0:00
nails Let me tell you about this young
0:02
man Jules you could come in too His
0:04
brother is with him They always together
0:05
Yeah Vocals gave me chills
0:08
Well here's here's the thing about Nails
0:11
Nails has produced He's a producer A
0:13
music producer Rex you mind shutting
0:15
that door for me um he's a music
0:17
producer and he's worked with everybody
0:19
uh from Keith Murray um Eminem you know
0:23
the I can't name everybody you work with
0:25
Don't Don't Dr Dre Dr Dre Raph my song
0:29
Mhm Uh list goes on and on I don't want
0:31
to brag about myself You don't want to
0:33
You want me to do it for you yeah do it
0:36
Brilliant young man came up with an idea
0:38
called Beats and Bars and you Yes Right
0:40
You've been hearing about this new
0:42
sensation and it's a shows a it's a it's
0:44
a like a talent show right like Star
0:48
Search Um but for the culture and it
0:51
focuses on the the best artists MC's and
0:54
producers as well So producers and MC's
0:57
are um competing for a slot um to win up
1:01
$250,000 $125 for the winning MC 125K
1:05
for the winning producer Let me get
1:08
my saying I told you I knew you spent
1:11
bars But but I I had him come in and we
1:14
just this conversation was just so
1:16
beautiful I didn't want to interrupt it
1:17
but but he he was like in the back
1:20
tearing up when you were singing My eyes
1:22
watery right now A now some water Yeah
1:27
But but tell her how you came up with
1:28
the idea the concept uh of beast and
1:30
bars Honestly it's like we don't have a
1:33
real representation of hip hop in the
1:35
culture You know you get you got these
1:37
other shows but they really go to
1:39
agencies to find this talent I wanted to
1:41
pick a group of people that that's going
1:42
to be in the trenches with me Yeah
1:44
That's going to that's going to go
1:45
across 10 cities with ourel and pick
1:47
these people ourself Wow Out of the
1:50
community right yeah Out of the
1:52
community Oh we started off in Oakland
1:54
in Sways Hood You know what I mean mr
1:56
Fab pulled up showed me love It's a
1:58
great show I'm blessed to be here
2:00
honestly cuz I'm a small kid from
2:02
Syracuse New York I'm not supposed to be
2:04
here right now with Swing Heather B and
2:06
yourself Queen So it's a blessing to be
2:08
here Yeah You know give me a hug
2:13
Give me a hug Beautiful It is beautiful
2:15
And already we done discovered so much
2:17
Even if the talent doesn't advance they
2:19
get to be on this show Right Right And
2:22
and the way even with the the the way
2:25
the payout is happening is different as
2:27
well right yeah of course Um like I said
2:29
once again I think people come like
2:31
culture vultures They come and use our
2:32
culture make money off of us and just
2:35
leave us in the trenches This show is
2:37
not like any other show Everybody that
2:39
participates owns a piece of the show
2:42
What yeah Even so even if you audition
2:45
and didn't advance you're going to be on
2:47
an episode and you going to get equity
2:49
in that show And and I'm I'm going to
2:51
keep it real That became because of uh
2:53
my partner Larry Misri We own a platform
2:56
called Red Coral Universe and we wanted
2:58
to shake the game up where we actually
3:00
treat the artists the way they're
3:01
supposed to be treated and not give them
3:03
what we want to give them Yeah And
3:05
that's usually what happens Exactly With
3:07
shows Exactly We're going to shift the
3:09
game up Everybody going to make money So
3:11
even if you don't win you still win Yes
3:13
Yeah man You I mean really win You
3:15
really win And and I thought that
3:17
appealed to you cuz she's always been
3:18
independent minded right and so with her
3:21
labels having her own labels over the
3:23
years she could relate to this We got
3:26
judges We got U Rod Digger Yes sir Can I
3:28
be a judge i mean I don't pull up Pull
3:32
up please We got more sh $12 for you I
3:36
got $12 If you pull up Rex you should
3:38
saw Rex face when he said $12 like the
3:44
Okay But we got Raw Digger as a judge
3:46
Yes we have Eric Surman Crooked Eye Mike
3:50
Zombie I really want to do this for the
3:52
culture You know these other shows they
3:54
get these A-list rappers which is cool
3:56
But I think it's time we give flowers to
3:58
our pioneers that's that has over 30
4:00
years experience in this game that can
4:02
teach us I think we don't get taught
4:04
enough as in this culture They give you
4:06
a little check and that's it But I want
4:08
to get people that's going to spread
4:09
knowledge and really build the artist
4:11
and the producer up Right When our show
4:13
starts we're going to have lawyers come
4:15
through and talk to the contestants
4:16
about what's in a bad contract what to
4:18
