I
21:10
drove everywhere I would drive to the
21:13
comedy act I would drive com wherever
21:15
they were performing and we would hit
21:16
the clubs I drove this before Chris got
21:19
the uh Jackie CH he got the yeah he
21:22
Money Talks he got the Land Cruiser and
21:24
then it was over okay he had the better
21:26
car yeah when he when Money Talks came
21:28
Chris got that green Land Cruiser and it
21:30
was over uh but uh townzen would be with
21:33
us and Townsen would see me pitching
21:38
jokes to Chris and Faison and you know
21:41
saying this and that and um that's what
21:45
gave Townsen the confidence to give me
21:48
the opportunity to write on Parenthood
21:50
we never discussed anything I just knew
21:52
him as Robert Townson as an icon that
21:54
was like hanging out with us at a comedy
21:57
club I never I didn't even know a
21:59
writing job existed so the point to all
22:00
that is you just never know who's
22:02
watching wow man Jesse Collins here man
22:05
come on big I I just I remember when you
22:08
start going into that field and right
22:10
and that's when then you you lose
22:12
relationships right you know what I mean
22:14
cuz you're walking in a whole another
22:16
world now so some of those people from
22:17
the beat you gotta way you know what you
22:20
gotta way byebye too right and and
22:23
everybody looks like what are you doing
22:25
yeah what are you doing you look kind of
22:27
broke right now what's going on
22:29
and you're like you're trying to put
22:30
something together that's what I was
22:32
going to ask you how did you pay your
22:33
bills during that you you you had you
22:36
had a place where you know and kind of
22:37
feel like you should be but then you're
22:39
not being paid you know not to ask how
22:41
do you maintain your bills during that
22:43
time period for any artist that may be
22:45
listening right now I mean well first of
22:47
all you know I was in Studio C City one
22:51
bedroom apartment rent was
22:52
650 um which was amazing and this was
22:57
the time of when you could so you had
22:59
your unemployment form so then you would
23:01
just say oh yeah I applied to Target
23:03
they wern't hiring I applied to 7-Eleven
23:05
they was tripping and you would just
23:07
fill that out and then you got that uh I
23:10
think it was 800 you got that 800 every
23:13
two weeks so that covered so between
23:15
that raymen noodles and don't drive and
23:19
just that was it you know he was broke
23:21
he called Raymond Noodles that's the
23:23
bootleg ramen noodles ramen Raymond
23:27
Raymond was like 24 yeah yeah yeah you
23:29
were like you know you just got all
23:31
those packs and you just and that was it
23:35
I you know I was on a water cleanse
23:37
before it was hot that's what it Jesse
23:40
was juicing before it was called juicing
23:43
he was watering I was like you know now
23:46
they're like go on a water cleanse and
23:48
detox I was detoxing in 99 look at you
23:53
now man let's get this man a round of
23:54
applause we got Jessie Collins okay of
23:58
Jess see Collins entertainment here we
24:00
going to come back let's talk some Oprah
24:01
let's talk some Super Bowl let's talk
24:04
some ice cube big three yes okay let's
24:07
talk about it all let's talk about it
24:08
all okay 888 742 3345 get to know him
24:13
yeah give it up for him man Jesse
24:14
Collins is here the most sought after
24:17
producer in the game yo this is a great
24:20
story of how you went from Radio prowess
24:23
and how you broke into Hollywood uh with
24:26
a lot of great relationships with the
24:27
likes of Robert towns in but Faison
24:30
Chris Tucker you know a lot of the folks
24:32
you were hanging out with at that time
24:35
who are some of the other comedians
24:36
Martin was huge Martin was huge um who I
24:42
me geez Mark Curry was huge Mar Curry
24:45
salute to Mar curry curry
24:48
Sim um and then I mean everybody
24:51
everybody remember Martin remember that
24:53
was when Martin was still shooting the
24:54
show Areno was shooting the show Ario go
24:58
taping like the club you just went up
25:00
there you just hung out really I feel
25:03
sad for the security at all the Lots cuz
25:05
