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Is Streaming Dead? Raheem DeVaughn on the Future of Music Sales | SWAY’S UNIVERSE
Mar 3, 2026
The music industry is changing forever and Raheem DeVaughn is at the forefront of the revolution. In this exclusive conversation, the R&B legend breaks down how he earned 20,000 dollars in just 13 days by cutting out the middleman and going direct to his fans. This is a must-watch for any creator looking to reclaim their power and their profits.
Raheem shares his journey from being a national treasure on WHUR 96.3 to becoming a savvy investor and independent powerhouse. He discusses the massive influence of artists like LaRussell and the game-changing platform EVEN, which allows artists to get paid instantly instead of waiting for traditional quarterly label checks. If you are an artist wondering how to navigate the modern music business, this is a masterclass in ownership and innovation.
KEY HIGHLIGHTS IN THIS VIDEO
💿 THE POWER OF THE EVEN PLATFORM
Learn how this platform is helping artists get even with the music business by offering direct-to-consumer sales and multiple pricing tiers for fans.
📈 THE LARUSSELL BLUEPRINT
Raheem explains how he emulated the moves of independent pioneers to cultivate his own success in the digital age.
💰 BREAKING THE TRADITIONAL MODEL
Why waiting for record label payouts is a thing of the past and how major conglomerates like Universal Music Group are now trying to adapt to this new landscape.
🔥 INDEPENDENCE AND OWNERSHIP
The importance of owning your masters and using tools like United Masters to dictate your own career path and culture.
CHAPTERS
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0:00
Certain people are national treasures.
0:02
It's interesting enough, I believe that
0:04
about this next artist that's here
0:06
today, but he does a multitude of things
0:08
have to be and he hear him talking about
0:11
the Quiet Storm because that's one of
0:13
his other careers as he has embraced
0:16
being a on-air personality.
0:18
>> I love it.
0:18
>> Um he does the original Quiet Storm on
0:20
WHUR, right? FM.
0:23
>> WHUR. And and that's in Washington, D.C.
0:26
>> Come on, DMV, stand up, man. But this
0:29
dude has created a legacy for love and
0:31
music and creativity and business
0:34
um throughout his career. When the first
0:36
album came out and I want to say '05,
0:38
The Love Experience. Since then, man,
0:40
this dude has
0:41
You know, people always say, "How do you
0:43
How do I make it? How do I break in the
0:45
music business?" And I used to try to
0:46
answer that question.
0:48
>> [snorts]
0:48
>> Now, the way I tell them is, "Who's your
0:50
favorite artist?"
0:52
Oh, it's uh so-and-so. It's so-and-so.
0:55
It's LaRussell. It's whoever. Mhm. Then
0:58
emulate the moves that they made to get
1:00
to where they are and cultivate it to
1:02
who you are, right? And I think what you
1:05
created, Mr. Raheem DeVaughn, Mhm. um
1:08
what you created who's here today. I
1:10
said his name. I didn't hear no RAHEEM
1:12
DEVAUGHN? RAHEEM DEVAUGHN IS HERE. HA!
1:15
OKAY. WHAT UP?
1:16
>> What you you've actually been creating
1:19
like years a couple years ago when you
1:21
came by the show, you told me about Even
1:23
and how you release your music
1:25
independently. Since then, we've seen
1:27
artists like LaRussell and others uh
1:30
release music through Even and Even has
1:32
now become a force in the music
1:34
business, right? Even is a platform
1:36
where independent artists go to have
1:38
direct direct connect, direct impact
1:41
with the consumer, right? What they call
1:43
that? D2C?
1:43
>> Direct Yeah, direct to consumer, yeah.
1:45
>> Yeah, D2CS or something like that. Uh
1:46
direct to consumer and now the major
1:49
conglomerates like Universal Music are
1:52
buying up platforms like Even.
1:54
>> Yeah, what they did Yeah, but what they
1:55
haven't bought it. Okay.
1:56
>> They They They they they were granted
1:58
permission to use it.
1:59
Okay. Explain First of all, welcome to
2:02
the show, Raheem DeVaughn.
2:03
>> Yes. Yes. Yes. Yes. So so so a couple So
2:06
so a couple of things. Hey. Hey. What's
2:07
going on? Um Good to see him. So
2:10
So great to be seen, right? The first
2:13
The first thing is that LaRussell was
2:15
the first artist to use it. It was
2:17
LaRussell was the case study artist.
2:18
>> Okay. You know what I'm saying? Shout
2:19
out to LaRussell. I use I used even
2:21
because of LaRussell. Like I watched I
2:23
watched
2:23
>> LaRussell was first.
2:24
>> Yeah. You know what I'm saying? You know
2:26
so you know I'm I'm I'm a young OG
2:28
status but I'm always looking for like
2:30
the tools of right now and how you move
2:32
right now to be able to you know I've
2:33
always been connected like the hip-hop 1
2:35
degree separation.
2:37
Um you know being the first soul and R&B
2:39
artist to make mixtapes. You know I got
2:40
that from watching 50. You know what I'm
2:42
saying? Doing that that whole G-Unit
2:43
movement thing and Mike Jones, right? So
2:46
no different, you know um I I said wow
2:49
LaRussell used this platform where he
2:51
where he where he made a little shy of
2:53
100K
2:54
in in less than a month in less than 30
2:56
days and over 4,000 of his fans went
2:58
over to use this platform and um there's
3:01
there's these different price points and
3:03
you can you can you can you can touch
3:05
the you can touch the money directly.
3:06
There's no you have to worry about
3:07
quarterly payouts and just all the all
3:09
the quirky things that you know that
3:11
that's that that old structure, right?
3:14
>> Um and you know I followed suit
3:16
um and you know was the first you know
3:18
was the top selling R&B soul artist over
3:20
there you know at even and and and also
3:23
was an early investor. You know what I'm
3:24
saying? I I got it immediately. You know
3:26
shout out to Matt Rodriguez um you know
3:29
creator of the you know brainchild
3:31
behind behind even and the whole premise
3:33
is you know for us to get even
3:35
with the music business, you know? So
3:36
the irony that um that now you know
3:40
uh UMG Yeah. has has has has said hey
3:44
we want this to be our this we want this
3:46
to be the landing strip before we put
3:49
out any music to the DSPs, we want to
3:52
release the music here direct to
3:54
consumer for our for our clients and our
3:56
artists that we have, you know, our 360
3:58
deals with and what have you, you know
4:00
what I mean? And you know, when you when
4:01
now when you hear uh execs saying that
4:04
you know, uh that that that that direct
4:07
that that subscription base, you know,
4:09
platforms, you know, like your Spotifys
4:12
and so forth and so on all on their last
4:14
leg, you know, streaming platforms on
4:15
their last leg. You know, it's a it's a
4:17
you know, between that and being able to
4:20
say "Hey, CDs are back, vinyl's back,
4:23
you know, tape cassettes." Like you can
4:24
get you can get all these things by the
4:26
way through different tiers, you know,
4:27
of the project that I have over there
4:29
currently. Um it's been like what, 13
4:31
days?
4:32
>> 13 day okay, the choir storm lover Yeah,
4:34
"Too Much Too Much Own Which Too Much
4:36
Own Which is that's probably about the
4:37
most French you'll ever hear me speak.
4:39
>> Okay.
