What's Behind the Freeze Dryer? An Inside Look at Trendy Treats

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hey I'm here with twiy treats again they
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are a freeze-dried candy company here in
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Salt Lake City Utah and last time I
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visited them you didn't really have this
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whole facility that you're operating
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this business out of and so Jesus who's
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co-founded this company with his wife
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Mel is going to take us through a tour
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of trendy treats so you're getting a
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very special treat today uh to show
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everything that happens here in this
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facility yeah know thank you for being
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here actually you were the first one to
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ever come to this facility and I know it
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looks completely different already so
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I'm excited to show you guys everything
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about the facility because we put in a
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lot of work we really poured a lot into
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this into this building um and then I
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want to start off with this wall
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actually we started in 2021 actually we
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started out of my bedroom uh that's
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where the company started it's what our
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bag looked like just a sticker we didn't
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know what we were doing with nutrition
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um didn't really have nutrition labels
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and then we learned the Nam of the game
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we should probably put the back of the
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bag now on there to show the progression
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of that just because it was one of the
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toughest challenges is not being
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involved in the food industry and then
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saying how do I even tell someone how
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many calories this has and I was going
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to notice too like right here like these
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are stickers for all your labeling of
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your product which like a lot of people
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do when they're first starting out and
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now you actually have it printed in bulk
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and you have a little bit more direction
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of like what the entire bag looks like
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but you still stuck with the window too
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yeah so we have some exciting stuff
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coming for 2025 that we're already
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working on and um you'll actually the
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first one to see it here on your channel
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oh yeah and if you want to see the
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global first reveal to me you can check
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out the previous video that I did for
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triny treats which that was the first
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person that really kind of tasted it
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from a media perspective too so it was
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awesome that's when it launched and now
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it's blowing up so let's take a look
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let's show you guys a candy factory here
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through this hallway we have all the
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candy that's ready to get shipped out to
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stores or online uh e-commerce like
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Amazon uh Tik Tok shop this is our new
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product right here it's actually the
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gummy ghost uh which will actually let
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you try I don't think you've tried it
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yet right uh it actually launched 2
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weeks ago it's the first product it's
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actually not the first product that we
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launched but it's the first product this
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year that we launched that's not freeze
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dried okay so yeah that's I was going to
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ask you so it's not a freeze DED product
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but it's a just a new Candy that's sweet
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for your business yeah so it's a gummy
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ghost it's uh Jilly has been our mascot
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since we started the company and we're
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finally bringing him to life the first
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thing we did was make his own candy so
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it's a sour blue raspberry gun that we
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launched um it's doing well so as I said
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everything on this aisle is ready to get
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shipped out so this is orders that have
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been processed already um as you can see
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we're currently all across the US in a
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few different countries and yeah this is
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this aisle is just dedicated to product
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that is ready um we might see some boxes
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but that's only because we sell
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specialty boxes now to some stores and
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they have to get built in store so what
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made you decide to like focus on on two
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different types of candies the freeze
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dried and also now just adding more
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non-freeze dried so it's funny but when
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we launched um we actually launched as
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an online candy store um in 2020 and we
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sold all different types of candy the
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first candy that we actually made in
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house was a slime candy it was edible
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slime that you could play with and also
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eat and then we decided to launch a sour
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spray candy that makes everything sour I
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can uh show you a little bit of those
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examples of what we had but then after
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that is really when we got into freeze
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drying candy and when we got into freeze
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dried candy it's what a lot of people
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started getting to know us for um late
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20120 we were always thinking about our
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name because we launched as for you feed
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and we were always thinking like should
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we launch as freeze dried candy should
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we launch as a freeze-dried candy store
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um what should our identity be because
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we were an online candy store at the
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time and we didn't know what route we
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wanted to take and the reason we decided
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to launch as trendy treats is because we
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didn't want to be tied in into one
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specific type of candy so we almost went
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with our whole brand being tied up to
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freeze dried and the reason we chose
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trendy treats is because we always want
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to provide people with trending candy
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and trending treats and we've always
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just had that mission our mission has
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never been to provide people with
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freeze-dried candy it's been to provide
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people with trending treats and that's
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why we went all in on on freeze-dried
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candy early 2020 and that's why we've
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gone all in ever since then but as we
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continue to grow and evolve we want to
