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Copychat Show - Using Podcasts to help your business grow
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Jun 16, 2020
The guest in this episode of the Copychat Show is Jason Resnick. We talk about podcasting, how he got started, and some of the strategies he uses. Website: https://rezzz.com/ + https://nurturekit.co LinkedIn: https://www.linkedin.com/in/jresnick/ Facebook: https://www.facebook.com/jasonresnick Giveaway: https://nurturekit.co/copychat Hosted by Copyflight: https://www.copyflight.com/
View Video Transcript
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[Music]
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hey guys welcome to the kappa chat show my name is todd Jones I'm the founder of
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cubby flight and this show we talk about content marketing copywriting the those
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kind of things that are involved in the digital marketing space today I have a veteran digital creator and Jason
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Resnick affectionately known as res to most of us on the show and we all talk
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about one of the things he's very passionate about very good at that's podcasting so res view in mind tell us a
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little about yourself give us your elevator pitch sure well first of all thanks for having
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me here I appreciate it this could be fun yeah my elevator pitch is really
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this I help online businesses essentially bit more customers get
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repeat customers to create raving fans through behavioral marketing segmentation and automation that's what
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I do for my client services it's what I love doing that's built around nurture kit and then a real passion of mine is
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helping the designers and developers create predictable systems for bringing
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clients and leads and then building out processes inside their business so
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that's a little bit what you find on res comments for 3ds and yeah that's I you
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know my wife always says like she knows what kind of day it is because my business is like that just by how I walk
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out for dinner and it's just you know both of them I love doing one pulls my
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hair out a little bit more than the other but you know I love it you have a I guess for like a better thing out like
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a membership community that you have live in the feesh that was called feast
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Club living the feast comes my podcast yeah feast club and I noticed this very reasonable price so and who are the top
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of people you help in that particular that the designers creators kind of thing yeah for $5.00 a month it's basically a
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community that's built on the freeze the rising tide raises all boats I have
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horses that are high-end courses but there's always things to learn from
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everybody and we work through every day we run into problems client situations a
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resource that we might build out for ourselves like just a simple template that we're going to send out as an email
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or something like that that we're going to reuse and Feast Club is really just for that so it's you know allowing
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people to connect there's a there's a membership feed if you will where I'll I
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will post things like that like I have a template you know just recently this week I had a template for building out
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sales pages and so I just shared that inside the community that head so you
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know then we have a slack community which is also a part of that that everybody just kind of connects and you
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know be able to have dialogue between each other you know we people need resources designers need developers and
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vice versa and marketers are in their writers and such and so you know it's
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it's a great community the reason why for me it's five dollars a month really just to pay for the platform and it that
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it's built on but I wanted to make it accessible for just about anybody
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because you know especially in the time that we're recording this you know like
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we're there's no event there's no masterminds there's no retreats that anybody's going to at
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least in the near future so I would just wanted to make it accessible for as many people as possible and you know just
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kind of prove out there and at least have it paid for itself if you will yeah sounds like a much fun networking thing
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as any I mean obviously you're learning and and helping each other but I mean how many people are in that I've only
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had it up now since literally since March 30th and we just passed 55 I
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believe who's in there so I mean it's grown every day there's a lot of people in there just uh leaving comments on
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thread and communicating in chat somebody just hosted a job that they run an agency and
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they're looking to hire somebody so they posted it in slack and a couple of people already picked up mm-hmm you know
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so for me like that's that's what it's about like you said network and just you're building English a good community
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and we tend to do social media for our networking which is what we have and
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we're fortunate to have that but at the same time social media especially Intel about Facebook and Twitter and others
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are so vast there's so much noise and so being able to to focus in a group that's
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much small that way with Brennan's course as well because we would go in the slack and you know we kind of chat
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about things and so those smaller groups like that or sometimes more valuable
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than than being on a Facebook in a Facebook group or whatever so and now
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have some Facebook groups I really like but vast majority of them are not as good I think Kim Doyle's got one of the