4:40
>> [laughter]
4:41
>> That means volume one.
4:42
>> Yeah, volume one, volume one of French,
4:44
you know, French being, you know,
4:45
always associated with romance and and
4:47
Paris and and I I figured it'd be kind
4:49
of fly that I just, you know, put that
4:51
in put you know, throw that in there,
4:53
right? And project the project is done
4:55
I'm it's it'll be 2 weeks tomorrow. How
4:58
much you make?
4:59
>> 20 20 grand so far. Wow. You know what I
5:01
mean? And like, you know, I'm on I'm on
5:02
I'm on the road to 100k. You know what I
5:05
mean?
5:05
Shout out to Lil Russell, man.
5:07
>> [laughter]
5:07
>> He he put the battery in my back. I'm on
5:08
the road to the 100k as well. No man.
5:11
>> grand in 2 weeks. Measure your streams
5:14
and let me know how much you got in 2
5:15
weeks.
5:16
>> do a lot of you got to
5:17
you got to do a lot of you got to do a
5:18
lot of music.
5:18
>> The old structure that he was talking
5:20
about with the record label, you might
5:21
not see a check for 20,000
5:24
until maybe yeah, first ever and then
5:27
after ever before ever is maybe 2 years
5:30
after your album came out. It's it's
5:32
bad.
5:33
>> It's bad.
5:33
>> It's bad. Yeah, that's crazy.
5:35
>> I just I just saw a interview last night
5:37
with Teddy Riley say he was never paid,
5:39
you know, for a Keith Sweat album and
5:42
it's a distributor, it's the label
5:44
that, you you at the end of the day is
5:46
the is is the bad guy. Oh, it always is.
5:48
You know what I mean? So like So like
5:50
yeah, like you know, the the the days of
5:52
having to wait for, you know, these
5:54
indie labels, these major labels, these
5:56
distributors to ration out, you know,
5:58
your money to you quarterly, you know,
6:00
between between um you know, between
6:02
Even and United Masters, like I'm cool,
6:05
you know what I mean? Like I had, you
6:06
know, had a situation where I was
6:08
working with a previous label and and
6:09
had moved my masters, you know,
6:12
some years ago and uh United Masters I I
6:15
I
6:15
I you know, I I I I love I I always
6:17
thought that Steve Stoute has been very
6:19
innovative in what he's done and you
6:20
know,
6:21
pro artist, you know, and uh so I so I
6:24
so I joined that structure and then Even
6:26
came along and I said, "Let me try this
6:28
out." And and you know, as a result of
6:30
that, they ended up partnering, right?
6:31
That was the first partnership, you
6:33
know, United Masters and and even.biz,
6:35
you know, where where has it that it has
6:37
something to do with me utilizing the
6:39
platform. Yeah, using the platform, you
6:41
know what I mean? So
6:42
um you know, we dictate the culture,
6:44
man. The art The artists have always
6:45
dictated the culture. Hip-hop is heavily
6:48
always influenced the culture, even
6:50
where it spilled over into R&B and it's
6:52
time that um
6:54
every hip-hop artist, every R&B Every
6:56
artist on the planet get what they
6:58
deserve, you know, for the fruits of
6:59
their labor. You know, you know, you
7:01
know, it's it's it's it's it's it's a
7:03
great time to be um
7:05
an independent artist, you know, when I
7:07
think about artists like La Russell,
7:09
um Kennedy Ryan, Uh-huh. also who I who
7:11
who who I who I watched
7:13
>> Kennedy Ryan. you know, you know, who
7:14
did you know, her and her manager like
7:15
their their their hustle is is is is
7:18
Yeah, it's it's relentless, you know
7:19
what I mean? And they're not waiting for
7:20
They're not as as artists you can't wait
7:22
for somebody to, you know, uh to
7:25
quote-unquote help you. Like nobody's
7:27
here to save you, you know what I mean?
7:28
So if you have somebody in your corner,
7:30
value it, you know?
7:32
And and and and and And if you And if
7:34
you are in a position to be the plug, be
7:35
careful who you help, too. What do you
7:37
mean by that?
7:38
>> Because people I you know, it's a uh
7:40
it's an interview that I saw Jadakiss do
7:42
and and and it resonated and we said
7:44
like people be careful who you help
7:46
because people will res- in the end will
7:48
resent you for it.
7:49
Resent you for help?
7:51
>> for yeah for for needing them. Man, I
7:53
love I love what Jada talked about. What
7:55
he said.
7:55
>> because it's a because because it it
7:56
becomes like a codependency thing.
7:58
>> Uh-huh. You know what I mean?
7:59
>> Okay, yeah. And then
8:00
>> I hand delivered it to you and it didn't
8:02
even go the way you expected it and then
8:04
It's your fault, man.
8:05
>> the and it's my fault.
8:06
>> bad guy.
8:06
>> what are you doing to yeah what do you
8:08
what steps are you doing to you know to
8:11
to push the project and to do the things
8:12
that you need to do?
8:14
[ __ ] I'm dealing with that now. That's
8:16
crazy.
8:16
>> sure. I'm I'm sure.
8:17
>> [laughter]
8:18
>> I lost a couple of
8:19
you know what I mean? It's like be
8:20
careful who you help. Be careful who you
8:22
put on. You were on the label you were
8:25
talking about you alluded to earlier was
8:26
Jive Records, right? Well, I was on
8:28
Jive. No no that Jive I'm still you know
8:32
there's a there's a company now Legacy
8:33
that owns those current masters. Okay.
8:36
From the three albums, you know
8:38
last year was the 20th anniversary of
8:40
The Love Experience album and you know
8:42
once I started you know going down the
8:44
rabbit hole of wanting to re-release the
8:46
album and do all the things I had in my
8:48
head that were like so cool, you know
8:51
that's you know to have a company tell
8:53
you
8:54
what you can and can't do with your with
8:56
your babies.
8:56
>> Yeah, man. With your own music that you
8:59
created, wrote, and produced.
9:00
>> because you know I am a copyright owner
9:02
on the on the entire first album. I mean
9:04
all my stuff I wrote you know pretty
9:05
much 99% of what I've done.
9:07
You know I've I've written you know
9:09
co-written the majority of the record or
9:11
what have you know it's only a few
9:12
records that I haven't you know
9:14
outside writers that I worked with you
9:16
know Ne-Yo being one.
9:18
I said I said cool. Y'all y'all y'all
9:21
hold that. I'mma go I'mma go remake
9:23
remake it it becomes a new master you
9:25
know which gives me ownership you know
9:27
and that's how that's how you the 20th
9:30
anniversary of you came about. Quiet
9:32
Storm mix and then there's a 125 BPM.
9:34
By the The we like 26 on the 25 26 on
9:37
the charts.
9:38
25 on the charts top top 25.
9:41
Yeah, I'm coming back for everything
9:43
they owe us way, you know what I'm Yeah,
9:45
let's get it man. Raheem DeVaughn, he
9:47
going to get them back for what they did
9:48
to the cold crush
9:49
>> [laughter]
9:50
>> I already know what he doing with it
9:51
man. I already know what he doing with
9:53
it. This is this is amazing man. I I
9:56
love hearing your story and I man you
9:58
may not even realize that I talk about
10:00
you when you not even here. Yeah.
