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Copychat Show: Why you shouldn't steal content
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Mar 13, 2020
John Locke's video https://youtu.be/KrSqkgUt7nI HAMYAW - Hillary Weiss and Margo Aaron discuss the same thing https://youtu.be/y8fHXPBdM24 ======================= https://www.copyflight.com/ #copywriting #contentmarketing #digitalmarketing Follow me on our other social media platforms: Facebook: https://www.facebook.com/copyflight/ Twitter: https://twitter.com/tejones LinkedIn: https://www.linkedin.com/in/toddejonesark/
View Video Transcript
0:01
hey everyone welcome to the copy chat
0:04
show this is a solo show and I'm your
0:07
host mine
0:08
Todd Jones and the copy chat show we
0:12
talk about content marketing copywriting
0:14
and digital marketing and today I want
0:18
to kind of piggyback off of something
0:20
that my friend John Locke talked about
0:23
on his video podcast and I will have the
0:27
link to that podcast in the show notes
0:29
below but he asked the question are
0:32
talked about why you shouldn't copy
0:34
someone else's content web site contents
0:38
what's your what he's referring to now I
0:41
have some colleagues who have had their
0:44
entire site ripped off it's it it's some
0:48
fury ating if that's happened to you the
0:50
work you go to put into it and they rip
0:52
everything off and maybe change the name
0:54
or something like that that that is just
0:56
totally wrong on so many levels
0:58
and but what I'm going to talk about is
1:01
the text part of its content which we
1:03
tend to refer to as copy so this is why
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you shouldn't copy someone else's
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website copy if you will
1:10
now John talks about content and I'm I
1:13
presume he's mostly talking about copy
1:15
but certainly there are other parts of
1:19
content that could be stolen or if
1:20
that's kind of what people tend to refer
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to it as stolen content he makes very
1:27
good case for why you should not copy
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someone's content he talks about it from
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an SEO perspective he talks about it
1:34
from a reputation standpoint and in
1:37
general just as a business owner why you
1:39
shouldn't steal or copy someone else's
1:42
content but I'm going to talk about it
1:45
as the content and the copy part of it
1:48
and I'm gonna talk about three reasons
1:51
why you should not copy someone else's
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website copy for your own business the
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first one I think's a pretty solid
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reason for anybody who's ever taken
2:00
college classes or been to college it's
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really referred to as plagiarism we have
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seen examples in the public eye of
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speeches that have been copied and
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that's basically what you're looking at
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it's a plagiaristic in in in the
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academic world when you are caught with
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plagiarism they kick you out they expel
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you so it's really considered its
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integrity and it is being lazy so I
2:32
think you know it's really really what's
2:36
the word it's very tempting to just say
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hey well their business is just like
2:40
mine I'll go ahead and copy what they're
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doing or maybe you hire a copywriter and
2:46
that's what they do but don't let them
2:50
do that don't hire somebody who's gonna
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copy someone else's website copy and I'm
2:55
gonna tell you in a minute how you can
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keep that from happening so stay with me
2:59
to the end for that but the second
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reason that you shouldn't copy someone
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else's website copy is you don't know if
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that copy is actually successful so
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you're copying someone's website copy
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you think they're a successful business
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owner you think their websites copies
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doing great and you still add you copy
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it and you're like you know but you
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don't know if that copy is working for
3:27
them are they getting leads that copy
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are they persuade senior users
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so this is something that people don't
3:35
think about so you copy somebody but are
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you copying somebody who's at the top of
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the industry or somebody who appears to
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be at the top of the industry really
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they aren't or not only that but they're
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just the the copy just isn't working
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very well it's not being very persuasive
3:51
it's not generating the leaves that for
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all and we talked about this and I think
3:55
the very first episode of the kappa chat
3:58
show your website copy is not just for
4:02
information we are in an age now where
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when you do website copy it should be
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more than about information you should
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be concerned with persuading and
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convincing people to sign up to
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subscribe to your email newsletter to
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contact you for you know quote those
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kind of things and instead of just
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information so
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true test of success the website copy is
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are you getting success with the
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contacts and leads and that kind of
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thing the third reason you shouldn't
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copy someone else's website copy is
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context by that I mean every business
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has its own context so they may have a
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business like yours but they're in a
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different market and the market has a
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totally different mindset about what
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what's important to them and so forth
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and it may not translate to your market
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or to your audience so you're really
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taking a your you're swinging for the
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fences on something that you very well
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know will completely whiff on so I mean
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I go back to the fact that you're not
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really copying someone else's copy
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you're actually stealing it for that
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matter but so as if you're a web or
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business owner and you have a website
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and you want to make sure you hire
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someone who is not going to copy someone
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else's content copy website copy how can
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you ensure they don't do this research
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are they asking you hard questions about
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your company about your company's target
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market are they speaking and doing
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interviews with your with your with your
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customers are they diving into that kind
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of research if they go straight to
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writing you have a very there's a very
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good chance that they may actually do
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what you're afraid they're gonna do so
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if they're not spending time researching
6:00
the the language of your customers
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talking about your product or or even
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about your product or service those
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those things they should be spending a
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significant amount of time deciding on
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that information before they ever start
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writing anything so that will ensure
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that they they don't steal something
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because they're actually speaking to
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your audience and your customers using
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their language rather than somebody
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else's that that was written for another
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site so that is one way you can assure
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that they're not gonna copy someone
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else's content so I believe that you
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should not
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I just think it's a no-brainer that you
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don't copy someone else's content and I
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would go so far as call it stealing
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because I think that's what you're doing
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but it is lazy its plagiarism you don't
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know if it's successful you have no
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frame of reference unless they showed
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you numbers and it doesn't take into
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account your own context your own
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business because so you were actually
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swinging for the fences for something
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that may just be a strikeout so do take
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the time to do your own copy for your
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website take the time to help your
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website copywriter do the research that
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he or she needs to do to do the
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appropriate website copy work so and
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don't rely on someone else for that you
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may be relying on the wrong person so
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anyway that's the that's my thought
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about why you shouldn't steal or copy
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other people's website copy I want you
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to encourage you to go listen to John's
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video and because he says things I don't
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say and I wanted to do this video to say
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things that he didn't say and so between
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the two videos you should be able to get
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a sense of some really solid reasons why
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you shouldn't go down that route you
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should be doing your own content so
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thanks for joining me today on the copy
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chat show for this solo show we'll have
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some more shows coming out in the future
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and be good take care of yourself and
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I'll talk to you next time
#Business & Industrial