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Guapdad 4000 on Working With !llmind on '1176', Rick Ross, J. Cole and Dreamville | SWAY’S UNIVERSE
May 16, 2021
Guapdad 4000 has a new album out, '1176' completely produced by !llmind. He sits down with the Sway In The Morning team about the project. He also gets into Rick Ross' influence, and how he met J.Cole and working with Dreamville.
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Exclusive interviews from Sway Calloway and the Sway In The Morning/ SwaysUniverse.com team with some of today's biggest celebrities, like Kevin Hart, Kanye West, Eminem, Usher, Jessica Alba, Steve Aoki, Torey Lanez, Julia Stiles and so much more.
Guapdad 4000 on Working With !llmind on '1176', Rick Ross, J. Cole and Dreamville | SWAY’S UNIVERSE
https://youtu.be/t7Vkwj7iS0g
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0:00
not marquee i'm in vegas anywhere
0:02
burgers waiting on the [ __ ] to bring me
0:03
money from a trick so i can keep my
0:04
hearts furnished
0:06
there it is ladies and gentlemen one of
0:10
oakland's most creative
0:13
personifies everything that the bay area
0:15
is about
0:17
if you look up bay area g you'll see a
0:20
face of him standing right next to me
0:23
ooh grammy award-winning the one and
0:27
only legendary soon to be guap dab 4
0:31
000.
0:33
[Applause]
0:35
what's happening yeah
0:39
hey my little intro oh man i didn't even
0:42
give it to you dwight you know i i could
0:44
have man i
0:45
just heard you giggling in the
0:46
background so i was like okay
0:49
no i was juice i was juiced that's the
0:51
perfect way to start the morning right
0:53
there swipe
0:54
come on man let's guap y'all give a
0:55
round of applause let's go come on
0:59
gotta do that man yo bro
1:02
i'm really really very extremely proud
1:05
of you
1:06
you know i've uh and i told absolutely
1:08
man i i talk about you a lot i i like to
1:11
tell people
1:12
that especially from northern california
1:15
especially specifically from the bay
1:17
a lot of folks always ask me man how do
1:19
i get in how would i break in
1:21
and i use you as an example you know i
1:24
said this man has literally
1:26
taken the fundamentals that he had to
1:28
utilize
1:29
in the streets and transferred those
1:32
into the music business
1:34
and the hustle you see on him um is
1:36
unmatched
1:38
i don't know anyone from the bay area
1:40
who works with as many artists
1:42
as you have the diversity whether it's
1:44
seminole uh
1:45
j.i.d buddy um denzel curry whoever it
1:49
is and of course the bay area
1:51
artist and so i use you as an example
1:53
man and so i want to say congratulations
1:55
on that front
1:57
man thank you that means a lot to me
1:59
that means a lot to me i've been
2:01
i've been building relationships
2:03
navigating the networking for it
2:05
for a long time and i try to stay real
2:07
with it i think that's why it sticks
2:10
when you say stay real with it like what
2:13
do you find like being even being from
2:15
oakland
2:16
has been the the biggest hurdle even
2:19
breaking in
2:20
breaking breaking water for you in this
2:22
game
2:23
well you know a lot of times uh
2:27
oakland uh the bay area more
2:31
more abroad to be specifically though is
2:35
sometimes our charisma could be a bit
2:37
overwhelming and people don't know how
2:39
to process it like it happened it
2:41
happened with previous stars
2:43
recipes made great recipes great shock g
2:47
um a lot of people don't know how to
2:49
deal with
2:50
with so much personality and they might
2:52
write it off as something
2:54
that's unprofessional or something that
2:56
they don't take serious
2:58
as rap because it don't come off as the
3:00
normal you know
3:02
uh the usual suspects it's always
3:05
something different it's always
3:07
something a little bit too saucy
3:10
[Laughter]
3:15
go go ahead tracy i'm just gonna ask
3:17
have you have you
3:18
seen it get you in trouble before or
3:20
just be in awkward situations like you
3:22
have an example of someone just not
3:24
understanding or coming to a
3:26
misunderstanding
3:29
yeah yeah yeah yeah it's been times
3:31
where um
3:34
where you know i might i might have been
3:36
speaking a little too fast
3:38
especially when you when you're doing
3:40
all these collaborations and working
3:42
with people you got to really understand
3:43
i know we are black um
3:46
and i know we like a lot of the same
3:48
stuff and we let the culture drive
3:49
our interests but some people really
3:51
grew up in a different world especially
3:53
talking to people from the south
3:55
it i i remember that i i mean i had to
3:58
learn that
3:59
my verbal approach to people and the way