10:02
Because I was I was just very thrilled
10:05
and and and appreciative that you know
10:07
the small interaction we've had.
10:09
>> Yeah. You've always followed through and
10:11
and you offer.
10:13
Like hey man, there's some information
10:14
for you. I'll break it down for you. You
10:16
want to come get it, come get it. Yeah,
10:18
I can't tell you how my phone has been
10:20
ringing. About, you know, even Dot Biz
10:23
or just, you know, the artists that I
10:25
speak to
10:26
that we know or other artists that we
10:28
that you may not know of yet that are
10:30
the up and coming artists and just
10:32
just breathing life into them man, you
10:33
know,
10:34
you know,
10:35
just as you speak my name in in rooms
10:37
I'm not in, you know what I mean, which
10:39
I appreciate, you know, I I pride myself
10:40
in doing the same. You know, that's
10:42
something that I learned from, you know,
10:44
DJ Jazzy Jeff in particular. You know, I
10:46
wouldn't know I wouldn't know all the
10:47
cool people that I know, you know, DJ
10:49
Terry Hunter and Kenny Dope, Louie Vega,
10:51
Masters [clears throat] at Work and just
10:53
just a plethora of other cool artists
10:56
and DJs and, you know, music folks. You
10:59
see how he talks, Heather? You know, he
11:03
I could tell you've been doing radio too
11:04
by the way. You're very scientific.
11:06
>> [laughter]
11:09
>> We can't be Hey look, you got to know
11:10
how to talk that talk to be number one
11:12
every
11:13
You better talk THAT TALK, RAHEEM
11:14
DEVAUGHN. YEAH, WE GOT THE NUMBER one
11:16
night time music show in the DMV. You
11:18
got the number one night time radio. Yo,
11:20
hey Kev. Yo, Special too cuz it's the
11:22
quiet storm, you know. It's the quiet
11:23
storm. Yo, Torch, what songs we got
11:26
loaded? I want to hear him I want to You
11:28
want to get You want to do zone zone
11:30
zone right now? Yeah, yeah, yeah. Let's
11:31
What we got uh Lay Your What we What we
11:33
got loaded, Torch? What songs we got?
11:35
What's that? Lay Your Head?
11:37
Lay Your Head?
11:38
>> Yeah. Okay. Let's go into Lay Your Head,
11:41
but I want Raheem to do a version of the
11:43
show right here on Shade 45 like going
11:46
into the song. Can we
11:47
Can we do that? Okay, well, turn the
11:48
music Everybody shh. All right, go
11:50
ahead. 96.3 WHUR. Well, not you know
11:53
what? It ain't about where you from,
11:55
it's about where you at. So, it's
11:57
your guy Raheem DeVaughn.
11:59
Give you what you need at the
11:59
appropriate speed, nice and slow. This
12:02
is Shade 4 This is Shade 45 exclusive
12:06
right here SiriusXM.
12:08
And uh
12:08
it's for my new project
12:10
Quiet Storm Lover Two May Ohm.
12:13
Get it exclusively at even.biz.
12:15
Ladies, when you need a shoulder to lay
12:17
your head on, just know that um I'm here
12:19
for you. Lay Your Head.
12:21
Baby.
12:22
Yo, how do you mean, I you know, when I
12:24
think of the Stylistics
12:26
Sam Cooke. Come on, man. I'mma throw Al
12:29
Green. Ooh, that's a good one. Who has a
12:32
brand new album out? Al Green has a new
12:34
album
12:34
>> got album. Yeah, he put out album
12:35
recently. Doing it through even too? No,
12:38
I'm afraid we didn't get him over there
12:39
yet.
12:39
>> Okay.
12:40
Can you introduce us to Al Green? I You
12:42
know what? I personally don't know Al
12:44
Green, but you know, being being being
12:46
as though, you know, I'm on the Quiet
12:48
Storm and got that number one show
12:50
popping in DC. I get the opportunity to
12:52
break records and
12:54
you know what I mean and and and stay
12:55
connected to what's going on. Raheem
12:57
DeVaughn, I love it, man. The new album
12:59
is incredible and the new project. I
13:02
love listening to your music Quiet Storm
13:04
Lover Two May Ohm. Yeah, Two May Ohm.
13:06
Okay. Um you get And it's a it's a
13:08
hybrid. It's about you as an artist, but
13:11
you as a broadcaster, too, right?
13:13
>> you know, this album, I'm just having
13:15
fun, you know,
13:16
back in love with what I do, always.
13:19
Uh you know, I get to I get to celebrate
13:22
my first love and my new found love. You
13:24
know what I mean? My first love being
13:26
music and my new found love for radio
13:27
and media.
13:28
You know what I mean? And then and then
13:29
of course like you know
13:31
the love the love affair that that we
13:33
have with one another meaning like the
13:34
fans and the music lovers, you know, is
13:36
which spans over decades at this point,
13:38
you know, to to my
13:40
my third decade.
13:41
>> Yeah, man. Feel good, man. Feels good,
13:44
man. And uh we're going to open up these
13:46
phone lines. You Well, you got two
13:48
lovers now. Does music get jealous of
13:50
radio? No.
13:52
No. No. No. No. No. No. No. No. No. No.
13:53
No. That's funny you said that cuz I was
13:55
going to ask like as an artist
13:57
I I mean it's funny that I ended up in
13:59
radio, but I realized that I I think I
14:02
loved radio first because that's where I
14:05
heard the music.
14:06
>> I would have to I would have to say the
14:07
same thing. Yeah, like
14:09
>> I I grew up listening to Melvin Lindsey
14:11
Yeah, listen to the radio listening to
14:12
Melvin Lindsey in particular and and
14:14
Quiet Storm was the that was the that
14:16
was the station in the household in the
14:18
car. Yeah. You know, excuse me, H
14:35
[laughter]
15:11
U
15:11
>> show, you know, there's been
15:13
conversations and whispers about
15:14
syndication is something I definitely
15:16
want to do. Um you know, when the time
15:18
is right and
15:20
uh but I feel like I'm getting my
15:22
my my my my community karma back from
15:24
like what I poured into, you know, the
15:27
DMV into DC and you know, Maryland VA
15:30
regions, you know? You poured in a lot
15:32
of love.
15:32
>> Yeah, yeah, for sure.
15:33
>> Your output is based in love.
15:35
>> For sure. It's one of the reasons Tracy
15:36
G loves you. That's a figurative fact.
15:40
>> what up? What up, Tracy?
15:42
Question for D. IT'S A FIGURATIVE FACT.
15:44
FOR THOSE who are like, um, novices as
15:48
entertainers and as artists, and you
15:50
know, often times when they think about
15:52
being within this industry, they think,
15:54
"I want to be a superstar.
15:57
I want to be a household name. I want to
15:59
be as famous as possible." And although
16:03
they may be hearing that going the
16:04
independent route is advantageous and it
16:07
protects many, many future versions of
16:10
them, but they still want the
16:14
widest array of attention they can
16:17
possibly get through a high level of
16:21
fame. What advice would you give or what
16:23
perspective would you give to that
16:25
person?
16:27
I would say that, you know, the concept
16:30
of being the star is like, you know,
16:32
looking into open space. And if you
16:35
notice, you know, that
16:37
there are many stars.