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best ones that I'm in online and the vendors got a really good one as well so okay if you don't mind let's move on
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to the lightning round they're getting to know Jason res so ready yep cake pie
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or cookies I guess I would say cookies
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okay favorite TV show ever so you had a
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former guests say the same thing but I would probably say Seinfeld who should
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that one I think that was Josh was it okay I was wondering okay favorite
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holiday I have to say Christmas especially now with two little ones you
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know I have a three-year-old and a one-year-old just seeing Christmas through their eyes is like I don't know it's like a whole new world for me so I
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would have to say that yeah yeah I'm with you on that favorite author hate to
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say but I'm not much of a reader but if I had to pick an author I'd probably say Michael Crichton okay used together
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wrote the books about that they turn into movie you had
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Jurassic Park yep what is your favorite or what is your go-to karaoke song well I'm a drummer so
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not really from the lead singer and I try to stay away from karaoke but if I
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had to it would probably be one of the
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Metallica songs off the Black Album okay you like the heavy metal huh absolutely
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okay I watched the movie about The Runaways over the weekend hmm very
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interesting movie and the the all-female rock band from the 70s came yeah if you
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could live anywhere where would it be as
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long as I could bring family and friends with me it would be Hawaii okay pictures
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always look really nice oh we went there on a honeymoon and I'm gonna get back
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there anytime soon but I'd love to go back yeah okay okay
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what influencer would you like to meet for a cup of coffee
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so no know if he's in infamy I guess he is George Carlin I know he's passed but
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the comedian yep okay yeah I would love to just have 10
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or 15 minutes with him just to chat like I would love to see what that that experience would be that would be a heck
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of a conversation mm-hmm any any committee life especially old-school comedian that would be like
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Seinfeld or Eddie Murphy or something like a favorite subject in school
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science science mm-hmm do you have a
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personal motto personal motto the only thing that I really have is be
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consistent that's that I don't know if it's a model per se but like you know
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like I tell my kids just be consistent you know I want to be consistent and everything that I do I had a
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baseball coach that always said that just be consistent so yeah and in you
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know they always said that Belichick with her his thing to the team with the Patriots was do your job and I think
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that's kind of resonates in there you know it's not just do job be consistent you know on each play that's that's kind
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of what he went for I could see that yeah do you have any famous distant
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relatives or friends no although over
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the years there have been Resnick's that have entered my myspace um there's some
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politician now that's in the agricultural area that I get a lot of
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bad cold emails coming through that is also Jason Resnick over the years I've
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had Jason Mesnick which was a bachelor
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at like I guess maybe five or six years ago I have no idea too much oh yeah from
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the show but there was a lot of cold bed emails there too so people sending to
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you thinking you were him mm-hmm okay I mean there are some famous todd Jones
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out there one was a pitcher for the Detroit Lions for years good yeah and
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then I think I'm not sure there's a lawyer I think he has the tidy Jones or
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the todd Jones com domain whatever so I haven't really experienced that people
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thinking I'm somebody else in that regard now the last name there's tons of
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Jones's there are yeah yeah about I
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don't get really mistaken for a now I like to liken myself to James Earl Jones
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because my middle name is also Earl now not James Earl Jones but I am Todd Earl Jones no but he looks better has a
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better voice than I do but and he's also probably more influential and a whole
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lot of other things but I do like James Earl Jones he's a he's a good dude so I would that would be a fun conversation
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to have you know somebody like that true yeah yeah anyway so yeah relatives relatives
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our friend now I've met a couple of Hall of Famers Sports Hall of Famers maybe
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three but at least two that I can think of and we had a very famous art of
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NASCAR well one of the best guys in the
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last 20 years is from my hometown so you know just little things here and there of course obviously I'm from Arkansas
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that's all my Bill Clinton and I used to say if you lived in Arkansas when he was governor you met him because Arkansas
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wasn't very big and he did go around to everybody so anyway yeah so it's kind of
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an interesting deal so let's talk about podcasting so when and how did you get