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keep providing people with the candies
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that they love and innovating the candy
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industry it sounds like you do a really
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good job listening to your customers of
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like what they want and then making the
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candies that they want to have
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definitely I always tell people our
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customers are our CEO because they
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decide where we go and they decide the
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direction of the company yeah and their
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mission has always been to make the
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world sweeter so I it's all building
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upon that so awesome so we have all
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different types of products that are
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going to get free d early we have all
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our bags different types of pouches is
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this is what's next in line to get
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freeze dried so for anyone wondering if
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we're still freeze drying Skittles I
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think the it's the answer is right there
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we have a lot of Skittles that are still
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getting freeze dried we can take a small
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peek over here all right so you have
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this big facility when I was first here
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you know you didn't have these freeze
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dryers you didn't have all the you know
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the stuff that actually makes the freeze
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dry candy so tell us a little bit about
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what we just went through yeah so we
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went through our freeze drying station
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and then we also have our preparation
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station on the other side but what we
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just went through was actually what we
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thought we were going to grow into and
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we've outgrown the place already uh
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we're not running at full capacity here
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right now um just because we're not
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running certain skews with each other
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just because of the time it takes to
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prepare but we just walked through a
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freeze dried station so that station is
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actually temperature controlled uh we
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have all the heat being vacuumed out of
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that room which is why it doesn't feel
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hot um how you would expect a room full
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of freeze dryers to usually feel yeah
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one of the things I saw when I was here
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was all the ventilation that you have
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because you know the freeze dryers
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produce that heat from the pump and the
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freeze dryer so you've got a really good
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way to kind of get the the air flowing
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out of there okay so one of the things
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Jesus that a lot of people ask when
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they're looking at getting maybe not to
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the scale that you are maybe they are
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but they're like how do I store candy
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cuz like I need to make a lot of
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production but also like sometimes
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there's es and flows of supply and
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demand so talk about storing your
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freeze-dried candy for future packaging
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yeah so it honestly it feels like we
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learned things the hard way I don't know
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how much candy we've ruined because of
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that I think the best thing is your
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environment we used to work at a
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warehouse with a swamp cooler and I
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remember running it all night because we
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had an all nighter and we produced candy
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all night had the swamp coolers going
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cuz it was the middle of the summer and
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we were going to package the next day
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when the packaging team came in the next
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day it had all regained moisture because
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we left the swamp coolers on so I think
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first it's your environment we don't
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have swamp coolers in here we have uh
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machines that actually help us remove
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moisture from the air um we try to keep
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it as moisture free as possible yeah and
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these are all freeze-dried Skittles so
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you know you have you've produced a lot
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of different things like how long will
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this stay in here uh this will stay in
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here for a day but if we really needed
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to push it it would stay here for a week
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if it needed to stay here longer than a
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week then we transfer it to our other
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Warehouse um which I feel like is way
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better to keep product at just because
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of moisture um but but yeah right now
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they're double wrapped there's only so
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much you could do though it's so much
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candy it's so heavy it's really hard to
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try to put this in another bag and it's
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really labor intensive uh so I think for
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us it's just packaging it as quick as
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possible and getting it sold so people
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can eat it a lot of people are trying to
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Source their bulk candy or get candy in
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bulk what's your advice for people
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starting out who have grown a little bit
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outside of getting it at Costco or Sam's
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Club things like that how do you you go
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about finding a great source for your
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candy if you think you need a
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distributor because you're having to go
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to multiple Walmarts let's say it might
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be better to keep going to multiple
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Walmarts unless the time it's taking you
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to go to multiple stores yeah is too
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much it's really hard to beat these
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stores at price um we currently do bring
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in stuff through Distributors it's more
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expensive than what you're getting it
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but the reason we're doing that is
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because the amount of time it would take
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to get it at local stores wouldn't be
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worth it for us but I would say don't
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try to make that jump too quickly it
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sounds cool getting it from a
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distributor it sounds like you're the
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big guy but if you could get away with
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getting all your candy from Walmart uh
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it's how we started you're going to have
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a way higher profit margin than getting
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it from distributor now we're standing
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next to the gummy ghost so when you're
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making your own candy though too has
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that driven down the cost and all your
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expenses to since you're making your own
