Law

The Law sector is consistently one of the most competitive and highest Cost-Per-Click (CPC) niches for online advertising. This is because searches for legal services often signify an immediate, critical need for assistance in a high-stakes scenario (e.g., severe injury, major criminal charge, complex divorce, large corporate litigation). The potential revenue from a single client (case value) is extremely high, driving law firms and attorneys to bid aggressively on keywords to secure the lead. High-CPC keywords in law are often localized (like "lawyer near me") or specialized, focusing on practice areas with high-value settlements, such as Personal Injury, Criminal Defense, and Medical Malpractice.