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started doing podcast when I was probably around 2000 late 2013 maybe to
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early 2014 I it was really by accident
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sort of I always listen to podcasts I you know even when you had to download
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the files and put them on your iPad iPod at the time so that was always
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interesting to me and just having a conversation with somebody like we were having right now I much rather do that then write a blog post or you know
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whatever so in 2014 I was just entering into well I was trying to make my name
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known in the WordPress space specifically around Commerce and so
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there was this other developer he's in Australia I'm in New York and he had
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posted out that anybody you know he wanted to start up a podcast so I reached out to him and said hey I'd love
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to start a podcast to be co-host you know we're on other side of the planet I'm not sure how that's gonna distally
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work out but yeah we'll figure it out so we created WP dev table which was we
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called it a loose loosely scheduled roundtable of weeks talking about
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WordPress and we would bring on other people we later brought on Tom Harrigan as another
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guest co-host and we were bringing on other developers business owners
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designers in the WordPress space and just geeked out on Google Hangouts once a month and it was very you know like we
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didn't have a regular schedule we didn't have any sort of process I think it was like seven or eight episodes in we were
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like hey maybe we should put a site together you know so there was nothing like formal about it and there was no
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real strategic both of us really just wanted to learn more about WordPress and the people that were in it and then we
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started to see like traction like in other words people would recognize us
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from the podcast and like going to word camps and things like that and it was like I'll still never forget it the
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first time somebody caught me walking out of a bathroom and they said hey you Jason from WP dev table that was like
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whoa like I'm an introvert so like it was it caught me totally off-guard but
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it was cool it was cool to see and for me that was like hey this is a pretty cool thing because from that I started
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to see the leads and how it affected my business in a positive way that I had no
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idea before and I just thought at that point in time hey maybe this is a
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marketing channel that I can use rather
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than blogging right or you know social media or any of that I mean all of those
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things are coming to play here but you know for me the choice was podcast as my
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medium and so 2014 now it's 2020 that
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podcast is like archived or whatever you'll probably still find it but yeah
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I've lived in the feast which is we're on our eighth season now I did ask res which was a daily podcast
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for a full year where I just basically answered a question every single day
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mm-hm and you know guests on shows like yourselves you know like just love just
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doing podcasts that's I have one actually that's currently being recorded
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that you know I haven't released just yet another podcast hmm so that'll be a
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third one yep okay so you started the the WP dev in 2013 but when you
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transition into living live the feet live in the feast so that would you go yeah yeah live in the feast so that
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started about 2017 okay so now I've
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looked at that and you have seasons and they're themes or I really think that's cool I guess the big picture that I'm
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kind of a big picture person so that really resonated me I said okay this is this particular year is all about this
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you know customer getting customers or whatever I really think that's cool but
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I'm guessing each season is not really a year long it's not only each season
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ranges between ten and twelve episodes and each of those episodes comes out
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weekly and then I usually take about a month in between each season but the the
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goal of each season is really to to your
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point like if you're struggling out pricing we have a whole season on pricing and so you could go it's like a
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course that's a podcast you could go binge watch every or binge listen to
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every episode and every episode has a deep dive on a specific topic or strategy or story you know so you
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getting clients pricing marketing selling right because it's just because pricing and selling is different so you
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know just really just I mean right now we're doing building your business so it's kind of more on the the journey of
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somebody putting together their business and seeing all the terms that they've made in the business to kind of just
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especially with this season for me I think that it it's you know and this
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wasn't playing this way obviously but you know I had started planning the season out because it has to have a full
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story and you know really you know that each guest kind of has to fit that episode that I'm trying to get you know
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out there so when I was planning this back around December time we didn't have
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a pandemic right like we weren't on lockdown and all the rest of it but now