look for So it's more than just
4:20
entertainment It's a learning
4:21
educational show about hip-hop
4:24
You see what we doing let us see Y'all
4:26
doing bigger things and have the be have
4:28
the be is a part of it now too I do the
4:31
pre-in I you know just get the artist
4:33
ready get to know them a little bit and
4:35
um prepare them before they walk in that
4:36
room to meet that panel of judges
4:39
because you can be practicing and
4:40
practicing Even you shared with us for
4:42
the Super Bowl what it took before you
4:44
even hit that stage So we just get a
4:46
little background information and just
4:47
get them ready Give them that word of
4:49
encouragement before they go in and meet
4:51
the panel Yeah I I how I know you want
4:54
Yeah Well that's why I brought nails in
4:56
because said not that $12 though He's
4:58
joking about that All right You working
5:00
out working out Rick I got That's just a
5:03
joke But you got No but these are the
5:05
things This is why we do what we do This
5:07
is why we exist is to give back is to
5:10
pour back like what you do and what
5:13
you're doing it bigger though Good lord
5:15
You're giving all the stuff that no one
5:18
would give freely right to help I've
5:20
been blessed cuz Sway HB I mean like I
5:22
said we're family now I'm still learning
5:26
Forget my accolades I learn from my
5:28
heroes These are my heroes right here So
5:30
I'm blessed to have them part of my show
5:32
Mhm See we had to learn just by talk
5:35
conversation in passing And then being a
5:38
black woman they didn't take us
5:40
seriously as producers or as songwriters
5:43
So we had to kind of go "Hey look listen
5:46
we really want to do it." And we would
5:48
play and it was the Tony's that would
5:50
help Raphael Sadique would give us input
5:53
Like in the community though our
5:55
community would give us little bits and
5:57
bits if I had known you would be how you
5:59
did that I tell you all the game too I
6:02
was way sharper back then Keep doing
6:04
that Yes ma'am You're an example of that
6:06
and it's beautiful to see whatever I can
6:09
do to help help raise funds Thank you
6:12
Give knowledge Whatever you need me I'm
6:14
there I mean I had to fight manage it
6:17
but I got it Beast and bar I got it man
6:20
I'll take it from me You ain't got good
6:23
number Don't start They That's a huge
6:26
sacrifice beasts and Bars.tv
6:30
It's the platform right no no that's not
6:32
it Okay go ahead I'm sorry The platform
6:35
andbars.tvig but the platform is red
6:39
Okay there you go And think about Red
6:41
Coral Sway The Red Coral Red Coral C O R
6:45
A L Universe Got it Think about Red
6:47
Coral real quick I want to say that's a
6:49
platform where we pay the artist more
6:51
than these other platforms and we don't
6:53
own your content And you're monetized
6:54
from play one There you go On other
6:56
platforms you may get $1,300 for a
6:59
million views Our platform you get
7:02
$65,000 per million views Now I'mma EP
7:06
on Beast and Bars too just to let you
7:08
know And I didn't even know that part So
7:10
yeah I might have to move Sways Universe
7:11
over there again because we get we get a
7:13
lot of views Talk about it Okay
7:16
All right Uh shout out to Quinn right
7:19
yeah Shout out to Quinn Larry Fizz the
7:22
camera crew that's been holding us down
7:24
Jam Jules holding down front door Uh
7:28
Edwin of course the director one of the
7:30
coolest directors from the Bronx He was
7:32
there when they first had like they
7:33
first party with DJ Cool Herk He was
7:35
there He seen it from his his apartment
7:36
building Um who else I want to give a
7:38
shout out to jules I already said Jules
7:40
You know that's my road dog You got to
7:42
listen Sway Got to listen Sway That's my
7:44
big bro Nah wherever you see me you see
7:47
Jules You know what I'm saying that's my
7:49
That's my big brother I want to give a
7:50
shout out to all the artists that's
7:52
participating in Beats and Bars I think
7:54
it's time that somebody steps up and
7:56
give back to the culture the right way
7:58
where we actually pay these people Give
8:01
them exposure the right way Give them
8:03
knowledge Let's not just use the culture
8:05
for the for the money but let's give
8:06
back so we can pass that torch to the
8:09
next legend Yeah You know what I'm
8:10
saying proprietorship It's time right
8:12
exactly All right Hey Nails man You did
8:14
great man Thank you brother All right
8:16
All right I like that man
8:18
my man Nails man It's And it's fun to be
8:20
a part of this you know and uh we coming
8:22
to a city near you Letty thank you for
8:25
coming by We love you I love you guys
8:28
more Go homes I told you that every time
8:32
Okay Uh Nails thank you for showing up
8:34
today man Appreciate you
