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How to Increase CPC (Cost per click) In AdSense ( Proven Methods )
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Jan 25, 2024
Title: "Boost Your AdSense Revenue: Proven Methods to Increase CPC (Cost Per Click)" Description: In this informative video, discover effective strategies to elevate your CPC (Cost Per Click) in Google AdSense. The content is tailored for publishers seeking to maximize their revenue potential through optimized ad performance. The video covers proven methods and actionable tips that can positively impact your CPC, helping you generate higher earnings from your AdSense advertisements. Whether you're a seasoned AdSense user or just starting out, these insights will empower you to enhance your ad monetization strategy and make the most out of your online content. Watch now and take your AdSense revenue to new heights!
View Video Transcript
0:00
If you are using AdSense, then you must see a term like CPC
0:04
So what basically CPC is and how you can improve your CPC and improve your earnings in AdSense
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So hi everyone, I am Obscpati and welcome to Quito blogging. And in this video I will show you how can improve your CPC in AdSense
0:20
So let's understand what is CPC and what are the fundamentals behind it
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So whenever someone click on an ad on your website, you will get a small commission out of it
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Like if someone click on an ad and you will get like 0.05 or 0.10 or 0.5
0:40
So this rate depends on various factors. Like what are the keywords difficulties and what are the competition in that keyword and your site quality and your design of your website
0:54
So there are various factors that affect the cost per click. So how you can improve CPC
1:02
So there are two to three methods that you can use to improve your CPC
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So first of all, you need to work on your website design
1:10
So the more responsive it will be, the better CPC will be get
1:15
So if your website is not responsive in mobile and it will show different content in desktop
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and mobile, then in that case the CPC will be automatically. it down
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So you need to first work on your website design and make it responsive
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And second thing you need to do is block unnecessary categories in AdSense
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So let me just show you how you can do that. So let me just go to my AdSense dashboard and I will see a section like blocking controls
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So just click on here and here you will see this option like content
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So just click on content here. And in that case I will select all site here
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or you can select individual website here. So let me just select all site here
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And here you will see a dashboard like this. So AdSense allows us to block some categories so that if you are running a sports blog
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then you don't want to show ads related to politics. Then you can block the politics category so that your interested user will only shown
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related to your niche like sports. So, how you can do that
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So here you can see this option like Sensitive Category. So just click on Manage Sensitive Category here
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So my website is currently on marketing and blogging related needs. So I don want to show dating related ads So what I can do is just click on this button and it will block that category And if you want to show ads related to politics then by default it is set to allow
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And if you don't want to show politics related ads on your website, then you can click on this
3:00
button and it will block all the politics related ad. And here you can see some sensitive category like this
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and I don't want to show ads related to weight loss and religion
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I don't want that. I don't want to show politics ad because my targeted audience are not interested in that topics
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Although some of them are interested in that topic, but most of the audience are looking for marketing related topics or blogging related or moneymaking
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related topics. So I have just allowed the get rich quick topics and
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Downloadable utilities and let's scroll down and I have allowed video games and I have allowed
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some of the category from here. Now let's click on back here and here you will see this option general category
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So let's click on manage general category here. So you need to understand what category of ads that will work better in your website and
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according to your audience. And let's make it like 20. 25 year
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And as you can see, it will show the number of impressions in last 30 days and earning in last
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30 days. So as you can see, food and grocery category ad are not earning that much and it is just 0.9%
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So I can block this category from here. And I don't want to show health related ads in my website
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So I can block this health related categories. and you can see this option like I am getting most of the ad impression from apparel
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and art and entertainment auto and vehicles and as you can see beauty and personal care
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ad impression is very low so I can just click on this button to block that category
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and you can identify that business and industrial so my niche is under the business
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and marketing related niche so as you can see the earning from this category is very high
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It is around 45%. So if you block this category, then you may face or you may see decrease in earning
5:16
in your AdSense dashboard. So I don't block this category but I can block low performing categories
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So that automatically my CPC will be increased in that category And as you can see I have allowed the finance category and I have blocked the health related categories because the ad impression on health related ads is very low and earning also very
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low here. So you have to identify which category is performing better in your website just by seeing
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the ad impression and earning of that category. Now let's click and go back
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You can also boost your CPC. by enabling the ad serving settings
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So let's click on manage ads serving here and here as you can see the user-based ads
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So it will so personalized ads according to the demographic interest. So if you block this option then the CPC will be automatically down
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So you have to check that all these sections are allowed. So if you enable this it will block that category
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So I don't want that. So just click keep it as allow in the ad serving tab
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You can also show you user consent message and California Consumer Privacy Act message to your
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visitors and get their consent to show personalized ads. So you can do that just by going to add section here
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Open the auto ad setting of your website. So let's click on Edit here
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Now here you will see this option, privacy messages. So just enable this option here and here you can see a preview like this
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So it will ask the user to give their consent to show personalized ads because the chances
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of clicking ads on personalized ads are higher than the normal ads
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So that's why you should enable the GDPR consent message and get their user consent and
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in this way you can show more relevant ads to your visitors
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And you can also enable CCPA privacy message to your visitors if you want
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Another way to improve CPC in website is by reducing the number of ads shown in the web page
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So if you show a lot of ads then automatically the CPC will be lower in that page
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So try to paste at least three to four ads in a web page according to the web page and length
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of the web page. So as you can see I have added one ad here and I have added one ad in the sidebar
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And let me just open a blog post here. You can also add a responsive ad just below the title because the chances of getting clicked
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in that position is very high. And you can also add a big vertical ad in your sidebar
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So here basically I have added a responsive ad unit in the sidebar
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And you can also display one or two ads in the block section and as you can see there is an ad showing like this so it will show a related topics like this and this is a experiment ad so let me just
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show you how you can enable this so you can enable this by clicking on this optimization button
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and here you will see this option laps and here you can see this option turn on related searches
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for auto ads so it will show a ad like this so it may show a ad like this so it may show you
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or it may not show in your website depending on the niche you are walking
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And if you see that this is currently available for English and German language only
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And there is an ads called shopping links. Sometimes it will show shopping links
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So, AdSense basically run some experiment to show different types of ads in your website
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So you can just go to labs and turn on all the experiments to get better CPC in your website
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and here as you can see I have added a small horizontal ad here and I have added an ad just below the author box
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So as you can see there is one, two, three and four and there is only four ads in this webpage
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And I can also add a ad just below the title. In this way you can just add four to five ads in a single web page to improve your CPC
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because if you put your website or if you fill the website with too many ads, then automatically
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the quality of your ads will be degraded. In this way, you can degrade your CPC of your website
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So these are some basic techniques that you can apply to improve your CPC
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One is focus on your design of your website and make it responsive
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Second one is use less ads in your webpage so that the quality of the ads will be improved
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thereby the CPC will be improved. And you can also block sensitive categories and block some general categories and only allow
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categories that are relevant to your visitors so that the chances of click will be automatically
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improve and the CPC will be improved. And you can also show a add block notice to your visitors that we have discussed in the previous video
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So just watch this video to learn how you can display a add block notice to the visitors so that
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the visitors who are using ad blocker extension will be automatically whitelist your website
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before accessing your website. So if you have any other methods to improve CPC, then you can share your experience in the
10:45
comment section. And if you found this video helpful, then make sure to hit the like button
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And if you want to learn more about blogging, then you can do subscribe to our channel
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Thank you
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