4:02
i talk [ __ ]
4:03
uh is not how everybody is built
4:07
and you got to respect that you got to
4:09
respect people
4:10
verbal upbringing some people don't like
4:17
that's funny because uh what up guap dad
4:19
this is heather really love your project
4:21
for real um what up family
4:25
but it's funny that he said that sway
4:27
and tracy because if you from
4:29
the east coast like especially the
4:31
northeast north new york
4:33
um new jersey or whatever like we say yo
4:35
to everything yo what up yo what's good
4:37
yo if we try to get somebody attention
4:39
and if people not from near that
4:42
particular region they may take it some
4:44
kind of like
4:44
who you saying yo to the same way with
4:46
people i noticed
4:48
from especially the bay they'd be like
4:50
hey hey
4:51
like what the [ __ ] you say hey but it's
4:53
that way hey homie
4:54
hey hey like who are you saying hey to
4:56
like i got a neck like
4:58
it's so weird that he said that and when
5:00
you go to the south
5:01
you know cause i got people down south
5:03
they don't unders they don't say
5:05
hey yo none of it you just they had
5:08
knocked you sometimes
5:09
yes you know it's crazy so that's why
5:11
that you said that cause you could
5:12
definitely get lost in translation
5:14
growing up listening to the same music
5:16
feeling like we both from the same
5:18
culture
5:18
but those little nuances make a world of
5:20
difference that's wow
5:23
yeah yeah i've been like
5:26
that's something that i had to learn
5:28
early on yeah she didn't get awkward
5:30
when i when i'm the open dude in the
5:33
room
5:34
and now nobody know me and people think
5:36
i'm uh they might
5:38
have a different impression on me
5:39
because they might have seen me viral or
5:40
something
5:41
like you got to keep that in mind so you
5:43
can win the room over
5:45
um i like that guap dad is here man
5:48
round of applause every time i say his
5:50
name please
5:53
is that your experience too uh
5:56
damn tracy that's a pretty awesome
5:58
question um absolutely and i had to
6:00
change my dialect
6:02
over the years and so even
6:05
on being up man i had to change my
6:07
dialect in the bay area
6:09
let me let me tell you that part right
6:12
uh
6:13
because i remember going on the air on
6:14
the morning we did nighttime radio 10
6:17
o'clock bomb
6:18
the wake up show we were always on night
6:19
time so i didn't really have to check a
6:21
lot of stuff i said but
6:23
and it's a different demographic but
6:25
when you on in the morning time you
6:27
talking to all walks of life and even
6:29
within the
6:30
microcosm of the bay area everybody
6:33
ain't from the same world
6:35
you know what i mean like if you're in
6:36
oakland and you grew up in grass valley
6:39
that's a long way for growing up in in
6:42
acorns you know what i mean and so it
6:44
could be slight changes in the dialect
6:46
coming to the
6:48
east coast going to la i had to adjust
6:51
but coming to new york i really had to
6:53
adjust okay cool man they're not
6:55
recognizing the game it might like
6:57
what guap just said it might be too much
6:59
for them but at the same time it's like
7:01
that
7:02
a b blood type that's compatible with
7:04
everybody's blood we figure it out
7:06
and so that's what i like that's what i
7:09
like about guac
7:10
we can fit in any situations once we
7:13
peep the room out
7:14
and so when i see you teaming up with
7:16
dreamville
7:18
you know and you're on the the
7:19
award-winning revenge of the dreamers
7:21
three compilation
7:22
what i think is that's that a b
7:26
compatibility how did you know what i
7:28
mean like
7:29
people from all over the country find a
7:31
way to relate to this guy
7:32
and don't realize it's him navigating it
7:36
how did you connect with dreamville who
7:38
who reached out
7:40
man it was it was two people working for
7:42
me one was called
7:44
himself because i met cole leaving uh
7:46
drake new year's party
7:48
he was uh that's damn man that's a stop
7:51
right there
7:52
what the hell what's up for new year's
7:56
right yeah it was his new year's party
7:59
and he was uh
8:01
he wanted to go to some restaurant and
8:03
i'm just drunk tagging along
8:05
i my dad's actually with me because his
8:07
birthday is on new year so
8:08
i took my daddy to go meet drake and he
8:11
would tell a juice and
8:12
he he was shit-faced drunk he couldn't
8:14
even talk to anybody
8:16
so we we go to this restaurant and i
8:19
actually wasn't going to say anything
8:20
to cole because i was i wasn't like a
8:23
huge
8:24
co-fan and i'm not in the lion but i i
8:27
did see him and i was kind of a bit
8:29
uh you know that's cold he wanted the
