Medical

The Medical and Healthcare sector is a high-value niche for advertisers, though the highest Cost-Per-Click (CPC) keywords often cluster around areas of urgent need, elective procedures, specialized services, and insurance/finance. High CPC is driven by the significant lifetime value of a patient or the high cost of a single service (e.g., surgery, medical device purchase, or a long-term treatment program). Keywords that express strong transactional intent, such as those including specialties, procedures, or the phrase "near me," consistently command premium bids from clinics, hospitals, and specialized providers.