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the building your business and hearing people's stories is like like you know
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there's twists and turns in everybody's business and this is how somebody handled that twists and turns and so now
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I'm getting audience members coming back and saying you know like hey that was
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great because I didn't know you know like I could just shift like that or you know this is a great little insight into
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how he ran the business where she approached this scenario or whatever
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right and so I love hearing that feedback but it also allows me then to you know kind of what type of episodes
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people are resonating with right so you know I try to I just try to and again I
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don't know how how long this podcast goes cuz that again I don't think that I
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think podcasts have a lifespan right and I feel like you know it's not always
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something that you have to continue doing in perpetuity you know if it ends
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it ends right so you know once I feel like to ask res show like I did that as
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an experiment like I'm I'm I I do these social experiments social media social
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platforms all this kind of thing and I was just like look I'm getting tons of questions from developers and designers
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all the time rather than me going from Twitter and grabbing an email and cut
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being pasting that into a DM somewhere else you know just make a podcast and I could just share a link to it and so I
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did that on anchor you know we were talking before the show about anchor and I did that for I guess it was like 30
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days and then somebody had said to me hey you got anchor to sponsor your your
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podcasts and I was like no I don't think so and it goes all well your book like
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it sounds it so I listened back to one of my podcast and they like kind of bookended it right like front and tail like I was
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like oh yeah that's not cool I don't want to look at it like that and hey
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it's their business model it's free or whatever and so I you know totally cool with it but then I was just like you
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know let me I was getting traction after the 30 days it was just a 30 day window
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that I gave myself and I was like look I'm seeing subscribership going up I see I'm hearing great positive feedback and
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I'm still getting questions so as long as the questions keep coming in and I could still answer them and it's not
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repeating on itself then let me just keep going for however long this goes
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for and so it got towards the end of a year was like 10 months into it you know
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where I was like okay I feel like I'm repeating myself a little bit more and so I was like I'm just gonna go the full
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year and you know it was like 261 episodes yeah and we'll just take it
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from there you know I'll close it up there but it serves a purpose right like the podcast like you know I like anything like it's
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a marketing tool that you can have and allow it to run its course you know you
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figure out what adjustments you need to make figure out you know like I use my podcasts like blog posts right like
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that's the way the copywriting is so the calls to actions are you know sharing
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what the guests are doing things like that you know going on podcasting in and
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of itself affects the domain rank that of your own website too from a technical
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perspective I did an experiment where I tried to get onto 100 podcast last year
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wound up getting on 67 or something like that and you know I saw my just my
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website just go up in the rankings I didn't do anything SEO wise and I'm not an SEO expert by any stretch of the
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imagination but just by all the backlinks of appearing on other people's podcasts it made a difference so
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yeah theme podcasts could be you know you know guest posting has mixed results
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it depends on you know wit like if I guess posted on copy bloggers that's
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gonna be a lot better than you know a site that have much visibility if I
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guess by a post on you know one of the high profile sites you know that will
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definitely boost your ranking and visibility but but but people seem to
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get what I have heard from people is they've gotten more from being on
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podcasts you know but yeah and that's depends on how that's executed as well I
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mean do you come on and they they ask you the right questions and you get to open your mouth and sound like somebody that you know knows what you're doing
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then then it can and they have a good audience I mean it always comes back to audience but you know just like when
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Josh came on and I said you know I said I don't have it's very early and there's
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really no benefit for you been and being on he said that's okay I you know I
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believe in doing you know doing good things for people and it'll come back and so I was I was pleased and then Amon
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is just getting started in her podcast guesting guest journey and she was willing to come on she was looking for
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somewhere so you know I was pretty pleased that people that caliber were
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willing to come on in the first ten episodes I think you know really I mean is it's not gonna be the best of time
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unless you know I don't do any more after ten or twelve episodes but you