16:38
You know, there are many stars you know,
16:40
some some may twinkle a little brighter
16:42
than others.
16:42
>> Uh-huh. But, you know, a lot of times we
16:44
we're so we're we get caught up in,
16:47
um, you know, what how how bright that
16:50
ever star is shining that we don't take
16:52
time to, uh, to appreciate, love on, and
16:58
just show gratitude for the way we
17:00
shine. Mhm. You know what I mean? And
17:02
that, um, you know, uh, comparison is
17:05
the is the thief of joy.
17:07
You know what I'm saying? So,
17:08
uh, I would I would also remind I would
17:10
also remind those individuals that, um,
17:14
you know, it's it's a a
17:16
you know, it's it's it's a very big
17:17
world.
17:19
You know what I mean? Uh you know, you
17:21
want you you want to you know, it's a
17:23
difference between being being um
17:26
famous and financially financially uh
17:29
you know, having financial literacy.
17:31
Mhm. You know what I mean? And I you
17:33
know, you want you you know what I mean?
17:34
It's a lot of It's a lot of broke uh
17:37
stars
17:37
>> broke unhappy Uh-huh. unhealthy
17:40
spiritually, you know, um
17:43
stars. You know what I mean? Like you
17:45
know, you can you can be so consumed by
17:47
um what you what you want, you know, can
17:49
it it can affect your mental health, you
17:51
know what I mean? So, you know, it's
17:52
it's it's a difference between
17:53
understanding like the want versus the
17:55
need.
17:57
There you go, man. I like that right
17:58
there. And and and and and there's
18:00
nothing greater than like, you know,
18:02
uh ownership. You know what I mean? I
18:04
think I think of I think of if more
18:05
artists had the opportunities to
18:07
understand like financial literacy. I
18:08
was a late bloomer. You know, um shout
18:11
out to to to Pan Am Pan-American Life
18:14
Insurance Company. We just did it. We we
18:15
we have a partnership just brewing Mhm.
18:17
um around
18:19
>> The Love Life Foundation though.
18:20
>> Yeah, around the Love Life Foundation as
18:22
well in term in terms of uh you know,
18:25
literacy and and and infinite banking
18:28
and understanding how to leverage, you
18:29
know, something as simple as a life
18:31
insurance policy to be able to invest in
18:34
yourself to become that star. So, you
18:37
don't have to go beg some you know, beg
18:39
a beg a distributor or or you know, it's
18:42
cuz at the end of the day it's just a
18:43
loan. So, I'd rather be able to take a
18:44
loan from myself. You know what I mean?
18:46
And and use an insurance policy to do
18:48
it. And then hire hire the same teams
18:50
that, you know, um you know, that that
18:53
you know, the the same publicist that
18:55
Allah Russell or Russ Mhm. who's another
18:57
artist who's been
18:58
>> Incredible artist. incredible artist has
19:00
been, you know, talking talking about
19:02
ownership and and showing us the way for
19:04
so long, you know, like the jewels are
19:06
out there, you know what I mean? Like,
19:08
you know, it's
19:09
the real question is you want to be the
19:11
star, but how are you going to become
19:12
the star? Because in order to in order
19:14
in order to have some things in life you
19:15
never had, you got to do some things you
19:17
never done. What are you willing to do?
19:19
You know what I mean? Like you know, and
19:20
you don't you know, and and that's a
19:22
thin tightrope line cuz you don't you
19:24
don't want to
19:25
you know, compromise your moral compass
19:27
or your spirituality or you know what
19:29
I'm saying? Or other things that the
19:31
most important values just to be that
19:33
that that shining bright twinkling star.
19:35
I'm taking notes right here. Have you
19:37
seen anything like that?
19:38
>> you have to. I I totally agree. And I
19:40
also just always had a theory to to
19:42
everything you're saying that that's the
19:44
reason why a lot of times labels wanted
19:46
you so young because you don't have that
19:48
information. You just want to be signed.
19:50
You want to be Yeah, you can ultimately
19:52
be groomed. Yeah, you can be groomed and
19:54
you have to do that part. Everything
19:56
that Raheem is talking about, you have
19:58
to do that part on your own. Like you
19:59
you cuz nobody is really going to give
20:01
out that much game. They're they're not
20:03
going to give you that game. Yeah, you
20:05
know, it's about ownership.
20:07
Um it's about ownership. Own it own it.
20:10
Uh
20:11
but also, you know, know how to create
20:13
that generational wealth. I mean, one of
20:14
the two one of probably the greatest
20:16
assets you can have
20:18
you know, turning 18
20:20
coming into the game, make sure your
20:21
credit is good.
20:22
>> Yeah. And make sure you know know what
20:24
type of life insurance policy to have
20:26
and know how to flip that and invest in
20:27
yourself and Period. You know, you know
20:29
what I mean? And and and and as and as
20:30
you coming up on that stardom
20:33
make sure you if you got to if that
20:34
means having two to three jobs
20:37
you know what I mean? Doing that too.
20:38
Because you know, on on the come up you
20:41
know, prior to my deal with Jive
20:43
Records, you know, I
20:44
I had many jobs, man. Giant Food. My
20:47
last job was Tower Records. You know,
20:50
Oh, wow. You worked at Tower Records?
20:51
Long fence getting chased by dogs and
20:54
trying to sell people fences and like I
20:56
mean
20:56
>> You were building fences? Man, no no I
20:58
didn't build no fence. I had that job
20:59
maybe 2 weeks, RIGHT? OKAY.
21:01
>> [laughter]
21:03
>> LIKE MAN, THIS AIN'T FOR ME. I GOT to
21:05
get I want TO BE A STAR.
21:07
>> [laughter]
21:09
>> YOU DID? YEAH, YEAH, BUT IT'S JUST YEAH,
21:11
you know, the best investment you can
21:12
make is into yourself and and you know,
21:15
building that team around you and and
21:16
and and and and and you know, and
21:18
educating yourself on what it is you
21:20
need to do, but the the the new business
21:22
models are out here. They out here, man.
21:24
You know, but when when artists say when
21:26
artists say, "Well, what should I be
21:27
doing?" What the two artists that I
21:29
constantly tell them the
21:31
three artists now that I tell them to
21:32
like take heed to there's an artist
21:35
named Neptune 21, crazy.
21:38
You know what I mean?
21:39
The Russell. I'll you know, I'll use
21:41
Russ as an example. I'll use Kennedy
21:43
Ryan as an example cuz I'm seeing it.
21:45
I'm seeing it in real time.
21:46
>> Yeah. I'm seeing them do it. I'm seeing
21:48
them do it. I'm seeing them do it. I'm
21:48
seeing them I'm seeing them do it. You
21:50
know what I mean? Shout out to La Reezy,
21:52
too. Yeah, La Reezy. And in the space
21:53
I'm in, I can learn from them. You know
21:55
what I mean? Well, you're smart because
21:58
you're you're you're open-minded enough
21:59
to to know that even though you might
22:01
have been here longer than them, they
22:02
got something to offer that you don't
22:04
have. And vice versa. And vice versa.
22:06
Yeah, yeah, so uh we're going to take
22:08
some phone calls. Eddie is on the line
22:09
from Queens. We got Raheem Devaughn
22:11
here. Queens get the money. Get the new
22:12
album on the even.biz music platform. Go
22:15
to even.biz music platform. Go to
22:17
even.biz
22:18
>> Or or look, or you can DM me for the
22:20
link on IG. Just DM me.
