China: Int'l businesses remain committed to Chinese market.
Sep 7, 2026
Storyline Int'l businesses remain committed to Chinese market International businesses are hailing a new round of fiscal policies in China meant to accelerate fund use, expand domestic demand, and strengthen fiscal reform and management. The rollout of the fiscal policies was announced by the country's Ministry of Finance in late August. As the world's second largest consumer market, and one of the world's largest importers of consumer goods, China remains lucrative for international brands. Companies like German skincare firm Babor, whose net sales in China increased by approximately 40 percent year on year in the first seven months of 2026. Henryk Grund, vice president for sales, Babor: "For Babor, investing in China is a defining choice for our future global growth. Shanghai offers a world-class environment for global brands. At the same time, the market here is dynamic and highly competitive." An executive from Swiss chocolatier Lindt and Sprüngli said they do extraordinarily well in China with customers always interested in new and innovative products. Michael Spiller, senior executive, Lindt and Sprüngli: "We have queues in front of the stores. That means really the Chinese consumers love chocolate, love quality and love to experience new things and innovations. And also our chocolate classes that we offer every now and then here in our stores have been booked out very fast. I think the Chinese market, it's such a booming market, such a growing market, and interesting market. The consumers love to experience new things." China's new fiscal policies are expected to be rolled out before the end of the year. [Restrictions: No access Chinese mainland]
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