How To Promote YouTube Video On Google Ads

How to promote YouTube videos on Google Ads

Hi guys, welcome back to another video. And in this video, I'm going to be telling you how you can promote your videos on Google Ads

So having said that, let's just jump into the video. So first things first, as you can see, you are going to come over here onto Google Ads

Ads.com. That is the website. And what you're going to do over here is just simply sign up or login

It depends on you. Now, since this is a Google website, you don't have to worry about that

The sign up process is very simple. you can just sign in with your Google account and you are good to go

So let's go ahead and click on Start Now. And it's loading over here

So give it a couple of minutes for it to finish up. And then you just simply create your first campaign in a few simple steps

All right. You add in your business information. You create an ad and you set your budget

All right. You can skip the campaign creation if you want to depends on you as well

You can also create an account without, you know, a campaign. It depends on you

So this is optional. you don't have to actually add in your business information as as you can see it is optional so you

don't have to worry about that next what you can do is maybe you can link some of your accounts all right

that is a good step as well but you can also skip that but then you have your create your campaign over

here this is the main step where you are actually going to create your campaign over here is where

you are going to promote your video over here you are going to select a goal for your campaign which is

going to be page views brand awareness and if you click on see more you can have more options as

well and we are going to be selecting brand awareness over here as you can see reach a broad audience

get views and build considerations for your brand so we're going to be selecting this and now we are

going to scroll down and click on next and of course this is the performance max campaign so we are

going to change the campaign time because we don't want any conversions we just want brand awareness

or reach so we're going to change campaign types over here as you can see this is video this is the

recommended one you know reach video viewers on youtube and get conversions this one looks good we are going to select that video views over here as you can see you can all have a display as well It depends on you But we going to select videos and we going to click on next Now all you have to do is just add in your campaign details So campaign name

as you can see, we're here, bid strategy, budget and dates, locations, and all these demographics

all these different type of information that you're going to add. And then you are good to go

So over here, you can name your campaign whatever you want. You can change your bid strategy to whatever you want

But currently, we cannot because it is set to maximum CPU. So we're going to leave it at that

And then you have to enter in a budget type and amount. So over here, you can go ahead and select either a daily budget or a campaign total

It depends on you. And if you go for a daily one, then make sure that your budget is set to a good amount

and of course you have to do research in order to find your budget

although if you are starting out make sure your budget is low as possible

all right depending upon your entire monthly budget so that then you can go ahead and

divide it into a daily budget and then you are good to go and then you can work it out later

you can go ahead and see if you are getting traffic if you're not maybe increase the budget

if you are getting a good amount of healthy traffic maybe try to decrease it and see if you

still get it find the sweet spot and you should be good to go and right now as you can see over here on

the right hand side our impressions are two billion plus so as soon as we go ahead and add different

types of specifications within our ad this will decrease we want to get it as narrow as possible

also i just want to say that if you go ahead and make your ad to a specific demographic or

make it shown in specific areas meaning as narrow as possible then of course it's

gonna cost more so if I just select enter a location let's say we want us you

know have our ad shown in Brighton right Brighton in England then over here

our impressions are going to be 18 million so as you can see if we drop from a B to an M and let say we want to also add London or East London Can we add East London

We'll just select London. All right. So these are the two cities that we want to target

As you can see right here, in Cressions. And next, what we can do is we can also add languages as well

So we want to add just English language because that is the most common language right now

and we want to add the ad group now we can also add related videos if you want you can add additional

settings you mean you can add devices as well so over here you can select specific devices so

either computer mobile tablet tv screens it dependent you i don't want to go ahead and you select

tv screens but i think computers and mobile are good so we're going to select that and we're

going to select operating system so if you have a specific application that it only works on ios then

you can go ahead and select that and we click on done. I say device model

You want to have Windows phones, iOS phones. Let's go ahead and select Apple. There we go

I want to select Apple as well. And network as well. So United Kingdom, you can go ahead and select those if you want to

But yeah, for now we're going to go ahead and select that. Now over here, our weekly estimate is not available because I think we might have broken it

But yeah, let's go ahead and remove this actually. This was just to show you guys

there we go we're back you can also add frequencies add schedule third party payments and then you have

your group over here you are basically going to add people your demographic who you want to reach

all right age gender parental status household income you can add all of these settings and basically

you are promoting your video as an ad that is how you are going to get your video views so in demographic

you can go ahead and select specific age groups if you want it depends depends on you but and you can also add specific keywords that are related to your video or topic or add whatever you want to promote and you can also add placement as well so over here select the placement it can select youtube channel or youtube videos video lineups websites as well it depends on you let say we want to select youtube channels over here you can select YouTube channels but over here requires a search So you got to search a keyword all right So let say we want to search for let say we search for

finance, right? And over here, all these different channels are going to pop up. So we can just

simply go ahead and select these channels and our ad will mostly be shown on these channels

videos and our ad will mostly be shown on these channels videos before, you know, people

play it so you are good to go. You can also add your YouTube video right here so you can just simply

create one in a few steps and you can upload one over here if you want over here create your video

ad. All right. And of course if you already have created a video and it's uploaded, all you would

have to do is just paste the link right here. So all right. So this is one of my videos that I

uploaded way way back. So I'm just simply going to go ahead and copy it. All right. I'm kind of

be the link and I'm just simply going to paste it right here. This is the video that I want to promote. All right. So over here you select the video ad format. You want to add like a

skippable in stream ad or in feed video, all right? It depends on you. You can go ahead and

add that like this. You can promote your video like this within the feed. Like you open up your

YouTube and you're going to see it right here as an ad or you want to place it as a skippable ad

beginning of the video so it depends on you how you feel like it you can go ahead and do it you can

add a final URL as well you display URL you can add a call to action if you want to have one

it depends on you and then you just simply bid over here you add in your cost per video or cost

per view bid and then you just simply create a campaign and then you are good to go after that

you just simply add in your payment methods your credit card information

so that you can finance your ad and you are good to go

So that is it for this video, guys. Hope you guys enjoy this video. And if you did, be sure to hit the like button and subscribe to the channel and turn on

post notifications. And if you have any questions, let me know in the comment sections down below

And I'll be sure to answer them as soon as possible. So having said that, thank you guys for watching

And until next time, take care and goodbye