that was when you just rolled up you did
25:07
not have a pass you just went to the set
25:10
of Martin I'm here for Martin yeah no
25:13
you just be like you know at least if as
25:16
long as you said Carl Payne instead of
25:17
Cole you got on a lot if you said Cole
25:20
you probably weren't getting on but we
25:23
would just roll up there everybody
25:25
everybody at that time was there and
25:27
then you made the transition and then
25:28
you started doing a production yeah
25:31
right what was the first Big Gig you
25:35
got um to produce was it an award show
25:39
uh yeah it was uh BET's 20th the be
25:42
BET's 20th anniversary Jamie Fox hosted
25:45
uhhuh did you know what you were doing
25:48
at that time yeah I mean listen I was um
25:53
I had I I had just finished writing a
25:55
show Montel Jordan used to host a show
25:57
called mtown live yes I remember that
25:59
and so I was writing that for him and I
26:02
remember we was doing crazy ass sketches
26:04
I remember we did that was when Blair
26:06
Witch came out Blair Witch Project and
26:08
we talked Destiny's Child into doing a
26:11
Blair Witch where each one of the
26:12
members got killed or some you know
26:15
what oh my God crazy oh it was
26:19
craziness so so who got killed first I
26:23
think we might have killed Beyonce first
26:25
I think we went through I don't know it
26:27
was just made sense and they were all
26:29
looking for each other it was crazy it
26:31
was like it was a wild show and then um
26:35
we uh and then from
26:36
there uh again I had a crazy meeting one
26:41
of The Producers on that show was going
26:43
to do BET's 20th he was a line producer
26:46
his name was C Small he takes me in to
26:48
meet John cassette who was the EP and
26:50
I'm sitting there I'm supposed to I'm
26:51
interviewing to be that the writer the
26:53
only writer the head writer on the show
26:55
mean with just one meaning head writer
26:57
of myself mhm and so um I realized that
27:03
as I'm talking about bet that he wasn't
27:05
familiar with the network and what BET's
27:08
20th needed to be video soul rap city
27:10
all the tiger Donnie Simpson all the
27:12
things that were
27:14
important and I said you should make me
27:16
a um I just said you should make me a
27:19
producer and he said why and I said well
27:23
you're going to need Snoop and I know
27:26
Snoop and he was like okay you're a
27:29
co-producer and that was it that's how
27:31
it started wow that was the first
27:32
producer credit okay it was really
27:34
because of really because of Snoop who
27:36
was not in the room and Snoop doesn't
27:37
even know this I've I think I've told
27:39
him I've told we've done a lot of things
27:42
over the years but yeah I mean
27:43
definitely you told Snoop by saying that
27:45
is what made John uh made John flip so
27:50
let's fast forward to Super Bowl yes
27:52
okay the weekend was that the first that
27:54
was my first Super Bowl
27:56
yeah when this opport Unity arrived how
27:59
did it how was it presented to you uh
28:02
Dez Perez called me and said you're
28:05
doing halftime show and that was it that
28:07
was it that was it because you know I
28:10
mean she's not gonna say do you want to
28:14
yeah it's not like well we're thinking
28:17
about you she's like you doing halftime
28:19
show I was like tell me when I'll be
28:22
there but there's always uh a a motive
28:25
behind the madness one thing to get the
28:27
job but what you want to do with it
28:29
what's the story you want to tell like
28:32
did what was the mission of Rock Nation
28:34
with the halftime show I mean it's not
28:36
just to put the best artist on it it it
28:38
had to be more to it than just that
28:40
right I mean listen from a benefactor of
28:44
the mission I think it's
28:46
about they've gotten a hold of the most
28:51
watched 14 minutes in television history
28:54
MH
28:56
and they are making sure that it looks
29:01
different from when they took it over
29:03
exactly and so and not just on the field
29:06
but
29:08
behind and I I feel like uh I was a big
29:13
part of being one of those first faces
29:15
that they brought in with that weekend
29:17
show and then you know a lot of people
29:20
