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What's Behind the Freeze Dryer? An Inside Look at Trendy Treats
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May 15, 2025
Join me for an exclusive behind-the-scenes tour of Trendy Treats, the revolutionary freeze-dried candy company taking the sweets industry by storm! In this special video, CEO Jesus Macias opens the doors to their freeze-drying manufacturing facility, revealing what it takes to operate a freeze-drying candy business. You'll also get an exclusive preview of their exciting expansion into traditional candy lines, showcasing how they've leveraged their brand recognition to diversify their offerings. Learn more from Trendy Treats in this full interview: https://youtu.be/UfMiQFF9RkQ @TrendyTreats @Trendylabs #trendytreats #freezedriedandy #candy #globos #entrepreneur GLOBOS - Try the first original freeze-dried candy https://trendytreats.com/products/globos They are FIRE!! Want to meet companies like Trendy Treats and others operating successful businesses in freeze-drying? Join the Freeze Dried Summit (September 22-23, 2025). Visit https://freezedriedsummit.com/ Want to start a freeze drying business just like Trendy Treats? Connect with our community via email at š https://freezedriedbusiness.com Subscribe for more videos https://youtube.com/@freezedriedbusiness The Frozen Assets Podcast series is all about exploring the world of the freeze-drying industry and hopefully inspiring you to achieve more in your business by looking at current entrepreneurs and companies in this growing industry. Full Playlist of Frozen Assets Podcast: https://www.youtube.com/playlist?list=PL8uz0_2xUyEIGWHjImLMBkll8M0ykaama Frozen Assets Podcast (Rate & Review PLEASE!) ļ£æ Apple Podcasts: https://podcasts.apple.com/us/podcast/frozen-assets-freeze-drying-for-entrepreneurs/id1722696670 šļø Spotify: https://open.spotify.com/show/2EtZ1eKJjXYCgG7rM9H2oe
View Video Transcript
0:00
hey I'm here with twiy treats again they
0:02
are a freeze-dried candy company here in
0:04
Salt Lake City Utah and last time I
0:07
visited them you didn't really have this
0:09
whole facility that you're operating
0:10
this business out of and so Jesus who's
0:13
co-founded this company with his wife
0:15
Mel is going to take us through a tour
0:17
of trendy treats so you're getting a
0:19
very special treat today uh to show
0:22
everything that happens here in this
0:23
facility yeah know thank you for being
0:24
here actually you were the first one to
0:26
ever come to this facility and I know it
0:28
looks completely different already so
0:30
I'm excited to show you guys everything
0:31
about the facility because we put in a
0:33
lot of work we really poured a lot into
0:35
this into this building um and then I
0:38
want to start off with this wall
0:39
actually we started in 2021 actually we
0:42
started out of my bedroom uh that's
0:44
where the company started it's what our
0:46
bag looked like just a sticker we didn't
0:48
know what we were doing with nutrition
0:50
um didn't really have nutrition labels
0:53
and then we learned the Nam of the game
0:55
we should probably put the back of the
0:56
bag now on there to show the progression
0:58
of that just because it was one of the
1:00
toughest challenges is not being
1:01
involved in the food industry and then
1:03
saying how do I even tell someone how
1:05
many calories this has and I was going
1:07
to notice too like right here like these
1:09
are stickers for all your labeling of
1:11
your product which like a lot of people
1:13
do when they're first starting out and
1:15
now you actually have it printed in bulk
1:18
and you have a little bit more direction
1:20
of like what the entire bag looks like
1:22
but you still stuck with the window too
1:24
yeah so we have some exciting stuff
1:25
coming for 2025 that we're already
1:27
working on and um you'll actually the
1:30
first one to see it here on your channel
1:31
oh yeah and if you want to see the
1:33
global first reveal to me you can check
1:36
out the previous video that I did for
1:38
triny treats which that was the first
1:40
person that really kind of tasted it
1:42
from a media perspective too so it was
1:44
awesome that's when it launched and now
1:46
it's blowing up so let's take a look
1:47
let's show you guys a candy factory here
1:49
through this hallway we have all the
1:51
candy that's ready to get shipped out to
1:53
stores or online uh e-commerce like
1:56
Amazon uh Tik Tok shop this is our new
1:59
product right here it's actually the
2:01
gummy ghost uh which will actually let
2:03
you try I don't think you've tried it
2:04
yet right uh it actually launched 2
2:06
weeks ago it's the first product it's
2:08
actually not the first product that we
2:09
launched but it's the first product this
2:11
year that we launched that's not freeze
2:12
dried okay so yeah that's I was going to
2:14
ask you so it's not a freeze DED product
2:16
but it's a just a new Candy that's sweet
2:18
for your business yeah so it's a gummy
2:20
ghost it's uh Jilly has been our mascot