8:32
big
8:32
he wanted them so i still respected it
8:35
and i thought it was juice i was just
8:37
excited i wasn't gonna say nothing
8:39
but i knew somebody at his table and he
8:41
hollered at me
8:43
and he was like the dude next to the guy
8:45
that i knew at this table
8:47
was like hey i seen you on the ground
8:50
somewhere and then coach said yeah no i
8:52
just seen you and then the funny dude
8:55
i mean the dude next to him was like oh
8:56
no that's what he he
8:58
he funny yeah funny dude and then cole
9:01
said
9:02
nah this [ __ ] not he got bars i just i
9:05
seen g
9:06
eazy like a like a freestyle on his page
9:09
and i watched it like two times
9:11
your name got that four thousand i said
9:14
hell yeah it is
9:19
[ __ ] take my line down he said take my
9:21
number down and call me
9:23
lock me in i i i left the restaurant
9:26
right there
9:27
i took his number down and he uh
9:30
he texted me instantly by the time i got
9:32
to the car i had a text from code
9:35
said this just jacob locked me in and
9:38
then um
9:39
maybe maybe uh that friday
9:43
whatever day with new year's was on two
9:46
years ago that friday
9:49
is when i got the the text and the
9:51
invite sent to my phone
9:53
the second person that was pushing for
9:55
me is the homie fly ride
9:56
shout out to ryan he he was actually in
9:59
atlanta with the dream real people at
10:00
the camp like oh you just met
10:02
you just met guap i know him we're
10:05
bringing him
10:05
type [ __ ] so it was it was the perfect
10:08
layup
10:09
but what was it like when you actually
10:11
got in the studio with them
10:14
oh i didn't i didn't get them [ __ ] no
10:16
break
10:17
they had to love me it was no it was it
10:20
was
10:20
my way no highway option just my way
10:23
only
10:24
period i i was in there i'm cracking
10:27
jokes i'm getting drunk with people
10:29
i'm having a good time i only know
10:32
buddy jit and boss and me jig
10:35
and boss and cole have all only met once
10:39
separately
10:40
so i i really only know buddy
10:44
and
10:47
buddy chat me out because i was in
10:49
arizona before at a show and i'm kind of
10:51
nervous like yo we got to go to atlanta
10:53
and rap with all these dreamfield cats
10:55
and you know
10:58
we we got a really rap and he was like
11:00
man i'ma just take my time
11:02
and you know he's doing a buddy thing
11:04
like i might take some shrooms and do
11:06
some songs with friends
11:08
man i get to atlanta i'm like where
11:11
buddy at they're like oh man
11:12
buddy hit the ground running he already
11:14
got 18 songs done
11:15
i'm like what's happened what happened
11:17
to take it slow so i started kicking
11:19
this out here
11:20
i was walking into rooms opening
11:22
producers in the engineer's laptop
11:24
forum and pressing play
11:28
what hey that's
11:31
good i'll walk in hand in the bottle
11:33
tell them take a shot
11:34
what's up i'm go off dad take a shot
11:36
nice to meet you
11:38
they say what's up and then i take it on
11:42
there it is that's that yay area you're
11:44
right yeah that's that's town business
11:47
right get ready to
11:48
get lost yeah hey what happened with
11:51
joint gang is that still the thing
11:54
yeah we definitely still think and we're
11:56
still doing music i don't want it to be
11:58
like
11:59
you know when i i mean you don't know
12:02
when i was
12:02
but when i was little it was hella
12:04
rappers all my favorite ones was in like
12:06
these mysterious groups because they
12:08
became friends
12:09
i'm assuming that's how it happened and
12:12
that's why the albums never came out so
12:14
we are trying to make sure that that
12:16
don't happen this [ __ ] ain't happening
12:17
no time soon but
12:19
we are working on it and there is i mean
12:22
it's at least 30 songs by now
12:24
so just me no buddy and earth gang
12:27
anybody else
12:30
uh it's it right now it's
12:33
just me just me nobody and uh
12:38
uh earth gang and joy badass is also
12:42
fulfilling wow joey badass joey badass i
12:46
don't know if you saw two strangers but
12:47
that thing is incredible
12:49
like his acting i haven't sit down and
12:52
watch it yet i want to so bad
12:54
oh man wow sit down and watch it joey
12:56
hit that out the park if y'all haven't
12:58
seen i think it's on netflix too
13:00
i feel like it won some awards didn't
13:02
just win yeah yeah
13:08
he always felt he would win an oscar
13:10
before a grammy
13:11
and he's not mad at that isn't that
13:14
something
13:15
um wow that's such a feeling to have
13:18
[Music]
13:21
yo man he just felt that uh did you ever
13:23
feel like
13:24
one day i'm gonna be sponsored by you
13:27
know
13:27
ricky rose and doing songs with him and