have come with it since then you know
29:22
Dion Harmon is also on that show
29:26
and that's all because because of uh Jay
29:29
and Dez and their vision for what the
29:33
halftime show needs to look like like I
29:34
said on the field and behind and the
29:36
behind is look I'm not GNA obviously
29:39
what's on the field is crucial yes you
29:41
know they're change they're it's the
29:44
best halftime shows ever but also
29:47
getting us in the club of the short list
29:50
of people that have been able to produce
29:52
something like that is it's a very it's
29:55
a very small group of people um who are
29:58
some of the names that have produced a
30:01
halftime show uh brazer gra no no no no
30:05
no I think it's mostly been variety guys
30:08
um and I believe I believe Don misher
30:11
did it for a couple of years um uh now
30:15
I'm blanking on who was that's okay skip
30:18
it you've been doing this a long time
30:20
but has it hasn't been most people have
30:23
it hasn't been a lot of people okay that
30:25
have done it and definitely nobody
30:28
colors ever done it I I love the
30:30
commentary at one point when people
30:31
start saying the Super Bowl halftime
30:33
shows just too black
30:37
I I love that I love it cuz there's no
30:40
such thing no to me no no you know and
30:44
it's been proven that didn't even
30:46
whether he was black or not that's Usher
30:48
and everybody watched it around the
30:51
world yeah facts exactly right for those
30:53
types of numbers it means everybody was
30:55
watching what does that how does that
30:58
make you feel in the end when you get
31:00
those results and know that you part of
31:03
the reason behind that success I mean
31:05
listen it just one it feels like you're
31:08
gonna get to do it
31:11
again always one and then um you just it
31:16
feels like you're breaking down barriers
31:18
because again it's like people say oh
31:21
it's a it's a black act doing a halftime
31:23
show no it's he is black but he is also
31:27
a Superstar uhhuh with one of the
31:30
greatest cataloges of all time and when
31:34
you play his records around the world
31:37
people of all cultures Creed shapes it
31:40
doesn't matter everybody loves those
31:43
records and so that's what we're showing
31:47
and it's been like that where the
31:49
weekend Dr and Snoop
31:52
Rihanna and and Usher was there any
31:56
thought when Rihanna was pregnant oh man
31:58
we're going to have to replace her we
31:59
got to find someone else no I mean
32:01
listen I when she uh when we were in
32:05
rehearsals and um we rehearsed the
32:09
flying and we were right down at
32:11
Microsoft it was interesting like
32:13
everybody's always where is Rihanna and
32:15
where like she was hiding in plain sight
32:17
we were right down at the Microsoft
32:19
right across from the Grammys we were
32:21
doing Grammy rehearsals and Super Bowl
32:23
rehearsals like same day wow same day so
32:26
it was it was just bouncing back back
32:28
and forth and um she went up 40t in the
32:31
air and thought it was fun so it was you
32:34
know everything was good everything was
32:36
good yeah and she was you know she's
32:38
Superstar she was ready you you what I'm
32:41
curious to what has been the hardest
32:43
pitch to sell to the NFL with with any
32:46
of these halftime show what's the
32:47
hardest thing you had to sell or they
32:48
just kind of back out of the way well
32:50
that's the beauty of it that's uh Sean
32:53
Carter does that oh okay he's a good
32:56
pitch yeah they got yeah you know I
33:00
don't know how he probably just texts
33:02
them I don't know but he uh that's uh
33:04
that's Jay Jay uh Jay makes that
33:07
decision and Jay discusses that with the
33:09
NFL and then comes back to us and says
33:11
this is who it is wow and we're like
33:14
perfect so for New
33:16
Orleans that's again huh that's gonna be
33:20
a good one Lil Wayne and friends I have
33:22
no idea yes you do J no idea wow sound
33:26
like you trying to get somebody I have
33:28
no idea I have no idea New Orleans Lil
33:32
Wayne and friends on the half time show
33:33
list listen I have no idea I have no
33:36
idea Cash Money No Limit is from New
33:39
