0:00
axios reporting the campaign is giving
0:02
real news articles a proa Hera Spin and
0:05
then using them in Google ads Martha
0:08
mallen's been looking at this and she
0:10
joins us now good morning to you welcome
0:11
back see you great to see you get ready
0:13
for Chicago all right go save that for a
0:16
moment here so the the trick was we'll
0:19
make it like an ad and we'll reframe the
0:22
headline so that when you're searching
0:25
maybe you see the spot and you read the
0:26
headline but maybe you don't understand
0:29
that it's actually sponsored by the
0:30
campaign show it guys uh here we go so
0:32
this involve what uh they cited CNN and
0:35
PR roid Associated Press the guardian a
0:37
lot and you would see this as you were
0:39
going through your internet search and
0:42
um well that's cheap wow it is now th
0:45
this is really um and I should also
0:48
point out that Google says that there
0:49
was a glitch in their system that meant
0:52
that some of the um sort of barriers
0:54
that they try to put in to make it clear
0:56
what this is weren't working oops oops I
1:00
wonder if it was true for uh other
1:01
campaigns as well we don't know that yet
1:03
but they say they're looking into that
1:05
but just as an example so this is a
1:06
guardian headline VP Harris fights
1:10
abortion bans Harris defends
1:12
reproductive Freedom well those those
1:14
things are true that's a you know
1:16
factual statement that's something that
1:17
she she backs and supports but then they
1:20
have a description under the headline so
1:21
you know how there's a headline when you
1:22
read a news story then there's a like an
1:24
under headline that you read in in the
1:26
news story but it says this VP Harris is
1:28
a champion for Reproductive freed freom
1:30
and will stop Trump's abortion bans so
1:32
the second line in what looks like a
1:35
news story is actually a campaign slogan
1:39
a campaign statement and you know people
1:42
are we all look at so much information
1:44
take in so many things so quickly
1:46
throughout the day right this is very
1:48
subtle very manipulative and in a moment
1:50
when you also have a stepped up threat
1:53
from Iran trying to get their Bots into
1:56
all of this and Influence People in ways
1:58
that are very subtle and difficult to
1:59
figure out um this is something that I
2:01
think requires a lot of diligence on the
2:03
part of people who are looking for this
2:04
information and Google says it's just
2:06
what they got one by the goalie yeah
2:08
Google says well there was a glitch
2:09
there's supposed to be more more
2:11
disclosure that this is an ad a campaign
2:13
ad um and they're they're going they're
2:16
going to work on that
