0:00
don't buy a freeze dryer and do not even
0:02
think about starting a freeze drying
0:04
business because you're not going to
0:05
make any money because everyone else is
0:07
already in the freeze drying candy space
0:10
that's what I've been hearing a lot
0:11
about in recent chatter across all the
0:13
freeze drying Community let me tell you
0:15
what I think about those comments and
0:16
what I think is really at the core of
0:19
why people are saying not to get into
0:21
the freeze drying business but I'm also
0:23
going to tell you why you should and why
0:25
it's still a huge opportunity for you to
0:28
develop your own unique business this
0:30
type of conversation deserves a nice
0:32
brewed hot cup of coffee I've had this
0:34
Breville coffee maker for a long time
0:36
it's a fantastic coffee maker I've owned
0:38
it for four years and I save $3.9 on a
0:41
freshly brewed Americano drink every
0:52
it hey Dave with the freeze dry business
0:54
Channel now that I've got my cup of
0:56
coffee I am fired up and ready to talk
0:58
about this topic but before I begin if
1:00
you are interested in freeze drying if
1:02
you're interested in starting a business
1:03
using your freeze dryer or you're
1:05
currently using a freeze dryer to have a
1:07
freeze drying business I want to
1:09
encourage you to subscribe to this
1:10
Channel right now the reason you do that
1:12
is because I'm going to be coming out
1:14
with a lot of different videos this year
1:16
about the freeze drying industry the
1:18
freeze drying space what is important
1:20
for you if you're going to start out as
1:22
well as tips and tricks along the way I
1:24
got a lot of fun videos and I talk about
1:25
a lot of different things that just keep
1:27
you informed on freeze drying now we're
1:29
here to talk about the statements that I
1:30
made earlier on in this video which has
1:33
become fairly common in the freeze dry
1:35
community space right now and that's
1:37
because of some valid observations that
1:39
everyone is making right now you've
1:40
probably seen on Tik Tok Facebook even
1:43
on YouTube a lot of people freeze drying
1:46
candy I've seen it a lot and when I
1:48
started my freeze drying business back
1:50
in 2020 there wasn't barely anybody
1:52
doing it and in fact on Etsy I started
1:55
selling some of my goods and there was
1:57
only 10 shops on Etsy at the time
2:00
selling freeze-dried candy I did the
2:02
research and that's why I got into the
2:05
space nowadays there's hundreds of pages
2:08
of listings for freeze-dried candy on
2:10
Etsy and I think that's a good thing it
2:12
goes to show that there's validation in
2:14
this industry and that people love candy
2:17
let alone freeze-dried candy how does
2:19
that all tie back to this Market being
2:21
saturated and there's just way too much
2:23
competition you can't make any money
2:25
well it's because people like myself
2:28
have been finding success with freeze
2:30
drying candy and now it's actually
2:31
tougher to make that same money for the
2:34
easier kind of use of your business than
2:38
it is today and that's because it's the
2:40
first mover effect somebody who enters
2:42
the market at the right time when it's
2:44
very new and fresh and it really doesn't
2:47
take that much effort to get sales for
2:49
freeze-dried product and I had that
2:51
luxury in 2020 2021 and some of 2022 but
2:56
now the market has changed and so maybe
2:58
you're just like me where it's now
3:00
taking a lot more effort to run the
3:02
business effectively using marketing and
3:05
advertising and looking at your cost and
3:07
looking at your profit margin and
3:09
actually saying hey this is how I'm
3:11
actually going to make money this year
3:12
so knowing all that it begs the question
3:14
should you start a freeze drying
3:16
business right now and buy a freeze
3:18
dryer that cost $3,500 or more well I'm
3:20
going to answer that question but before
3:22
I do let me give you analogy of where I
3:24
stand today in my job I have a full-time
3:27
job I sell software in the learning
3:29
management space so if you've ever been
3:31
in a job and you have to take modules to
3:34
do different types of compliance
3:36
training I sell the software that
3:38
actually is running those types of
3:40
courses when I first started in this
3:43
role selling it they told me that
3:46
1600 softwares that do learning
3:49
management and I was thinking that was
3:51
just crazy like how are we supposed to
3:52
compete how am I supposed to sell and
3:54
what I found over the time of me being
3:57
in this role is that there's a lot of
3:59
lmss that do different things for
4:02
different segments of people so they
4:04
found a niche people have LMS platforms
4:06
that are focused on the health care side
4:09
but specifically family practices or
4:11
dental or automaker or an auto mechanic
4:15
shop and those are the type of niches
4:17
that make each one successful so how
4:19
does my analogy in the learning
4:21
management software industry tie back to
4:24
the freeze drying industry well you
4:26
can't cater to everyone you've got to
4:28
find your Niche that's what I'm all
4:30
talking about so even though there's
4:31
competition in your area or even
4:33
nationally that are selling the same
4:35
product that you sell now you just need
4:37
to cater to a specific audience what do
4:39
you do when something is saturated what
4:42
are you going to do now today if you
4:44
want to start a free string business the
4:45
niche is someone who's specific it's
4:48
either a product or you can look at it
4:49
as an audience type so think of it as
4:51
someone who buys sugar-free candy today
4:54
they'd probably want to buy freeze-dried
4:56
