Tanzania: Chinese automakers making inroads into Tanzania.

Storyline Chinese automakers making inroads into Tanzania Used vehicles are a common sight on Tanzanian roads. Data from the Bank of Tanzania shows spending on imported household vehicles rose by nearly 54 percent in the first quarter of 2026. Dealers say demand for second-hand cars remains strong despite recent tax increases. Stella Albert, Automotive Analyst, Troni Motors: "The main reasons are affordability, reliability and low ownership costs. When it comes to maintenance and spare parts, they are easy to find. That's why many customers who come to us prefer Japanese brands." Chinese automaker BYD is hoping to change the status quo, It entered the Tanzanian market this year and says interest in its vehicles is growing as consumers look for newer technology and lower operating costs. Li Ruipeng, Sales manager, BYD Tanzania: "BYD's entry into Tanzania is to bring more advanced and safer options to local consumers. A more environmentally friendly new energy vehicle. And in addition, we also hope that we can bring consumers more advanced and innovative technology. This will allow our consumers to choose and have more options." BYD is not alone. Chinese brands including Chery, GWM and Jetour are expanding across Africa, offering vehicles packed with technology and increasingly, hybrid and electric models. Data shows that Chinese vehicle sales in Africa are growing, mainly driven by a 75 percent year-on-year increase in South Africa - Africa's largest vehicle market. Analysts say competitive pricing and extended warranties are helping attract buyers. Isaac Lukando, Reporter: "Inside showrooms like this one, plug-in hybrids and SUVs make up most of the display - vehicles designed with African road conditions in mind. Chinese manufacturers are focusing on what dealers call an Afro-centric strategy, hoping to steadily grow their presence in what they see as a largely untapped and fast- changing market." But challenges remain. Dealers say one of the biggest hurdles is the shortage of technicians trained to work on newer Chinese vehicle technologies. Khamis Silanda, Sales consultant, BYD Tanzania: "We have partnered with vocational education and training authority to provide training on BYD technology to technicians. The goal is to make these skills available across the country. If local mechanics do not understand BYD vehicles, they may not be able to help customers when problems arise." To grow market share, companies like BYD are targeting businesses and government fleets, sectors looking to reduce fuel costs and lower emissions. Their goal is to expand beyond Dar es Salaam and establish a stronger presence across Tanzania as competition in Africa's automotive market intensifies. [Restrictions: No access Chinese mainland]