22:22
I'll send you the link. Tell tell me
22:23
your IG, man. Raheem_Devaughn. Hit me
22:26
up. Eddie, what's your question? Eddie
22:28
is in Queens.
22:28
>> What up, Eddie?
22:30
Yo, what's up, man? Yo, I wanted to say
22:32
it was a time when Raheem was just like
22:36
spitting out giving out a whole bunch of
22:38
under
22:39
like underground mixtapes. And I have a
22:42
favorite from one of those called
22:44
Godspeed.
22:45
And I can't find it anywhere. So, the
22:47
question is like I know you got a gang
22:49
of music you gave away over that time.
22:51
Could you do a compilation of all of
22:53
that stuff?
22:55
Yeah, you know what? We we
22:57
We we we've been talking about it, you
22:58
know, it can it can it can get kind of
23:00
costly transparently because you know,
23:02
then it becomes it's a it's a it's a
23:04
thing. Um you know, when I was doing
23:06
those when I was doing those mixtapes,
23:08
you know, it was a pretty it was you
23:10
know, it was it was not for profit, you
23:11
know what I mean? More street promotion
23:13
for promotional use only. You know, a
23:14
lot of times people would just like give
23:16
me a donation here, give me a donation
23:18
there, you know, for for the mixtape. Um
23:21
but yeah, I'm looking at I'm looking to
23:23
um do all of that, man, you know, and
23:24
and and that that particular will
23:26
require me getting the sample cleared
23:28
and and and and not to say can't happen
23:30
and you know what? And and and that that
23:32
record in particular a lot of people
23:33
been asking about that from off the
23:35
mixtape. So, I'm going to see what I can
23:36
do. We going to we going to we going to
23:37
make it do what it do for you out there
23:39
in Queens, New York, you know? So, Ed
23:41
Man, I appreciate that.
23:43
Man, hey, but Ed, if you go to even.da
23:45
or you just DM him right now, he going
23:46
to send you the new album.
23:47
>> yeah, DM me on IG, man, and I you know,
23:49
once I get to the phone, yeah, I'll
23:51
definitely send you the link where you
23:52
you know, where you can where you can
23:53
buy the new album. Um to be clear, you
23:55
know, on I want to be clear, you know,
23:57
the hashtag is buy the art from the
23:59
artist, you know what I mean?
24:00
>> Uh-huh. Um you know, I know it's a
24:02
reconditioning that I'm realizing that
24:04
has to happen, you know, I I made 20
24:06
grand in the in the in the last 2 weeks,
24:08
but but I haven't even cracked where 500
24:10
people have bought the project yet. My
24:12
goal is a thousand. So, I'm going to My
24:13
goal is a thousand plus folks, you know,
24:16
on the road to 100k. I want to make 100k
24:18
independently utilizing the even.biz
24:20
platform, you know, and this is even
24:22
after the music goes to the DSPs, you
24:24
know, excluding Spotify on March 6th,
24:27
you know?
24:27
>> Why you excluding Spotify?
24:28
>> you know, it just they just conflict
24:30
with my moral compass and the math ain't
24:32
mathing, you know, a a fraction of a
24:34
penny yeah, for a company that makes,
24:36
you know, a billion dollars, you know, a
24:38
year, you know what I mean?
24:40
>> hustle going. Off advertisement, off ice
24:42
ads,
24:44
all the things, right? So, it just it's
24:46
So, it's a conflict for me, you know,
24:47
the older music is still there, but
24:49
uh the newer music I'm not I'm not, you
24:51
know, uploading it. So, you know, to the
24:53
you know, to that platform. The best con
24:55
going. Yeah. Mhm. You know what I mean?
24:57
Like I mean The best con going.
24:59
>> and and and and and and and and
25:00
again you I mean like you do the math,
25:01
you know? Like you know what what what
25:03
I'm what I'm making right now, the 20
25:05
grand in 13 days, that's you know,
25:08
that's the equivalent to me making um
25:11
a dollar a dollar
25:13
plus. Uh-huh. You know what I mean? Per
25:16
per per stream. Per stream. Yeah, you
25:18
know what I mean? So
25:20
um there's four price tiers there. You
25:22
know, you got you get you know, you get
25:24
you get everything from opportunities to
25:26
win a raffle, to kick it with me on
25:27
tour,
25:28
uh with Floetry by the way. I'm going on
25:30
a Floetry tour, y'all.
25:31
>> Yo, and they're back together. The
25:33
original Floetry, right? Yeah, the Say
25:35
Yes Tour. Yes, the Say Yes Tour. And the
25:38
incomparable Teedra Moses. Teedra's on
25:40
it, too. And my mother goes to concerts.
25:43
Can I tell you this thing is selling
25:44
out?
25:45
Like it's selling out, man. Newark
25:47
Newark sold out in like
25:49
what, eight days or something?
25:50
>> Cuz that's Jersey. They're adding a
25:52
second show. They ain't got nothing
25:53
going on.
25:54
Shout out to Black Promoters Collective.
25:56
Shout out to the Black Promoters
25:58
Collective. doing their thing real
25:59
heavy, you know what I mean? Real heavy.
26:01
We hitting city after city, man. We'll
26:03
be we'll be in LA, we'll be in New York,
26:05
we'll be in DC, we'll be on the major
26:06
cities, man. It's it's going to be
26:08
um
26:09
amazing.
26:09
>> Yeah. And you're going to do great.
26:11
You're the crowd response for you is
26:13
going to be incredible. Congratulations.
26:15
Yeah, we know. I got I got a couple more
26:17
callers. Hey Ed, you a citizen, man.
26:19
>> in the morning? Bryson Houston, what you
26:21
want to say to Raheem? Bryson, what up,
26:22
Bryson? Hey Bryson.
26:25
Yo, what up, Sway?
26:26
>> Bryce, turn your radio down, Bryce.
26:29
Yo, what up, Raheem? How you feeling,
26:31
man?
26:32
Peace and love. What's going on? Yo, how
26:33
y'all doing?
26:35
Excellent. How you doing, Sway?
26:37
Peace and love everybody.
26:39
Peace and love.
26:40
Bryce, you you may remember me, you may
26:43
not. Yo, I picked you up in Houston in
26:46
the cab, man, and took you to the
26:49
to the Bad Boy event, man. You gave me
26:51
all them street experience promo CDs,
26:54
bro.
26:55
Wow.
26:56
>> me on game, man. It was Yeah, you
26:58
remember? It was all love, man.
27:00
>> What was that like 5 years ago?
27:01
That'd be about 20 years ago.
27:02
>> it was Plus. Yes, sir. Yes, sir.
27:05
>> won't jump in the cab though, quick.
27:07
Yeah.
27:08
Yes, [laughter] sir.
27:10
Yeah.
27:11
Quick. Yo, it was all love, man.