13:30
he's gonna rock with me and post my
13:32
stuff and did you ever think that
13:36
man you know what sway i always knew i
13:40
was going to meet that [ __ ]
13:42
to be honest i always did i was too much
13:45
of a fan
13:46
and the things he said just connected
13:48
with me too much when i met him
13:50
we talked for almost two hours at his
13:53
house right
13:54
and i was i was so
13:58
just impressed by the way
14:02
that ross flipped the switch
14:05
when i was talking to him and he turned
14:07
the raw switch on
14:09
i said oh this nigga's a master and i'm
14:12
watching the master it's not my job to
14:14
control this room
14:15
it's my job to listen to it and i
14:18
we just chopped it up man i had to hold
14:20
back tears talking and
14:22
about about an hour 30 in just talking
14:25
about
14:26
his influence and like uh i used to
14:29
listen to him when my mama was in jail
14:31
he used to really put the hustle under
14:35
because music at at the time and that
14:38
life
14:38
especially right there was all a [ __ ]
14:41
had
14:43
you you listen to so when your mother
14:45
was
14:46
incarcerated ross became your parental
14:49
figure
14:51
uh he just became a a a music uncle
14:55
you know what i'm saying okay like i
14:57
looked to him i looked in for lyrical
14:59
advice to set the mood
15:02
to to vent to to drive to and a lot of
15:05
the things that he was saying
15:07
stuck with me to this day and i had
15:09
quoted some of them things
15:10
which is kind of personal now uh to and
15:13
personally and that was probably
15:15
the best ever because he returned
15:18
he returned that love with praise and
15:20
flowers
15:21
and we made music we made music
15:25
i got him on the the deluxe album of
15:27
1176 and
15:29
uh it's gonna drop soon
15:32
the deluxe album um this is guap that 4
15:35
000 1176 is out right now
15:39
i'm curious there are a lot of great
15:42
features tish hyman is on there
15:44
um tremendous vocalist uh she's a
15:46
citizen buddy is on there
15:48
you know buddy's been on the show a few
15:50
times pilo is on there
15:52
and um of course pilo's been on the show
15:55
too
15:55
and i i think it's really like chicken
15:57
adobo people may not know what that dish
15:59
is
16:00
uh but it's a filipino dish um a
16:03
filipino cuisine
16:04
and i'm not even sure if folks really
16:06
knew your you know we know it but
16:08
if how many people really knew um your
16:10
your feel your filipino roots
16:13
you know and yeah you know and you're
16:15
exploring that
16:16
you know what i mean more so we're
16:18
hearing more about that
16:20
growing up were you in tune with the
16:21
filipino side as much as the black side
16:24
was there
16:24
were you ever caught in between cultures
16:27
or what was that like
16:29
um it was it was always an in-between
16:32
thing
16:33
for me it was never it was confusing
16:36
sometimes but it was never
16:39
it was never a a culture shock or
16:42
anything like i grew up
16:44
extremely close to both sides so it was
16:46
always just
16:48
um you know these that's
16:51
that's me these are parts of me that
16:54
uh that make up one whole you know what
16:58
i'm saying
16:59
um it's just fun to to
17:02
to pop out and be like yo i'm filipino
17:04
like other filipinos
17:06
[ __ ] with me because i'm going hard
17:09
ain't nobody else saying it really ain't
17:10
nobody else really doing it like that
17:12
especially somebody that looked like me
17:14
so i'm trying to i'm trying to bring
17:17
that representation
17:18
to them filipino culture is such a
17:22
staple
17:23
in the bay area you know it's pretty
17:25
much hand in hand
17:26
even in in the city of oakland in 1176
17:30
that's in west oakland right what street
17:32
was it yes
17:34
10th street oh [ __ ] okay damn yo
17:37
yeah you've been over there you've been
17:39
on heather you've been on tenth and
17:41
center
17:42
guap no i'm saying i was right there
17:48
i was hitting them with the yodo i was
17:50
in the bot and i was hitting them with
17:51
the yo and they were saying they wasn't
17:53
they was alright with it though i had to
17:55
say hey hey i was like yo what's good
17:57
y'all
17:57
they was like to go that voice that
17:59
accent i'm like y'all got the accent
18:02
i had her in the bottom squat they loved
18:07
heather's [ __ ] bruh
18:10
it's like they go to that accident
18:17
i'm happy you came back home and had a
18:19
black oh they had a good time man it was
18:22
uh
18:23
really great but i'm glad you're showing
18:25
this side to and the bear you see this
18:27
kind of like when you think about her
18:29
you know who's filipino in black you
18:31
know
18:32
