Jesse Collins Reveals Secrets Behind Iconic BET Awards 🎤 | SWAY’S UNIVERSE

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that voice right there it's a voice of
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experience a voice of accomplishment a
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voice of resilience a voice of
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creativity a voice of loyalty commitment
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devotion that voice right there I saw
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this man I saw him on the street teams
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waving flags of the radio station
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handing out swag and merch I seen him
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handing out hats and t-shirts absolutely
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you know getting gas and putting it in
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the in the six4 P fun oh [ __ ] with a 64
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with P Funk shout out to P Funk a radio
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Legend here in La um but he's gone on to
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do so much more he's an Emmy winner he's
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the executive producer of jce um his own
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company you may have seen his some of
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his work the executive producer the new
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edition story um the Bobby Brown story
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BET Awards bet honors VH1 Dear Mama
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celebrity squares bet Sunday best the
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Grammy Awards the Emmy Awards the Grammy
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salute to 50 Years of Hip Hop the Oscars
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the Golden Globes Soul Train Awards the
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Super Bowl the most watched Super Bowl
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halftime show of his time with Usher wow
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come on man the Super Bowl halim show
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with Rihanna ladies and gentlemen Vibe
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magazine he has been featured in
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Publications such as billboard and Ebony
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magazine I watched I watched the come up
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personally and I'm proud to say I've
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been a part of it the one and only Jesse
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Collins is here J Collins thank
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you thank you every award winning Jesse
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come on every time he come up here I'm
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going give him that kind of intro man
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that was a big one wasn't that was a big
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one that was a big one whoa uh good to
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have you here the BET Awards is taking
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place this Sunday yes sir if you're in
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Southland AKA La it is buzzing in these
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streets right
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and all of this has to do with this T
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pole the BET Awards right it's exciting
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people want to know what's happening the
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performances are already The Talk of the
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Town Miss Lauren Hill yes and YG Marley
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yes are going to be there yes going to
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be amazing it's going to be amazing it's
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going to be amazing how did that happen
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is it because of YG Marley success her
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son I mean look anytime anytime we can
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have Lauren Hill on the stage you know
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we want that opportunity and when she
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started popping out and doing shows and
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then obviously YG comes with this record
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that just takes off um we reached out
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and we were just so thrilled that she
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you know accepted the opportunity wow
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and we know that you know look you
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remember the last time you know we did
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the Fuji Reunion yeah um I think that
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was back in 2006 MH and that was a
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moment that was a shut down moment that
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was like one of those opens that no one
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will ever forget mhm and so uh she's
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going to touch the stage and it's going
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to have that same type of energy it's
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going to have that feeling right it's
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going to have that feeling BET Awards
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man is such a staple in the game and
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when I look at those who are performing
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Miss Lauren Hill sexy red Meg dallion
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money long Victoria Monae this is a
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female woman Centric lineup oh yeah is
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that purpose Lotto glorilla look it's
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you know they're coming it's the year of
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the woman listen it's it's it is it's
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not you can't even put a timeline it's
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just it's just the era period ER is yeah
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you can't the future is here you can't
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just put a year on it and Taraji is
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going to be an amazing host yes and so
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uh yeah the women are it's a takeover
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it's a takeover it's a woman takeover
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and I'm all for it you see I surround
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myself with beautiful women every single
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day on purpose absolutely you know what
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I thought it would be cool because some
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of these artists you know have come a
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long way including Miss Lauren Hill but
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there was some artists that were out
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before them that are actually from LA
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and I I wanted to invite one up here cuz
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I knew you was coming this is a surprise
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for Jesse so right now he's on the edge