27:13
>> If you could get in at the airport,
27:14
right? I'll jump
27:16
>> [laughter]
27:16
>> Hey, man, but look, man, I'm I'm happy
27:18
that you're still rocking with me, you
27:19
know what I mean? Of course the new
27:20
project is out. You know, you can shoot
27:22
me a DM or you know, if you go to my if
27:24
you go to my Spotify if you go to excuse
27:25
me, if you go to my I said Spotify. If
27:27
you go to my Instagram, you go to my
27:29
Facebook, um all the places, you know,
27:32
the bio area. You can hit that you can
27:34
you can hit that link and it'll take you
27:35
where you can enjoy the new project, you
27:37
know, cop the new project. Hey, Bryce,
27:39
in DM I'mma tell him you talked to him
27:40
on the show with us and he'll know it's
27:42
you, man. This guy actually drove him
27:44
before.
27:45
>> Raheem said, "I think you picked me up
27:46
at the airport."
27:47
>> Yeah, that's what's up. Bryce, you're a
27:48
super citizen. That's what I'm saying,
27:50
man.
27:50
>> Okay, Mike in New Jersey, go ahead.
27:52
You're the last caller.
27:53
>> bro.
27:55
Nobody got a job.
27:58
Hello, Sway. Can you hear me?
27:59
>> Mike? Yes, sir. Mike, what's your job?
28:02
Wow, Sway. I deliver [laughter] produce,
28:04
man. I deliver produce, Sway.
28:07
My man, hey Mike, I used to do that for
28:09
Ocean Seafood Products in San Francisco.
28:12
I used to take all the frozen scallops,
28:14
shrimps,
28:15
fish, everything to all the restaurants
28:17
in downtown San Francisco, bro. I know
28:20
what you do, man. I respect it.
28:21
>> out here delivering this stuff to the
28:23
folks out here. But I wanted to ask
28:25
Raheem if he was in town.
28:27
Was he in um
28:29
Augusta, Georgia last month?
28:31
Yeah, no, so they postponed that.
28:34
Actually, Augusta, Georgia, if I'm not
28:35
mistaken, is March
28:37
12th. Uh that's the that's the last
28:39
makeup date uh for
28:42
the 20 Lessons of Love Tour, which I you
28:44
know, which I started back in you know,
28:46
November, December.
28:48
Uh and I'll be So, I'll be in Augusta,
28:49
Georgia, March 12th with my good brother
28:52
Eric Roberson. Ah. Who has a hot record
28:54
out with with Avery Sunshine right now.
28:57
You know, I I just broke that in DC
28:58
Okay. You did that on the Quiet Storm?
29:00
Yeah, we broke that on the Quiet Storm.
29:01
Oh, that's awesome, man. I like it.
29:02
That's what I love. That's what I like
29:04
about
29:04
because he's in my peers, he's in my
29:06
friends, you know what I mean? And and
29:07
more importantly than that, it's just
29:09
great music, you know what I mean? Great
29:10
you know, all great music deserves to be
29:13
heard, you know? I I agree. Hey, Mike,
29:15
you're a super citizen, man.
29:17
>> Sway in the morning.
29:17
>> Thank you for calling. Did Did Did J1
29:19
walk off?
29:20
Shout out to Union County.
29:22
>> Oh, J1. Elizabeth. While we got him
29:24
here, man, J1, our our super executive
29:27
here at SiriusXM [clears throat] and
29:29
Pandora.
29:30
Hey, man, we got LaRon and we got Raheem
29:32
here, J1, and man, just get up on the
29:34
mic, man. You want to officially ask him
29:36
or already asked him? Oh, yeah. Yeah,
29:38
yeah, yeah. Go ahead, man.
29:39
>> yes? Man, you know, look.
29:41
>> [laughter]
29:43
>> When you're in the building with with
29:44
with Sway and and J1,
29:46
it's a yes. Just tell Just tell me what
29:48
it is. Oh, man. So, [laughter] so so
29:50
you're going to do our next garage
29:52
series.
29:52
>> Oh, absolutely. We're going to figure it
29:54
out.
29:54
>> Tell them some of the people we've had.
29:56
Oh, we've had
29:58
Jagged Edge, Estelle,
30:01
Tank.
30:02
It's It's been phenomenal.
30:03
>> man. Uh uh Britney B. Oh, Britney B,
30:06
yeah. Look look who
30:07
Shout out to my girl Britney B.
30:09
She was just on tour with me for the
30:10
20th anniversary.
30:11
I just talked to Britney last night,
30:13
man. Yeah, BB. You love her. She's so
30:14
dope. She's so dope. Um humble, you
30:17
know, God-fearing, and just and just I'm
30:20
It's It's I'm I look forward to seeing
30:22
like what happens with her. Yeah, she's
30:25
an incredible songwriter. You had Jane
30:27
Hancock as well. Like we've been Who I
30:29
just I just remixed Angie uh for her.
30:32
Oh, dope. You know what I mean? And and
30:33
Jane and Jane she you know, I had a I
30:35
had the opportunity We were already
30:36
supporting her at the station. But for
30:37
my 1-year anniversary, we had um we had
30:40
the Isley Brothers and Jane Hancock at
30:42
the MGM. Oh, wow. Wow. We love
30:45
We had Guap to the same show. All of
30:48
them. All family. All family, but BB
30:50
something special. I I hit her to tell
30:52
her you coming on the show today. All
30:53
right. Oh, yeah. So, but go ahead J1.
30:56
You do the honors. Oh, yeah. No, so it's
30:58
officially you will I'm in. I'm so happy
31:00
to have you. Wow.
31:02
>> [cheering]
31:02
>> It's going to be lit.
31:04
Okay. It's going to be lit. All right.
31:06
We going to figure it out, man. Hey,
31:07
man. Hey, finally, man. Listen, the
31:09
album was Quiet Storm Lover 2 May Oon.
31:12
Yeah, volume one in French. Yeah, merci
31:14
beaucoup
31:15
for this project.
31:17
>> [laughter]
31:18
>> That was so nasty.
31:21
That's French, Kevin. I know what it is.
31:23
They They won't say it like that.
31:25
I speak hood language. I know that
31:27
wasn't right. Volume one, yo.
31:31
>> [laughter]
31:31
>> You know the You know the You know the
31:32
only French I know is peppered with
31:34
periods. Peppered with periods, okay.
31:36
So, hey man, while J1 is here, since
31:38
he's
31:39
paying a lot of attention. Did you hear
31:41
that October London promo we we played?
31:43
>> Yeah, yeah, yeah. Yeah, what you think
31:44
about that, man?
31:45
>> it was dope. It was dope, right? Yeah,
31:46
that's the that's the bro. We We
31:48
actually just put out a record together
31:49
at the top of the year, you know what I
31:50
mean? You told me you
31:51
You said you writing a You got like You
31:53
got a cheat sheet for me? I'm just you
31:55
know a few words you can mention. Sway
31:56
in the Morning, Heather B, Tracy, Torch.
31:59
DB
32:00
>> [screaming]
32:01
>> You know I mean if you could find a way
32:02
to put it If not, just sing you know I
32:04
thought Heather He could just He could
32:05
just sing. Listen to Sway in the
32:07
Morning. Every morning say four times.
32:09
You got a beat or something? I I I DB,
32:11
you got a beat for us? Sent two to John.
32:14
You don't need a West Coast beat. You
32:16
just need a beat. Let's see what we got.
32:17
>> we got. DB made these beats by the DB,
32:20
where you at? Put Come on cameras.
32:22
I'm right here. I sent two beats to
32:24
John.
32:25
Um
32:25
hopefully something in the R&B vein.