Orleans is she kind of from new orle her
33:44
Jason by way of
33:47
Houston um listen
33:50
that's yeah that would be yeah um
33:53
Tracy's back in New
33:56
York looking around don't worry it's not
33:58
a ghost no
33:59
Supernatural Jesse was looking around
34:01
like who that listen um listen it's up
34:04
to uh it's up to Jay it's up to Jay Dam
34:08
they got him Heather he's gone I think
34:10
Jesse's doing the right thing oh yeah
34:12
absolutely absolutely abolutely
34:15
absolutely U uh well Jesse Collins is
34:17
here 888 742 3345 Tracy you want to dive
34:21
in yeah absolutely I love hearing
34:24
everything that's coming out of your
34:25
mouthy and I really want wanted to get
34:28
your thoughts on the storytellers of the
34:31
internet because when I peep that your
34:33
company um Jesse Collins entertainment
34:35
signed with CAA which big round of
34:37
applause for that that's news yeah
34:41
absolutely it made me think about um the
34:44
content creator reaa who went super
34:47
viral for doing the series um who the
34:50
[ __ ] did I marry right yes and a lot of
34:53
a lot of folks were like shocked
34:56
perplexed some congratul in her for
34:58
signing with
35:00
CAA um and some people's like conflict
35:03
with that is there's so many folks who
35:05
have put in a lot of work how does she
35:09
off of one viral you know moment get
35:12
signed this and other people who put on
35:14
a lot of work so you come in where I
35:16
would love to know would you take a
35:19
chance on like a on hit internet Wonder
35:23
in terms of producing their
35:26
story sure because I mean it's one story
35:31
still just because it's one story
35:32
doesn't mean it's not great right you
35:35
know it doesn't mean that it's not uh
35:39
inspirational doesn't mean that it's not
35:42
going to be compelling you know somehow
35:45
her story is going to get told um a lot
35:48
of people are chasing it and you know
35:52
obviously people are but it wasn't that
35:55
was a long moment I mean it was 51 parts
35:58
yeah so um it's I think it's it's her
36:03
time and it's her Destiny to have this
36:05
moment and I believe CAA will deliver
36:07
for her um so I think for other people
36:13
if it hasn't happened yet it doesn't
36:14
mean that it's not going to happen it
36:17
just hasn't happened yet but it's coming
36:21
I think what you can't do we were
36:23
talking about this earlier
36:26
is um I think a lot of people get on
36:31
shows and it and it becomes they just
36:34
start trashing other people and they
36:37
start talking about they got this and
36:39
they didn't deserve it and they got da d
36:41
d and that's just you know wasting your
36:44
own time it's slowing down your progress
36:47
to be talking in negative about somebody
36:50
else's progress cuz that just think
36:53
about it if it takes you 10 minutes to
36:55
talk about why she doesn't deserve it
36:57
that's 10 minutes less that you have to
37:00
figure out your own [ __ ] so now you're
37:02
10 minutes
37:04
behind and we all got the same 24 hours
37:07
and she is spending her 10 minutes
37:09
meeting with whoever to get her thing
37:12
further along period so you just now 20
37:14
minutes behind like you just it's just
37:16
was it's just Wast of time worrying
37:20
about the next man plate woring about
37:21
the next man's plate getting cold it
37:25
just doesn't make any um sense there's a
37:27
lot out here for everybody MH and that's
37:31
the other thing somebody's going to make
37:34
a deal with her she's going to get a
37:35
show look I do the show we we we
37:38
everybody wants to do our story but
37:41
that's one story somebody else is going
37:43
to say okay we can't have that but let's
37:46
find something
37:47
else and that might be
37:50
you if you're not too busy talking about
37:53
her if you're not too busy talking about
37:55
her you going to miss the boat right
37:57
it's like you know you got a root for
37:59
everybody you got a root for everybody
38:01
especially those in your field because
38:03
it's just going to it's just going to
38:05
widen things out
38:07
because you know if Warner Brothers
38:10
makes the movie Paramount's going to say
38:12
okay what's ours Netflix is gonna say
