The future of sports media is fragmenting. 📺

Frank Dalleres breaks down why the industry’s reliance on media rights is under threat from changing Gen Z habits. From social highlights to creator-led content, the game is changing. Is your favourite sport ready for the shift? Check out our latest podcast for the full discussion. Sponsored by Okta. #SportsBusiness #GenZ #MediaRights #Shorts #BusinessNews #London #SportsMedia #DigitalTrends #FutureOfSport