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candy now you don't have to really go to
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the Walmart you don't have have to go to
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these Distributors it's supposed to in
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the long run so when you initially
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launch something like the gummy ghost
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it's just it's a lot of testing and
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learning it's a lot of Trials it's we're
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not making a lot of gummy ghosts I think
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gummy ghost we've made we haven't made
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over than we haven't made over a million
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pouches of gummy ghost when we make over
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a million pouches of gummy ghost at that
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point I would say hey we're making this
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product we're getting it really cheap
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it's because it's it's our product yeah
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um but when you're launching and you
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have to make 10,000 just to test it it's
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going to be really expensive just
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because you're not buying at a level
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where Distributors consider you big so
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you're paying retail prices for
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everything just to test it as far as
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boxes pouches packaging if you're
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ordering 20,000 pouches uh that's not a
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lot to a company that's used to selling
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someone millions of pouches so it's more
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expensive at the beginning but if you're
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in it for the long run it's going to
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it's going to be cheaper yeah you
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haven't reached the equilibrium yet of
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like okay once we hit this amount of
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volume in the gummy ghost then we start
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making a profit and and it continues to
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start getting more profit more profit
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more profit as you grow so now we're
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actually heading to the marketing and
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media room which is the most exciting
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part of the warehouse we are going to
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skip this side of the second floor no
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top secrets it's just my wife's office
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and I think it's super
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lame oh yeah there's always those places
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of the office that are not that sexy
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it's really it's really professional
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really nice really neat you'd probably
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find it on Pinterest but not in a candy
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store I don't
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approve and then back here is actually
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where we use uh where we freeze dry
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stuff that you see on the videos so none
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of the freeze dryers that you saw
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downstairs get used for videos um this
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is where all the film making takes place
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it's just this small room this is
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probably 90% of our content on the
10:54
channel that you see so uh TR not here
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crash the face of Channel but this is
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what he's got going on right now that
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looks like a brain it always got
11:04
interesting stuff so we're at the wall
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for the awards here yeah this is
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actually the most famous wall on our on
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our social media if you look at any of
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our social media Pages uh we usually do
11:13
all the biting here and all our
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thumbnails so if you just scroll through
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our social media I think 99% of them
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have the thumbnail of this right here
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silver one for the awards for you to
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with KY bartender it's 100,000 trendy
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Zeus right here this is yours right this
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is for 100,000 for trendy Zeus they
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actually sent a really nice letter which
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we like to keep but it's just a letter
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from the CEO of YouTube give this video
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a like so I can get to 100 as well get
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I'd like to get 100K you'll get there um
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we have 100,000 for trendy treats and
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then we have the 1 million for trendy
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treats uh the next plaque available is
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at 10 million I came here in late March
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2024 and you were at 1.6 million
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subscribers and now as of this video
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you're at I think 4
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4.6 yeah 4.5 4.6 so he's grown you've
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grown almost 3 million
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subscribers how did this happen and was
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I just here at the moment that like
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nothing had been implemented and you
12:15
were planning on just exploding or did
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it happen randomly tell us about this um
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it didn't happen randomly I think we
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just have momentum and we haven't sto
12:23
consistency is really important
12:24
listening to your audience is really
12:26
important um when it's you have a way of
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an audience that's watching you and
12:31
supporting you and when you have 1,000
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people they can only tell so many but
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when you have 1 million people they can
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tell a whole another million people to
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follow you and when you have that
12:39
momentum you're showing up you're always
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there for your consumer they're going to
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keep consuming they're going to like the
12:44
content you watch um I owe it all to our
12:46
team um that comes up with the creative
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processes that works with me on creating
12:51
all the videos and um I think secondly
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it's just trusting like God it's the
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reason that I have this up here it's a
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painting of Jesus looking down on us and
13:00
it's just a reminder that like when I
13:02
come in here it's who allows me to do
13:04
everything that I do and just Chase my
13:05
creative workflow and has given me this
13:07
talents and it's just this like it's
13:09
just the reminders of like what's
13:11
important are plaque because we did it
13:13
as a team and then just a portrait of
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Jesus because it's what we always have
13:17
in our heart one thing I noticed is
13:18
you're you're less and less in the
13:21
videos uh Zeus himself so why did you
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make that transition and do you feel
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like it's really helped your your brand
13:30
uh get exposed to more audiences because
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youve brought different personalities in
13:34
yeah I love business and I love giving
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other people the opportunity to fulfill
13:40
and chase their dreams so I know that
13:42
it's a role that's really seek for is
13:45
the role of being a YouTuber of being a
13:47
creative so for me stepping away and
13:49
saying hey uh bringing someone that's
13:51
way more talented than me first of all
13:53
and then giving them the opportunity to
13:55
be a face of a successful Channel and
13:57
really just have their point and take
14:00
their creativity onto the channel is
14:02
something that I think I love the most
14:04
about being a business owner and an
14:05
entrepreneur is giving else someone else
14:07
that opportunity and second I love
14:09
business at the end of the day um I
14:12
launched a business and for that very
14:15
reason for the reason because I love
14:16
business I love entrepreneurship I love
14:18
solving problems I know that you gave me
14:20
a heads up you're going to ask about um
14:22
the free DED Skittles that are coming
14:24
out I love situations that make me have
14:26
to change my whole game plan because
14:28
it's it's where I I feel I thrive I'm
14:30
glad you brought up the freeze drat
14:31
Skittles and Mars coming out with that
14:33
and Hershey cuz it's very recent as of
14:35
this video so let's go to the sour hour
14:37
room and let's talk more about that
14:39
let's do it okay

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