38:14
what's ours Amazon Apple all of them are
38:17
going to say oh that [ __ ]
38:19
worked what's our story what's our
38:21
version how do we connect to that
38:23
audience and you could be right there
38:25
with it yeah cuz re is busy doing her
38:27
she getting it um you you were behind a
38:31
new addition Series in the Bobby Brown
38:33
for bet correct uh do do they plan to do
38:36
more those it was a lot of success with
38:37
that why would we haven't seen more
38:39
those listen I would love and I think
38:41
there is a plan to do more and I know we
38:43
want to get some more biopics out into
38:46
the space yeah um I think you had uh you
38:51
know I don't even know why it just like
38:53
there was just a gap there's just a gap
38:55
but I think that there's definitely more
38:56
coming those things were were amazing
38:59
yeah okay let's talk Rhythm and Flo get
39:00
his man a round of appage all right
39:02
Rhythm and Flo is coming back um now um
39:06
Rhythm and
39:09
flow tell me the concept of Rhythm and
39:11
flow how this started and and how you
39:14
got involved so um so Jeff gaspen who
39:19
used to be uh who was chairman of NBC
39:22
and then he was uh he was then he was
39:25
out as a kind of a producer and he went
39:27
to Netflix and he sold the show Rhythm
39:30
and flow rap competition show and he had
39:33
it was him and uh and John Legend and
39:35
this guy and and Jeff Pollock these guys
39:37
all went in and sold this show and they
39:40
were looking for a production company to
39:43
come in and produce the show for them
39:45
they had already developed it they had
39:47
it they had sold it but they didn't have
39:50
they didn't have a production company
39:51
and they needed a a showrunner an EP
39:54
somebody that really knew hip-hop to
39:56
make the show work
39:58
and
39:59
um and so we were you know they started
40:03
doing the thing meeting with
40:05
everybody and we went in and met had a
40:10
great meeting or so we thought didn't
40:12
really hear anything and then um it's
40:16
funny I saw Mike Jackson who runs John
40:19
Legends uh film company Mike is John's
40:22
partner now mind you I'm and I say you
40:25
know we talk about it and I'm like you
40:27
know really want to do the show we met
40:29
at SoHo we I ran into him at Soho house
40:32
and uh and so Mike is like okay let me
40:35
talk to John now mind you I think John
40:37
Legends pissed at me because John had
40:40
done the lion Richie tribute for the BET
40:44
Awards yes and we jacked the
40:46
teleprompter up on them oh on purpose no
40:50
it it was a mistake it just the
40:51
teleprompter got messed up and and like
40:54
and like the words and off and John had
40:57
to like figure it out live it was
40:59
terrible okay it was terrible it was
41:02
terrible I thought John would never
41:04
speak to me again all right even though
41:05
it's like you know you you know this is
41:07
part of the thing as the producer you
41:09
like I don't run the teleprompter but
41:11
I'm responsible uhhuh and you know and
41:14
she's the woman that runs the
41:16
teleprompter is still there she's
41:17
amazing just everybody happens everybody
41:20
misses a shot yeah it happens you know
41:22
everybody misses a shot so but uh so I
41:25
thought I was dead in John Legend world
41:28
and um and they uh and he let it go and
41:32
he and John and Mike vouched they're
41:35
like no Jesse Jesse's the one that we
41:37
should bring in and we wound up on the
41:39
show and that was that first season and
41:42
it took off and then we were going into
41:44
season two and then I remember we were
41:46
in production for a week when Co started
41:49
and it was like that beginning of Co
41:50
like oh well going to go home for two
41:52
weeks mhm and then two weeks went to
41:54
another two weeks another two weeks and
41:55
then it was like okay we're done and
41:58
they shut it down for years and then it
42:00
popped in
42:02
France and um and then we we just
42:05
brought it back bringing it back yep it
42:06
comes out in uh October hey November
42:10
November November November who's that
42:13
voice right there Stacy Collins Jackson
42:15
she feeds him his lines you got to see