32:28
Let me Let me see. This dude DB been
32:30
making beats. Let's see what happens,
32:31
man. I appreciate you, Raheem. You a
32:33
great man. Get the album. This dude is
32:35
the template for the new game in music.
32:37
Keep it doing it.
32:38
>> By the
32:39
>> I like that.
32:40
>> the artist. You ain't got to buy it from
32:42
the corporate.
32:43
>> You get it from me direct. You know his
32:45
side job, he's a on-air personality and
32:48
talent. Yeah. No [ __ ] J. 1.
32:52
>> [laughter]
32:55
>> I DIDN'T KNOW THAT.
32:56
IT'S A NEW CAREER PATH, MAN. I look
32:58
forward to syndication at some point.
33:00
>> the DMV right now with the Quiet Storm.
33:03
Number one, number one.
33:04
>> one. How now we looking?
33:05
>> But but but it started with with us.
33:07
Remember that?
33:08
What do you mean? So, when I was a
33:10
program director in DC,
33:13
we had Raheem
33:14
>> You said let you you he used to have me
33:15
come fill in. You what?
33:16
>> Fill in, yep. Yeah. That was J. 1 you
33:19
were talking about earlier?
33:22
Yo, I
33:23
Small world.
33:26
I want to do radio. I want to do it like
33:27
all right, so so so going to be off for
33:29
a week, come fill in.
33:30
>> Gave him his chance. Yeah.
33:32
Yo, that's man, J. 1, man.
33:35
>> [laughter]
33:35
>> That's why I tell y'all, man. That's why
33:37
I always bring them on air. He's giving
33:38
me a chance too, Raheem.
33:40
This is crazy, man. We got that Daddy
33:42
comment. You ain't got [laughter] it.
33:44
Yeah, I'm I'm locked out. I can't I
33:46
don't I don't I need Torch, can you play
33:47
it from over there? It's going to be a
33:49
delay.
33:51
Oh, okay.
33:52
>> Well, we could just go Acapulco. Let's
33:54
go. We just want to hear it. You want to
33:57
go Acapulco? I might have to swing my
33:59
head to get me a old school
34:01
Beat box something.
34:02
>> [laughter]
34:05
>> ALL RIGHT. Uh
34:06
Oh, no. Well, okay. All right. Any All
34:09
right. He can't We can't cuz there's a
34:11
slight delay.
34:12
>> Yeah, it comes from
34:13
>> John, you got this? While you're getting
34:14
that, let me talk more
34:16
to Ra- Raheem DeVaughn. You know what I
34:18
appreciate about you, bro?
34:20
Um
34:21
when you when your first album came out,
34:23
you were already established man, right?
34:26
You weren't a kid, right? And you put
34:29
out an album where most people or the
34:31
industry would tell you it's too late.
34:33
Mhm. Yeah. Right? And you don't built a
34:36
career that's marveled by
34:38
most kids who started when you started,
34:41
man. Mhm.
34:42
I think it's time for us as a people and
34:45
as a community
34:46
to really eradicate the whole thought of
34:49
ageism, right? Like you can't sing, you
34:52
can't rap, you can't dance, you can't
34:54
>> be doing that at this age.
34:56
>> this age. What are your thoughts on
34:58
that, man? I think I think I think we've
34:59
been in that era for some time now. I I
35:01
celebrate it, you know, uh an era that
35:05
that, you know, dispelled
35:07
the myth of us being old or, you know,
35:11
uh uh
35:12
you know, women, you know, having to go
35:14
through what they have to go through,
35:15
you know,
35:16
being plus-size or petite or just, you
35:19
know, uh
35:20
just all the all the stereotypes,
35:23
uh you know, even for our artists in the
35:24
LGBTQ community.
35:26
>> Mhm. You know you know you know you know
35:27
what I mean? Being able to live in their
35:29
truth and be who they are, you know, as
35:31
artists, you know,
35:32
uh all great music from all walks of
35:34
life uh deserves to be heard. Mhm. You
35:37
know you know you know what I mean? No
35:38
no matter how you look, what you what
35:40
you weigh, you know, your faith, uh all
35:43
the things, right? And uh you know, so I
35:45
so I I I applaud it. Uh I support it.
35:48
I'm here for it. Mhm. You know, uh and I
35:50
too have been part of that, you know, so
35:53
uh
35:54
you know, so I get to speak from from
35:55
from example, you know, you know, I saw
35:57
I saw a lot of you I saw a lot of no's
35:59
and and heard a lot of no's. Mhm. How
36:01
did you get by the no's though, bro? I
36:03
mean, you know, I I I've learned now
36:05
that no no's build character. Uh-huh.
36:07
You know, for me, no it really bothered
36:08
me because I have a backup plan. Yeah.
36:10
That's what it is. Yeah that yeah that
36:11
this this was it, you know what I mean?
36:13
Like I I was relentless. You have to you
36:16
you know, it at one there's a point
36:18
where you come where you realize that
36:20
there's a total difference, you know,
36:21
between knowing and believing.
36:24
So so I knew.
36:25
You know, so it was it's of knowing. It
36:27
was the art of knowing.
36:28
>> that's it's the it's the mustard seed
36:29
faith that they talk about in the word.
36:30
>> Mhm. You know? It's amazing, too, like
36:33
the people that you see after you got
36:36
that yes, the ones that told you no.
36:38
It's funny how sometimes they have no
36:40
recollection of them telling you no. And
36:43
what that may have done for you for that
36:45
day or did to you. And if you did not
36:46
have that no in you that you knew like
36:50
you had no backup plan, what that could
36:52
have done. I tell people the same thing
36:53
like you can't get distracted by the
36:55
nos. It it it actually strengthens you
36:57
sometimes depending on where you are
36:59
mentally. You know what it is? How they
37:00
it's the be it's the it's because of uh
37:03
it's the concept. I remember executive
37:04
telling me this one time. He said,
37:06
it's because everybody in this business
37:08
wants to be second. Nobody wants to be
37:10
first. Mhm. You know what I mean? Like
37:12
so, the fear of saying yes first is the
37:14
fear of failure for the person that's
37:16
saying yes. Because, you know, that
37:17
person is sitting on that side of the
37:19
at the end of the desk that's willing to
37:20
give you that loan or put that, you
37:22
know, put that put their put their neck
37:23
on the line for you, stand on that for
37:25
you. If it doesn't if it doesn't play
37:27
out, It's a no.
37:28
>> then then you get dropped and they and
37:30
they're out of a job.
37:31
>> Mhm. You know what I mean? So, um so,
37:33
everybody So, it's that it's you know,
37:34
everybody wants to be second. They'll be
37:36
like, "Man, I told you, Sway. I knew.
37:39
Yeah.
37:39
>> I knew back you know me when you was
37:41
moving them them
37:42
>> [laughter]
37:42
>> the seafood.
37:44
You know what I'm saying?
37:45
In the bay. Did I knew I knew you was
37:48
going to be Yeah. where you was going to
37:50
be, man. Yeah, moving the seafood in the
37:52
bay is crazy.
37:55
He's delivering scallops. He's going to
37:56
be great.
37:57
>> Frozen ones. Frozen ones.
