Real Estate

Real Estate encompasses the property, land, buildings, air rights above the land, and underground rights below the land. It also includes the business of buying, selling, or renting land, buildings, or housing. This is a highly competitive and high-value industry, spanning various sectors such as residential property (single-family homes, condos, apartments), commercial property (office, retail, industrial), and land. High CPC (Cost Per Click) keywords in this sector typically reflect transactional intent, specifically focusing on urgent needs to buy, sell, or invest, often combined with high-value property types or specific, high-demand geographic locations. Keywords related to financing and rapid sales ("Sell My House Fast") are also among the most expensive due to their high conversion potential.