Owning a Freeze-Drying Business VLOG Ep. 06 - Selling Wholesale

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this is an episode of the day in the
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life of a freeze-dried business owner my
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name is David and I run a business
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called freeze dried Depot in boyy Idaho
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I also Host this YouTube channel called
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the freeze dry business and so if you're
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interested in freeze drying if you're
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interested in knowing what people are
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doing running a business using their
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freeze dryer subscribe to this Channel
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right now um and you'll be notified of
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different videos that I produce about
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running a freeze Drive business but
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today we're going to be doing a point of
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view type of video a vlog about what I'm
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doing today in my free strip business
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and fortunately for you I am delivering
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a new wholesale order to a new client in
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Wilder Idaho it's about an hour from
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where I live in boisee and so what I'm
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going to share with you is just a little
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bit about what I go through in my
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process when I get a new client and um
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the the client actually contacted me
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through my website freezey
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depot.com back in the fall and they were
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wanting me to freeze dry some of their
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fruit because they have um a big farm
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and I didn't have the capacity at the
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time because is during the holiday
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season and it gets really busy so I kind
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of postponed that they also we also kind
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of just lost track it wasn't a bad
1:17
relationship or anything but they
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contacted me about a month ago and said
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hey we're still interested and we're
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ramping up for kind of our season for
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people to come to the farm and to their
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Ranch uh to to pick their own types of
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fruits and things like that they also
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were interested in continuing the
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conversation about freeze drying their
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fruit for them to do a more of a private
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label it's something that I put off
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quite a bit in my business because I
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really don't know how to private label
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something but I'm less intimidated by it
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now and I I've done it for two different
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people now so far in 2024 and I'm going
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to try it with this individual as well
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because they have um different types of
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uh plums and peaches and cherries and
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they would just like me to freeze dry
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this for them as a service and then they
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will private label them themselves so
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we're going to talk about that with them
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today I'll share with you what that
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conversation entails and kind of what
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came out with it and then we'll kind of
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continue the conversation to to to tell
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you about you know what what that
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business and that contract might look
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like but I want to share with you
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actually what I'm going to be doing on
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the computer to create this invoice for
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them so you can kind of better
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understand what this is all about so all
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right when I started my freeze drying
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business I wanted to create a template
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to make it really easy for me to create
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an invoice for all the people that I was
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going to be doing either Consignment
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with or wholesale and you really don't
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have to recreate the wheel there's other
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templates out there online for you but
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if you want to use this one or you want
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something that's just something that I
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use because you watch this channel a lot
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and you watch my videos I'm happy to
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share that with you and I'll include
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that on my website through my email
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email subscriber list at free drive.com
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so if you want this template I'll
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provide that for you through being on my
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email list so go to Freez
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drive.com uh subscribe to my email
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newsletter and I'll also send you this
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as well as I've got a spreadsheet
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template um for how to calculate your
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profit margin so I can send you those
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things but getting back to this I wanted
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to share my screen just so you knew you
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know as of this morning before I go and
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deliver this to my new wholes client um
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this is really what it is so what you're
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seeing here is I've got my my name of my
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business I've also got my address I've
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also got my website I've also got their
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name and their address and then I also
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put the attention to to whoever I'm
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working with for my wholesale person so
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I blocked these out just because I'd
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like to keep my addresses and my clients
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kind of private except for the name so
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you can look up the shed at car ranes if
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you want to but uh we've got our issue