yeah you can you got to get her on the
18:34
next project word
18:36
man i tried to reach out for this one it
18:38
just didn't work out but i'm sure we'll
18:40
work uh sooner or later i really i'm
18:43
really a big fan
18:44
of her and she's fine as you know i love
18:48
her that part you're not are you are you
18:50
single now man what's your
18:51
situation yeah i'm i'm single as [ __ ]
18:58
i'm as single as you get uh
19:01
i mean i'm at least 300 percent single
19:04
i'm on my way to 4
19:05
000 300 yeah
19:11
somebody told me they was aggressively
19:13
single the other day i didn't even know
19:15
what that meant
19:16
that means you hoeing oh okay
19:20
okay i'm scared of being aggressive i've
19:23
been
19:24
man especially because i just dropped
19:25
the album everybody think i'm i'm
19:27
getting more money than i
19:28
am the hype around me is good
19:32
that's real i've i've taken it on one
19:36
i'm taking it on one man i like this man
19:38
we got a few people on the line
19:40
uh that want to talk with you um before
19:42
we take this line
19:44
i mentioned him earlier you know and
19:47
this is what i like about you
19:48
you go out of the box and i always felt
19:50
like the bay area has a signature
19:52
sound that's legacy now it's solid it's
19:55
cemented in in history and we're
19:58
prideful and proud of it
19:59
but also feel like the bay area sound
20:02
isn't
20:03
this uh one-dimensional you know we've
20:05
seen this
20:06
you know you could have a too short out
20:08
at the same time as a souls of mischief
20:10
you know what i mean and it's two
20:12
different kind of sounds but it's that
20:13
bay area thread
20:15
you seem to seek out people to work with
20:18
that are just from every walk of life
20:21
how did you and ill mind
20:22
connect was it on a filipino connection
20:24
or how did that come to be
20:27
it was so crazy because me and ill
20:29
actually didn't even know
20:30
each other was filipino when we first
20:32
met we found out upon a meeting
20:35
it wasn't like uh it wasn't like a plan
20:38
thing or like
20:39
that's not why it was just i had been
20:42
out here putting in work and he heard
20:43
about me
20:44
and because of that he tapped in
20:48
and was like ah yo i'm in la and when he
20:51
was out here off the show pulled up
20:52
because
20:53
[ __ ] him and i already knew who he
20:55
was it's so crazy
20:57
i i actually was mad at myself for not
20:59
knowing he was filipino but
21:01
it was kind of just like the the icing
21:04
on the cake once we figured it out
21:06
it wasn't even a heavy thing it was just
21:09
a part of it
21:10
of the meeting as soon as we met though
21:13
it was crazy it was kind of weird
21:14
because like
21:16
he walked up and hugged me i was like
21:18
what's up bro welcome
21:19
like the hug was was such a loving
21:23
embrace it felt like
21:24
i knew this [ __ ] felt like he was
21:25
long-time friends or something
21:27
and that was the first day we met and um
21:30
we've been making music and and talking
21:33
and hugging like that
21:35
since then shout out to ill mine that's
21:37
like my big brother at this point
21:39
he just had a baby man who
21:49
[Applause]
21:52
there's so much we could talk to you
21:53
about let me let me get some folks on
21:55
the line real quick let's go to phoenix
21:57
um
21:58
emmett is on the line from phoenix what
21:59
up emmitt graham ryan hey emmett
22:01
what's up emmett hey what's good what's
22:04
good man how are you doing first off
22:06
what up we well yeah
22:09
well man i'm going to ask grab that man
22:11
what was the most difficult song to
22:12
write on 11
22:14
76 the most difficult song to write
22:18
was um
22:21
i mean i cried writing stupid the outro
22:24
i
22:25
legitimately was bawling if you if you
22:28
want to watch
22:29
uh that process i put it in the
22:31
documentary
22:32
life is a blast that we shot around um
22:35
making the music on this album so that
22:38
was like the most the heaviest emotional
22:41
blow
22:41
but the hardest song to write
22:44
technically was uncle ricky
22:46
because i was trying to tell a story and
22:48
it was only one verse
22:50
on there at first and i wanted to make
22:51
sure that i delivered on that concept
22:53
because
22:54
that was my song on the album to show
22:57
[ __ ] that i'm still not playing with
22:58
them
22:59
so i had to took me about two days i sat
23:02
down for two
23:03
three days and just wrote that second
23:05
verse
23:08
when you did that one bro that gave me
23:10
like a good kid mad city feel man that
23:12
definitely let me know your
23:13
strengths like a lot further than what
23:15
everybody thought probably
23:18
thank you thank you great question