42:17
this man she's like I look at her I
42:19
asked him questions to look
42:21
at Stacy know Stacy know right uh well
42:24
congratulations with that man we had
42:25
your guy uh the man that the the the
42:29
rapper that you may have had something
42:30
to do with uh Eminem oh yeah Eminem yes
42:33
yes he's done okay so so Jesse was there
42:36
that's what I'm saying Jesse no I'm
42:38
taking you way back but Jesse was there
42:40
when M used to come up on the radio
42:42
station right exactly yeah now do you
42:44
recall when him before he was signed
42:46
before it was just like who is that yeah
42:49
it was just the who is that and it's
42:51
funny he told so uh he recently told
42:55
when we were we we he did the show mhm
42:59
this incredible episode and um he's
43:02
talking about being in La for the battle
43:05
that he lost yeah and he was saying that
43:08
he was getting evicted from an apartment
43:10
wow and he really needed that money MH
43:13
and so he went out and did that battle
43:16
and lost to some he I can't remember the
43:18
artist name he remember juice yeah was
43:21
it juice it might have been juice it was
43:23
somebody that uh had a lot of local
43:25
affiliations okay lot of local
43:28
affiliations and so it didn't matter how
43:30
he did he was going to win okay and so
43:34
uh and so mem lost and was just wasn't
43:38
going to get that money you know on some
43:42
[ __ ] this whole thing and gave that
43:45
tape and then the tape got the mixtape
43:48
mixtape got through and got to Dre and
43:50
the whole thing in the Restless history
43:52
yeah so we I was at that loss you were
43:55
there yeah and um um and that's I
43:59
remember calling King Tac that night yo
44:00
dude it's some dude named Eminem that's
44:03
crazy right and um and we start bringing
44:06
him to the show every week him Chino
44:09
Excel thirst Cho Xcel yeah we were
44:12
bringing him up every week you know just
44:14
really supporting him because we just
44:16
thought he was just supernaturally
44:18
incredible as a MC so it was a whole lot
44:20
of factors that played into that right
44:23
and here we are now on Shade 45 right
44:26
exactly 2024 who exactly right in LA and
44:30
we got you doing radio
44:32
again it's just crazy how [ __ ] connects
44:36
yes this is crazy how things connect
44:38
right Adrien Miller brought Bianca G
44:41
here Adrien used to be back there with
44:44
us all the time you know absolutely you
44:46
know so it's always was Adrian at Quest
44:50
yeah that Quest delicious vinyl I
44:52
remember Adrian had the first cool car M
44:57
Adrian had the Infinity Q45 that's right
45:00
he did he had the like we were all like
45:03
I had the Mustang Chris had the Land
45:06
Cruiser Adrian was like I'm above y'all
45:09
y' don't even know what this is it had
45:11
the little fly clock in it it was it was
45:13
it was like it was elevated he's always
45:15
been elevated There He Go come here come
45:18
on let's bring him in here and while we
45:19
Jesse remember everybody car yo we were
45:23
talking about your was it what kind of
45:25
car was it was it an infinity
45:27
oh the J30 yes yeah wow how do you
45:31
remember that I just remember I got in
45:33
that car I was like cuz you remember
45:35
people were like trying to get the 300
45:38
bz or the 190 Benz like everybody was
45:41
chasing that Ben or the or the or the
45:43
three series or whatever and this was
45:46
all like and then he pushed up in this
45:49
and I was like what what is it infinity
45:51
and he's like it's just different it's
45:53
just different we were going to Jamaica
45:54
House Jamaica about right we were going
45:57
to Jamaica House J Dave Ferguson was was
46:01
my roommate wow we that was the whole
46:04
connection with Jamaica House was he and
46:05
Howard did Jamaica House Jama right and
46:07
that was like that was one of the first
46:10
I'm trying to think I either first time
46:12
I saw a big perform was either it was
46:14
either Jamaica House or glamslam I can't
46:16
remember which I think it was glamslam
46:18
was it glamslam I remember him
46:20
performing at Glam slam he was here for
46:22
that time frame yeah and he definitely