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date so here is when the invoice is
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issued and then we've also got all the
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products down here now I blocked out
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what my unit cost is because I'm you
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know you can set up whatever type of
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discount you want for your clients to
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have based on your wholesale prices but
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I am going to share with you here you
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know this is all the different products
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that I offer or they've selected in
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their wholesale order sheet um and so
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they've got all different types of ice
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cream I've got different candies as you
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can see and different types of fruits
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here's the quantity um this would be
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where you put your unit cost so this is
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the price that they get um when they
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purchase and then also this is the
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suggested retail because in wholesale
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you might have a suggested MSRP
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something that you're going to see in
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the shelf for pricing that's kind of
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your opportunity to tell them this is
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what the going rate is for this
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particular type of freeze giant product
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but it's also something that can be
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suggested so you can just say hey you
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can price it up more
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because you're buying from me wholesale
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but you can also structure the contract
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to say no you will list the prices at
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this if you want to purchase from me um
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so that way you don't have various
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different prices all over the different
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stores that you're going to have
5:15
wholesale at so anyway very basic
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product description quantity that
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they're purchasing what's the cost to
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them and then what's the suggested
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retail for that product down here I've
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also got you know hey how are you going
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to pay for this you can either pay and
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send a check to me or you can do via
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Paypal um if you have any questions you
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can also contact me so that's basically
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it for the wholesale sheet and so what
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we're going to do is we're going to
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print this
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off all right so now that we've got that
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all printed off I'm going to go
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downstairs and just show you what I've
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loaded up in the truck and then we'll
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head out and head to Wilder Idaho all
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right here's my truck and sorry it's got
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a lot of different kids bikes and stuff
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back here but the these are the three
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different orders of boxes that I've got
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and I've got my
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wholesale invoice for them so I I'll be
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giving this to them and then also I've
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got all the different products in here
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so maybe let's just pull one of these
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out and I'll share with
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you what this all looks like okay so
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this is the fruit box so I'm just going
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to open this for now just so I can show
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share with you what's in here a great
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way to get boxes like this for free by
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the way is just search for your
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connections and your friends and family
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see if people work at you know a UPS
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Store see if people work at
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manufacturing facilities anything like
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that that basically they've got a lot of
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different products that get shipped to
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them and they're looking to kind of
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discard all their boxes this is a great
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way for you to to remove that you don't
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have to go over the top at at at the
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point that you're maybe smaller just
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like me I don't need to go buy custom
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boxes uh with my logo things like that I
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did that in the past and it just ended
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up costing me more money and I also
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asked a bunch of my wholesale clients
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you know hey what does it really matter
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what I'm packaging them and most of them
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are just like no like as long as I know
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that they're freeze-dried products in
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here I'm going to put them in an area
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that I know that I'm going to go get
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more restock if I need it so uh once I
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got that Clarity from multiple of my uh
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wholesale clients then I just basically
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deliver with boxes that uh don't have my
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logo on them now if I had larger clients
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uh larger clients that have bigger
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Brands and I wanted to represent myself
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a little bit more professional
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especially if they were new and I wanted
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to be a little bit more higher quality
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or I'm trying to grow my brand Then I
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then getting custom boxes might be the
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thing but not for me not for right now
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when you're packaging up all of these
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it's again it's just the small things
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that will really make yourself different