23:20
that's my favorite song
23:22
uncle ricky you're you're a citizen
23:24
you're a citizen emmy that's way in the
23:25
morning
23:28
do you find find it necessary because
23:31
bay area in the past
23:32
folks you know don't when you think
23:34
lyricism you know we think everybody's
23:37
dope
23:37
but not everybody think everybody from
23:39
the bay area is dope
23:41
so do you do you do you put extra on it
23:43
to make sure folks know that you can
23:44
flow that you actually spit because i
23:46
remember you were doing during the
23:47
pandemic i want to say was it every
23:49
wednesday you was putting
23:50
doing the um yeah the freestyles right a
23:53
freestyle wednesday yeah i was doing
23:54
around the racks
23:55
ronald raps that's what it was yeah and
23:58
i was like yeah i hit quasi up i was
23:59
like yo quads your boy guap is going in
24:02
you know i was very impressed and he
24:05
said
24:06
no i was not playing swag i was not i
24:09
had
24:09
i still had um some and i still do
24:12
honestly it's just it's not no
24:14
it's not a chick on my shoulder no more
24:16
after the dreamfield [ __ ] the
24:18
the i need to be little wayne chip kind
24:21
of got removed and now it's just
24:23
i need to be the best but i'm not
24:26
actively
24:27
seeking approval through lyrics and
24:30
in in the art
24:33
a rap like i'm trying to transfer into
24:35
music
24:36
and make it a package and not just be
24:39
you know i'm saying the [ __ ] who could
24:41
speak because
24:42
i mean everybody know people who could
24:44
rap better
24:45
in their opinion rap better than some of
24:47
the best [ __ ] in the world but they're
24:49
not
24:49
doing nothing so i'm i'm trying to
24:52
transfer that energy and
24:54
really really really like making some
24:57
timeless [ __ ]
24:59
of course everybody at this point know
25:01
that i could rap
25:02
everybody you know i crap i want to come
25:05
back up there and rap matter of facts we
25:06
can come back up there
25:07
i want to play you the roster i want to
25:09
what let's premiere the ross records
25:11
right
25:11
you wanna do it right now do it today
25:15
[Laughter]
25:18
that's that bait that's that bait [ __ ]
25:22
i'm gonna come out here and do i'm gonna
25:23
come out here and do it because i'm
25:25
gonna show you the video when i have it
25:26
and i got to go to miami
25:28
and shoot it first okay what i i got
25:31
i got a better suggestion why don't when
25:34
you go out to shoot the video we come
25:36
down
25:36
and meet you out in miami that's even
25:39
better yeah let's do that that'd be
25:41
even better man ross that's my dude come
25:44
on how do you want to come too
25:49
i'm joking tracy tracy not traveling
25:50
right now guap
25:53
why are you speaking for me
26:04
set it up okay cool um let's do it
26:10
soon is the video when y'all planning on
26:12
shooting you don't know yet you don't
26:13
got a tentative date
26:15
we could talk we got to talk off uh i
26:17
don't want to let you know okay
26:19
yeah yeah yeah yeah no problem
26:22
it's soon and uh you know zoey dallas
26:25
sway
26:25
yes i'm i'm going down there lincoln
26:28
when i meet a good friend of mine he got
26:30
about six seven businesses i told him
26:33
look when i come down there bro i just
26:35
want to put all your businesses in the
26:37
video
26:38
because i that's that's a real a good
26:40
friend of mine so that's
26:42
that that's some of the stuff that i'm
26:44
doing like he got a private security
26:45
thing a restaurant a nightclub
26:47
a speedboat a little racing thing i'm
26:49
gonna do all of that [ __ ]
26:51
and put it in the video because i i love
26:53
you so if you did come down
26:55
that's the type of [ __ ] that we will do
26:57
okay all right
26:58
um i'm not ready to take off my shirt
27:00
yet but i'll get on the speedo
27:02
[Laughter]
27:08
little player uh hawaiian shirts you
27:10
ain't never need to take it off keep
27:12
putting it all the way up well like all
27:15
the way up
27:16
cover up your neck
27:27
let me ask you this are you working with
27:29
monster
27:31
yeah okay um i got a situation with
27:35
monster they showed me a lot of love i
27:36
actually just left
27:38
a headquarters not too long ago seen it
27:40
for the first time
27:42
loved it so let me ask because bel air
27:44
monster
27:45
this man gets sponsorship you know what
27:47
i mean hb and tracy
27:49
he really it's a that's another side
27:51
that has that doesn't have anything to
27:53
do necessarily it does
27:54
it all comes directly from what you do
27:56
in the mic booth but
27:57
you got to do a whole lot more to secure
27:59
these deals
28:01
and so to independent artists who may
