Health and fitness

The Health and Fitness sector is a massively competitive and high-value industry centered on improving well-being, physical condition, and disease prevention. Keywords in this niche command a high Cost-Per-Click (CPC) because they often represent an individual actively seeking a paid solution with high conversion potential. This includes expensive gym memberships, specialized personal training services, medical treatments for chronic conditions, high-end nutritional supplements, and advanced fitness equipment. The searcher's intent is often transactional, focused on purchasing a long-term service or product, which drives up the bidding competition among providers.