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know I saw I was pleased with that there but I think you you you open yourself up
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to other audiences and you know so I've been on a few I haven't been on I don't
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think that was on any last year well yeah actually it was but it's just I think eventually it pays off it's kind
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of like the the compounding effect of content you know same thing so when you
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start it out and you you you did the themes per season which I really like I
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told you was that something you thought of ahead time you thought I'm gonna do it this way or did they just work out that way
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no I wanted to do it that way because I
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didn't want to have folks come on that told the same story that they've told on
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20 other podcasts right but I also wanted to dive deeper into problems that
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audience members you know people are listening to the show have right and so
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you know I basically anything that I put out now live in the feast is tailored towards those freelancers the developers
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and designers right right and so any Content that I put out there for that
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those those people is really coming from me and what I wish I had known when I
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first started right and so I always look at it from that perspective it's like I'm trying to just pave the bumps in the
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road that I already counted for somebody else and so when I thought about it I
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was like okay I could just churn out a weekly podcast just like everybody else and invite folks on and and this that
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but then you know if somebody does like and I get a lot of cold emails all the
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time about like people on book tours and you know this that and the other thing and it's not relative to the audience at
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all right and so like you know I got a real estate developer from Dallas Texas
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one time coldly I'm like have you even looked at the website your podcast you
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know didn't make sense but I I wanted it in such a way we're like hey how can i
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address a problem from multiple different angles that people are searching on because the thing is is
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like how do you can I ins right so you know I get clients different than you get clients and what works for me may
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not work for you so how can I find out the different thoughts and the different
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experiments and different strategies that other people have had and bring them on to ten or twelve episodes and
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talk about that and so that's kind of where that you know genesis of that idea
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came from and it's hard because I have to plan it
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much more so than you know like that's what that month break in between the seasons are is essentially the book and
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guests reaching out to them getting the availability booking them recording and
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so on and so forth so it's it's what it I love doing it because it's it's just
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like every seat every time season's over it's like okay well what's the topic for next season yeah yeah you know in
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something like that where nobody's handing you money to do it you have to really like it you have to really you
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know be because if you don't you'll burn out and you'll stop you know yeah I know
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everything has a season of life and you know you make it through ten seasons ago you know what I don't need this anymore
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whatever that's fine but way I see you you something's like you're doing
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training for free mm-hmm which you know that's what content is so let me ask you
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little do a little transition here what has podcasting for you I mean we've
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talked about the whole I'm talking about things that I wish I would have known trying to help others out so forth but
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and we talked about how you get clients and you have a whole season on that what
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has podcasting meant for your business in terms of getting clients and and
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other types of benefits you would get from that so what's funny is is I know that 85% of
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the developers and designers that actually either by coaching for me or coming to the community or something
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like that came through a podcast whether it's my own or you know guesting
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on somebody else's I know that for a fact however when I first did WP dev table
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back in the day I became known as the WooCommerce guy and that was from that
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show and having the guests come on the show there they then knew that I was a
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WooCommerce specialist and they were like hey he specializes in WooCommerce as well as subscriptions from prosperous
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that plugin so anytime they had a project or they
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would get a lead that they just didn't either want or they couldn't book or whatever that was a referral moment
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where they could say hey Jason knows more commerce he can help you out and that has just trickled down through
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all of all the podcasts right so live in the feast bring on folks that's you know
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they have an expertise that I don't have and you know case in point
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right so I had Val Geisler come on the show she's you know an amazing
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copywriter specifically for onboarding emails and things of that nature
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she came on the show and then one of her connections Aaron Orndorff
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was looking for an email automation expert so she connected me to him and he