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of his seat I want to see if we could
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bring our surprise in don't just look at
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me man don't look
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at surprise I'm trying to figure out who
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you all good this is when I asked for
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the water and you yeah that's why it's
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all in the theme of the BET Awards I
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wanted to bring La one of LA's first
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voices in rap to come up here was also
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one of your co-workers from back in the
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day when you was Street teaming I'm the
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one and only Felicia Morris AKA
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theel Felicia have a seat right here we
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got a seat for the poetes yes the poet
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citizens this is one of the first voices
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of Hip Hop that came out of
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La um and she had a major record deal
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this is how I got to know her and then
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she became one of the most respected
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credible journalists in document Arian
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this side of the hip hop has ever seen
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she's sitting on footage right now that
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is liquid gold H you know and uh she
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comes here this is my sister you know uh
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the post and I have remained to be
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brothers and sisters and I told her you
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was coming up here you got we got to do
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this this is a old 92.3 to beat reunion
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right here I know we should just let's
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just talk about talk about that yes
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let's talk about the beat who you
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remember about Jesse back then man um he
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was a little goofy y he's a little goofy
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but always cool I I don't think I've
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ever uh walked into the station and not
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see Jesse with a smile on his face yeah
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man I was always goofy yeah but you were
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the goofy but you were always positive
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like your energy right I was having fun
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pus was trying to like get a message out
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and save the world help us and ground us
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and I was just looking for the next Dre
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party like you know I was just in the
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club was just like Jamaica House let's
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go Jamaica House po us always had that
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you know that conscious energy mhm you
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know yeah and you were unconscious
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totally UNC completely unconscious I was
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unconscious a lot and so um let me just
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say Jesse I am just over the moon proud
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of you like you every time I see your
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name on something I just a big smile
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comes upon my face I love hearing from
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pus yeah right amazing I'm just so proud
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of you Jesse thank you but I did want to
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ask you there you go here we go here we
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go here we go I can't help myself I
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can't help myself just got real it just
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got real no um give us a little bit
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about your journey from being on the
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street team at the number uh number one
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station was number one was way to
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producing these major I ain't never been
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on a number
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two get that
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rightl that journey I mean cuz that's
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it's
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amazing I mean listen you know um when I
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when I left the beat and anytime anybody
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says left that means they got fired so
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let's just be clear so when
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I my god I've been saying I left the
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I actually left I actually that's an
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Empower I left
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too well yes we didn't for me okay left
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was fired so um I remember I remember I
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was um I was sitting there and and
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Harold Austin called me and said uh he
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who had just fired me he was like listen
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I think there's a job for you in Chicago
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um somebody had the program director or
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something reached out and um and I
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remember I sat there and I was like if I
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go to
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Chicago this could just happen again
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you're there radio a couple years and
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then I'll go to Another Place Another
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Place Another Place and I just didn't
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feel like that was going to be the right
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move for me so I didn't know what the
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right thing was but I just stayed and I
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just didn't go mhm and then I remember
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um I think I talked about this but I was
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I went to Marlon W's and I was like I
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want to be a writer I got an idea for a
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script and Marlon was like go ahead
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write a script I wrote a script about
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George's the restaurant that Denzel used
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to have on Melrose uh called a table at
8:45
George's it was bad but anyway I gave it