37:59
>> but but you know, um
38:01
you got to be you got to want you got to
38:02
be one of the who's going to be the
38:03
person to have, you know, have the
38:05
balls, have the integrity,
38:06
you know what I'm saying? 10 toes down
38:08
to to say first like
38:10
this is it. You know, so,
38:12
that's why, you know, I I you know, I I
38:14
pride myself in, you know, whether
38:17
whether it's a you know, artist like
38:18
Granic or, you you Neptune 21 or
38:22
Kennedy Ryan. Like a lot of these
38:24
a lot of these artists that I've met,
38:26
supported, you know,
38:28
the colleagues and
38:30
you know, producers and whatnot. Like I
38:32
met you know, I reached out to them. You
38:34
know, I reached out because they you
38:35
know, there was something that sparked
38:36
that I heard that I loved or I reposted
38:39
them. Like it cost nothing to repost. I
38:41
think the new cool needs to be
38:43
for me and my peers, when you see dope
38:45
art and the upcoming artists, repost
38:48
them. It cost nothing. Repost Post them.
38:50
Yeah, you know, repost them. Talk about
38:52
them. You know what I mean? Like you
38:53
know, that's what I think that that's
38:55
what the platform really is for. Mhm.
38:58
But but but a lot of times, you know,
38:59
with that with our social media, we're
39:01
so self-absorbent and we're chasing
39:04
we're chasing the like or the comment
39:07
and the numbers, right? Or the analytics
39:09
or you know, or to get paid which is
39:11
cool. Like we lose sight of the fact
39:13
that like
39:14
you know,
39:16
this has been a dot connector for me,
39:17
you know what I mean? And in so many
39:18
ways and just
39:19
how I use it, you know?
39:22
You know, I found my way I found my way
39:23
to even, you know, not only as an
39:25
artist, but also as an investor like
39:27
because of
39:28
this, you know?
39:29
>> Because of that phone.
39:30
>> Yeah, you know.
39:30
>> Let me let me throw this name out, Red
39:32
Lotus.
39:33
>> [clears throat]
39:34
>> Oh, man. Familiar? Yeah. Red Lotus.
39:37
>> Yeah. Okay. That's the name. I'm going
39:39
to give you that one. I'd love to see
39:40
you work on breaking Red Lotus.
39:41
>> That's what's up, man. Okay. Man, look.
39:44
I I don't want to hold you too long, but
39:45
I enjoyed talking to you, Raheem
39:47
DeVaughn. Let me hear it. Yo, drop that
39:49
beat. Now you got it. A man using the
39:52
alias D.B. Cooper.
39:56
>> [music]
39:57
>> Oh, yeah. Yeah. Yeah.
40:00
One two. One two. [music] Yeah.
40:03
Wee. Wee. Wee. Wee. Wee. Wee. Wee. Wee.
40:03
Wee. Wee. Wee. Wee. Wee. Wee. Wee. Wee.
40:03
Wee. Wee. Wee. Wee. Wee. Wee. Wee. Wee.
40:04
Wee. Wee. Wee.
40:05
>> [singing]
40:09
>> Good morning, early awning.
40:12
It's way in the morning.
40:13
>> [music]
40:14
>> And shout out to Heather B.
40:17
and my folks Tracy G
40:20
producer
40:21
>> [music]
40:21
>> producer
40:23
extraordinaire DJ DB
40:26
political news hey what's the word not
40:30
the blues [music]
40:32
talking about things that's redefined
40:35
things in the timeline [music]
40:38
Shout out to Mike News
40:40
>> [music]
40:42
>> I go by the name of Raheem DeVaughn
40:45
I sing the song it's the bomb
40:49
>> [music]
40:49
>> You know what I do in DC
40:51
hear me on the radio and TV
40:54
>> [music]
40:55
>> 96.3 WHUR
40:58
shining like a star
41:01
touchdown on the ground
41:03
I'm in the West Coast now on a
41:06
Sirius XM
41:08
>> [music]
41:08
>> Shade 45 in the morning yeah
41:12
shout out to all [music] the citizens
41:15
all you know the feeling
41:18
you get the tea you get [music] the news
41:21
we're trying to stay away from the blues
41:23
>> [music]
41:24
>> one time one time like the California
41:27
sunshine ooh yeah it's the Sway [music]
41:31
in the Morning Show
41:33
>> Come on
41:34
You know know
41:36
it's the Sway in the Morning Show show
41:40
show
41:40
>> [music]
41:41
>> Yeah it's the Sway in the Morning Show
41:45
You know you know Say your name man
41:48
>> Hey
41:49
Radio [music] Raheem DeVaughn yeah yeah
41:52
Yeah come ON MAN WE GOT ANOTHER ONE
41:55
Radio [cheering]
41:55
Raheem DeVaughn YEAH YEAH SPECIAL
41:58
THAT'S RIGHT
42:01
WE JUST VIBE WOW MAN YO you jumped on
42:03
that like you had talent
42:05
>> vibing we sliding you know God given
42:07
talent yo Yo hook that up Taurus let's
42:09
run that everyday God GIVEN [laughter]
42:11
TALENT
42:12
NEW SINGLE
42:15
NEW SINGLE ALERT. BROTHER, love you.
42:18
Yes, thank you. I love the movement.
42:20
Thank you. Thank you so much.
42:21
>> Shout out to your partner Leron. Yeah,
42:23
shout out to Leron, man. You know,
42:24
product manager extraordinaire. Many
42:27
wear many hats, you know what I mean?
42:28
I've known Leron a very long time.
42:30
>> That's dope. And um, he's definitely
42:31
been an asset to the team and you know,
42:33
shout out to my entire team. It's it's
42:35
very small. My man Tone Walters and
42:38
uh Big Tone. Yeah, Michelle Hey Shelly
42:40
Bo. And you know, Sean on logistics and
42:43
all the things, man. Yeah. Yeah. No
42:45
doubt. What up, Sean? I don't appreciate
42:47
you enough, Sean. Make Make sure Raheem
42:49
treat you to lunch when you see him next
42:50
time.
42:51
>> All right. Nah, man, you Yo, you guys
42:53
are class act. You're good for music.
42:55
You're great for the community. Thank
42:56
you. You always got to ally in me,
42:58
brother.
42:58
>> Thank you, my brother. I appreciate you.
43:00
Matter of fact, Lonnie Light and uh, we
43:02
got a we got a project we're going to be
43:04
doing, a music project that we're
43:05
putting together right now.
43:07
>> to be part of it, you know. Yeah, man,
43:08
we need your insight, brother. We need
43:10
your guidance.
43:10
>> y'all come be my guest on, you know, as
43:12
as I you know, as I join uh Flo Rida for
43:15
the Say Yes Tour. Okay, no, we're
43:16
coming. We're out there. What's the
43:18
date, man? For for LA.
43:20
May 15th for LA. Okay, we're there. West
43:23
side, easy.
43:24
We'll be there, man. And if you need
43:26
Heather to introduce you, do any
43:27
hosting, let us know. All right. Why
43:30
can't I just [laughter] sit there and be
43:31
a fan and an appreciator? Don't do that.
43:34
All right, cool, man. Raheem DeVaughn,
43:36
thank you, brother. Love you, man. New
43:38
album Quiet Storm, lover. Yes, sir. Buy
43:40
the one. Yes, sir. You know, over in the
43:42
meantime.
43:43
>> Yeah.
#Arts & Entertainment