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became great client and so on and so further we're still working together so you know just having that wider
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connection with a wider network from just having a conversation with somebody for a half hour or an hour you know
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proves that word-of-mouth strategy even further and that's I built my whole
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business around word-of-mouth word-of-mouth marketing specifically right and so I talk a ton about that but
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it's you know and I could go down the rabbit hole over there but basically you know everybody you know probably most of
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your listeners here 90% of them are referrals they get clients buy referrals
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but it's always by chance well I've built a decade-long business not by chance right and so for me
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there's an actual marketing strategy behind the word of mouth that and Jay Baer has talked about you know and talk
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triggers and so many other people that you know I've talked about it if you actually put some thought and effort
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into building relationships with people the word of mouth then becomes predictable so that's for me that's how
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podcasting has grown my business if there was no podcast I have to be
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honestly I'd probably be sitting in a cube somewhere yeah that's you know I
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kind of wondered about that I know that you know the vendor said from when he started his podcast and started having people contact me for different
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stuff you know coaching or beaver builder help or whatever it just makes
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you more visible and I think sometimes people think that you know until they
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really have something to say they don't need to and I can relate to that you know I mean maybe maybe ain't been busy
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you know hadn't done this for a long time or whatever anyway why am I getting on and talking but you know and I've
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seen other creators do a podcast and
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it's more or less for their own audience you know as opposed to getting you know people from forever to come I'll go to a
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copywriter or site I'll check out my podcast like okay you had one but and
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there's nothing wrong with you they may have like a 10-minute it kind of like a TAS res you know that doesn't I guess I
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think that's great I just tell people you know look don't don't go into it trying to be you know the next Pat Flynn
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or whatever you know go in just trying to meet your audience I think answering questions about fantastic way to get
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started a podcast maybe I'll look into doing more that the next you know 10 15
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podcasts after the you know the initial twelve but but that's really really
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interesting it really does make you more invisible and and then being when did
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you decide to become a guest more I guess probably they've been around
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season three or four of living the feast to be more purposeful right and so you
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know like people would invite me on the show and I'd go you know and that's I love doing podcasts wrong there wait
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when I started to you know start to see that when you guest on other people's
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podcasts one they're listening the audience is already listening to a
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podcast so it's easy enough for them for you as the guest to promote your podcast
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because they're like oh I didn't know you had a pie let me go check it out and if it resonates and it's easy right
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there's the context switching is so difficult in podcasting because people
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are in normal life they're at the gym or they're in a car or something like that so when you have a call to action that
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says hey go to my website and you can get my freebie that's a hard switch to come from the
33:45
earbuds to okay now what do I need to do where do I need to go and like all that but if you say hey listen to my podcasts
33:52
live in the feast like well why they're running on the treadmill they can use they're already in the pod cap podcast
33:58
app so it's an easy transition there and and and to your point
34:03
look I you know don't go trying to be the Pat Flynn's right or the John Lee
34:11
Dumas is out there like you know or Tim Ferriss or any of those other you know podcast stars if you will but serve the
34:21
audience serve who you want to have a conversation with you know highlight what they're doing well you know come
34:27
from that perspective of serving and you'll see that come back to you in
34:33
spades because what happens is is you're networking like you know we're saying
34:39
we've talked through Twitter and Facebook and so on and so forth we never met face to face until just now
34:45
and so this connection right here is so much stronger than a tweet okay you know
34:51
now we've seen each other we talk how to conversation you know all right now it's
34:58
so much the relationship is so much more deep at that point in time that you know
35:04
it's just for me the podcast you'll think of me I'll think of you when the
35:10
time is right for you know whatever work that may come our way but also just to say hey look you know like when we do
35:17
meet up in real life at some event somewhere again sometime in 2025 or whatever it is you know like it's cool
35:26
right like it's like oh yeah you know like so for me podcasting is that hallway chat in the
35:33
in conferences and events and meetups things like that yeah I've actually been on a it's a wordpress hallway shot you
35:43
know those guys knew that I've been on that show there's a couple years ago and that's essentially what they're trying
35:48
to recreate and I think you know what I've heard of it is they did a good job
35:54
I really liked it they brought in people who maybe fly under the radar of you
36:00
know the top level WordPress people I really liked I mean they've had some of them on they've had regular Joes and
36:06
Janes on there as well so really like they do that yeah the the podcasting and
36:11
I need to not listen to as many Rob is a
36:16
Rob Karen calls himself a podcast attic and I don't know but I'm trying to
36:24
listen to more so if I find them on YouTube then I can listen to them on YouTube a lot so watching videos and
36:31
stuff and then some of them are starting to bleed in this go into Spotify which I
36:36