46:24
did Glam slam with y'all
46:27
well that was with us T Us in the
46:29
Jamaica House thing was when Eddie and
46:31
Mike talked puff into him going out to
46:33
the party that they threw so that was
46:35
Eddie Donaldson and Mike Avery yeah Mike
46:38
Avery oh my God yeah we can go we we can
46:40
do this all
46:41
night like audience is like wait what
46:44
these are this is very Insider chy
46:47
Bell Bill remember bill yeah bigab John
46:50
stt stock there that was all our crew
46:53
Glam slam was Prince's Club so Prince
46:56
had a club
46:57
Glam Sam it was amazing Prince The
47:00
Artist Artist and so you would have
47:04
there would be the club and then you
47:05
never knew when Prince was just going to
47:07
pop up right and it would be and if once
47:10
he popped up that me it was open all
47:12
till 6 in the morning did you see when
47:15
he played with Mavis Staples and she
47:17
fell off the stage were you there that
47:19
night there that night you were there
47:21
that night there night remember that
47:22
night yo that was crazy like it just
47:24
turned into this like this jam session
47:28
yeah wait why did she fall she was going
47:31
in and she fell off and he did a solo
47:34
while they picked her up you know what
47:37
the show went on the show went on said
47:39
The Show Must Go On he went into this
47:41
like crazy solo while they got her back
47:44
I'll take you
47:47
there Glam slam like tribe performed
47:50
there I mean it was like rage performed
47:53
there ice cube um the Visionary yes Cube
47:57
Vision y created his own League The Big
48:00
Three yes and the big three is publicly
48:04
has you know had his yeah big round of
48:05
applause when I say that has had his
48:07
share of adversity um just trying to
48:09
launch off the ground as any new
48:11
business would but when you enter a
48:13
competitive field of marketplace you
48:15
might get some competition that might
48:17
try to make it harder for you yeah and
48:20
still and still he
48:22
prevails Ice Cube and you I read have
48:27
partnered up for a big three docu series
48:29
it's just true tell us about it I mean
48:31
listen it's what he's done with the big
48:34
three is amazing is it's changing
48:38
basketball it's given you know it's
48:40
nothing against the NBA Cube will say
48:42
it's nothing against the NBA we all love
48:43
the NBA yeah the The Big Three is just
48:46
different it's a different style of
48:47
basketball it's different players it's
48:50
uh it's a whole different experience and
48:53
um we want to take you inside that and
48:56
see what these players are going through
48:58
see how that what their life is I mean
49:00
people are playing big three basketball
49:03
around the world yeah and so we want to
49:06
tell that story we want to tell the
49:08
story of what what cube is going through
49:11
in this point in his life when he is uh
49:15
trying to build something and give U
49:19
give opportunity you know to people and
49:23
go it's really it's a little David David
49:26
and Goliath obviously the NBA is a
49:28
massive
49:29
franchise but you know cube is doing it
49:34
yeah he's making it happen you know and
49:36
this is like you know this is not uh
49:40
it's not ice cube Straight Out of
49:42
Compton roll it up in the office okay
49:44
like thing but he's he's doing it from a
49:46
business perspective and he's doing it
49:48
um in a way where it's just he's just
49:51
building it and it can't be stopped
49:54
because people love the product and
49:56
players love it and uh when it comes out
49:59
it's going to be amazing can't wait to
50:01
see you Jesse Collins is here man out of
50:03
all the awards shows that you've had a
50:06
chance to be a part of is there a moment
50:08
that stands out to you that you
50:10
personally that tugs at your heart and
50:12
that you proud to have been a part
50:15
of ah [ __ ]
50:19
um you know one particular moment on an
50:23
award show I mean
50:27
it's been so many yeah it's been so many
50:30
things that I've been blessed to be a
50:32
part of I think most recently I think uh
50:35
Busta getting his lifetime yeah AI award
50:38
being a part of that um I think he's
50:41