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and unique
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uh in your own business and so you want
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to kind of see what your own type of
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tailor of your business is going to be
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like and when I say tailor meaning
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what's the differentiator sometimes it's
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the small things for example I like to
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arrange all my products so it's kind of
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laid out like this so that I have a very
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clean look of all of my products laid
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out in the boxes like this I've met
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people that throw their product straight
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into the box and it just looks like you
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just took all the product and dumped it
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in there to me that's just not
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professional so it's the small things
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that are really going to make your
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clients buy from you again it's also a
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good opportunity for you to say how do I
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want to be represented in my business
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what do I care about myself everyone's
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different I'm just telling you what my
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perspective is and what I would advise
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you doing if you want to have repeat
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clients all right enough about the
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wholesale boxes I know I can ramble a
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little bit hey if you're liking this
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video if you like the point of view kind
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of Vlog series and that type of form
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format could you give this video a
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thumbs up right now that way I know when
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I look back I could say Hey you know
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enough of these likes indicate that I
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should be doing more of this so that's
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what those likes are like and also if
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you have any comments about what you'd
9:11
like to see from a vlog perspective
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comment in the video description now
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let's get going to Wilder Idaho and I'll
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talk to you in the car about other
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things related to my freeze drying
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business all right we are in the car now
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we're headed out to Wilder Idaho now
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normally I kind of meet my customers
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halfway or it's at least close proximity
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Maybe within Max 30 minutes but this is
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about an hour away but this particular
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new client you know she needed this
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before the weekend and it's Thursday now
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so I wanted to make sure I delivered it
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to her so that uh I'd have a good
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impression and you know next time you
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know we can we can look at that now when
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it comes to wholesale and making local
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deliveries or shipping um deliveries by
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the way you can charge for that if you
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want to but if it's worth you to just
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kind of include that in your service
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then you just don't charge for it uh you
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can as a business write that off uh in
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terms of mileage so that's another
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benefit to having an LLC or some type of
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business entity for your freeze dring
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business if you don't have one is that
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you can use different things to write
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off uh different things that you're
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doing in your business and that includes
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using your own personal vehicle you can
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write off the mileage for specific work
10:27
related uh task things like that now you
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can have a work vehicle as well if you
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want to um you have to use that vehicle
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fit more than 50% of the time in your
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business compared to your personal life
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now you want to make sure you check with
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your accountant on that to make sure
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that you know I'm this isn't financial
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advice on my side but this is something
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that I've talked with my accountant
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about and so you have to drive a vehicle
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more than 50% for business purposes to
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be able to ride on
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the the actual car the payments or
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whatever type of method you're using for
11:05
your accounting of that vehicle but if
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you're just using your personal vehicle
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then go ahead and write off the mileage
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and actually the US government did
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increase that I believe it's close to 65
11:18
or 67 cents per mile and so this
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particular track for me is about 50 mil
11:25
which you know that's 25 bucks roughly
11:28
uh that going to be able to write off uh
11:31
on this trip so uh every little bit
11:34
counts right now when it comes to
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shipping let's say you didn't want to
11:39
deliver and you have more out ofate
11:41
wholesale clients and you're just
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starting out you're wondering hey you
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know how do I get this to them do I
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charge them for shipping yes you do
11:48
charge them for shipping um that's part
11:50
of them buying wholesale and that's also
11:53
why maybe you're going to give them a
11:55
decent discount for purchasing your
11:57
products wholesale is that because
11:59
they're going to pay for shipping uh
12:02
you're going to give them you know 30
12:05
40% off
12:07
um now some people are going to ask for
12:10
a flat fee for shipping so they can just
12:12
have a set rate so once you find out
12:15
kind of how much your product is going
12:18
to cost to ship when you're shipping
12:19
freeze-dried product especially you're
12:22
freeze drying uh like you're shipping um
12:24
things that lose weight you know it can
12:26
be fairly in uh inexpensive but if
12:28
you're shipping candy especially
12:31
Skittles it doesn't lose that much
12:33
weight so uh you're going to be shipping
12:35
you know 100 lb roughly of Skittles if
12:38
you're going to ship a 100 pounds of
12:40
freeze drat Skittles right so with with