have opened a lot as well so I would think one of the newest podcasts that listen to is on Spotify so that's
36:42
helpful so anyway so do you have advice but the you just gave out one piece of advice
36:49
but do you have advice for any digital creator or or anyone really listening that that maybe wants to think about
36:55
either being a guest on a podcast or doing their own podcast yeah well as a
37:02
podcast host I have tons of advice on how to try to be a guest one is ask
37:11
write like ask the host but come with some value right like at least listen to
37:17
maybe a couple of shows see if it's something that you want to be a participant in and try to look at
37:25
previous episodes and see where you could fill a gap and so you know like
37:30
for me I have these seasons right and so getting clients was several seasons ago
37:38
and so times have changed things have different right so now I'm thinking to
37:43
myself I do like Park you right and so like those sort of things
37:49
and so if if somebody came to me and said hey look I know you've got a season full of you know getting clients and
37:55
things like that but one strategy that's really worked for me has been this and you don't have anybody mentioning that
38:01
that brings valuable to me but more importantly to my audience and so that's
38:07
the best way to get in the door for you know as a podcast host you know as a
38:13
guest rather to the host now to be a host look I hear a lot of times like hey
38:22
you're you're an extrovert you could get out there and I'm like wait a sec it first of all I'm not an extrovert it
38:27
took me three days to get in the right mindset to be in my wedding right and
38:32
those are all my friends and family so I know who those people row but it's just for me and Janelle Allen said it best
38:39
was that in Traverse just get their energy from being by themselves and not surrounded by people and so I love that
38:46
right I love podcasting it's something I can be consistent with it's something that I enjoy doing and if you're
38:54
thinking about doing a podcast try to be a guest first now see if you get on some podcasts and
39:00
see how you like it first but then just look bring up a microphone you could
39:06
even use your iPhone at this point I'm a mic is good enough there to start getting going and be consistent blast
39:14
through that episode 17 that seems to be the 70 stopping point yeah 17 that seems
39:20
to be like the stopping point for most podcasts but if you could blast through
39:26
that consistently and you'd love doing it you get to so into some sort of
39:32
rhythm you know once you press record and you've recorded all the hard works
39:38
done just publish it get it out there you know don't say it like hey I mean
39:43
music or I need this that and yet you don't need any of that stuff just get it out there put it out there somebody's
39:50
gonna find it but look into your email and like to your point what questions
39:58
what sort of conversations are you having in your email because those things will give you ideas
40:03
on the types of podcasts and the episodes that you could talk about right and so that's how I I've always
40:11
approached podcasting is like what of what are people asking me about what am
40:16
i cop having conversations about on social you know ask res was just
40:21
literally it was like a three to seven minute episode every day that I was just answering a question and so I was
40:28
getting enough questions and all right let me see I'll just put a podcast together rather than writing out blog
40:34
posts after blog post up the blog posts you're creating content you're creating consumable content and you're giving
40:41
expert advice I think that's that's really what it comes down to you're out there I mean whether you're talking
40:50
about pools I get you had one one person on your podcast talking about pools at
40:55
one time so you know whether you're talking about pools you're talking about WordPress or WooCommerce or or
41:02
copywriting or whatever you have some experience and you know it's really
41:07
about creating consumable content that aims with questions really it's a very
41:14
good way to look at it and I'm with you you know when I started I didn't have a intro for eight episodes or whatever I
41:21
mean it was like I was like after I did a few a mic I need to have an intro so
41:27
that yeah that brings up a whole new set of complications but it you know and now
41:34
I'm thinking okay now I need to do an outro but I haven't got that point yet so you know I mean look at listen if you
41:41
go and listen to season any season one well probably through the first couple
41:50
episodes of season three that's all me in doing the editing right like and I
41:55
was just like this is not fun long yeah is just like this is this is not me and
42:01
it actually became a point where I was like I'm just not gonna do this cuz I don't want to do this part but I love
42:08
podcasting so I found somebody to do it for me Adam Clark from podcast where
42:14
yeah right he this is what he lives and breathes he worked for Apple for a while he does
42:19
podcasting you know like you know he knows his deal if you listen to one of
42:24
those episodes that I did versus that yes I pay for it but you know if you
42:30
don't like doing the editing and the music and all the rest like I'm not an audiophile so I don't even know what
42:36
levels are and all that stuff right and so for me I was looks like if he knows that stuff
42:42
I press record I upload it to Dropbox and he deals with the rest of it now I'm
42:47
so that for me is like gold that's well worth the money that I spend on it so you know try to figure out what those
42:54
hurdles are I mean that's the only expense that that's the biggest expense that I have in my business but it's the
43:00
biggest impact to my business right that's the kind of key you know if you're not I mean if you're not getting
43:06
a return for it's not really worth doing but I will say this until you get that point no I don't recommend somebody
43:12
starting out powering an Adam Clarke to do that but until you get that point you
43:18
learn some skills you didn't know you could learn I mean I'm I'm with you I'm not very good at this stuff either but
43:25
you know I have learned to do some stuff that if you told me you're going to be
43:32
like you know but Wow you know so you
43:38
know maybe one day I will be turning all this over somebody to make a better production and that'd be fine but it's
43:44
been I have no it's just like you know you maybe you do a home project you think I'll never do that again but I
43:50
learn something you know it's the same kind of principle and you know you can never take away the skills that you
44:00
learn even if you never use them again you because you you prove to yourself that you can learn something new you
44:06
know and you can always write a blog post about it so you know you can always
44:13
or an email or whatever so well man there's very good conversation about
44:19
podcasting and you know I haven't experienced it too much on that on the
44:24
this side of it so this is new to me and I thought was very good
44:29
once on this I appreciate you coming on and giving your wisdom on that thanks
44:35
Pat it's a very good conversation before and during and one I would love to have
44:40
again some time so absolutely hope we can do that again sometime appreciate you guys watching the copy
44:46
jet show we're gonna put information about Jason and the show notes he's
44:51
given us some some links and stuff and I think you've got something for coffee Jeff Muir's I'm not sure but anyway
44:58
we'll put all that in show notes and just to keep on going and try not to
45:03
give up talk to you guys later
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