still giving his acceptance speech right
50:43
now I think I think he's still talking
50:45
right now should but like bus has just
50:49
deserved that for so long and it just
50:51
and it's and it's been a part of I would
50:54
say you know somewhat of a launching pad
50:56
Resurgence for him and uh that anytime
51:00
you can be a part of like those types of
51:03
moments um is special and then going
51:06
back I love being a part of like you
51:09
know Kendrick's early performances first
51:12
TV performances and and just the early
51:17
like swagger like us and the Grammys
51:19
where it was like they were all you bro
51:21
I was there that was crazy yeah um what
51:25
was that like like it that was such a
51:27
huge moment right that was Wayne TI yay
51:31
J Mia Mia who I think the craziest part
51:35
about that first of all I knew it was
51:37
like oh this is going to be history this
51:40
is going to be history this moment all
51:41
of them together waiting for this and
51:44
but then I think the thing that was wild
51:47
was MIA was in going into labor
51:50
backstage we had the Midwife and the and
51:52
the the paramedics ready and like she
51:55
was D like a week later so we were all
51:58
it it's funny cuz everybody you know
52:00
bunch of guys standing around going you
52:02
all right none of us know what to
52:04
do and she but the rappers J everybody's
52:07
just like looking cuz she's remember she
52:09
had the dress with the circle and the
52:11
whole thing and and she was like I'm
52:13
good and we were you know
52:16
terrified and um and she went out there
52:19
and she did it and then she went and had
52:21
the baby I think a couple days later
52:23
couple days later we were uh we were uh
52:26
that was that was crazy and I think um
52:30
there's just been a fortunately just a
52:33
lot of Great Moments um through the
52:36
years that I've been able to be a part
52:37
of like another Grammy one gold digger
52:41
and then the last one
52:43
um uh obviously when we did that Grammy
52:46
50 salute yes that was a monster uh
52:49
shout out to LL LL Quest love um
52:53
everybody was in that performance and
52:55
you know God did
52:56
with Jay we shot it outside at the table
52:59
the whole thing um just you know
53:03
incredible and then a ton of BET BET
53:06
Awards uh moments like I said with Busta
53:08
Beyonce Kendrick just it's been amazing
53:11
and I want to thank this man for uh
53:14
being a part of me doing the only bet
53:17
the only award show appearance I've ever
53:19
made was on the BET Awards the year that
53:22
you guys had me put curator Cipher yes
53:27
you remember that yes with dead press
53:29
lock oh that's right you remember that
53:32
yeah thank you thank you because it's a
53:35
lot of hip-hop award shows that happen
53:38
that we're not a part of you know I
53:40
remember that I was like I was like sway
53:41
I need this to be authentic and that's
53:44
exactly what you said I need just I'm
53:46
big on that yeah like I'm big on pulling
53:50
people in who truly are experts in the
53:54
space it's like you know you quest love
53:59
the Grammy 50 JD Jermaine de PR curated
54:03
the South it's just like you got to pull
54:06
everybody in and make it a community
54:08
thing to make it uh to make it work yeah
54:12
absolutely thank you I had a good time
54:14
on there man I got to publicly thank him
54:16
why is that what for the
54:18
Grammys I have Grammys now thank you and
54:22
more importantly for the Soul Train
54:23
award because that award for Anderson
54:26
pack yeah thank you of course you know
54:29
that was special Jess we love AP we we
54:32
do AP is uh AP is great contrary to
54:35
popular demand and belief what Soul
54:37
Train Awards may not ever be seen again
54:39
yeah but having an award is like nothing
54:42
else my mama loves that
54:44
one I heard that man absolutely
54:47
absolutely well hey Jesse listen okay
54:50
you got to come back man this be the
54:51
first of a continuous conversation love
54:53
to I love to I hope you enjoyed yourself
54:55
up here did I did I was nervous but I'm
54:57
glad you had no reason to be nervous
54:59
brother could but don't worry you
55:07
good
#Arts & Entertainment