28:03
have opportunities to approach companies
28:05
like this
28:06
how did you do it like what would you
28:08
suggest they do what's the best way to
28:10
present yourself
28:11
to a monster to try to secure a deal
28:15
um well you need you
28:19
on top of being dope yourself
28:22
and interested in something interested
28:24
in the brand you need to find the best
28:26
way
28:27
to package yourself to them so that when
28:31
your team or if you don't have no team
28:34
and it's yourself reaching out
28:36
you you already representing the brand
28:39
it's nothing more than brands love than
28:41
people who are already
28:43
[ __ ] with them organically before they
28:46
reach out or before they give you some
28:47
money to post or wear something
28:49
they want to see you already in it and
28:52
they want to see dope content because
28:54
you're not the only [ __ ] regular
28:57
person
28:58
in their mind that likes the brain and
28:59
reaches out
29:01
so ah you you got to be ready to strike
29:03
efficiently professionally
29:05
but also had that extra pizzazz for the
29:09
cherry on top so
29:10
with me when we wanted to start warming
29:13
up i
29:14
i guess a monster to us
29:17
my uh my manager already had another
29:21
artist who was a monster artist
29:23
so he already knew the dealings and i'm
29:27
i'm a lot i'm a lot more creative in the
29:29
things that i post
29:30
and the content so we already had good
29:33
content
29:34
with monster in it to show to them
29:38
we came ready
29:41
same thing with bel air i was i was
29:44
making the
29:44
belair instagram videos just like
29:47
drinking this [ __ ] naturally
29:49
then they sent me a case because i met
29:51
him at rolling loud and it was like yo
29:53
we love that that thing you posted we
29:55
want to send you some stuff man you just
29:56
got a good personality
29:58
and i was like hell yeah dude
30:01
um [ __ ] two years later they gave me 90
30:04
000 to shoot that how many videos
30:07
come on man that's that town business
30:09
right there cp
30:10
everybody understand we say town
30:12
business
30:13
you know it's the town but you got to
30:15
remember the word business
30:16
okay i like that and he didn't even
30:19
spend the whole 90 on the video i know
30:21
how it goes see how he did that
30:25
don't add them though oh man they know
30:29
now this is excellent man one of the
30:31
things you do too that i find great
30:34
is uh you collaborate with the the the
30:37
og
30:37
generation in the bay area and the
30:39
younger generation in the bay area
30:42
you make songs with everybody what was
30:44
it always easy for you to connect with
30:45
the og's
30:46
was there ever a divide did they have to
30:49
warm up um
30:51
yeah i think they they had to warm up
30:54
to me like short 40 a.m gymnast knew
30:57
about me
30:58
of course and actually short knew about
31:01
me more specifically too because he used
31:03
to be in a
31:04
a whole ass motorcycle uh
31:08
motorcycle gang with my pops they used
31:10
to ride together
31:11
right harleys which organization
31:15
i forgot the name of it to be honest
31:17
because i was younger
31:18
okay i was younger but i know it was i
31:21
forgot it's like it was like uh it's a
31:22
number in it
31:23
like 100 something i forgot what the
31:26
[ __ ]
31:27
it was but they used to ride so that's
31:29
how i met him
31:30
and i went to his house as a kid but
31:32
that [ __ ] didn't remember
31:34
when i told him
31:34
[Laughter]
31:39
yeah but um he had they had to warm up
31:42
to me like
31:43
that he wasn't ready for uh for what i
31:46
was doing i swapped out
31:48
i don't think 40 was at first either
31:50
they had to see it
31:52
in emotion like working before
31:55
they reached out i think they wanted to
31:57
make sure i was for real
31:59
like the rest of the world honestly
32:01
because you know older nick's got to be
32:03
a lot more reserved and
32:04
stay a lot more um static
32:08
in what they [ __ ] with and what they
32:10
don't so i'm happy that over time
32:13
me and too sure was able to link connect
32:16
make some music
32:17
i challenged him i told him at that time
32:20
too because that's when i was
32:21
aggressively
32:22
uh single i told him like hey
32:25
i'm i'm down there i'm getting there
32:27
like the young mr [ __ ]
32:29
i might i might look more uh i might end
32:32
up
32:33
[ __ ] more girls than you and he was
32:35
like i was having a threesome every day
32:37
for four years
32:40
oh my gosh so you went and sat down huh
32:45
she said good luck and i told him
32:48
well i've been every other day so at
32:50
least i'm on the way
32:52
wow you need a condom partnership next
32:58
