Finance

Finance is the cornerstone of economic activity, dealing with the management, creation, and study of money, banking, credit, investments, assets, and liabilities. As a keyword, it represents an extremely high-value market due to the enormous lifetime value of a single customer, whether that's a new mortgage holder, an investment client, or a business seeking a large loan. High Cost-Per-Click (CPC) in this category is driven by transactional intent, with users actively searching for services like loans, mortgages, insurance, credit repair, and wealth management. The search queries often indicate an immediate need for a specialized and high-cost service, making competition among financial institutions fierce.