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to Marlon Marlon played video games with
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me and then at the end told me that the
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script was trash and then he's like but
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you got to keep writing and then Robert
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Townsen and Fa on love really came to
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the rescue and I wound up writing on
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Parenthood and so it was just like a
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complete career transition and in
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between that I was able to get on Power
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106 on weekends just to you know pay
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bills cuz you know how like in those
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days it was the unemployment [ __ ] yeah
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where you were like lying that you
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applied to 7-Eleven or whatever just to
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get the
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$400 and so that's 412 so then don't
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forget the
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12 that was like a full ramen noodle
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week1 and so uh and then I uh was able
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to write for Montel Jordan on a show
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called mtown live and there was a
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producer there who was about to work on
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the first BET Awards which was the 20th
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anniversary and I went in there and I
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met with the guy from the Grammys who
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was producing the show and I just talked
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my way into a producer job I was
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supposed to write it I realized he
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didn't know a lot about bet and so I
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said well look you got to have Snoop and
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I know Snoop so you should make me a
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producer you right place the right time
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so it's all the hustle it's all the
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hustle was it always your goal to to
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write though even before radio uhuh I
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wanted to be uh and I've it's funny I've
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told him this I wanted to uh remember
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Areno Hall Show Arsenio Arenal Hall was
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my idol okay and I wanted to like yeah
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and I wanted to one day I was like I
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just want to work with Areno Hall I want
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a late night show that was my whole
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thing okay okay wow and look at him now
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yeah yeah it never came to but you know
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that's the thing I think it's like as
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long as you're trying it doesn't matter
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like you got to have a goal and then
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either you'll get that goal or something
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else will work out while you're on your
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way to get that goal okay wow we got two
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La Legends just popped out on us right
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now I notice you use that term popped
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out it's like it's a new thing it's a
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new thing right I mean PO is what do you
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can I ask a question I'm I'm get I'm
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going get my Aro on
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okay po um when you
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see you know not so long ago it was an
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era of in female hip-hop one or two
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names maybe three um now you see all
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this diversity in Hip Hop in you have
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the rap cities of the world and then you
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have the cardies the Megs you have glows
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you have sexy breed you have so many we
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have more of those I think it's a little
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unbalanced
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you think it's go go ahead so no I just
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think it's a little you have your rap
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city and then you have the whole other
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spectrum and other side not to say
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anything's uh wrong with that but I
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think it's so much of the other that
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some of the other stuff doesn't get the
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recognition it deserves so you think
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it's it's even within even though there
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are more female rappers out here finding
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success you think there needs to be more
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diversity no I'm definitely happy about
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that M um but yes I do think that there
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I think there is more diversity out
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there they just don't get the shine or
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the um I guess marketing that the other
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females do other the do and I think it's
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kind of well I won't say it was like
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that before because then you had your
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Queen Latifa yeah but you also had um
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you know you had you had the Latias you
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had the MC Lights right and um you had
12:29
JJ fad you had like you had boss you had
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just you had Heather be you know you had
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the poetist right you had lady rage lady
12:38
rage you know conscious daughters y but
12:40
all those you just named were pretty
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conscious exactly back then yeah so um
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but then you had your little Kims and
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your yes but you still had a little bit
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of a a balance back then so I I would
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say that between what from let's say
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early 90s um to now um there was more
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diversity back in the early 90s so I
