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How to Block Low CPC Ads in AdSense _ Block Low performing Ad Network _ Boost CPC
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Jan 25, 2024
In this video tutorial, the content creator guides viewers through the process of blocking low Cost Per Click (CPC) ads in Google AdSense. The focus is on optimizing revenue by identifying and preventing the display of ads that offer lower earnings. The video likely provides insights into analyzing ad performance, identifying low-performing ad networks, and implementing strategies to boost CPC (Cost Per Click). By following the steps outlined in the video, AdSense users can potentially enhance their earnings by selectively blocking ads that contribute less to overall revenue.
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0:00
Hi everyone, welcome to another video on AdSense and in this video I will show you how you
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can block low-performing ad network in your AdSense dashboard and increase your CPC
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So earlier I made a video on how to increase CPC in various methods, but I have not explained
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the term like how to block low-performing ad network in that video
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So let's check how you can do it and increase your CPC in AdSense
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And if you found this video helpful, then make sure to hit the like button
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So let me just go to Google AdSense and here I will click on report section here
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Now here you will see all the details report by AdSense and here by default it is set to
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2 day or 7 day. So you need to select the time frame
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So you can either select the time frame like last 30 days or you can select a custom time
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range from here. So let's select a custom time range. So let me just select from June 2020 to let me just scroll down to October 2020 and let's
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apply it. So I have selected around 3 to 4 months time frame here and after that you need to scroll
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down and here you will see this option ad network. So just click on here
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Now let me just scroll down and here you can see all the ad network like Google AdWords
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DBM India, Saitro India, Google DoubleClick Bid Manager. So these are some ad networks that you will see in AdSense but some ad network don't pay
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that much and CPC will be very low in that ad network
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So you can block those ad network and improve your CPC. So let me just add some data here
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So let me just add CPC in this list. So let me just scroll up to CPC here and I will remove the active view viewable
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Now let's click on apply. Now let me just scroll down and here as you can see in Google AdWords the CPC will be
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0.05 and if you check the impression RPM then that is 0.44
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So which is very high and in case of DBM India the CPC is just 0.04 and impression I am getting
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impression around 1872 and here RPM is 0.04. So let's scroll down and here as you can see CPC of this ad network is 0.01
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So if a ad shown by this ad network then you will get 0.01
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So instead of you can show ad from Google AdWords or any other ad network so that you
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will get 0.05 CPC. So what I can do is just block this ad network where I am getting 0.01 CPC
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So what I can do is just copy this ad network to my clipboard and let me just paste it in
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notepad here and here as you can see I am getting 0.01 CPC which is very low and impression
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RPM is also very low. So you need to identify these two values CPC and impression RPM
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So I will also copy this ad network so I don't want to display ad from this ad network so
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I will copy it to my notepad so I will block it at once
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Now let's scroll down and let's find so I think these are these main ad networks so
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let's change the time frame to last 30 days here. Now let me just scroll down and here in DBM India I am getting CPC of 0.04 and in RTB
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house I am getting 0.01 so I will select this one and I will copy it to my clipboard
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Okay I have already copied this ad network and let's scroll down and here as you can
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see mighty hype DBM AU NZ and here as you can see I am getting 0.00 CPC so there is
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no point to enable this ad network and here as you can see I have get 40 clicks but the
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earning is just 0.15 and that is also come from impression not from clicks
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So if you get 40 clicks and you have not earned a single rupee then what is the benefit of
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enabling this ad network. So I will block this ad network so let me just copy to my clipboard here
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Now scroll down and let me just click on pencil icon here and let me just scroll to the CPC
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here let's apply here. Now here you can see the clicks and CPC side by side and here Google I am getting 0.02
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so you need to identify the CPC where there is 0.00 or 0.1 and as you can see mighty hype
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DBM global so I will copy this ad network to my clipboard
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Now let's scroll down and here I am getting 0.01 but impression is 1600 so I will copy
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this one also. Now let's scroll down and here as you can see I am getting 1000 impressions but CPC
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is 0.01 and impression RPM is 0.02 so it is also low so let's copy this one
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Now let's scroll down and let's go to second page and the impressions on this ad network
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is very low. So I have copied some ad network which are giving very less CPC and less impression RPM
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and after that you need to go to this option blocking controls
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So just click on blocking controls here and let's click on content here and you can also
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apply it with side wide or you can apply it for a particular website
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So I will click on all site here and here you will see this option ad network so let's
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click on manage ad network here and I will find that ad network so let's find this ad
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network first and I will paste it here and I will click on search and I will just click
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on block. Now let me just open it side by side. Now let's copy second one and I will find this ad network from here and I will block
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it from here so let's do it same for all network
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Ok I have blocked all the ad network that I have copied to my notified file
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Now this ad network will not run ad on your website thereby will not get low CPC in those
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ads instead of Google will replace with a better ad network which will give you more
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CPC and more impression RPM. So I hope this is the simple way to block ad network in your AdSense dashboard and filter
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out all the low CPC ad network in your AdSense network. So in this way you can easily improve your earning and improve your CPC in your website
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I hope this video helps you improve your earning in AdSense and if you have any doubt regarding
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this then you can ask me in the comment section and if you found this video helpful then make
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sure to hit the like button and I will see you in the next video
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Thank you
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