0:00
we're in the sour room because you know
0:02
we are we were just discussing about
0:04
your YouTube videos and just the growth
0:06
that you've been seeing but uh you know
0:09
with every great New Birth of a product
0:12
things like that the big global
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companies take a look at what's been
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happening and they have just recently
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before this video you know Mars Wrigley
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who owns the Skittles brand they
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released it in early 2025 they're going
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to come out with freeze-dried Skittles
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popped uh and then also Hershey is
0:28
saying that they're going to come out
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with their freeze-dried jelly Rancher
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brand as a larger freeze-dried candy
0:34
company that started out freeze drying
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some of these branded names uh what are
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your thoughts on that news and how is it
0:40
going to change your business we're
0:45
down that's no uh We've uh we've been
0:48
waiting for this day for a year now
0:51
actually we thought it was going to
0:52
happen last year uh we were waiting for
0:53
it we were anxious because of how many
0:55
how much candy we were ordering and we
0:57
didn't know what it was going to look
0:58
like my thoughts on are I don't know
1:01
people can't be shocked what do you
1:03
expect right like it's how every
1:04
industry works it's what every company
1:06
does when you look at the Mars Wrigley
1:08
Corporation and the amount of Brands
1:10
they own um they're either going to
1:12
launch it the themselves or they're
1:13
going to buy someone out and that's the
1:15
way that business Works um I actually
1:17
think it's it's not a bad turnout right
1:19
um a lot of customers don't like it when
1:22
a company gets bought out because they
1:24
like the independence of that company um
1:26
I know we recently saw that with sieta
1:27
Foods uh that got bought out by pep see
1:30
there's a lot of consumers that don't
1:31
like it because they fell in love with
1:33
the brand and the independence of it and
1:35
at the at the end of the day um you're
1:38
getting a lot of money in this case um
1:40
we're freeze drying other people's
1:41
product and that's something that we've
1:43
known from the beginning our vision is
1:45
focused more on our brand and um we're
1:48
really happy that we were able to start
1:51
the trend we started free drying on Tik
1:53
Tok in 20120 and there was a lot of
1:55
companies that followed and a lot of
1:57
companies that started at the same time
1:59
and I'm really happy honestly I'm really
2:01
happy that a lot of people had an
2:02
opportunity to make money that they
2:04
wouldn't have made before um I think
2:06
that's a blessing especially right after
2:08
2020 which was a hard time for a lot of
2:10
people yeah uh it was the birth of a lot
2:12
of businesses I think Harvest Right is
2:14
owed a lot of credit for inventing a
2:17
home freeze dryer I think that's what
2:18
allowed allowed a lot of people to get
2:20
into freeze drying first of all so I
2:22
give them a lot of credit and I'm
2:25
excited honestly I think it's time to
2:27
shift our business a little bit we which
2:29
we've slowed been doing yeah I kind of
2:31
like the way Mars is branding their
2:34
their freeze Dred Skittle they're
2:36
calling it Skittles pot and that's
2:39
really kind of what freeze drying as a
2:41
process is done with candy it's a it's
2:43
popped the sugar molecules in different
2:47
types of candies that fortunately we all
2:49
had available as branded candies so
2:51
really it kind of birthed a new industry
2:54
of candies which you you have now but
2:57
also that's something I think that we
2:59
can take into into account with all the
3:01
different entrepreneurs looking at
3:02
freeze drying is you can still do the
3:05
Branded candies uh that's we still don't
3:07
know a whole lot about what Mars Ridley
3:09
and Hershey is going to do like can they
3:12
get their Distributors to make as much
3:14
money as their regular candies are they
3:16
going to cannibalize their regular
3:18
Skittles um and everything that's being
3:21
purchased by our end by having another
3:22
skew how's the packaging going to happen
3:25
it's all very new so for someone
3:27
starting out though in freeze drying and
3:30
they're looking at this news of Mars
3:31
Wrigley coming out with freeze ride
3:33
Skittles is it too late to get into this
3:36
space I think it's a little too late to
3:37
sell freeze dried Skittles although you
3:39
could still go make money selling freeze
3:41
dried like other candy brands the money
3:43
is still there I mean as you saw below
3:46
like we we plan on selling freeze dried
3:48
candies and carrying the skews that we
3:50
carry um as long as they keep selling
3:53
but as far as someone barely getting
3:55
into it I wouldn't recommend going in
3:57
freeze drying Skittles just because at
3:59
this point it's not unique you could
4:01
still get into candy and freeze drying
4:03
candy I think um it's too late if you
4:06
want to start freeze drying Skittles and
4:07
go sell them at a farmers market or on a
4:09