2:22
since we started the company and we're
2:24
finally bringing him to life the first
2:26
thing we did was make his own candy so
2:28
it's a sour blue raspberry gun that we
2:30
launched um it's doing well so as I said
2:33
everything on this aisle is ready to get
2:34
shipped out so this is orders that have
2:36
been processed already um as you can see
2:39
we're currently all across the US in a
2:42
few different countries and yeah this is
2:45
this aisle is just dedicated to product
2:48
that is ready um we might see some boxes
2:51
but that's only because we sell
2:52
specialty boxes now to some stores and
2:55
they have to get built in store so what
2:57
made you decide to like focus on on two
3:00
different types of candies the freeze
3:01
dried and also now just adding more
3:04
non-freeze dried so it's funny but when
3:07
we launched um we actually launched as
3:09
an online candy store um in 2020 and we
3:13
sold all different types of candy the
3:14
first candy that we actually made in
3:16
house was a slime candy it was edible
3:18
slime that you could play with and also
3:21
eat and then we decided to launch a sour
3:23
spray candy that makes everything sour I
3:26
can uh show you a little bit of those
3:27
examples of what we had but then after
3:29
that is really when we got into freeze
3:31
drying candy and when we got into freeze
3:33
dried candy it's what a lot of people
3:34
started getting to know us for um late
3:37
20120 we were always thinking about our
3:40
name because we launched as for you feed
3:42
and we were always thinking like should
3:43
we launch as freeze dried candy should
3:46
we launch as a freeze-dried candy store
3:48
um what should our identity be because
3:51
we were an online candy store at the
3:52
time and we didn't know what route we
3:53
wanted to take and the reason we decided
3:55
to launch as trendy treats is because we
3:57
didn't want to be tied in into one
4:00
specific type of candy so we almost went
4:04
with our whole brand being tied up to
4:07
freeze dried and the reason we chose
4:08
trendy treats is because we always want
4:10
to provide people with trending candy
4:12
and trending treats and we've always
4:15
just had that mission our mission has
4:16
never been to provide people with
4:18
freeze-dried candy it's been to provide
4:20
people with trending treats and that's
4:21
why we went all in on on freeze-dried
4:23
candy early 2020 and that's why we've
4:26
gone all in ever since then but as we
4:28
continue to grow and evolve we want to
4:31
keep providing people with the candies
4:33
that they love and innovating the candy
4:35
industry it sounds like you do a really
4:37
good job listening to your customers of
4:39
like what they want and then making the
4:41
candies that they want to have
4:43
definitely I always tell people our
4:44
customers are our CEO because they
4:45
decide where we go and they decide the
4:47
direction of the company yeah and their
4:49
mission has always been to make the
4:50
world sweeter so I it's all building
4:52
upon that so awesome so we have all
4:54
different types of products that are
4:56
going to get free d early we have all
4:58
our bags different types of pouches is
5:00
this is what's next in line to get
5:01
freeze dried so for anyone wondering if
5:04
we're still freeze drying Skittles I
5:05
think the it's the answer is right there
5:07
we have a lot of Skittles that are still
5:09
getting freeze dried we can take a small
5:11
peek over here all right so you have
5:13
this big facility when I was first here
5:15
you know you didn't have these freeze
5:17
dryers you didn't have all the you know
5:19
the stuff that actually makes the freeze
5:21
dry candy so tell us a little bit about
5:22
what we just went through yeah so we
5:24
went through our freeze drying station
5:26
and then we also have our preparation
5:28
station on the other side but what we
5:30
just went through was actually what we
5:32
thought we were going to grow into and
5:35
we've outgrown the place already uh
5:37
we're not running at full capacity here
5:39
right now um just because we're not
5:41
running certain skews with each other
5:43
just because of the time it takes to
5:44
prepare but we just walked through a
5:45
freeze dried station so that station is
5:48
actually temperature controlled uh we
5:50
have all the heat being vacuumed out of
5:51
that room which is why it doesn't feel
5:53
hot um how you would expect a room full
5:56
of freeze dryers to usually feel yeah
5:58
one of the things I saw when I was here
5:59
was all the ventilation that you have
6:02
because you know the freeze dryers
6:03
produce that heat from the pump and the
6:05
freeze dryer so you've got a really good
6:07
way to kind of get the the air flowing
6:09
out of there okay so one of the things
6:11
Jesus that a lot of people ask when
6:13
they're looking at getting maybe not to
6:15
the scale that you are maybe they are
6:17
but they're like how do I store candy
6:19
cuz like I need to make a lot of
6:20
production but also like sometimes