sugar-free candy and so you could build
4:59
your whole business around that or have
5:02
that option like nobody else in your
5:04
Market has so that way you're capturing
5:06
that market and you're focusing in on
5:08
that the second thing you need to keep
5:09
in mind is to say no to the audience
5:12
that doesn't fit within your target
5:14
market so if you are catering to people
5:16
who are glutenfree or dairy free or
5:19
sugar free or only want to eat fruit
5:21
don't overwhelm yourself with products
5:23
that get you distracted from who you're
5:25
targeting to now you could test that out
5:27
and see if it's another Branch off that
5:29
you want to do but stay true to who you
5:32
are and who you're targeting and you
5:33
will have success in your freeze drying
5:35
business now if this sounds good to you
5:37
and you want to start a freeze drying
5:38
business I'd encourage you to take a
5:39
look at the links below where I've got
5:42
different videos on how to start a
5:44
successful freeze drying business I've
5:45
also got links to the Harvest Right
5:47
freeze dryer in the video description
5:48
and I would recommend that for anybody
5:50
looking to start a freeze drying
5:51
business because they're the only
5:53
company right now that manufactures
5:54
freeze dryers to have the capacity that
5:57
would allow you to scale your freeze
5:59
drying business business there's a lot
6:00
of other freeze dryers out there and I
6:02
think it's worth it to take a look at
6:03
those but if you're looking to scale
6:05
your business Harvest Right has the XL
6:08
and they're going to be coming out with
6:09
a very competitive commercial freeze
6:11
dryer as well and so take a look at the
6:13
video description below I am an
6:14
affiliate of harvest right so if you use
6:16
the link below to purchase your freeze
6:17
dryer they're going to know that I sent
6:19
you and I'd really appreciate it all
6:20
right so what type of products should
6:21
you look at freeze drying today if
6:23
you're going to start a freeze drying
6:24
business but also if you're in a
6:26
competitive space what should you start
6:28
branching out to to so that you can be
6:30
better set up for Success than sticking
6:33
with what everybody else is doing I've
6:35
got some ideas for you so if you're in
6:36
cottage food a couple things you can
6:38
look at is the crush dust as I like to
6:41
call it for freeze-dried candy when you
6:43
have it down at the bottom of your
6:45
bucket or also with fruit it's very
6:48
applicable to a caterer or a bakery to
6:51
have that as a flavoring option for
6:54
maybe an ice cream parlor or maybe for
6:56
the bakery because instead of having all
6:58
that juice and the the kind of runn of a
7:02
fruit item now they actually have just
7:05
the dust part that they can inter mix
7:06
into flavoring for their icing and
7:09
frosting things like that so you could
7:10
sell all that Crush dust to somebody who
7:13
would actually use it also in cottage
7:15
food you want to look at non-tcs items
7:17
so fruit is one of those you could also
7:19
look at things that are non-fruit
7:21
related freeze drying flowers is very
7:23
popular if someone wants to do their
7:25
bouquet if someone wants to freeze dry
7:27
flowers that are in season today but
7:30
they want to have that for their future
7:32
wedding you could provide some services
7:34
to freeze dry the current existing
7:36
seasonal flowers and then provide those
7:39
freeze-dried flowers to them to
7:41
reconstitute just adding more moisture
7:44
or some humidity through humidifier and
7:46
kind of softening up the flowers for a
7:48
later date so that's really popular you
7:50
could also do Taxidermy I know that's
7:52
very unique but freeze drying some type
7:55
of uh fish or freeze drying some type of
7:59
animal is actually possible within a
8:02
freeze dryer and freeze drying does have
8:03
applications with taxy so take a look at
8:06
that and look it up on Google and see
8:08
what you can do with that now with
8:09
commercial there's so many different
8:10
options and if you're not yet in
8:12
commercial you can take a look at my
8:14
videos about where to go into the
8:17
commercial space using more rented
8:19
spaces I've got a link in the video
8:21
description of my top 10 steps that I
8:24
would take if you're going to look at
8:26
having a freeze drying business and I
8:27
walk through things like churches and
8:30
schools and things like that so take a
8:31
look at the video above here or in the
8:34
video description take a look at things
8:35
like developing your own recipe so if
8:37
you have different yogurt bites yogurt
8:40
droplets if you have your own
8:41
freeze-dried ice cream if you also want
8:43
to do your own types of meals if you
8:46
want to do veggies if you want to do
8:49
meat you want to do also there's people
8:52
that are Freez drying fish food there's
8:54
people that are freeze drying pet food
8:56
it's a huge plethora of items that you
8:59
can do in the commercial space because
9:01
either you're going to be regulated by
9:02
your state or you're going to be
9:04
regulated by the FDA and both have their
9:06
advantages because now it opens up the
9:08
door for more TCS related items versus
9:12
non-tcs which would be in the cottage
9:14
food space if this excites you about
9:15
starting a freeze drying business or you
9:17
want to look at freeze dryers to see if
9:19
it's the right fit for you check out my
9:21
next video where I visited the
9:22
headquarters of Harvest Right freeze
9:24
dryers I had a great time there and
9:25
showcased a lot of different things that
9:27
I didn't know about freeze dryers as
9:30
well as the freeze drying industry so
9:32
check out that video and I'll see you