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don't know if that was by Design I think
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it was because you know you had the same
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issue uh that's almost a dichotomy oh
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not a dichot what's the word I'm looking
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for it's a small a microcosm of what was
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happening in mail rap and and when the
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industry start when we hear people talk
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about this cuz at that time you have
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public Public Enemy you had boogie down
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Productions Poor Righteous Teachers
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x-clan when we was coming up and they
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were speaking consciously then the music
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business decided that doesn't sell
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that's not where we're going to invest
13:43
not only that it was empowering right
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bringing us together so they were under
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that umbrella and I think the women uh
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women in rap suffered the same fate that
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men did when the music business just
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primarily start focusing on that kind of
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messaging what we call gangster rap or
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right that what but I think that they
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they've always tried to sexualize female
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rappers even when even when they um were
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conscious um for example um Body and
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Soul which was de Barnes and an almighty
14:17
um desire was her name in the group and
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she they were always pressured they were
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a conscious Duo but they were always
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pressured to look sexy to you know dress
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in a certain way so I think even then
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there was conscious female rappers but
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the industry tried to
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sexualize um female rappers and I think
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also with the other thing that I heard
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was when the industry really stepped in
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it took the Artistry out of it because
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people felt like well I got to make this
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kind of music in order to get a record
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deal yeah so yeah Tracy you want to get
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in there yeah absolutely I'm glad that
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we're having this conversation um Jesse
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in your role with producing you know
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human beings are such visual Learners
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and when it comes to an award show it
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can either upgrade or even downgrade uh
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performer status in the public eye can
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you take us through the process of how
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you choose the performers because to
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Poe's points um versatility that being
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seen especially amongst women is really
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important and also I've always wondered
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the steps before we see the artist on
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stage do they include does the artist
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just get a budget and they're like
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whatever Vision you want to bring to
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life as long as it's under the budget
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you get to do it or is it very
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collaborative where you and your team
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already have ideas that maybe you're
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pitching just going behind the curtain
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what does that look like to make sure
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that something like the BET award shows
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the full spectrum of Blackness as well
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as the steps that an artist take and how
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they want to present themselves on stage
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I mean so like all those things are true
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you know there's sometimes where an
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artist um comes in with a very clear
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vision of what they want to do and then
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it becomes
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about you know so they have an idea and
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the first thing is can we make can we
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execute that idea can we get you the
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boat and the Penguin and bring out come
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out on a horse with 72 dancers and six
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of them fly down from a ceiling and we
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shoot you through a cannon out of Cannon
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like can we do all those things in four
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minutes and and more and
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also um you know it's a live live show
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so we're thinking about the other 12 or
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13 performances and can we get that on
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and off and yeah to your point making
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sure that the whole show reflects the
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tapestry of Music in this time um so
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it's a real give and take right um it's
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and that and it's I'm trying to think of
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the best way to answer that it's it's
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it's always specific to the artist
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somebody comes in with an idea then and
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they usually have like a great creative
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team and then for us it's like figuring
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out how to execute okay and sometime if
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they come in and there isn't an idea or
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their idea is not achievable then we're
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all working together to try to figure
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out something that best represents the
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artist and the song it's always is about