6:23
there's es and flows of supply and
6:25
demand so talk about storing your
6:27
freeze-dried candy for future packaging
6:31
yeah so it honestly it feels like we
6:32
learned things the hard way I don't know
6:34
how much candy we've ruined because of
6:35
that I think the best thing is your
6:37
environment we used to work at a
6:38
warehouse with a swamp cooler and I
6:41
remember running it all night because we
6:43
had an all nighter and we produced candy
6:46
all night had the swamp coolers going
6:48
cuz it was the middle of the summer and
6:50
we were going to package the next day
6:52
when the packaging team came in the next
6:53
day it had all regained moisture because
6:55
we left the swamp coolers on so I think
6:57
first it's your environment we don't
6:58
have swamp coolers in here we have uh
7:00
machines that actually help us remove
7:02
moisture from the air um we try to keep
7:04
it as moisture free as possible yeah and
7:07
these are all freeze-dried Skittles so
7:09
you know you have you've produced a lot
7:12
of different things like how long will
7:14
this stay in here uh this will stay in
7:17
here for a day but if we really needed
7:19
to push it it would stay here for a week
7:21
if it needed to stay here longer than a
7:23
week then we transfer it to our other
7:24
Warehouse um which I feel like is way
7:26
better to keep product at just because
7:27
of moisture um but but yeah right now
7:30
they're double wrapped there's only so
7:32
much you could do though it's so much
7:33
candy it's so heavy it's really hard to
7:35
try to put this in another bag and it's
7:37
really labor intensive uh so I think for
7:40
us it's just packaging it as quick as
7:43
possible and getting it sold so people
7:45
can eat it a lot of people are trying to
7:47
Source their bulk candy or get candy in
7:51
bulk what's your advice for people
7:53
starting out who have grown a little bit
7:56
outside of getting it at Costco or Sam's
7:58
Club things like that how do you you go
7:59
about finding a great source for your
8:01
candy if you think you need a
8:03
distributor because you're having to go
8:06
to multiple Walmarts let's say it might
8:08
be better to keep going to multiple
8:09
Walmarts unless the time it's taking you
8:13
to go to multiple stores yeah is too
8:16
much it's really hard to beat these
8:18
stores at price um we currently do bring
8:21
in stuff through Distributors it's more
8:24
expensive than what you're getting it
8:25
but the reason we're doing that is
8:27
because the amount of time it would take
8:28
to get it at local stores wouldn't be
8:30
worth it for us but I would say don't
8:32
try to make that jump too quickly it
8:34
sounds cool getting it from a
8:35
distributor it sounds like you're the
8:37
big guy but if you could get away with
8:39
getting all your candy from Walmart uh
8:42
it's how we started you're going to have
8:44
a way higher profit margin than getting
8:45
it from distributor now we're standing
8:47
next to the gummy ghost so when you're
8:49
making your own candy though too has
8:52
that driven down the cost and all your
8:54
expenses to since you're making your own
8:56
candy now you don't have to really go to
8:58
the Walmart you don't have have to go to
8:59
these Distributors it's supposed to in
9:01
the long run so when you initially
9:03
launch something like the gummy ghost
9:05
it's just it's a lot of testing and
9:07
learning it's a lot of Trials it's we're
9:10
not making a lot of gummy ghosts I think
9:12
gummy ghost we've made we haven't made
9:15
over than we haven't made over a million
9:17
pouches of gummy ghost when we make over
9:19
a million pouches of gummy ghost at that
9:21
point I would say hey we're making this
9:24
product we're getting it really cheap
9:26
it's because it's it's our product yeah
9:29
um but when you're launching and you
9:30
have to make 10,000 just to test it it's
9:32
going to be really expensive just
9:34
because you're not buying at a level
9:37
where Distributors consider you big so
9:39
you're paying retail prices for
9:42
everything just to test it as far as
9:44
boxes pouches packaging if you're
9:46
ordering 20,000 pouches uh that's not a
9:49
lot to a company that's used to selling
9:52
someone millions of pouches so it's more
9:54
expensive at the beginning but if you're
9:56
in it for the long run it's going to
9:58
it's going to be cheaper yeah you
9:59
haven't reached the equilibrium yet of
10:02
like okay once we hit this amount of
10:04
volume in the gummy ghost then we start
10:06
making a profit and and it continues to
10:08
start getting more profit more profit
10:10
more profit as you grow so now we're
10:13
actually heading to the marketing and
10:15
media room which is the most exciting
10:16
part of the warehouse we are going to
10:18
skip this side of the second floor no
10:20
top secrets it's just my wife's office
10:22
and I think it's super
10:24
lame oh yeah there's always those places
10:26
of the office that are not that sexy
10:28
it's really it's really professional