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uh with shipping though try to figure
12:45
out what your general rate is after the
12:49
first or second type of shipment and
12:51
then you can set a flat rate and kind of
12:53
eat maybe the one or two bucks so maybe
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make it an even 20 bucks or an even $30
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to ship a minimum of let's say 50 units
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something like that so anyway I'm I'm
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driving right now down kind of through
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our just inner city area and then um I'm
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going to get on the freeway and and I'm
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not going to do any type of video for
13:16
freeway stuff just to be safe but we'll
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head out to Wilder Idaho and then I'll
13:22
shoot some video once we get there all
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right I made it to Garrett ranches which
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is here in Wilder Idaho
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it took about an hour's drive from the
13:31
house but we're finally here now I just
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got done talking with the owner of the
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shed which used to be the packing place
13:39
for all their different produce that
13:41
they would sell here on the Orchard and
13:43
the farm so she said this is almost into
13:47
four generations right now and there's
13:48
the fifth one which is all the the
13:50
grandkids now that are in high school
13:52
and things like that but this is a five
13:54
generation farm and back in the 1930s
13:59
and they've continued to have this
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really cool looking shed which I'll show
14:03
you but they sell all their produce that
14:05
they get throughout the summer so it's
14:07
June right now so the cherries are going
14:08
to come in season really quickly and so
14:10
they're going to have those all for
14:12
everyone to come into this shed right
14:15
here and be able to take all the produce
14:18
that they want so it's their own little
14:19
Farm Stand and they've got a local a
14:22
local area where they're having
14:23
different local uh you know craft and
14:26
food people just like myself self prodct
14:29
as well so that's what she's going to be
14:31
selling my product for and why she
14:33
bought on wholesale so this is the fun
14:35
part about owning a business owning a
14:37
small business and trying to get sales
14:40
for your business is you're just trying
14:43
to expose yourself to different people
14:45
who are looking to feature local
14:47
businesses you don't have to be the top
14:50
tier freeze dried candy or freeze-dried
14:53
fruit maker you can just make it however
14:56
you want and grow wherever you want and
14:59
personally for me I I really like this
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YouTube channel so I continue to make
15:03
content and that's what I really like in
15:05
my passion but I also like being a part
15:07
of the freeze drying space for all of
15:09
you as well and I think that if I didn't
15:11
have that then I really wouldn't be
15:12
exposed to what's going on uh in the
15:15
marketplace so that's why I like still
15:16
having freeze dry Depot I like visiting
15:20
and having local people see my product
15:23
see what I'm proud of making and so
15:25
that's what we're doing this whole point
15:27
of view for you for so that's what it's
15:29
all about right so let's go ahead and
15:31
take a look at the inside of the shed at
15:34
Garrett
15:55
ranches all right so right around here
15:57
is where they're going to put all the
15:59
produce so they're first going to be
16:00
getting their cherries In Bloom and in
16:03
Harvest and so they're going to put all
16:05
the cherries here for people to come in
16:07
from these different doors and be able
16:09
to come in and get all their produce and
16:11
they've got peaches and they've got
16:13
different types of peaches that they
16:15
sell one of their top selling peaches is
16:17
the doughnut Peach which uh is really
16:20
sweet and so they said that that's one
16:23
of their top sellers but anyway as you
16:24
can see here this super cool Packing
16:27
Shed that's here in
16:31
Wilder Idaho and kind of see how
16:33
throughout different Generations that
16:36
people would come in here and get
16:38
produce and be able to have a market
16:42
here when they were in the local area
16:44
for different farms and supporting each
16:46
other and they're still doing that today
16:48
so they do some wedding venues in here
16:51
they do other things but look at this
16:52
kind of porch area where they'd have she
16:55
said that they'd have different types of
16:56
vendors and markets and different
16:59
uh produce stands all along this area
17:01
for people to drive up and be able to
17:03
get the produce and then you walk into
17:05
the actual shed area all right so one of
17:07
the things that I do for my wholesale
17:09
clients because I'm small is I allow for
17:12
there to be a pickup of different
17:15
products that aren't selling because for
17:17
me my reputation is important to me and
17:19
so if certain candies ice cream flavors
17:22
different types of fruits aren't selling
17:25
then I'm just going to replace it at no
17:27
charge to them even though they've paid
17:29
for it ahead of time in their wholesale
17:31
purchase I'm going to give them you know
17:33
a chance to just kind of swap it out for
17:35
something that is selling because I'm
17:37
small that's easy for me to do if you're
17:39
larger you probably have a pickup rate
17:41
where you're like hey you know basically
17:44
I'll I'll I'll pick up whatever hasn't
17:47
been selling at let's say 50% so you
17:51
they still had to pay 50% of the total
17:55
cost when they purchased but you get a
17:57
little bit uh of of some change back
18:00
even though it didn't sell um so you can
18:02
work it the way you want to when you're
18:03
selling wholesale but for me I'm still
18:06
relatively small and I like keeping it
18:07
that way so I don't really offer any
18:10
type of charge for uh a takeback so I
18:13
just swap it out the second thing that I
18:15
wanted to accomplish today was to talk
18:16
about freeze drying produce for her
18:19
because as you can see behind me there's
18:22
a bunch of fruit trees and so she's
18:24
going to have an excess of different
18:26
types of fruits that she's going to want
18:28
to harvest and preserve and one of the
18:32
things that she was interested in was
18:33
freeze drying that and she's done some
18:35
canning before but uh after talking with
18:38
her you know I think what we're going to
18:40
do is do some test runs this season so
18:44
I'm going to do a run for her for like
18:46
$5 a tray uh in my freeze dryer and I'm
18:51
going to she's going to pay for me to
18:53
deit the cherries and then I'll freeze
18:56
it and then freeze dry it maybe cut them
18:58
in half so that she can see what the end
19:00
product is then I'm going to do some
19:03
peaches for her some other variations of
19:05
peaches and that way she gets to see
19:08
what the freeze-dried in product is for
19:11
the products that she has that she
19:13
harvests and in that way in September
19:16
when all the Harvest is done then we can
19:18
have a discussion on what next year
19:20
might look like where I can help her do
19:23
this more at scale now that might mean
19:25
that I have a contract in place where it
19:27
makes sense for me to invest in a freeze
19:29
dryer like the HRC 100 from Harvest
19:31
Right Where I can do up to 100 pounds of
19:33
product it might make sense for me to
19:35
then know when I need to hire more staff
19:38
seasonally to be able to pit the
19:40
cherries and cut them in half and do
19:43
that all in this like two we period that
19:45
cherries are running um same thing with
19:48
peaches so it just kind of one for me
19:51
I've typically done candy I haven't
19:53
typically done fruit that's more for
19:55
white label uh meaning someone else is
19:57
going to put their label of their brand
19:59
on it and so now after talking with
20:02
her you know I think what we're going to
20:04
do is just do a test run in my
20:06
commercial kitchen she knows that it's
20:08
food safe she knows that I'm doing
20:09
things properly with all the different
20:11
fruits that she's got but we get to have
20:14
that discussion at the end to figure out
20:16
what's the best foot forward when she
20:18
has hundreds of pounds of produce that
20:21
she needs to get off of her hands and
20:23
and and prepped and everything like that
20:25
so they don't spoil so that's what we're
20:26
going to do come uh come this this
20:29
season so I'm really excited about that
20:31
hey that concludes my day in the life of
20:33
me in my freeze drying business if you
20:35
want to see more of the Day in the Life
20:36
episodes they're coming up in the next
20:38
couple thumbnails after this so I'll see
20:40
you there
20:44
[Music]

Owning a Freeze-Drying Business VLOG Ep. 06 - Selling Wholesale

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Owning a Freeze-Drying Business VLOG Ep. 06 - Selling Wholesale

The Freeze Dried Business