hey if hey if magnum lifestyle if y'all
33:01
want to reach out come holla at me we
33:03
gonna do it safe
33:05
yes
33:08
the town i like that man guap dab man uh
33:11
look we got to do it in person brother
33:14
you got to do it in person what i like
33:17
about what you're doing
33:18
um rex life rise is going the young jay
33:21
walters doing
33:23
a killer cab is out now kev is uh you
33:25
know kevin yeah out here
33:27
doing did y'all did y'all connect here
33:28
in the studio
33:30
no not yet him a quad has been hitting
33:32
because they want to come out here
33:34
i told him uh let's do it and put it
33:37
together as soon as i seen
33:39
uh uh i got i see my brother d
33:42
bay area foods and he was playing a new
33:45
calf song and i was like
33:47
he was like guess who this here i was
33:48
like who the [ __ ] is this he was like
33:50
it's kfc out i was like oh yeah i posted
33:52
it on my agreement jack yeah
33:54
i always i always loved kids kev goes
33:57
stupid
33:58
kevin is is the person i wanted to come
34:01
in and and rap on the show
34:04
well let's let let's do that you know
34:06
cuz we gonna make sure
34:08
this this is a big plan man we're gonna
34:10
galvanize all our resources
34:12
you know all our all our support and
34:14
make sure folks are
34:15
you know really able to walk their dream
34:17
in the way that you've been doing it
34:19
people like killer kev who's extremely
34:21
talented got an incredible flow
34:23
very very bay area um very authentic
34:26
with it
34:27
and and people like yourself we're going
34:29
to do that because you know what
34:30
go up i feel like the bay never really
34:33
got his story told properly is folks who
34:35
tapped in
34:36
hip hop evolution and certain folks they
34:38
come in for
34:39
a couple days they get their content
34:41
that's their stream they make money you
34:42
don't hear from them again
34:44
but they're not from the bay people from
34:47
the bay got to write
34:48
and tell these stories that's why you
34:50
know what rap is doing with no vultures
34:52
and it's different folks that are doing
34:54
different things ct beats all these
34:56
different folks
34:56
ea ski doing all these different things
34:59
so
34:59
i look at you guys as um being the
35:02
leaders you
35:03
especially um because of the you in
35:06
many ways and similar and i mean it's in
35:08
the most humble way
35:10
to myself we stepped into different
35:12
spaces that you didn't always expect to
35:14
see
35:15
people from the bay in and all of that
35:18
does
35:18
you know what i mean it just opens up
35:20
many doors and
35:22
expands our reach and opportunity and it
35:24
re erases whatever stigmas or
35:26
limitations people put on
35:28
bay area folks or bay area artists and
35:31
now it's about
35:32
controlling our own thing and telling
35:34
our own stories the way we're doing it
35:36
and not looking
35:37
necessarily for folks to validate but
35:40
just only to collaborate
35:41
and i think you're a fine example of
35:43
that so congratulations on the project
35:45
but i'm proud of you
35:47
thank you thank you you know tell the
35:49
family i said hi i want to do a i want
35:51
to have a sit down with you too when we
35:53
get in person
35:54
um and great project you and ill mine
35:57
you did it again you did it again
35:58
[Applause]
35:59
[Laughter]
36:05
come on why are we getting the baby town
36:07
business let's go
36:09
hello come on
36:11
[Applause]
36:16
we go get quads managing you know him
36:19
kev
36:19
marquis everybody man let's we want
36:21
everybody in the bay to win let's win
36:23
together no more hating none of that
36:26
[ __ ]
36:26
people got issues man put that [ __ ] on
36:28
the table let's work them out let's not
36:30
stop the flow let's not stop the growth
36:32
let's not stop the money let's get it
36:34
right
36:34
okay guys yeah let's get it because it's
36:36
a million ways to make a dollar and i'm
36:38
trying to make a million of them which
36:40
way
36:40
i love you man i love you i love you too
36:43
brother hey
36:45
i'mma hit you we coming to miami okay
36:48
yeah let's do it let's do it let's put
36:50
it together i can't wait
36:52
okay that's what's up family whop dad 4
36:55
000 y'all get the album 1176.
36:58
look out for that deluxe one of the
36:59
deluxe coming
37:02
the elections i mean uh i just pushed it
37:05
back hold on i gotta look
37:07
calendar okay because we're gonna roll
37:09
premiere that rosette song so i'm gonna
37:11
make sure i know when this is happening
37:13
i'm gonna have to stay on it yeah i
37:15
think it's uh
37:17
it's on the 4th friday the 4th
37:20
june 4th
37:26
[Music]
37:35
[Music]
#Arts & Entertainment