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elevating the artists always want to
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elevate and we want to elevate the
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artist we want we want because you can
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see you can see people perform almost
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everywhere you know late night shows you
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know social media wherever you know you
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can see them do these songs so you got
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to figure out a way to make it make
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sense yeah of why they're doing it on
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television in this format on this show
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do you guys have um a postmortem meeting
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where kind of like the way LeBron is
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going to look at the tape of a past game
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right or Beyonce is going to look at the
18:04
tape of her last performance to see how
18:06
they can tighten up tighten up how they
18:08
want to highlight whatever major moments
18:11
to elevate their next game their next
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show do you guys do that as a team when
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it comes to award show and really pour
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over every detail of what we witnessed
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on television or do you kind of get a
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sense of how you want to grade the
18:25
execution of the show while it's
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happening no I mean look it go you go
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into thinking about last year's show but
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you can't think about last year too much
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because you have a whole new thing to
18:38
deal with you have new cards that are
18:40
dealt you know it's like sexy red this
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year is not sexy red last year so you've
18:44
got to deal with her accordingly we have
18:47
to figure out how we're going to make
18:49
sure that we create an environment that
18:53
shows that she's a star that it's a big
18:56
performance that it has high production
18:58
value that it just pushes it to the next
19:01
level Jesse Collins is here man he's the
19:04
executive producer on so many awards
19:06
shows that you watch including halftime
19:08
shows and the big one that's coming up
19:10
the BET Awards this Sunday where you
19:12
going to hear performances by sexy red
19:14
mag dallion Victoria Monae money long
19:17
you can hear that in the background
19:19
right now YG Marley Victoria Mona okay
19:22
and um and Lauren
19:24
Hill uh I want to say congratulations to
19:27
you uh I am cu ious to um the difference
19:30
in how you approach uh producing a
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halftime show uh as compared to a Oscars
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as compared to a BET Awards is it
19:40
different budgets and do one matter more
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to you than the
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other um they're all different you know
19:47
the halftime we'll start with I could
19:49
start with the halftime show the
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halftime show is you know it's it's one
19:52
artist it's 12 minutes one headlining
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artist unless you like unless you catch
19:57
even the Dre thing it was started with
19:59
Dre and you know that was the he led the
20:02
vision um so You' got one artist you got
20:05
12 minutes and you can just focus on
20:08
that yeah that's kind of easier it's
20:10
easier it's actually easier yeah um
20:13
emy's Oscars those types of shows are
20:16
it's not music based yeah so now you
20:19
don't have a song to create a moment
20:21
yeah you got to create a moment with an
20:24
actor or an actress and a television
20:26
show and a collaboration script A
20:29
pairing whether like we did the Emmys
20:31
last year and we started the show uh
20:35
with Christina Applegate yes you know
20:37
was an amazing moment for her so proud
20:40
of her that she was able to get it
20:42
together to come out and present that
20:44
first award and everybody knew the
20:45
symbolism of that yeah and so that's a
20:48
moment Mara Gibbs with Quinta Brunson
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last year was a moment you know so it's
20:52
a different type of energy and the BET
20:54
Awards is about our culture yes and we
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have to make it in a way that the family
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can watch so that you know the mother
21:07
father kids they can grandparents they
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can all sit there and like if it's my
21:11
house then they arguing you know then
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it's like somebody saying that ain't no
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rap and then the kids are like that is
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rap you know it's like that going back
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and forth and you know uh seeing who is
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representing our culture musically now I
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mean that's the thing it's like we
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uh I know sometimes people want to judge
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the new music saying this and that about
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it but you really shouldn't judge it you
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should accept it because that's the
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truth of where the youth are of the
21:43
present you know the society has created
21:47
them and and created and they're
21:49
responding to their environment for
21:51
whatever they're rapping about and so
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you have to accept that as the truth and
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then figure out how to embrace it
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nurture It Shine it up if you're going
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to present it to the world present it
22:04
the best way possible but then more
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importantly I think we should spend more
22:09
time with these younger artists because
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they have so much influence so fast yes
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it took you know when we were talking
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about Queen Latifa it took Queen Latifa
22:18
a long time to get to the influence and
22:21
power that she has now on her voice and
22:23
she had to step out of the genre and do
22:25
other things to obtain it right now you
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know the Victoria Monet the lotos the
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glorilla sexy red all of these artists
22:35
lucky day all these young artists they
22:38
are still you know they get hot really
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fast yeah they're still trying to
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actually they have a lot of music in
22:44
them they're still trying to find who
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they are as an artist uhhuh and then
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because of you know instant the thing
22:53
the way things are now they got to deal
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with a lot of other things too and
22:57
there's a lot of pressure on them
22:59
you know Pol what's their opinion on
23:00
politics what's this what's that what's
23:02
that they're still trying to get a
23:04
foothold who they are of who they are
23:06
that's so true that makes me think about
23:08
I'm Sor saying and they're very and
23:10
they're very young just stuff they're
