Digital marketing

Digital Marketing is the practice of promoting products, services, and brands using digital channels to reach consumers. This comprehensive discipline leverages the internet and electronic devices to connect with current and prospective customers where they spend most of their time: online. It encompasses a wide range of strategies and tactics, including Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Social Media Marketing, Content Marketing, Email Marketing, and data-driven Analytics. The primary goal of digital marketing is not just visibility, but to drive measurable results—such as traffic, leads, and sales—by creating targeted, personalized, and highly effective online campaigns.