website because competition is really
4:11
high but uh I think the people that are
4:14
the most Innovative are always going to
4:16
win and there's things out there that
4:18
we're not freeze drying or we're not
4:19
marketing it the right way that's
4:21
already freeze dried um that still
4:23
hasn't reaches potential in the market
4:26
yeah I think if someone's going to start
4:27
out buying a freeze dryer it's really
4:30
not that much of a cost to barrier to
4:32
entry like a freeze dryer soon is going
4:35
to cost less than $2,000 so you can
4:37
experiment with things but making your
4:38
own candy I mean you can make your own
4:40
candy in your own house today uh the
4:43
difference is like you know how do you
4:45
get it to freeze dry in a really like
4:48
colorful tasteful way that you can build
4:51
a brand off of and you've done that with
4:54
globos you're doing it with other types
4:57
of candies that aren't freeze dried and
4:59
I think that just goes to show that you
5:00
can still get into the Freez dry candy
5:03
Market you just need to have a good plan
5:04
for what you're going to offer all right
5:07
so let's talk about the the non
5:09
freeze-dried candy that you're going to
5:11
introduce show us what that is so these
5:13
are gummy ghosts I actually want you to
5:15
try them we just launched them um to a
5:18
lot of people this is shocking because
5:19
of how much we're known for freeze
5:20
drying but when we launched we actually
5:22
launched with a lot of candy that wasn't
5:25
freeze-dried this isn't the first candy
5:26
we make that's not freeze dried but it's
5:28
definitely the one looks like a ghost
5:30
okay I I'll let that we've developed the
5:32
most let's see what you
5:33
think a little bit of some Sour with it
5:36
it's sweet slightly yeah it's more sweet
5:38
than sour oh that's tasty yeah and it's
5:41
your own like it just tastes like a
5:43
gummy like a little hint of a little bit
5:45
of sour and blue blue raspberry I like
5:49
it we started working on this 2 years
5:50
ago and it's something that we actually
5:53
put paws on last year because we were
5:55
having too many complications and it's
5:57
something that we were able to pick up
5:58
back on this year and actually get it
6:01
out we wanted to launch something that
6:02
wasn't too sour we are launching a
6:05
different level of sourness for this
6:07
next but we wanted to start off at level
6:10
one is what I would call it we want to
6:11
start off with something everybody could
6:13
enjoy um the most popular skew was
6:16
regular Skittles not sour freeze-dried
6:19
because not Everyone likes sour and
6:22
that's where we wanted to start off we
6:23
wanted to hit our audience and our
6:25
Market with what they love the most
6:28
which is already not sour candy but then
6:31
number two we we had sour candies
6:33
following that so this is the launch of
6:35
the first gummy ghost but there's
6:36
several variations to come so speaking
6:38
of videos I want to know what types of
6:41
Trends you see in social media where you
6:44
think social media is headed because
6:46
shorts on YouTube just announced that
6:49
they're going to extend shorts to 3
6:51
minutes does that change a lot of how
6:53
you're going to format your short form
6:55
content uh yes it does actually we plan
6:57
on making our shorts 3 minutes just
6:59
because we love making content it's an
7:02
opportunity for us to have longer videos
7:05
and just have someone consume our videos
7:07
for a longer period of time what do I
7:09
think about the changes I think they're
7:10
good I think that it's good that they're
7:13
changing and adapting and I think the
7:15
people that are the most creative are
7:16
always the ones that are going to win
7:17
why do you think they implemented 3
7:20
minute videos for shorts versus keeping
7:23
them at 60 seconds because I believe
7:25
what's most important for any social
7:27
media platform is for the user to be on
7:30
their platform so when we look at
7:31
analytics the most important anal
7:33
analytic is watch time so if I can have
7:36
a user watching a video for 1 minute
7:39
versus 3 minutes uh YouTube says hey
7:43
they stayed on for 2 minutes longer than
7:44
usual for that specific video yeah now
7:47
if you do that over thousands of videos
7:50
you're keeping people on your platform a
7:52
lot longer which is good for advertisers
7:55
which means more money absolutely so do
7:57
you think that that's going to
7:58
cannibalize long form content um no I
8:01
actually think it'll support it I think
8:03
it will I think there's a big gap right
8:05
now between short and long form content
8:07
and someone's willing to watch a 1
8:09
minute video but not a 5 minute video
8:12
and if you're able to have your audience
8:14
watch a 3 minute video it's not a big
8:15
jump to 5 minutes so I think it'll
8:17
actually help just close that Gap in
8:20
between short form and long form awesome
8:22
well we've been talking with Zeus of
8:24
trendy treats he's the co-founder with
8:26
his wife Mel who founded trendy treats
8:29
they happened to freeze dry candy that's
8:31
kind of how they started but they've
8:33
morphed and changed and completely
8:35
revolutionized kind of how their brand
8:38
uh is symbolized into developing other
8:40
types of candies and so thanks for
8:42
meeting with me again if you want to
8:43
watch more content about training cre
8:45
you can watch the first interview that I
8:47
did with them that will be coming up
8:48
later in the next thumbnail awesome
8:51
thank you so much for coming it's always