10:30
really nice really neat you'd probably
10:32
find it on Pinterest but not in a candy
10:34
store I don't
10:35
approve and then back here is actually
10:37
where we use uh where we freeze dry
10:40
stuff that you see on the videos so none
10:42
of the freeze dryers that you saw
10:43
downstairs get used for videos um this
10:47
is where all the film making takes place
10:49
it's just this small room this is
10:52
probably 90% of our content on the
10:54
channel that you see so uh TR not here
10:57
crash the face of Channel but this is
11:00
what he's got going on right now that
11:02
looks like a brain it always got
11:04
interesting stuff so we're at the wall
11:05
for the awards here yeah this is
11:08
actually the most famous wall on our on
11:09
our social media if you look at any of
11:11
our social media Pages uh we usually do
11:13
all the biting here and all our
11:15
thumbnails so if you just scroll through
11:17
our social media I think 99% of them
11:20
have the thumbnail of this right here
11:22
silver one for the awards for you to
11:25
with KY bartender it's 100,000 trendy
11:27
Zeus right here this is yours right this
11:29
is for 100,000 for trendy Zeus they
11:31
actually sent a really nice letter which
11:32
we like to keep but it's just a letter
11:34
from the CEO of YouTube give this video
11:36
a like so I can get to 100 as well get
11:39
I'd like to get 100K you'll get there um
11:41
we have 100,000 for trendy treats and
11:43
then we have the 1 million for trendy
11:44
treats uh the next plaque available is
11:47
at 10 million I came here in late March
11:51
2024 and you were at 1.6 million
11:54
subscribers and now as of this video
11:57
you're at I think 4
12:00
4.6 yeah 4.5 4.6 so he's grown you've
12:03
grown almost 3 million
12:06
subscribers how did this happen and was
12:09
I just here at the moment that like
12:12
nothing had been implemented and you
12:15
were planning on just exploding or did
12:17
it happen randomly tell us about this um
12:19
it didn't happen randomly I think we
12:21
just have momentum and we haven't sto
12:23
consistency is really important
12:24
listening to your audience is really
12:26
important um when it's you have a way of
12:29
an audience that's watching you and
12:31
supporting you and when you have 1,000
12:33
people they can only tell so many but
12:34
when you have 1 million people they can
12:36
tell a whole another million people to
12:38
follow you and when you have that
12:39
momentum you're showing up you're always
12:41
there for your consumer they're going to
12:43
keep consuming they're going to like the
12:44
content you watch um I owe it all to our
12:46
team um that comes up with the creative
12:49
processes that works with me on creating
12:51
all the videos and um I think secondly
12:54
it's just trusting like God it's the
12:56
reason that I have this up here it's a
12:58
painting of Jesus looking down on us and
13:00
it's just a reminder that like when I
13:02
come in here it's who allows me to do
13:04
everything that I do and just Chase my
13:05
creative workflow and has given me this
13:07
talents and it's just this like it's
13:09
just the reminders of like what's
13:11
important are plaque because we did it
13:13
as a team and then just a portrait of
13:15
Jesus because it's what we always have
13:17
in our heart one thing I noticed is
13:18
you're you're less and less in the
13:21
videos uh Zeus himself so why did you
13:25
make that transition and do you feel
13:27
like it's really helped your your brand
13:30
uh get exposed to more audiences because
13:32
youve brought different personalities in
13:34
yeah I love business and I love giving
13:37
other people the opportunity to fulfill
13:40
and chase their dreams so I know that
13:42
it's a role that's really seek for is
13:45
the role of being a YouTuber of being a
13:47
creative so for me stepping away and
13:49
saying hey uh bringing someone that's
13:51
way more talented than me first of all
13:53
and then giving them the opportunity to
13:55
be a face of a successful Channel and
13:57
really just have their point and take
14:00
their creativity onto the channel is
14:02
something that I think I love the most
14:04
about being a business owner and an
14:05
entrepreneur is giving else someone else
14:07
that opportunity and second I love
14:09
business at the end of the day um I
14:12
launched a business and for that very
14:15
reason for the reason because I love
14:16
business I love entrepreneurship I love
14:18
solving problems I know that you gave me
14:20
a heads up you're going to ask about um
14:22
the free DED Skittles that are coming
14:24
out I love situations that make me have
14:26
to change my whole game plan because
14:28
it's it's where I I feel I thrive I'm
14:30
glad you brought up the freeze drat
14:31
Skittles and Mars coming out with that
14:33
and Hershey cuz it's very recent as of
14:35
this video so let's go to the sour hour
14:37
room and let's talk more about that
14:39
let's do it okay
#Candy & Sweets
#Small Business