23:13
very young and they're being ask
23:14
questions that that are
23:18
hard you know and when we were young I
23:21
would be terrified if people wanted my
23:23
opinion at
23:24
20 this is true you know what I'm saying
23:27
the [ __ ] I would have said with conf
23:29
with confidence and then you give me 60
23:32
million followers yeah you know on I'm
23:35
saying crazy [ __ ] yeah so we need to
23:39
really help them however we can to
23:43
develop who they are without being old
23:45
and saying you know you you shouldn't do
23:47
this you shouldn't do that but I think
23:48
it's like trying to support so that they
23:52
can become the next Beyonce's and Jays
23:56
and Latifa because I think it's going to
23:58
be harder for them because they're
24:01
judged so hard every day I like this
24:04
point man you know what I mean like
24:06
Queen Latifa had days off from being
24:08
Queen Latifa she didn't have social
24:09
media some some [ __ ] right she had
24:12
days off saying something about it ain't
24:15
got nothing to do with nothing yeah she
24:17
could go and reflect and say like okay
24:19
all right I'm going to do this at like
24:21
these artists today Lotto Every Day's
24:24
got to deal with some [ __ ] cardi got to
24:26
deal with some [ __ ] every day
24:29
every day cardi just might want to sit
24:31
at the house and sleep but somebody's
24:35
talking [ __ ] to her every day every day
24:38
somebody's asking her opinion on
24:40
something yeah it's like imagine if you
24:42
just had to go to your job
24:45
247 that's what their life is like
24:47
that's what it's like 247 if you if you
24:50
work to register at McDonald's imagine
24:52
doing that [ __ ]
24:53
247 4 in the morning somebody's saying
24:56
you [ __ ] up my fries m
24:58
[Laughter]
24:59
and you actually cooked a great bad you
25:02
just cardi just I'm just using cardi as
25:04
example but cardi just finished ripping
25:06
it down at she's performing tonight you
25:09
know she just finished killing it she's
25:12
going to go home and then somebody's
25:14
gonna ask her a question yeah she might
25:17
be just on IG just just hanging just
25:20
hanging somebody ask her a question she
25:22
answers it and now the [ __ ] pops off
25:24
yeah good point man she it's it's hard
25:27
yeah it's hard Jesse Collins he's right
25:29
in the mix too man what I'm saying no
25:32
I'm saying I'm glad that we came up in
25:36
an era where we didn't have social media
25:38
Yeah man cuz it has totally just changed
25:42
the world I mean it's it's crazy but I'm
25:45
like I said I'm glad
25:47
we we had you know pagers and uh Sky you
25:52
had a p I didn't have
25:54
one I
25:57
uh you know it's just like I remember um
26:01
it's not story so we were shooting Real
26:03
Husbands Real
26:06
Husbands we were shooting Real Husbands
26:08
of Hollywood and um Denzel Washington
26:11
just came by the set okay just to visit
26:14
because he was friends with Carl Craig
26:15
May rest in peace and just you know he
26:17
just it was just a drop by and um I
26:20
don't know how it came out but like at
26:22
that time and I don't know him so I
26:24
don't know what but like he didn't have
26:26
email on his cell phone and his cell
26:28
phone was in the car and he's like I
26:30
don't I don't I don't I don't do that I
26:32
love it I don't do that he doesn't all
26:36
all of us are all sitting there with the
26:37
phone in our hands I'm right here next
26:40
to you know and it's like so maybe it is
26:42
something to you know and he's talked
26:45
about it before about these things are
26:47
tools but you shouldn't let it own you
26:49
and I I I actually follow Denzel a lot
26:51
you see on social media he says
26:53
brilliant things about how to get just
26:55
get through life MH and it is like with
26:58
social media it's it's a lot and it's
27:02
hard for artists and people in general
27:05
but especially artists yeah because now
27:07
they're trying to ban it to our teens
27:10
because of the psychological impact it
27:13
has on young people of course yeah in
27:16
California here Y and um um and then you
27:19
could go to different countries where
27:21
you know they filter the kind of content
27:23
that comes on these social media
27:24
platforms but I think you raised a good
27:26
point and and um I think it's something
27:28
for all us all of us to think about but
27:31
I love your support of these Uprising
27:33
emerging um new artists and you could
27:36
see it reflected on the bill here at the
27:38
BET Awards this Sunday make sure you
27:40
watch it we got the executive producer
27:43
right here Jessie Collins is here jce in
27:46
the building Meg the stallion sexy red
27:48
Victoria Monae money long YG and Miss
27:51
Lauren Hill oh yeah and more shabzi it's
27:55
going to be a it's we got everything we
27:57
got everything
27:58
everybody going to be there okay I'm
28:00
glad say who all there say everybody
28:01
everybody going to be there listen I'm
28:03
glad this happened poetist I love you
28:05
thank you for being a part of this
28:07
surprise I even wore her t-shirt I wore
28:09
her Mer I love it love
28:13
it we're celebrating our 10th
28:15
anniversary this year at Morris media
28:18
Studios and I swear I started with my
28:20
last paycheck and the help of friends
28:23
and family and here we are 10 years L
28:26
years later congratulations everybody
28:28
who support it where is it located it is
28:31
in L mer Park on kingshaw and I love
28:34
being in that Community um it's it's
28:37
been the best and if you want to learn
28:39
how to become a broadcast journalist how
28:41
to set up your own podcast how to set up
28:45
your own cameras your own your own
28:47
Studio your own green screens right you
28:49
could do everything you can come to
28:50
Morris media for that moris media here
28:53
in La I mean listen if you're trying to
28:55
get into business I got people hit me
28:57
every day how do I get into business do
29:00
your research do your research and learn
29:03
and if you come if you become a part of
29:05
Morris media anybody the Southland I
29:07
don't care what part of LA or outside of
29:09
La you live in it's very accessible I've
29:11
been to the studios they're amazing she
29:14
has great people working working with
29:16
her and you can learn how to do it
29:18
yourself so how can they hit up moris
29:20
media um you can hit us up at our
29:23
website Morris Medi studios.com or by
29:27
email contact at Morris Medi studios.com
29:30
what makes us special though is that we
29:33
teach people how to podcast we hold
29:35
their hand we walk them through every
29:38
process because people even back when we
29:41
were on the air people always thought it
29:43
was easy as just sitting at the mic and
29:46
talking remember when we used to have
29:48
the celebrities come in and fill in for
29:50
us oh yeah they would come in they
29:52
didn't know what to do once they sat
29:54
down so there's a science to podcast
29:58
casting it's a production like
29:59
everything else do your
30:02
research um and you can make it happen
30:05
that's the beauty of podcast just about
30:07
anybody can do it absolutely and Jesse I
30:09
want to say thank you for coming up this
30:11
morning we'll be all watching the BET
30:13
Awards please do please do please do and
30:15
since I got you both here man can can
30:17
the politist get a pair of tickets bro
30:18
I'm sorry I got get a tickets I got
30:22
the pair of tickets man I'm okay but get
30:26
her a pair of tickets I got her come on
30:29
man she shouted you out when you was on
30:31
the street reporting for that exactly
30:33
exctly when I was at the golden tail
30:36
doing a CL oh my God the golden tail oh
30:40
God Elsa gun find us what's that other
30:42
one rockberry rockberry what was that
30:44
shout out to Paradise it was um
30:46
rockberry Ro rockberry rockberry was it
30:49
Jamaica House cannons in Long Beach oh
30:51
my God great memories y'all all was the
30:54
one in uh Inland Empire um peppers
30:58
Peppers that tells you see like I
31:00
remember all the clubs Funk with no pus
31:02
remembers no clubs pus remembers who was
31:05
mayor who was on the council she was
31:08
conscious she was thinking about some
31:10
bills some education bills right that's
31:13
what she felt like every day at the beat
31:15
was my last day because I was so
31:17
political and so on my own thing so I
31:20
thought oh I'm about to she was it was
31:23
you don't know how many conversations we
31:24
had for you on your behalf no no no no
31:27
some nobody got sound smart up here
31:29
really just leave it Al just leave leave
31:31
it alone we got to have balance there
31:33
you go there you go I love y'all thank
31:36
you for coming by today this is amazing
31:38
right thank

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